Joy Mayer
@mayerjoy.bsky.social
Executive director of Trusting News. It’s up to journalists to earn trust, not expect or demand it.
This thread is SO on brand for Losowsky ... using his award to draw attention to work HE admires. So generative. So classy. So community focused.
When I learned that I had been chosen for ONA’s Impact Award this year (awards.journalists.org/awards/impac...), for centering community voices, my first response was to think of at least a dozen others they could have also chosen.
Impact Award - Online Journalism Awards
The Impact Award honors a trailblazing individual whose work in digital journalism and dedication to innovation exhibits a substantial impact on the industry, regardless of their tenure in…
awards.journalists.org
September 15, 2025 at 1:10 PM
This thread is SO on brand for Losowsky ... using his award to draw attention to work HE admires. So generative. So classy. So community focused.
I'm sad every time I have cause to share this @trustingnews.bsky.social resource around covering mass shootings. trustingnews.org/explain-goal...
Explain your goals, process and integrity when covering mass shootings
The news is tragic, and it’s unfolding in an all-too-familiar way. Innocent people have died. Society tries to make sense of the shooter’s motivation and mindset. People and organizations express outr...
trustingnews.org
August 27, 2025 at 8:36 PM
I'm sad every time I have cause to share this @trustingnews.bsky.social resource around covering mass shootings. trustingnews.org/explain-goal...
I'm so excited to have these live. Huge thanks to the team at @globalpress.bsky.social.
We’re excited to offer some of our most popular Trust Kits for journalists in Spanish, thanks to a partnership with @globalpress.bsky.social.
Check them out on our new resources page, where you’ll find other resources in Spanish. trustingnews.org/recursos-en-...
Check them out on our new resources page, where you’ll find other resources in Spanish. trustingnews.org/recursos-en-...
July 16, 2025 at 4:15 PM
I'm so excited to have these live. Huge thanks to the team at @globalpress.bsky.social.
Anyone's welcome at a free training I'm doing with @sunlightresearch.bsky.social on Friday. We'll talk about how to earn trust through transparent reporting practices. www.sunlightresearch.net/research-tra...
Training | Sunlight Research
Join Sunlight Research Center for in-depth investigative reporting workshops designed to help journalists build their reporting skillsets.
www.sunlightresearch.net
May 21, 2025 at 6:30 PM
Anyone's welcome at a free training I'm doing with @sunlightresearch.bsky.social on Friday. We'll talk about how to earn trust through transparent reporting practices. www.sunlightresearch.net/research-tra...
I'm looking forward to my first @mediaimpactfunders.bsky.social gathering, and to this conversation.
Can't wait for this conversation with @mayerjoy.bsky.social of @trustingnews.bsky.social, @lizkellynelson.com of Project C, Jai Smith of Lehigh Daily, & @christopherwink.bsky.social of Technical.ly on how news orgs can adapt to meet changing audience behaviors 🤳
May 19, 2025 at 6:27 PM
I'm looking forward to my first @mediaimpactfunders.bsky.social gathering, and to this conversation.
Reposted by Joy Mayer
Great food for thought here from @mayerjoy.bsky.social of @trustingnews.bsky.social.
"What is preventing people from accessing what you’re doing, from understanding what you’re doing, and from finding what you’re doing credible?"
"What is preventing people from accessing what you’re doing, from understanding what you’re doing, and from finding what you’re doing credible?"
How to Earn Audience Trust: A Conversation with Joy Mayer
Despite increasing news avoidance, the founder of
@trustingnews.bsky.social says transparency, humility, and smart word choices can help newsrooms regain skeptical audiences.
niemanreports.org/how-to-earn-...
Despite increasing news avoidance, the founder of
@trustingnews.bsky.social says transparency, humility, and smart word choices can help newsrooms regain skeptical audiences.
niemanreports.org/how-to-earn-...
How to Earn Audience Trust: A Conversation with Joy Mayer - Nieman Reports
Despite increasing news avoidance, the founder of Trusting News says transparency, humility, and smart word choices can help newsrooms regain skeptical audiences.
niemanreports.org
April 23, 2025 at 6:16 PM
Great food for thought here from @mayerjoy.bsky.social of @trustingnews.bsky.social.
"What is preventing people from accessing what you’re doing, from understanding what you’re doing, and from finding what you’re doing credible?"
"What is preventing people from accessing what you’re doing, from understanding what you’re doing, and from finding what you’re doing credible?"
Thanks to @mbolden.bsky.social for moderating a fun discussion at #ISOJ25 today. My thesis: Journalists need to understand who feels neglected or misrepresented by their journalism AND who has trouble *hearing* their journalism because it seems to come from an unrelatable or unuseful place.
March 27, 2025 at 4:58 PM
Thanks to @mbolden.bsky.social for moderating a fun discussion at #ISOJ25 today. My thesis: Journalists need to understand who feels neglected or misrepresented by their journalism AND who has trouble *hearing* their journalism because it seems to come from an unrelatable or unuseful place.
A lot of people assume money drives news decisions — that we chase clicks, squash news our owners/publishers don’t want us to publish, etc. If you have ever wondered how to respond to complaints like that, come to our @trustingnews.bsky.social webinar on March 20. us06web.zoom.us/meeting/regi...
