Aimee Jurenka
@aimeejurenka.com
just a business gal looking for the perfect blazer
Just published: Topic Authority Was for Google. Topic Entities Are for AI.
SEO used to be about ranking — now it’s about recognition.
I’ve updated my topic authority strategy to help brands get discovered across SERPs & AI systems.
5-step super simple framework 👇
www.linkedin.com/feed/update/...
SEO used to be about ranking — now it’s about recognition.
I’ve updated my topic authority strategy to help brands get discovered across SERPs & AI systems.
5-step super simple framework 👇
www.linkedin.com/feed/update/...
October 14, 2025 at 1:30 AM
Just published: Topic Authority Was for Google. Topic Entities Are for AI.
SEO used to be about ranking — now it’s about recognition.
I’ve updated my topic authority strategy to help brands get discovered across SERPs & AI systems.
5-step super simple framework 👇
www.linkedin.com/feed/update/...
SEO used to be about ranking — now it’s about recognition.
I’ve updated my topic authority strategy to help brands get discovered across SERPs & AI systems.
5-step super simple framework 👇
www.linkedin.com/feed/update/...
Don’t Panic. SEO isn’t dead.
We surveyed 58 hiring managers + 222 SEO pros.
Jobs exist. Skills are shifting.
The real problem? A signaling gap.
AI isn’t extinction — it’s evolution.
Full read: www.linkedin.com/pulse/mostly...
We surveyed 58 hiring managers + 222 SEO pros.
Jobs exist. Skills are shifting.
The real problem? A signaling gap.
AI isn’t extinction — it’s evolution.
Full read: www.linkedin.com/pulse/mostly...
Mostly Harmless: The State of SEO Hiring in the Age of AI
So Long and Thanks for All the Keywords (The Jobs Remain, Though) The Fear is Loud, but is it Valid? You’ve heard it. I’ve heard it.
www.linkedin.com
September 19, 2025 at 4:52 PM
Don’t Panic. SEO isn’t dead.
We surveyed 58 hiring managers + 222 SEO pros.
Jobs exist. Skills are shifting.
The real problem? A signaling gap.
AI isn’t extinction — it’s evolution.
Full read: www.linkedin.com/pulse/mostly...
We surveyed 58 hiring managers + 222 SEO pros.
Jobs exist. Skills are shifting.
The real problem? A signaling gap.
AI isn’t extinction — it’s evolution.
Full read: www.linkedin.com/pulse/mostly...
The spirits are telling me: the “user” may soon be an agent.
Buzzword Betty Vol. 6 dives into agentic, agents, and MCPs & why we may be shifting toward optimizing for machines, not just people.
Read more →http://bit.ly/45yCbrh
Buzzword Betty Vol. 6 dives into agentic, agents, and MCPs & why we may be shifting toward optimizing for machines, not just people.
Read more →http://bit.ly/45yCbrh
August 24, 2025 at 5:34 PM
The spirits are telling me: the “user” may soon be an agent.
Buzzword Betty Vol. 6 dives into agentic, agents, and MCPs & why we may be shifting toward optimizing for machines, not just people.
Read more →http://bit.ly/45yCbrh
Buzzword Betty Vol. 6 dives into agentic, agents, and MCPs & why we may be shifting toward optimizing for machines, not just people.
Read more →http://bit.ly/45yCbrh
🛠💡 14 Tools, 48 Points 💡🛠
I just put 14 AI brand visibility tools through my review process 📊🔍
Here’s the truth 👉 A “low” score isn’t a fail 🚫 it means the tool is a specialist 🎯
It goes deep, not wide 🌊… and that’s a good thing
Pick the tool(s) that’s perfect for your job 🛠
➡️ bit.ly/4lidP9x
I just put 14 AI brand visibility tools through my review process 📊🔍
Here’s the truth 👉 A “low” score isn’t a fail 🚫 it means the tool is a specialist 🎯
It goes deep, not wide 🌊… and that’s a good thing
Pick the tool(s) that’s perfect for your job 🛠
➡️ bit.ly/4lidP9x
2025 AEO Tool Comparison | Women in Tech SEO
A comparison of 14 leading AEO tools for AI search visibility in 2025, with transparent, research-backed ratings. Find the best platforms for prompt tracking, crawler insights, and generative SERPs—so...
