Pete Wilton
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petewilton.bsky.social
Pete Wilton
@petewilton.bsky.social
250 followers 300 following 430 posts
#Science & #PublicHealth PR @lshtm.bsky.social. #Writing, #Books #History. Author of Spectrum of #Misinformation newsletter with news, analysis & practical advice: https://the-spectrum-of-misinformation.ghost.io Views model's own.
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petewilton.bsky.social
As #deepfakes go mainstream, should we all be prepping for Slopageddon?

💥MPs warn UK complacent on GenAI #misinformation
💥Sora 2 "willing hoax generator"
💥Self-regulated labelling of #GenAI content failing

What to do? Read more: the-spectrum-of-misinformation.ghost.io/slopageddon-...
Title reads: The Spectrum of Misinformation alongside an illustration of a grey dustbin overflowing with green goo and a dark grey mail icon stamped on it with 14 in the top left corner. Text reads: 805 of the time Sora 2 will create videos promoting false claims. 67% of posts on major social platforms are not correctly labelled as AI-generated.
November 5, 2025 at 8:21 AM
petewilton.bsky.social
What can we do about health #misinformation?

💥 I highlight key themes from @lshtm.bsky.social's event

💥 Are UK politicians waking up to the threat of misinfo?

💥 Latest news & analysis

Read more/subscribe: the-spectrum-of-misinformation.ghost.io/event-highli...
The Spectrum of Misinformation: "Talking about downsides or side effects in a measured and honest way early on can protect against misinformation later." Event highlights
September 30, 2025 at 6:31 AM
petewilton.bsky.social
Latest UKHSA #vaccination figures are shocking:

Only 83.7% of 5-year-olds in England have had 2 doses of #MMR vaccine, dropping to 69.6% in London

Uptake of 4-in-1 preschool booster vaccine = 81.4%

Leaves children unprotected against preventable diseases

More: www.linkedin.com/posts/pete-w...
Graphic with text: UK vaccination rates warning: 69% of 5 year-olds in London have received 2 doses of MMR vaccine, when WHO target is 95%. UK worst of G7 nations for vaccination uptake, according to WHO
August 30, 2025 at 11:28 AM
petewilton.bsky.social
Should vulnerable children be turning to an #AI chatbot for friendship? 🤖

1 in 6 vulnerable children who use AI chatbots use because they 'want a friend'

Without blame/ban how can we reduce risks from #misinformation + harmful content?

👉 the-spectrum-of-misinformation.ghost.io/scapegoat-su...
Graphic with a purple goat on a pink background with cross hairs trained on it and a light blue mail icon with the number 12. Text reads: The Spectrum of Misinformation: 1 in 6 vulnerable children using AI chatbots use them because they want a friend - Internet Matters
August 23, 2025 at 8:41 AM
petewilton.bsky.social
This stat I came across while researching my latest newsletter damn near broke my heart 😥

Read the full newsletter which includes a link to the @internetmatters.bsky.social report: the-spectrum-of-misinformation.ghost.io/scapegoat-su...

#Disinformation #Misinformation #AI
Graphic with a purple goat on a pink background with cross hairs trained on it and a light. blue mail icon with the number 12. Text reads: The Spectrum of Misinformation: 1 in 6 vulnerable children using AI chatbots use them because they want a friend - Internet Matters
August 20, 2025 at 4:11 PM
petewilton.bsky.social
What is 'scapegoating' and why do misinformers pick on scapegoats?

In my latest newsletter I unpack this key tactic of finding a vulnerable group to blame for complex underlying problems.

Read/subscribe: the-spectrum-of-misinformation.ghost.io/scapegoat-su...

#misinformation #disinformation
Graphic of a purple goat with a light blue cross hairs on it and the number. 12 with the text: The Spectrum of Misinformation: "Scapegoating is about 'punching down', giving simplistic easy answers, using the classic misinformer tactic of manipulating people's existing prejudices to stoke hate and outrage, drive engagement, and spread the false narrative..."
August 18, 2025 at 9:25 AM
petewilton.bsky.social
Strong London #heatwave energy.
A pint glass of three-quarter full orange and hazy beer enjoys the evening sun behind railings that give onto a view of the London skyline by the Thames.
June 21, 2025 at 4:49 PM
petewilton.bsky.social
EXCLUSIVE: First pictures of US solider on the moon...
A white card astronaut plants his flag on the surface of an artex moon.
June 13, 2025 at 10:11 PM
petewilton.bsky.social
Latest on #misinformation about mental health, #measles, Pope Francis, birth control + bots hijacking socials & tools you can use...

