Melissa Mackey
@mel66beyondthepaid.bsky.social
@beyondthepaid on Twitter. Director, Paid Search at Compound Growth Marketing. Top 50 Most Influential PPC Expert.
Reposted by Melissa Mackey
Emil Bove III, Trump’s former criminal defense lawyer and now Trump’s nominee to the 3rd Circuit Court of Appeals, has no business on the federal bench.
July 8, 2025 at 4:45 PM
Emil Bove III, Trump’s former criminal defense lawyer and now Trump’s nominee to the 3rd Circuit Court of Appeals, has no business on the federal bench.
Reposted by Melissa Mackey
Congressional Republicans just betrayed their constituents to give a tax break to their ultra-wealthy donors.
Voters will remember next year.
Voters will remember next year.
July 3, 2025 at 7:02 PM
Congressional Republicans just betrayed their constituents to give a tax break to their ultra-wealthy donors.
Voters will remember next year.
Voters will remember next year.
Healthcare in America is too expensive! So why is the White House claiming we’ll get “Healthy Again” by cutting Medicaid for 83 million people? Who benefits when people are sick? We can do better! #TruthBrigade
truthbrigade.indivisible.org/s/xYXiZI8p
truthbrigade.indivisible.org/s/xYXiZI8p
Join the Truth Brigade!
truthbrigade.indivisible.org
June 18, 2025 at 11:35 AM
Healthcare in America is too expensive! So why is the White House claiming we’ll get “Healthy Again” by cutting Medicaid for 83 million people? Who benefits when people are sick? We can do better! #TruthBrigade
truthbrigade.indivisible.org/s/xYXiZI8p
truthbrigade.indivisible.org/s/xYXiZI8p
Reposted by Melissa Mackey
250 years ago, Americans rejected the rule of a mad king.
In two days, we’re taking to the streets again to say NO KINGS.
2,000 peaceful protests are planned in small towns and major cities across the country. Join your community on Saturday for #NoKings Day: www.nokings.org?SQF_SOURCE=i...
In two days, we’re taking to the streets again to say NO KINGS.
2,000 peaceful protests are planned in small towns and major cities across the country. Join your community on Saturday for #NoKings Day: www.nokings.org?SQF_SOURCE=i...
June 12, 2025 at 4:23 PM
250 years ago, Americans rejected the rule of a mad king.
In two days, we’re taking to the streets again to say NO KINGS.
2,000 peaceful protests are planned in small towns and major cities across the country. Join your community on Saturday for #NoKings Day: www.nokings.org?SQF_SOURCE=i...
In two days, we’re taking to the streets again to say NO KINGS.
2,000 peaceful protests are planned in small towns and major cities across the country. Join your community on Saturday for #NoKings Day: www.nokings.org?SQF_SOURCE=i...
Reposted by Melissa Mackey
House Republicans decided that tax cuts for billionaires are more important than life-saving services like Medicaid.
May 22, 2025 at 2:05 PM
House Republicans decided that tax cuts for billionaires are more important than life-saving services like Medicaid.
April 25, 2025 at 3:14 PM
Reposted by Melissa Mackey
You may not know about this bill yet, but you should.
The JUDGES Act would hand Trump 22 new judicial appointments, and some Democrats in Congress are feeling pressure to vote yes on it to lighten the caseload of judges in their states. A few Democrats have even co-sponsored it.
The JUDGES Act would hand Trump 22 new judicial appointments, and some Democrats in Congress are feeling pressure to vote yes on it to lighten the caseload of judges in their states. A few Democrats have even co-sponsored it.
April 18, 2025 at 6:12 PM
You may not know about this bill yet, but you should.
The JUDGES Act would hand Trump 22 new judicial appointments, and some Democrats in Congress are feeling pressure to vote yes on it to lighten the caseload of judges in their states. A few Democrats have even co-sponsored it.
The JUDGES Act would hand Trump 22 new judicial appointments, and some Democrats in Congress are feeling pressure to vote yes on it to lighten the caseload of judges in their states. A few Democrats have even co-sponsored it.
Reposted by Melissa Mackey
The SAVE Act would block millions of eligible Americans from voting. Text SAVE to 63033 to tell your Senators to vote NO on the SAVE Act and stop it in its tracks.
April 10, 2025 at 9:16 PM
The SAVE Act would block millions of eligible Americans from voting. Text SAVE to 63033 to tell your Senators to vote NO on the SAVE Act and stop it in its tracks.
I think Twitter DOGE'd itself
March 10, 2025 at 2:02 PM
I think Twitter DOGE'd itself
Nice @adweek.bsky.social article about AI Mode featuring yours truly and @navah.bsky.social www.adweek.com/media/google...
#ppcchat
#ppcchat
March 7, 2025 at 2:15 PM
Nice @adweek.bsky.social article about AI Mode featuring yours truly and @navah.bsky.social www.adweek.com/media/google...