www.womenintechseo.com
August 10, 2025 at 10:56 PM
🛠💡 14 Tools, 48 Points 💡🛠
I just put 14 AI brand visibility tools through my review process 📊🔍
Here’s the truth 👉 A “low” score isn’t a fail 🚫 it means the tool is a specialist 🎯
It goes deep, not wide 🌊… and that’s a good thing
Pick the tool(s) that’s perfect for your job 🛠
➡️ bit.ly/4lidP9x
I just put 14 AI brand visibility tools through my review process 📊🔍
Here’s the truth 👉 A “low” score isn’t a fail 🚫 it means the tool is a specialist 🎯
It goes deep, not wide 🌊… and that’s a good thing
Pick the tool(s) that’s perfect for your job 🛠
➡️ bit.ly/4lidP9x
✨ SEO, AI, and a magical gnome walk into a forest…
While You Were Offline (by tech SEO powerhouse @not-a-robot.com) dropped, & I’m honored to be featured as the glossary-slinging, tool-tinkering forest friend you didn’t know you needed.
🌐 bit.ly/45Etcod
📸 Also yes, I am now officially a gnome.
While You Were Offline (by tech SEO powerhouse @not-a-robot.com) dropped, & I’m honored to be featured as the glossary-slinging, tool-tinkering forest friend you didn’t know you needed.
🌐 bit.ly/45Etcod
📸 Also yes, I am now officially a gnome.
August 7, 2025 at 6:11 PM
✨ SEO, AI, and a magical gnome walk into a forest…
While You Were Offline (by tech SEO powerhouse @not-a-robot.com) dropped, & I’m honored to be featured as the glossary-slinging, tool-tinkering forest friend you didn’t know you needed.
🌐 bit.ly/45Etcod
📸 Also yes, I am now officially a gnome.
While You Were Offline (by tech SEO powerhouse @not-a-robot.com) dropped, & I’m honored to be featured as the glossary-slinging, tool-tinkering forest friend you didn’t know you needed.
🌐 bit.ly/45Etcod
📸 Also yes, I am now officially a gnome.
Just out here in the garden, cultivating keywords and chaos in style.
Shoutout @thekraken.bsky.social for the sweet sweet hoodie design & the killer logo.
Shoutout @thekraken.bsky.social for the sweet sweet hoodie design & the killer logo.
August 5, 2025 at 1:56 AM
Just out here in the garden, cultivating keywords and chaos in style.
Shoutout @thekraken.bsky.social for the sweet sweet hoodie design & the killer logo.
Shoutout @thekraken.bsky.social for the sweet sweet hoodie design & the killer logo.
Reposted by Aimee Jurenka
If you think SEOs ruined the internet just wait until you see what "GEOs" are going to do to it
July 29, 2025 at 2:00 PM
If you think SEOs ruined the internet just wait until you see what "GEOs" are going to do to it
Buzzword Betty is my series on breaking down AI search lingo in human language & Vol. 3 is live.
This one’s all about:
→ How LLMs split your query into micro-questions
→ How it changes what content gets retrieved
→ How to build skyscraper content for AI search
→ www.linkedin.com/pulse/buzzwo...
This one’s all about:
→ How LLMs split your query into micro-questions
→ How it changes what content gets retrieved
→ How to build skyscraper content for AI search
→ www.linkedin.com/pulse/buzzwo...
Buzzword Betty Vol. 3 - What Is Query Fan-Out?
Meet the Buzzword: Query Fan-Out Query Fan-Out is one of those AI search terms that’s suddenly everywhere—and for good reason. If you’ve been watching how Google’s AI Overviews or ChatGPT’s browsing m...
www.linkedin.com
July 29, 2025 at 10:05 PM
Buzzword Betty is my series on breaking down AI search lingo in human language & Vol. 3 is live.
This one’s all about:
→ How LLMs split your query into micro-questions
→ How it changes what content gets retrieved
→ How to build skyscraper content for AI search
→ www.linkedin.com/pulse/buzzwo...
This one’s all about:
→ How LLMs split your query into micro-questions
→ How it changes what content gets retrieved
→ How to build skyscraper content for AI search
→ www.linkedin.com/pulse/buzzwo...
If your job doesn’t feel like “just SEO” anymore, it’s probably not.
