Will Troup
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willtroup.bsky.social
Will Troup
@willtroup.bsky.social
I do digital marketing for local home service businesses!

Marketing, Ads, Copywriting, SEO, Sales

Founder @ LocalSink
Just spotted a quirk in Google’s AI Overview: it lifted one of our Facebook posts (where we re‑posted a client review) and treated it as an actual review for “LocalSink reviews.” 🤯

We’re testing whether this boosts visibility for home‑service clients.

Seen anything similar?
July 7, 2025 at 8:55 PM
Monday morning texts like this 🥰
February 17, 2025 at 5:02 PM
I pay $200/mo for this.
January 28, 2025 at 8:53 PM
Did Google just re-add the Chat feature on GBPs?
January 21, 2025 at 5:01 PM
When I saw "orange dreamsicle" as a flavor, I thought it would make me vomit.

Can someone explain how Reign makes this actually taste good?

Also, these things have 300mg of caffeine... I feel like that should be a crime.

RFK, please don't ban this one!
January 14, 2025 at 4:17 PM
How many home-service businesses rely on one source for 90% of traffic & leads?

2025 is the year to be omnipresent with your marketing & SEO.

So much is changing. So many things are up in the air.

Are you taking action to protect yourself from these changes?
January 11, 2025 at 4:34 PM
This is a restoration client in Portland/Vancouver.

What we did:

-Linked their GBP products to specific pages on their website

-Added services that other restoration companies weren't utilizing

Our next step is opening up another office in Portland so we can dominate there, too!
January 9, 2025 at 4:59 PM
If you're looking for an email newsletter that helps you with your local SEO and doesn't try to squeeze you for every penny you have, but instead delivers actionable tips & insights...

...Look no further than Darren Shaw's newsletter from @whitespark.ca
January 2, 2025 at 4:21 PM
Today, I turned my phone off, laptop shut, and read through Think and Grow Rich.

Here's one of the quotes that I think anyone can use to get more out of life:

"Life's battles don't always go
To the stronger or faster man,
But soon or late the man who wins
Is the man WHO THINKS HE CAN!"
January 2, 2025 at 12:50 AM
Google Tag Assistant is no longer deprecated!

This is the easiest Chrome extension to use to make sure websites are tagged properly.

Make sure your website is tagged, people!
December 30, 2024 at 5:36 PM
Have you done a Google search recently?

Yea... it's only going to get worse...

AI-generated results aren't going anywhere. Google wants your customers to stay on the search results page- NOT click on your website.
December 28, 2024 at 7:21 PM
Well, after being lazy with posting on my socials, my knowledge panel was ripped from underneath me...

How many days do you think it's going to take me to get it back? My guess is under 3 👇
December 23, 2024 at 6:39 PM
"A man will not visualize future disasters occurring to himself, but he is perfectly capable of visualizing, and buying preventatives from, the image of such future problems affecting others around him."

-Quoted from Breakthrough Advertising. I'll be using this on my home-service clients.
December 20, 2024 at 9:24 PM
Guess which one is real...

Same company, same everything except location
December 3, 2024 at 12:49 AM
How I got here:

1. @darrenshawseo.bsky.social say bluesky good ✅

2. I join bluesky ☁️

3. Who do I follow? 🤔

4. Follow who Darren follows 💡

Follow me for more tutorials❗
December 3, 2024 at 12:18 AM