#ppcchat
#ppcchat
Reposted by Melissa Mackey
Hey #ppcchat and paid search nerds - I just updated my Bsky list of PPCers - see here:
bsky.app/profile/did:...
Let me know if I missed anyone by tagging me, DM'ing me, screaming at me or however else you'd like to communicate with me
Cheers
#ppc #paidsearch #GoogleAds #BingAds #MicrosoftAds
bsky.app/profile/did:...
Let me know if I missed anyone by tagging me, DM'ing me, screaming at me or however else you'd like to communicate with me
Cheers
#ppc #paidsearch #GoogleAds #BingAds #MicrosoftAds
February 25, 2025 at 12:07 AM
Reposted by Melissa Mackey
#GoogleAds unpopular opinion from an ex-Googler 🙈
8 times out of 10, the "low hanging fruit" for better ROAS is website optimization, not campaign optimization.
You must have high enough conversion rate and average order value to support ads, not the other way around.
8 times out of 10, the "low hanging fruit" for better ROAS is website optimization, not campaign optimization.
You must have high enough conversion rate and average order value to support ads, not the other way around.
February 21, 2025 at 2:13 PM
#GoogleAds unpopular opinion from an ex-Googler 🙈
8 times out of 10, the "low hanging fruit" for better ROAS is website optimization, not campaign optimization.
You must have high enough conversion rate and average order value to support ads, not the other way around.
8 times out of 10, the "low hanging fruit" for better ROAS is website optimization, not campaign optimization.
You must have high enough conversion rate and average order value to support ads, not the other way around.
Reposted by Melissa Mackey
New: We spoke to government IT employees/contractors about DOGE. Their warnings were dire. The people who maintain the systems that keep the country working are terrified. "This is the largest data breach and the largest IT security breach in our country’s history—at least that’s publicly known."
The Government’s Computing Experts Say They Are Terrified
Four IT professionals lay out just how destructive Elon Musk’s incursion into the U.S. government could be.
www.theatlantic.com
February 7, 2025 at 2:14 PM
New: We spoke to government IT employees/contractors about DOGE. Their warnings were dire. The people who maintain the systems that keep the country working are terrified. "This is the largest data breach and the largest IT security breach in our country’s history—at least that’s publicly known."
Reposted by Melissa Mackey
Meals on Wheels America spox on OMB pause:
"the uncertainty right now is creating chaos for local Meals on Wheels providers not knowing whether they should be serving meals today. Which unfortunately means seniors will panic not knowing where their next meals will come from."
"the uncertainty right now is creating chaos for local Meals on Wheels providers not knowing whether they should be serving meals today. Which unfortunately means seniors will panic not knowing where their next meals will come from."
January 28, 2025 at 4:07 PM
Meals on Wheels America spox on OMB pause:
"the uncertainty right now is creating chaos for local Meals on Wheels providers not knowing whether they should be serving meals today. Which unfortunately means seniors will panic not knowing where their next meals will come from."
"the uncertainty right now is creating chaos for local Meals on Wheels providers not knowing whether they should be serving meals today. Which unfortunately means seniors will panic not knowing where their next meals will come from."
Reposted by Melissa Mackey
Hey #ppcchat and paid search nerds - I just updated my Bsky list of PPCers - see here:
bsky.app/profile/did:...
Let me know if I missed anyone by tagging me, DM'ing me, screaming at me or however else you'd like to communicate with me
Cheers
#ppc #paidsearch #GoogleAds #BingAds #MicrosoftAds
bsky.app/profile/did:...
Let me know if I missed anyone by tagging me, DM'ing me, screaming at me or however else you'd like to communicate with me
Cheers
#ppc #paidsearch #GoogleAds #BingAds #MicrosoftAds
January 15, 2025 at 11:46 PM
Hey #ppcchat and paid search nerds - I just updated my Bsky list of PPCers - see here:
bsky.app/profile/did:...
Let me know if I missed anyone by tagging me, DM'ing me, screaming at me or however else you'd like to communicate with me
Cheers
#ppc #paidsearch #GoogleAds #BingAds #MicrosoftAds
bsky.app/profile/did:...
Let me know if I missed anyone by tagging me, DM'ing me, screaming at me or however else you'd like to communicate with me
Cheers
#ppc #paidsearch #GoogleAds #BingAds #MicrosoftAds
As far as I can tell, the "Limited by search volume" notice in Google Ads is a thinly veiled ploy to boost broad match adoption. This campaign has a $1k daily budget and a <10% impression share. #ppcchat
January 10, 2025 at 5:54 PM
As far as I can tell, the "Limited by search volume" notice in Google Ads is a thinly veiled ploy to boost broad match adoption. This campaign has a $1k daily budget and a <10% impression share. #ppcchat
Reposted by Melissa Mackey
Finish your week out strong with a fresh new episode of @marketingoclock! This week we covered:
- Yet another new flavor of PMax
- Alleged new legal claims vs big G
- Plus Shep lets the world know about the best 🚽 in Disney World
+ all the #digitalmarketing news from the week!
