Will Troup
@willtroup.bsky.social
I do digital marketing for local home service businesses!
Marketing, Ads, Copywriting, SEO, Sales
Founder @ LocalSink
Marketing, Ads, Copywriting, SEO, Sales
Founder @ LocalSink
Just spotted a quirk in Google’s AI Overview: it lifted one of our Facebook posts (where we re‑posted a client review) and treated it as an actual review for “LocalSink reviews.” 🤯
We’re testing whether this boosts visibility for home‑service clients.
Seen anything similar?
We’re testing whether this boosts visibility for home‑service clients.
Seen anything similar?
July 7, 2025 at 8:55 PM
Just spotted a quirk in Google’s AI Overview: it lifted one of our Facebook posts (where we re‑posted a client review) and treated it as an actual review for “LocalSink reviews.” 🤯
We’re testing whether this boosts visibility for home‑service clients.
Seen anything similar?
We’re testing whether this boosts visibility for home‑service clients.
Seen anything similar?
Monday morning texts like this 🥰
February 17, 2025 at 5:02 PM
Monday morning texts like this 🥰
The ninth official episode of Expanding Local is live, featuring the local SEO legend @mikeblumenthal.bsky.social !
There is a ton of bad information out there when it comes to local SEO, and he’s one of the few people I go to for accurate information:
www.willtroup.com/ep-9-mike-bl...
There is a ton of bad information out there when it comes to local SEO, and he’s one of the few people I go to for accurate information:
www.willtroup.com/ep-9-mike-bl...
Ep 9: Mike Blumenthal (Future of Local SEO & Google for Home Service Pros) - Will Troup
Mike Blumenthal unveils the latest Local SEO tactics for home service businesses, focusing on brand mentions, reviews, and how to master the customer journey—so you can stay competitive in Google-domi...
www.willtroup.com
February 9, 2025 at 5:48 PM
The ninth official episode of Expanding Local is live, featuring the local SEO legend @mikeblumenthal.bsky.social !
There is a ton of bad information out there when it comes to local SEO, and he’s one of the few people I go to for accurate information:
www.willtroup.com/ep-9-mike-bl...
There is a ton of bad information out there when it comes to local SEO, and he’s one of the few people I go to for accurate information:
www.willtroup.com/ep-9-mike-bl...
I wake up every single day, finding ways to make other people money.
I love every second of it.
I'm so grateful to be able to do what I do for the people I do it for!
I love every second of it.
I'm so grateful to be able to do what I do for the people I do it for!
February 4, 2025 at 4:26 PM
I wake up every single day, finding ways to make other people money.
I love every second of it.
I'm so grateful to be able to do what I do for the people I do it for!
I love every second of it.
I'm so grateful to be able to do what I do for the people I do it for!
Who should I follow for SEO?
February 3, 2025 at 12:55 AM
Who should I follow for SEO?
I pay $200/mo for this.
January 28, 2025 at 8:53 PM
I pay $200/mo for this.
Did Google just re-add the Chat feature on GBPs?
January 21, 2025 at 5:01 PM
Did Google just re-add the Chat feature on GBPs?
Who are the best people to follow on Bsky for SEO content?
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January 17, 2025 at 4:43 PM
Who are the best people to follow on Bsky for SEO content?
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What are you changing about your business going into 2025?
January 17, 2025 at 12:01 AM
What are you changing about your business going into 2025?
When I saw "orange dreamsicle" as a flavor, I thought it would make me vomit.
Can someone explain how Reign makes this actually taste good?
Also, these things have 300mg of caffeine... I feel like that should be a crime.
RFK, please don't ban this one!
Can someone explain how Reign makes this actually taste good?
Also, these things have 300mg of caffeine... I feel like that should be a crime.
RFK, please don't ban this one!
January 14, 2025 at 4:17 PM
When I saw "orange dreamsicle" as a flavor, I thought it would make me vomit.
Can someone explain how Reign makes this actually taste good?
Also, these things have 300mg of caffeine... I feel like that should be a crime.
RFK, please don't ban this one!
Can someone explain how Reign makes this actually taste good?
Also, these things have 300mg of caffeine... I feel like that should be a crime.
RFK, please don't ban this one!
How many home-service businesses rely on one source for 90% of traffic & leads?
2025 is the year to be omnipresent with your marketing & SEO.
So much is changing. So many things are up in the air.
Are you taking action to protect yourself from these changes?
2025 is the year to be omnipresent with your marketing & SEO.