Welcome! You are invited to join a meeting: How journalists can get clear about their funding and ownership. After registering, you will receive a confirmation email about joining the meeting.
Trust is essential for journalists, but it’s also key to people’s willingness to pay for the news. If they think your news organization isn’t trustworthy, they’re unlikely to support it with their dol...
lnkd.in
March 13, 2025 at 6:49 PM
A lot of people assume money drives news decisions — that we chase clicks, squash news our owners/publishers don’t want us to publish, etc. If you have ever wondered how to respond to complaints like that, come to our @trustingnews.bsky.social webinar on March 20. us06web.zoom.us/meeting/regi...
I'm so lucky to work with this group of smart folks.
As we encourage newsrooms to do, we have our own advisory committee made up of the people we aim to serve. Welcome to these members! Thank you for your time and dedication. trustingnews.org/trusting-new...
Trusting News launches inaugural advisory committee
Meet the 11 journalists who make up Trusting News' inaugural newsroom advisory committee
trustingnews.org
March 6, 2025 at 10:53 PM
I'm so lucky to work with this group of smart folks.
If you're in NC, join us next week for the @nclocal.bsky.social news workshop. I'm leading a session for @trustingnews.bsky.social on trust in an era of news avoidance, and the program is PACKED with insightful folks. www.eventbrite.com/e/2025-nc-ne...
March 5, 2025 at 10:18 PM
If you're in NC, join us next week for the @nclocal.bsky.social news workshop. I'm leading a session for @trustingnews.bsky.social on trust in an era of news avoidance, and the program is PACKED with insightful folks. www.eventbrite.com/e/2025-nc-ne...
How do we talk *to* and *about* people we disagree with? And how should journalists be thinking about that? I'm looking forward to lessons from this conversation. us02web.zoom.us/meeting/regi...
Welcome! You are invited to join a meeting: The Dignity Index: Scoring political speech, making change. After registering, you will receive a confirmation email about joining the meeting.
Join Hearken for a presentation and Q&A with Tami Pyfer of The Dignity Index, an initiative aimed at changing the way we think about and speak to others with whom we disagree. The Dignity Index is an ...
us02web.zoom.us
March 4, 2025 at 8:41 PM
How do we talk *to* and *about* people we disagree with? And how should journalists be thinking about that? I'm looking forward to lessons from this conversation. us02web.zoom.us/meeting/regi...
This work might be tough, but it feels important.
📣 We’re looking for eight journalists eager to participate in a research study examining how LGBTQ+ topics influence disengagement from traditional media.
Find more details -- and the application -- here. trustingnews.org/apply-now-ge...
Find more details -- and the application -- here. trustingnews.org/apply-now-ge...
Apply now: Get $500 to interview disengaged community members
The deadline to apply is March 7
trustingnews.org
March 3, 2025 at 3:17 PM
This work might be tough, but it feels important.
Tomorrow, we'll be talking about who feels well-represented by our journalism and who doesn't. And how better conversations in the newsroom (across power dynamics!) could help us reflect and reach more people. Join us. bit.ly/dimensionstn
February 25, 2025 at 4:54 PM
Tomorrow, we'll be talking about who feels well-represented by our journalism and who doesn't. And how better conversations in the newsroom (across power dynamics!) could help us reflect and reach more people. Join us. bit.ly/dimensionstn
Reposted by Joy Mayer
🚨 Do feel comfortable speaking up, sharing your perspective and challenging assumptions in your newsroom? Too often, the risk isn't worth whatever benefit.
📢 Join @mayerjoy.bsky.social for this free training on fostering healthy dissent in your newsroom.
Register now. ⬇️
bit.ly/dimensionstn
📢 Join @mayerjoy.bsky.social for this free training on fostering healthy dissent in your newsroom.
Register now. ⬇️
bit.ly/dimensionstn
February 24, 2025 at 5:55 PM
🚨 Do feel comfortable speaking up, sharing your perspective and challenging assumptions in your newsroom? Too often, the risk isn't worth whatever benefit.
📢 Join @mayerjoy.bsky.social for this free training on fostering healthy dissent in your newsroom.
Register now. ⬇️
bit.ly/dimensionstn
📢 Join @mayerjoy.bsky.social for this free training on fostering healthy dissent in your newsroom.
Register now. ⬇️
bit.ly/dimensionstn
How comfortable does your newsroom staff feel challenging each other's assumptions? How can your routines and conversations involve to invite more dissent — in service of more accurate, nuanced coverage? Join @trustingnews.bsky.social on Wednesday to talk about it. us06web.zoom.us/meeting/regi...
Welcome! You are invited to join a meeting: Strengthen your coverage through honest newsroom conversation and dissent. After registering, you will receive a confirmation email about joining the meetin...
Does your newsroom encourage staffers to speak their mind, share their perspective and challenge each other’s assumptions? Newsrooms say they value diversity in both views and lived experiences. But t...
us06web.zoom.us
February 24, 2025 at 4:51 PM
How comfortable does your newsroom staff feel challenging each other's assumptions? How can your routines and conversations involve to invite more dissent — in service of more accurate, nuanced coverage? Join @trustingnews.bsky.social on Wednesday to talk about it. us06web.zoom.us/meeting/regi...