- Yet another new flavor of PMax
- Alleged new legal claims vs big G
- Plus Shep lets the world know about the best 🚽 in Disney World
+ all the #digitalmarketing news from the week!
January 3, 2025 at 8:08 PM
Finish your week out strong with a fresh new episode of @marketingoclock! This week we covered:
- Yet another new flavor of PMax
- Alleged new legal claims vs big G
- Plus Shep lets the world know about the best 🚽 in Disney World
+ all the #digitalmarketing news from the week!
- Yet another new flavor of PMax
- Alleged new legal claims vs big G
- Plus Shep lets the world know about the best 🚽 in Disney World
+ all the #digitalmarketing news from the week!
OH: "Having a haha moment"
January 3, 2025 at 5:40 PM
OH: "Having a haha moment"
So apparently Google Ads is now calling image ads "Uploaded display ads" in their help documentation. They're still listed as "Image Ads" in Editor. Thanks a lot Google, I should bill you for the 20 minutes I spent looking for specs in your stupid help section lol #ppcchat
January 3, 2025 at 5:06 PM
So apparently Google Ads is now calling image ads "Uploaded display ads" in their help documentation. They're still listed as "Image Ads" in Editor. Thanks a lot Google, I should bill you for the 20 minutes I spent looking for specs in your stupid help section lol #ppcchat
Reposted by Melissa Mackey
Several posters let me know this map is incorrect. Here is a better one. The green countries have universal healthcare. The red and blue ones don't.
The message is the same. Most of the rest of the world has UH. The US doesn't.
The message is the same. Most of the rest of the world has UH. The US doesn't.
January 2, 2025 at 6:08 PM
Several posters let me know this map is incorrect. Here is a better one. The green countries have universal healthcare. The red and blue ones don't.
The message is the same. Most of the rest of the world has UH. The US doesn't.
The message is the same. Most of the rest of the world has UH. The US doesn't.
Reposted by Melissa Mackey
Google Tag Assistant is no longer deprecated!
This is the easiest Chrome extension to use to make sure websites are tagged properly.
Make sure your website is tagged, people!
This is the easiest Chrome extension to use to make sure websites are tagged properly.
Make sure your website is tagged, people!
December 30, 2024 at 5:36 PM
Google Tag Assistant is no longer deprecated!
This is the easiest Chrome extension to use to make sure websites are tagged properly.
Make sure your website is tagged, people!
This is the easiest Chrome extension to use to make sure websites are tagged properly.
Make sure your website is tagged, people!
Top 10 PPC Expert Columns from @searchengineland.bsky.social - some great articles here! searchengineland.com/top-10-ppc-e...
#ppcchat
#ppcchat
December 30, 2024 at 1:08 PM
Top 10 PPC Expert Columns from @searchengineland.bsky.social - some great articles here! searchengineland.com/top-10-ppc-e...
#ppcchat
#ppcchat
Reposted by Melissa Mackey
PPC is changing. I have thoughts 🤓
So do @runnerkik.bsky.social @mel66beyondthepaid.bsky.social @menachemani.bsky.social @pauline-jakober.bsky.social @juliavyse.bsky.social and more brilliant #ppcchat folks 🤓🤓🤓
Read them here:
searchengineland.com/ppc-predicti...
@searchengineland.bsky.social
So do @runnerkik.bsky.social @mel66beyondthepaid.bsky.social @menachemani.bsky.social @pauline-jakober.bsky.social @juliavyse.bsky.social and more brilliant #ppcchat folks 🤓🤓🤓
Read them here:
searchengineland.com/ppc-predicti...
@searchengineland.bsky.social
Top 10 2025 PPC predictions and trends
These are some of the most important PPC trends, changes, opportunities and challenges you need to be ready for in 2025.
searchengineland.com
December 20, 2024 at 1:00 AM
PPC is changing. I have thoughts 🤓
So do @runnerkik.bsky.social @mel66beyondthepaid.bsky.social @menachemani.bsky.social @pauline-jakober.bsky.social @juliavyse.bsky.social and more brilliant #ppcchat folks 🤓🤓🤓
Read them here:
searchengineland.com/ppc-predicti...
@searchengineland.bsky.social
So do @runnerkik.bsky.social @mel66beyondthepaid.bsky.social @menachemani.bsky.social @pauline-jakober.bsky.social @juliavyse.bsky.social and more brilliant #ppcchat folks 🤓🤓🤓
Read them here:
searchengineland.com/ppc-predicti...
@searchengineland.bsky.social