Buzzword Betty Vol. 2 is up
🛠️ Content Engineer
🎯 Relevance Engineer
👁️ AI Visibility Engineer
🧠 Prompt Strategist
Read: www.linkedin.com/pulse/buzzwo...
#SEO #AIsearch #BuzzwordBetty
Buzzword Betty Vol. 2 is up
🛠️ Content Engineer
🎯 Relevance Engineer
👁️ AI Visibility Engineer
🧠 Prompt Strategist
Read: www.linkedin.com/pulse/buzzwo...
#SEO #AIsearch #BuzzwordBetty
July 28, 2025 at 10:26 PM
If your job doesn’t feel like “just SEO” anymore, it’s probably not.
Buzzword Betty Vol. 2 is up
🛠️ Content Engineer
🎯 Relevance Engineer
👁️ AI Visibility Engineer
🧠 Prompt Strategist
Read: www.linkedin.com/pulse/buzzwo...
#SEO #AIsearch #BuzzwordBetty
Buzzword Betty Vol. 2 is up
🛠️ Content Engineer
🎯 Relevance Engineer
👁️ AI Visibility Engineer
🧠 Prompt Strategist
Read: www.linkedin.com/pulse/buzzwo...
#SEO #AIsearch #BuzzwordBetty
AI search is in its buzzword era - and same.
Some terms aren’t new, but they’re everywhere.
So, I started Buzzword Betty - a blog series that breaks them down in plain English.
Vol. 1 covers:
– Vector Embeddings
– Cosine Similarity
– Semantic Similarity
www.linkedin.com/pulse/buzzwo...
Some terms aren’t new, but they’re everywhere.
So, I started Buzzword Betty - a blog series that breaks them down in plain English.
Vol. 1 covers:
– Vector Embeddings
– Cosine Similarity
– Semantic Similarity
www.linkedin.com/pulse/buzzwo...
Buzzword Betty Vol. 1 - Vector Embeddings, Cosine Similarity & Semantic Similarity
From SEO to a Buzzword Betty AI search didn’t just change how users discover content; it completely rewired how I think about organizing it. Somewhere between Google’s SGE rollout, LLM-powered chat re...
www.linkedin.com
July 27, 2025 at 3:31 PM
AI search is in its buzzword era - and same.
Some terms aren’t new, but they’re everywhere.
So, I started Buzzword Betty - a blog series that breaks them down in plain English.
Vol. 1 covers:
– Vector Embeddings
– Cosine Similarity
– Semantic Similarity
www.linkedin.com/pulse/buzzwo...
Some terms aren’t new, but they’re everywhere.
So, I started Buzzword Betty - a blog series that breaks them down in plain English.
Vol. 1 covers:
– Vector Embeddings
– Cosine Similarity
– Semantic Similarity
www.linkedin.com/pulse/buzzwo...
Reposted by Aimee Jurenka
OK, I ran 3 tests to see how AI Mode was being tracked in GSC. I tested AI Mode via incognito mode. The impressions and clicks did not show up at all, so I'm not sure AI Mode is being tracked yet. I'll run some more tests, but all three returned nothing. Back to the drawing board. :)
#google #seo
#google #seo
June 14, 2025 at 1:33 PM
Made a glossary of the acronyms & terms I'm seeing as I expand my brain space for AI search, & I figured I'd share it in case anyone wants to contribute.
"SEO is still the same" group feel free to keep scrolling. You won't benefit from or enjoy this.
docs.google.com/document/d/1...
"SEO is still the same" group feel free to keep scrolling. You won't benefit from or enjoy this.
docs.google.com/document/d/1...
Glossary: All Acronyms Welcome
All Acronyms Welcome! (AAW) acronyms, terms, frameworks, & other cool stuff for AI search 📓 This is a Living Document Not every term is filled out yet, and that’s on purpose. This glossary reflects a ...
docs.google.com
June 7, 2025 at 10:42 PM
Made a glossary of the acronyms & terms I'm seeing as I expand my brain space for AI search, & I figured I'd share it in case anyone wants to contribute.
"SEO is still the same" group feel free to keep scrolling. You won't benefit from or enjoy this.
docs.google.com/document/d/1...