Reposted by Joy Mayer
🥁 It's that time of year again... We know you've all been waiting for it... Submissions are OPEN for the 2025 Covering Climate Now Journalism Awards! 🎉
The Covering Climate Now Journalism Awards — Covering Climate Now
Entry submissions are OPEN for the 2025 Covering Climate Now Journalism Awards. This is the fifth year for our annual awards program, and every year we’re amazed by the quality and variety of work ent...
coveringclimatenow.org
February 13, 2025 at 4:22 PM
🥁 It's that time of year again... We know you've all been waiting for it... Submissions are OPEN for the 2025 Covering Climate Now Journalism Awards! 🎉
Thanks, Carrie!
Thanks to friends @trustingnews.bsky.social, we talked about your research and tips on building trust in news in community engagement class today and used some of your materials. 👍
February 10, 2025 at 8:40 PM
Thanks, Carrie!
Reposted by Joy Mayer
Some new #AI resources on Journalist's Toolbox AI™
- AI mobile apps: https://buff.ly/41Qfn4v
- AI agents: https://buff.ly/3Dz44nt
- AI mobile apps: https://buff.ly/41Qfn4v
- AI agents: https://buff.ly/3Dz44nt
Journalist'sToolbox.AI: AI mobile apps
Look at journalism's future, not its past.
buff.ly
February 1, 2025 at 3:36 PM
Some new #AI resources on Journalist's Toolbox AI™
- AI mobile apps: https://buff.ly/41Qfn4v
- AI agents: https://buff.ly/3Dz44nt
- AI mobile apps: https://buff.ly/41Qfn4v
- AI agents: https://buff.ly/3Dz44nt
This is so great. Please share this wisdom from @lexroman.com and @lizkellynelson.com far and wide.
Scrambling to get your audience from TikTok to wherever is next? @lizkellynelson.com and I wrote up 10 tips for news creators
journalistspaythemselves.com/p/a-tiktok-b...
journalistspaythemselves.com/p/a-tiktok-b...
A TikTok ban survival guide for news creators
A checklist to save your work, secure your audience and land on your feet from Liz Kelly Nelson and Lex Roman
journalistspaythemselves.com
January 14, 2025 at 5:55 PM
This is so great. Please share this wisdom from @lexroman.com and @lizkellynelson.com far and wide.
A note to my Jan. 2 self: Yes, every incomplete task from December awaits your @rememberthemilk.bsky.social task list and nudged inbox today. No, you do not need to accomplish them all today. Yes, it is reasonable to be frustrated with you Dec. 20 self. She made unkind decisions.
December 20, 2024 at 2:24 PM
A note to my Jan. 2 self: Yes, every incomplete task from December awaits your @rememberthemilk.bsky.social task list and nudged inbox today. No, you do not need to accomplish them all today. Yes, it is reasonable to be frustrated with you Dec. 20 self. She made unkind decisions.
A @trustingnews.bsky.social -themed Nieman prediction from Lynn Walsh. www.niemanlab.org/2024/12/focu...
Focusing on what people actually need
"For too long, newsrooms have created content based on their own routines, preferences, and platforms, churning out long stories or endless updates without really thinking about what the audience want...
www.niemanlab.org
December 18, 2024 at 9:49 PM
A @trustingnews.bsky.social -themed Nieman prediction from Lynn Walsh. www.niemanlab.org/2024/12/focu...
Last day to participate! ~5 minutes could get you a $50 gift card. (I'm sending them tomorrow!)
Want to help inform the future of journalism? And get an extra $50 for holiday shopping?
We're partnering with Hearken to ask journalists: What are your pain points around community insights?
Take this survey and let us know! ⬇️
docs.google.com/forms/d/e/1F...
We're partnering with Hearken to ask journalists: What are your pain points around community insights?
Take this survey and let us know! ⬇️
docs.google.com/forms/d/e/1F...
Survey: What are your pain points around community insights?
As our two teams plan our work for 2025, one of our key priorities is to help newsrooms learn as much as they can about who they're serving, who they're leaving out and how they can improve.
We wan...
docs.google.com
December 18, 2024 at 7:47 PM
Last day to participate! ~5 minutes could get you a $50 gift card. (I'm sending them tomorrow!)
Reposted by Joy Mayer
Any creator journos out there primarily working on TikTok? DM me if you want to talk about your plan B if (when) TikTok is banned in the U.S.
December 16, 2024 at 5:04 PM
Any creator journos out there primarily working on TikTok? DM me if you want to talk about your plan B if (when) TikTok is banned in the U.S.
I'm going to go ahead and commit to something bold: When I sign off for the holidays in two weeks, I will close any Chrome tabs I have been meaning to read but have not yet gotten to.
December 6, 2024 at 10:33 PM
I'm going to go ahead and commit to something bold: When I sign off for the holidays in two weeks, I will close any Chrome tabs I have been meaning to read but have not yet gotten to.