So much is changing. So many things are up in the air.
Are you taking action to protect yourself from these changes?
January 11, 2025 at 4:34 PM
How many home-service businesses rely on one source for 90% of traffic & leads?
2025 is the year to be omnipresent with your marketing & SEO.
So much is changing. So many things are up in the air.
Are you taking action to protect yourself from these changes?
2025 is the year to be omnipresent with your marketing & SEO.
So much is changing. So many things are up in the air.
Are you taking action to protect yourself from these changes?
How focused should I be on the SERP page for local SEO?
I know Google is going crazy with ecom and other industries.
I know Google is going crazy with ecom and other industries.
January 10, 2025 at 4:18 PM
How focused should I be on the SERP page for local SEO?
I know Google is going crazy with ecom and other industries.
I know Google is going crazy with ecom and other industries.
This is a restoration client in Portland/Vancouver.
What we did:
-Linked their GBP products to specific pages on their website
-Added services that other restoration companies weren't utilizing
Our next step is opening up another office in Portland so we can dominate there, too!
What we did:
-Linked their GBP products to specific pages on their website
-Added services that other restoration companies weren't utilizing
Our next step is opening up another office in Portland so we can dominate there, too!
January 9, 2025 at 4:59 PM
This is a restoration client in Portland/Vancouver.
What we did:
-Linked their GBP products to specific pages on their website
-Added services that other restoration companies weren't utilizing
Our next step is opening up another office in Portland so we can dominate there, too!
What we did:
-Linked their GBP products to specific pages on their website
-Added services that other restoration companies weren't utilizing
Our next step is opening up another office in Portland so we can dominate there, too!
I just ran out of ChatGPT o1, so I upgraded to Pro.
Is it worth it for $200/mo?
Is it worth it for $200/mo?
January 8, 2025 at 5:22 PM
I just ran out of ChatGPT o1, so I upgraded to Pro.
Is it worth it for $200/mo?
Is it worth it for $200/mo?
Where do we see radio ads for home-service businesses in 2025?
I've heard from a few people that they're crushing.
It seems like they only work if you really know what you're doing...
...but I guess that's true for any ad medium.
I've heard from a few people that they're crushing.
It seems like they only work if you really know what you're doing...
...but I guess that's true for any ad medium.
January 7, 2025 at 5:58 PM
Where do we see radio ads for home-service businesses in 2025?
I've heard from a few people that they're crushing.
It seems like they only work if you really know what you're doing...
...but I guess that's true for any ad medium.
I've heard from a few people that they're crushing.
It seems like they only work if you really know what you're doing...
...but I guess that's true for any ad medium.
I am in the process of getting EVERY single spam form submission across my clients and my own website, and turning it into a list of IPs, emails, and websites that can be blocked.
If you're interested, comment "list" and I'll send you the list.
If you're interested, comment "list" and I'll send you the list.
January 6, 2025 at 9:10 PM
I am in the process of getting EVERY single spam form submission across my clients and my own website, and turning it into a list of IPs, emails, and websites that can be blocked.
If you're interested, comment "list" and I'll send you the list.
If you're interested, comment "list" and I'll send you the list.
When is an appropriate time to take your exterior Christmas lights down?
January 6, 2025 at 4:18 PM
When is an appropriate time to take your exterior Christmas lights down?
I'm thinking of getting a dedicated iPad that sits on my desk and has the sole job of being my ChatGPT voice assistant.
Is there a better way to do this?
I've been using chat as a way to keep myself organized and take notes. I feel like voice would make this 10x faster and easier.
Is there a better way to do this?
I've been using chat as a way to keep myself organized and take notes. I feel like voice would make this 10x faster and easier.
January 6, 2025 at 3:41 PM
I'm thinking of getting a dedicated iPad that sits on my desk and has the sole job of being my ChatGPT voice assistant.
Is there a better way to do this?
I've been using chat as a way to keep myself organized and take notes. I feel like voice would make this 10x faster and easier.
Is there a better way to do this?
I've been using chat as a way to keep myself organized and take notes. I feel like voice would make this 10x faster and easier.
Once you realize that Google isn't going to stop trying to make people stay on the SERP page...
...your game-plan writes itself.
2025 is the year to take audience ownership seriously.
SEO isn't dead. It's changing rapidly.
It's only going to get worse.
Improvise, adapt, overcome my friends!
...your game-plan writes itself.
2025 is the year to take audience ownership seriously.