THE SPECTRUM OF MISINFORMATION newsletter returns:

Read more/subscribe for free: the-spectrum-of-misinformation.ghost.io/news-analysi...
May 10, 2025 at 9:52 AM
petewilton.bsky.social
Repost with a photo of a seafront/shoreline/beach that you took.
April 12, 2025 at 8:26 AM
petewilton.bsky.social
Book Club bonus: I recommend 'The Psychology of Misinformation' by @profsanderlinden.bsky.social & Jon Roozenbeek:

'The book surveys the current state of misinformation research and interventions, is bursting with recent case studies, and explains complex ideas clearly without being dull or dry...'
A book entitled 'The Psychology of Misinformation' with a cover illustration showing a burning match shown on a blue desk.
February 22, 2025 at 11:39 AM
petewilton.bsky.social
Dear @hookland.bsky.social On a winter walk I stumbled into this glade. Frost-rimed ferns hung silent. Thin trees wriggled skywards, branches crackling, more alive than trees should be. The primeval scent of decay. I backtracked through the brambles, got home to find my watch had stopped.
Frost-rimed ferns in woodland with tall thin trees rising above them and the sun peeping through foliage. All black and white.
January 13, 2025 at 8:19 PM
petewilton.bsky.social
One for @hookland.bsky.social: As a boy my grandfather was told to avoid this tree, that an old man lived in its hollow trunk & would cry: "Keep away, this is my castle, my inheritance!" to any who got too close. At night a fire was seen flickering there, that vanished in the torchlight. #Hookland
A black and white photo of a lightning-blasted tree trunk riven in two diagonally with ivy clinging to its rough bark.
December 26, 2024 at 1:22 PM
petewilton.bsky.social
Say hello to my little friend:
A model of a horse/shark hybrid, a "hork", with a particularly jaunty expression suggesting it is saying "Oh, helllloooooooo!"
December 21, 2024 at 10:41 AM
petewilton.bsky.social
Not sure what to do about #misinformation?

Check out ISSUE 2 of THE SPECTRUM OF MISINFORMATION, my free newsletter exploring misinformation from a communications perspective!

Subscribe for news, analysis & practical tips.

Read it online: the-spectrum-of-misinformation.ghost.io/news-analysi...
November 30, 2024 at 9:43 AM
petewilton.bsky.social
👋BREAKING NEWS: I've launched a free newsletter/blog about #misinformation from a #communications perspective!

Subscribe to get news, analysis & practical tips.

Read the first newsletter: the-spectrum-of-misinformation.ghost.io/untitled/
November 18, 2024 at 8:29 AM
petewilton.bsky.social
Autumn sun.
Green grass slope rises to a terraced mound. On top of the mound an observatory with twin domes and twin turrets rises between trees underneath the midday sun in a clear blue sky.
October 27, 2024 at 4:15 PM
petewilton.bsky.social
"I am not a number! I'm a free... Oh, wait, I'm #707,825."

#Happy10millionBsky
September 17, 2024 at 7:21 AM
petewilton.bsky.social
Homemade vegan jackfruit curry with red kidney beans, chickpeas and spinach.
A white plate on a blue desktop with a mound of rice next to a curry with brown jackfruit chunks, red chickpeas, and green spinach. A fork is leant jauntily on the lefthand side of the plate.
September 13, 2024 at 6:56 PM
petewilton.bsky.social
London: night mode.
View of London cityscape at night looking down the river Thames with the lights from tall buildings, including the spire-like Shard, reflected in the water and Tower Bridge illuminated in the distance.
September 7, 2024 at 10:59 AM
petewilton.bsky.social
Just a thought.
Black background with British flag just visible and the words patriots don't burn libraries in orange superimposed on top of it five times.
August 7, 2024 at 4:43 PM
petewilton.bsky.social
Current status:
Star Wars four-panel meme in which Natalie Portman asks "There will be a general election this year, right?" and getting no answer asks the question again with an expression of shock redolent with despair.
February 17, 2024 at 9:42 PM
petewilton.bsky.social
Natalie Portman Star Wars meme in which she cheerily asks "there will be a general election this year, right?" and getting no answer asks again with a shocked expression redolent of despair.
February 17, 2024 at 3:08 PM
petewilton.bsky.social
Current status:
An exhausted-looking Captain Haddock leans on the bar next to a glass of beer and exclaims "Blistering barnacles! What a year, eh?" Tin-Tin leans in from the left of the frame to reply "It's still only January..." while Snowy the dog looks on aghast.
January 23, 2024 at 7:43 PM
petewilton.bsky.social
January 2, 2024 at 12:50 PM