"SEO is still the same" group feel free to keep scrolling. You won't benefit from or enjoy this.
docs.google.com/document/d/1...
I ditched “SEO.”
Not because it’s wrong but because it’s too damn small for what I’m actually doing.
tinyurl.com/yc3cekvx
Not because it’s wrong but because it’s too damn small for what I’m actually doing.
tinyurl.com/yc3cekvx
Why “SEO” Isn’t Cutting It Anymore
Let’s not sugarcoat it; the internet has been flipped. AI didn’t quietly sneak in the back door.
tinyurl.com
May 31, 2025 at 5:24 PM
I ditched “SEO.”
Not because it’s wrong but because it’s too damn small for what I’m actually doing.
tinyurl.com/yc3cekvx
Not because it’s wrong but because it’s too damn small for what I’m actually doing.
tinyurl.com/yc3cekvx
Search is the user now.
Google is using LLMs (trained on how we think, ask, and explore) like MAGIT & eDeepRank to influence rankings in real-time.
This isn’t AI sprinkled on top; it’s the foundation.
www.linkedin.com/pulse/inside...
Google is using LLMs (trained on how we think, ask, and explore) like MAGIT & eDeepRank to influence rankings in real-time.
This isn’t AI sprinkled on top; it’s the foundation.
www.linkedin.com/pulse/inside...
May 15, 2025 at 5:48 PM
Search is the user now.
Google is using LLMs (trained on how we think, ask, and explore) like MAGIT & eDeepRank to influence rankings in real-time.
This isn’t AI sprinkled on top; it’s the foundation.
www.linkedin.com/pulse/inside...
Google is using LLMs (trained on how we think, ask, and explore) like MAGIT & eDeepRank to influence rankings in real-time.
This isn’t AI sprinkled on top; it’s the foundation.
www.linkedin.com/pulse/inside...
Google’s asking questions. Is your brand ghosting?
In the Age of AI, search isn’t about stuffing keywords.
It’s about showing up with real answers.
I wrote about how Brand = SEO now, and why clarity wins:
www.linkedin.com/pulse/age-ai...
In the Age of AI, search isn’t about stuffing keywords.
It’s about showing up with real answers.
I wrote about how Brand = SEO now, and why clarity wins:
www.linkedin.com/pulse/age-ai...
May 15, 2025 at 5:12 AM
Google’s asking questions. Is your brand ghosting?
In the Age of AI, search isn’t about stuffing keywords.
It’s about showing up with real answers.
I wrote about how Brand = SEO now, and why clarity wins:
www.linkedin.com/pulse/age-ai...
In the Age of AI, search isn’t about stuffing keywords.
It’s about showing up with real answers.
I wrote about how Brand = SEO now, and why clarity wins:
www.linkedin.com/pulse/age-ai...
Your audience isn’t just people anymore—it’s their bots, too.
Google’s AI Overviews, ChatGPT, Perplexity, Claude, Gemini, Copilot…
These are the gatekeepers now.
If you want to reach your audience, you’ve got to get past their AI assistants first.
shorturl.at/ni0h8
Google’s AI Overviews, ChatGPT, Perplexity, Claude, Gemini, Copilot…
These are the gatekeepers now.
If you want to reach your audience, you’ve got to get past their AI assistants first.
shorturl.at/ni0h8
May 8, 2025 at 1:51 AM
Your audience isn’t just people anymore—it’s their bots, too.
Google’s AI Overviews, ChatGPT, Perplexity, Claude, Gemini, Copilot…
These are the gatekeepers now.
If you want to reach your audience, you’ve got to get past their AI assistants first.
shorturl.at/ni0h8
Google’s AI Overviews, ChatGPT, Perplexity, Claude, Gemini, Copilot…
These are the gatekeepers now.
If you want to reach your audience, you’ve got to get past their AI assistants first.
shorturl.at/ni0h8
Most SEO tools are lexicon-based
But Google is fully semantic
❓So why are we optimizing for keywords?
💡Inspired by Mike King, built in AirOps, a workflow that scores content based on semantic alignment, not keywords
excuse the loom thumbnail; I'm too cheap to upgrade
www.loom.com/share/5e04d7...
But Google is fully semantic
❓So why are we optimizing for keywords?
