Peter Benes
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peterbenes.bsky.social
Peter Benes
@peterbenes.bsky.social
Performance-based marketing for independent retailers.
Focused on the evolving intersection of Search, Ads, and AI.
Small budgets. Magical results. Guaranteed.
🇨🇦 Prince Edward County | benesthemenace.com
Reposted by Peter Benes
They say AI will replace the web as we know it, and this time they mean it. Here follows a short list of previous times they also meant it, starting way back in 1997.
Receipts: a brief list of prominent articles proclaiming the death of the web.
They say AI will replace the web as we know it, and this time they mean it. Here follows a short list of previous times they also meant it, starting way back in 1997. Wired: March 1, 1997: “You can kiss your web browser goodbye” – Kevin Kelly and Gary Wolf, The Big Story. 1Inspired by the success of PointCast, a clever application that displayed news headlines as a screensaver, our "Push!" story argued that Web browsers were about to become obsolete. 
zeldman.com
October 25, 2025 at 10:23 AM
Reposted by Peter Benes
After a long bit of toiling, we're proud to announce the launch of Gander Social—a project to bring a new kind of social to Canadians.

Canadian owned and hosted, a feed you control, privacy-first, consent-based, respectful by default.

Join the Early Access program: gandersocial.ca
Gander: The Social Media You Want, Built for Canada
Fun, private, and ethical. We're changing the way social media is done around here, all without your data taking an unexpected trip south.
gandersocial.ca
April 22, 2025 at 4:27 PM
I was speaking to @paulphilp.com last weekend about some code editing challenges I have been having with AI, and he suggested I try t3.chat by @t3.gg - Holy crap, I love this tool! Access to the best AI models for $8/m. Thought it was worth sharing with the rest of you geeks.
T3 Chat - The Best AI Chat Ever Made
All the best models - all in one place. Built for people who want the best. Only $8/month for pro!
t3.chat
April 15, 2025 at 12:34 PM
This past week has seen a lot of different reactions on social media, and often emotion-filled or containing misinformation, about what’s going on with the USA and Canada. Canadian Foreign Minister Mélanie Joly does a great job of respectfully explaining the situation to CNN.
youtu.be/z3rIlAITjXk
'My jaw is dropped': Canadian official's interview stuns Amanpour
YouTube video by CNN
youtu.be
March 8, 2025 at 9:58 AM
Reposted by Peter Benes
Get stoked folks. I'm all fired up for this week's Campfire Chat with Eli Schwartz.

Join Us at www.youtube.com/live/mHIrwoh...

And subscribe to our channel to get notified when it goes live at www.youtube.com/@TheSEOCommu...
March 3, 2025 at 3:06 AM
Reposted by Peter Benes
Join us tonight at 7PM MST SEO - Shooting the 💩 on Clubhouse for the most fun you can have talking about SEO.

Jump in: https://buff.ly/3Q5tUlZ
February 4, 2025 at 11:23 PM
This is a great explanation of the Canadian-American trade deficit which is getting a lot of press right now: youtu.be/cw0R0EOEEyA?...
Is Trump right about the U.S. 'subsidizing' Canada? | About That
YouTube video by CBC News
youtu.be
January 13, 2025 at 3:44 PM
Reposted by Peter Benes
OpenAI is completely screwed. If they're losing money on $200/month, they're losing it on $20/month and their real costs are so much higher than they can ever get anyone to pay. A pale horse.

techcrunch.com/2025/01/05/o...
January 6, 2025 at 7:09 AM
Reposted by Peter Benes
Join SEO - Shooting the 💩
You were invited to join this live room
www.clubhouse.com
December 31, 2024 at 1:59 AM
Reposted by Peter Benes
The FINAL SEO updates you ✨NEED✨ to know of 2024 [23 Dec]:

Full post, links and text version at: www.linkedin.com/posts/markse...
December 23, 2024 at 11:25 AM
Reposted by Peter Benes
Excited about my latest article about Microsoft Ads on @sejournal.bsky.social.
We got:
- Trust: 50% of users “very trusting”
- Engagement: 16% use daily
- PMax campaigns deliver higher CTR than traditional search ads

If you’re into search trends, give it a read here 👉 bit.ly/4ff4EUD
Insights From Microsoft Ads Partners: Copilot And PMax
Microsoft’s latest updates bring advanced AI-driven ads, insights on user trust in generative AI, and tips to optimize Performance Max campaigns.
www.searchenginejournal.com
December 11, 2024 at 6:44 PM
Reposted by Peter Benes
Are you tracking AI tool visits in your analytics yet?

