Melissa Mackey
@mel66beyondthepaid.bsky.social
@beyondthepaid on Twitter. Director, Paid Search at Compound Growth Marketing. Top 50 Most Influential PPC Expert.
I agree - surprised to see so many people disagreeing. We can't separate ourselves into echo chambers.
January 10, 2025 at 8:31 PM
I agree - surprised to see so many people disagreeing. We can't separate ourselves into echo chambers.
I'm not against broad match - we're using it in this very account - but it needs to be thoughtfully used, not just applied at the click of a button #ppcchat
January 10, 2025 at 5:56 PM
I'm not against broad match - we're using it in this very account - but it needs to be thoughtfully used, not just applied at the click of a button #ppcchat
There's no way it should be limited by anything. I can see unsuspecting advertisers getting goaded into willy-nilly broad match when they see this message. #ppcchat
January 10, 2025 at 5:55 PM
There's no way it should be limited by anything. I can see unsuspecting advertisers getting goaded into willy-nilly broad match when they see this message. #ppcchat
Of course! Looking forward to this series!
January 10, 2025 at 5:24 PM
Of course! Looking forward to this series!