💡Inspired by Mike King, built in AirOps, a workflow that scores content based on semantic alignment, not keywords
excuse the loom thumbnail; I'm too cheap to upgrade
www.loom.com/share/5e04d7...
Semantic Search - Content Score | App Edit | AirOps - 29 April 2025
Use Loom to record quick videos of your screen and cam. Explain anything clearly and easily – and skip the meeting. An essential tool for hybrid workplaces.
www.loom.com
April 30, 2025 at 12:42 AM
Most SEO tools are lexicon-based
But Google is fully semantic
❓So why are we optimizing for keywords?
💡Inspired by Mike King, built in AirOps, a workflow that scores content based on semantic alignment, not keywords
excuse the loom thumbnail; I'm too cheap to upgrade
www.loom.com/share/5e04d7...
But Google is fully semantic
❓So why are we optimizing for keywords?
💡Inspired by Mike King, built in AirOps, a workflow that scores content based on semantic alignment, not keywords
excuse the loom thumbnail; I'm too cheap to upgrade
www.loom.com/share/5e04d7...
I just got video results in ChatGPT. Is this new? Or am I just late to the party?
April 24, 2025 at 3:25 AM
I just got video results in ChatGPT. Is this new? Or am I just late to the party?
Reposted by Aimee Jurenka
My mum: "It doesn't cost anything to be polite!"
2025:
2025:
April 21, 2025 at 10:58 PM
My mum: "It doesn't cost anything to be polite!"
2025:
2025:
Reposted by Aimee Jurenka
As a former Target lover, I can say with authority- few headlines have brought me greater satisfaction than this one.
The divergence here from two companies with *very* similar customer bases is pretty wild, you do not see this sort of thing happen at scale very often.
Target suffers 10th consecutive week of foot traffic declines, sinking stock prices since caving on DEI
Costco, which resisted pressure to ditch DEI, extends foot-traffic gains streak to 15.
www.retailbrew.com
April 14, 2025 at 7:22 PM
As a former Target lover, I can say with authority- few headlines have brought me greater satisfaction than this one.
The Results Are In!
✅ Lily’s article: Top 10 in Google search & AI Overview within 7 hours.
❌ My article: Not even indexed after 21 hours.
Ouch.
But it got me thinking. What impacted indexing?
#SEOExperiments #SearchEngineOptimization #DigitalMarketing
✅ Lily’s article: Top 10 in Google search & AI Overview within 7 hours.
❌ My article: Not even indexed after 21 hours.
Ouch.
But it got me thinking. What impacted indexing?
#SEOExperiments #SearchEngineOptimization #DigitalMarketing
March 28, 2025 at 4:32 PM
The Results Are In!
✅ Lily’s article: Top 10 in Google search & AI Overview within 7 hours.
❌ My article: Not even indexed after 21 hours.
Ouch.
But it got me thinking. What impacted indexing?
#SEOExperiments #SearchEngineOptimization #DigitalMarketing
✅ Lily’s article: Top 10 in Google search & AI Overview within 7 hours.
❌ My article: Not even indexed after 21 hours.
Ouch.
But it got me thinking. What impacted indexing?
#SEOExperiments #SearchEngineOptimization #DigitalMarketing
:
🚀 Testing Google's AI Overview Ranking Factors
Inspired by Lily Ray’s test yesterday, I launched a spin-off experiment to see whether brand authority and awareness impact how LinkedIn articles rank in Google’s AI Overviews.
www.linkedin.com/pulse/top-10...
🚀 Testing Google's AI Overview Ranking Factors
Inspired by Lily Ray’s test yesterday, I launched a spin-off experiment to see whether brand authority and awareness impact how LinkedIn articles rank in Google’s AI Overviews.
www.linkedin.com/pulse/top-10...
March 27, 2025 at 6:31 PM
:
🚀 Testing Google's AI Overview Ranking Factors
Inspired by Lily Ray’s test yesterday, I launched a spin-off experiment to see whether brand authority and awareness impact how LinkedIn articles rank in Google’s AI Overviews.
www.linkedin.com/pulse/top-10...
🚀 Testing Google's AI Overview Ranking Factors
Inspired by Lily Ray’s test yesterday, I launched a spin-off experiment to see whether brand authority and awareness impact how LinkedIn articles rank in Google’s AI Overviews.
www.linkedin.com/pulse/top-10...