The numbers are small — but growing faster than we anticipated

If you want to track this quick + easily, here's an excellent guide via @danaditomaso.bsky.social 👏

"How to Report on Traffic from AI Tools in GA4"

kpplaybook.com/resources/ho...
December 7, 2024 at 7:29 PM
Reposted by Peter Benes
Pro Tip: Commit your brand colors to ChatGPT's memory and and it can create charts and graphs using those exact colors

Useful for creating data visualizations with Advanced Data Analysis
December 6, 2024 at 11:43 PM
Reposted by Peter Benes
BlueSky is emerging as a potential game-changer in social media. Publishers like The Boston Globe report 3-4x higher engagement, and its open-web approach to link sharing makes it marketer-friendly. It’s early, but worth keeping an eye on. #SocialMedia #BlueSky #Marketing
Bluesky Emerges As Traffic Source: Publishers Report 3x Engagement
Bluesky gains momentum as publishers report triple engagement rates, attracting media outlets and developers from rival social platforms.
www.searchenginejournal.com
December 3, 2024 at 6:15 PM
It's been a good 2 weeks! This is one of my clients' Google Ads accounts that earned $37 for each $1 spent in ads over the last 2 weeks. Just thought I'd share this victory.
December 5, 2024 at 1:48 PM
Reposted by Peter Benes
Thanks so much for pulling this together! Even the calibre of the expertise in the audience at #brightonseo and #heroconf is incredible
December 3, 2024 at 11:15 PM
Every time I try to look anything up in regards to first party mode for Google attributions, I get a lot of info about consent mode. I understanding that these two are related, but they’re not the same thing. Consent mode being about user privacy, first party mode being about accurate data.
December 1, 2024 at 2:09 AM
Reposted by Peter Benes
Huge SEO news: Google has launched "Search Console Recommendations".

Search Console will have automated insights for crawling, indexing + performance:
November 26, 2024 at 12:40 PM
Reposted by Peter Benes
People often ask me how to know for sure if an image was created by artificial intelligence. So I marked in the attached photo (in the red circles) some clues that make me suspect that it's a fabricated photo, although it's not possible to say with absolute certainty in this case.
November 23, 2024 at 10:17 PM
Me: 'My ads attribution is way off in 2024 & getting worse.'

SEOs: 'All broken! It’s a dumpster fire! Just guessing now! Here’s how we fix it (but still wrong). Also, here’s a casserole recipe. Let’s talk about dogs. I love you all.'

SEMs: 'Weird. I haven’t seen any issues. Please leave me alone.
November 24, 2024 at 4:21 PM
Reposted by Peter Benes
It’s a miracle.

Forbes no longer ranks #1 for CBD gummies.

It’s a hemp site. With actual E-E-A-T. Can’t believe my eyes.
November 20, 2024 at 3:50 PM
Reposted by Peter Benes
I don't post videos often, but this is an EXCELLENT podcast on Google's Creator Summit, and what it means for the future of Google updates

youtu.be/rq77Xjbx_mQ?...

Nice work 👏
Gaslighting by Google? A Creator Summit Blogger Tells All
YouTube video by Niche Pursuits Podcast
youtu.be
November 13, 2024 at 7:58 PM
Hey blue sky community, I’m looking for other online advertisers, mainly using Google Ads, looking for a community. For me, I’m interested in accurately measuring sales from ads, which has become more and more difficult over the last 12 months. I don’t have the solution, and am happy to share info.
November 11, 2024 at 11:37 PM