SEO isn't dead. It's changing rapidly.
It's only going to get worse.
Improvise, adapt, overcome my friends!
January 5, 2025 at 5:29 PM
Once you realize that Google isn't going to stop trying to make people stay on the SERP page...
...your game-plan writes itself.
2025 is the year to take audience ownership seriously.
SEO isn't dead. It's changing rapidly.
It's only going to get worse.
Improvise, adapt, overcome my friends!
...your game-plan writes itself.
2025 is the year to take audience ownership seriously.
SEO isn't dead. It's changing rapidly.
It's only going to get worse.
Improvise, adapt, overcome my friends!
If you post SEO or digital marketing content, follow me and I’ll follow you back!
I need more SEO stuff in my feed!
Comment “SEO” on this post when you’re done 👇
I need more SEO stuff in my feed!
Comment “SEO” on this post when you’re done 👇
January 4, 2025 at 5:52 PM
If you post SEO or digital marketing content, follow me and I’ll follow you back!
I need more SEO stuff in my feed!
Comment “SEO” on this post when you’re done 👇
I need more SEO stuff in my feed!
Comment “SEO” on this post when you’re done 👇
What are some of the best tools for call tracking?
I'm most familiar with CallRail, but at this point I've heard of a few that I'd like to check out.
Any suggestions?
I'm most familiar with CallRail, but at this point I've heard of a few that I'd like to check out.
Any suggestions?
January 3, 2025 at 7:26 PM
What are some of the best tools for call tracking?
I'm most familiar with CallRail, but at this point I've heard of a few that I'd like to check out.
Any suggestions?
I'm most familiar with CallRail, but at this point I've heard of a few that I'd like to check out.
Any suggestions?
If you're looking for an email newsletter that helps you with your local SEO and doesn't try to squeeze you for every penny you have, but instead delivers actionable tips & insights...
...Look no further than Darren Shaw's newsletter from @whitespark.ca
...Look no further than Darren Shaw's newsletter from @whitespark.ca
January 2, 2025 at 4:21 PM
If you're looking for an email newsletter that helps you with your local SEO and doesn't try to squeeze you for every penny you have, but instead delivers actionable tips & insights...
...Look no further than Darren Shaw's newsletter from @whitespark.ca
...Look no further than Darren Shaw's newsletter from @whitespark.ca
Today, I turned my phone off, laptop shut, and read through Think and Grow Rich.
Here's one of the quotes that I think anyone can use to get more out of life:
"Life's battles don't always go
To the stronger or faster man,
But soon or late the man who wins
Is the man WHO THINKS HE CAN!"
Here's one of the quotes that I think anyone can use to get more out of life:
"Life's battles don't always go
To the stronger or faster man,
But soon or late the man who wins
Is the man WHO THINKS HE CAN!"
January 2, 2025 at 12:50 AM
Today, I turned my phone off, laptop shut, and read through Think and Grow Rich.
Here's one of the quotes that I think anyone can use to get more out of life:
"Life's battles don't always go
To the stronger or faster man,
But soon or late the man who wins
Is the man WHO THINKS HE CAN!"
Here's one of the quotes that I think anyone can use to get more out of life:
"Life's battles don't always go
To the stronger or faster man,
But soon or late the man who wins
Is the man WHO THINKS HE CAN!"
I don't see 2025 as "just another year".
For some reason, this is the first time I am seriously excited for the new year. Normally, I don't really see the transition as anything special.
Anyone else?
For some reason, this is the first time I am seriously excited for the new year. Normally, I don't really see the transition as anything special.
Anyone else?
December 31, 2024 at 9:50 PM
I don't see 2025 as "just another year".
For some reason, this is the first time I am seriously excited for the new year. Normally, I don't really see the transition as anything special.
Anyone else?
For some reason, this is the first time I am seriously excited for the new year. Normally, I don't really see the transition as anything special.
Anyone else?
Google Tag Assistant is no longer deprecated!
This is the easiest Chrome extension to use to make sure websites are tagged properly.
Make sure your website is tagged, people!
This is the easiest Chrome extension to use to make sure websites are tagged properly.
Make sure your website is tagged, people!
December 30, 2024 at 5:36 PM
Google Tag Assistant is no longer deprecated!
This is the easiest Chrome extension to use to make sure websites are tagged properly.
Make sure your website is tagged, people!
This is the easiest Chrome extension to use to make sure websites are tagged properly.
Make sure your website is tagged, people!