Trusting News
@trustingnews.bsky.social
Empowering journalists to demonstrate credibility and earn trust day to day. Sign up at trustingnews.org/newsletter.
It's the time of year for heated conversations about the state of politics and the media.
Journalists, instead of getting defensive or starting arguments, here are some ways you can steer the conversation in more fruitful ways. ⬇️
mailchi.mp/5854fa9502f9...
Journalists, instead of getting defensive or starting arguments, here are some ways you can steer the conversation in more fruitful ways. ⬇️
mailchi.mp/5854fa9502f9...
Learn how your friends gobble up (or avoid) the news
What if you thought of your Thanksgiving event as an informal focus group — a chance to ask people about their relationship to journalism?
Here are some sample questions from @trustingnews to keep h...
mailchi.mp
November 24, 2025 at 6:57 PM
It's the time of year for heated conversations about the state of politics and the media.
Journalists, instead of getting defensive or starting arguments, here are some ways you can steer the conversation in more fruitful ways. ⬇️
mailchi.mp/5854fa9502f9...
Journalists, instead of getting defensive or starting arguments, here are some ways you can steer the conversation in more fruitful ways. ⬇️
mailchi.mp/5854fa9502f9...
Reposted by Trusting News
“Independent journalists usually don’t have teams who can evaluate potential funders. So what can you do to ensure a funder is ethically aligned?” @lizkellynelson.com of Project C & Mollie Muchna of @trustingnews.bsky.social share tips for assessing funders + funder disclosures for creators.
How creator journalists can assess — and disclose — their funding
Independent journalists don't have teams who can evaluate potential funders. So what can creators do to ensure a funder is ethically aligned?
www.lenfestinstitute.org
November 24, 2025 at 4:21 PM
“Independent journalists usually don’t have teams who can evaluate potential funders. So what can you do to ensure a funder is ethically aligned?” @lizkellynelson.com of Project C & Mollie Muchna of @trustingnews.bsky.social share tips for assessing funders + funder disclosures for creators.
Understanding the public’s expectations of journalists is a key part of earning trust. This is especially true when it comes to AI and other emerging technologies.
Here we outline a few simple questions to help get you started. >> trustingnews.org/ask-your-aud...
Here we outline a few simple questions to help get you started. >> trustingnews.org/ask-your-aud...
Ask your audience these questions about your use of AI - Trusting News
This weekly Trust Tips newsletter shares quick, actionable tips for how journalists can earn and sustain trust. Subscribe to get it in your inbox at trustingnews.org/newsletter.
trustingnews.org
November 18, 2025 at 7:52 PM
Understanding the public’s expectations of journalists is a key part of earning trust. This is especially true when it comes to AI and other emerging technologies.
Here we outline a few simple questions to help get you started. >> trustingnews.org/ask-your-aud...
Here we outline a few simple questions to help get you started. >> trustingnews.org/ask-your-aud...
Reposted by Trusting News
“If journalists want to be viewed as trusted messengers, they have to get clear about what sets their product apart.” As part of the Creator Journalism Trust and Credibility Toolkit, Mollie Muchna from @trustingnews.bsky.social shares how transparency can take creator journalists to the next level:
Why creator journalists and funders need to go all in on transparency
If journalists want to be viewed as trusted messengers, they have to get clear about what sets their product apart.
www.lenfestinstitute.org
November 18, 2025 at 5:34 PM
“If journalists want to be viewed as trusted messengers, they have to get clear about what sets their product apart.” As part of the Creator Journalism Trust and Credibility Toolkit, Mollie Muchna from @trustingnews.bsky.social shares how transparency can take creator journalists to the next level:
Join us tomorrow! We'll be joining Cortico + partner journalists to talk about new approach to engaging your audience and amplifying community voices. us06web.zoom.us/meeting/regi...
Welcome! You are invited to join a meeting: Conversation design: A new approach to engaging your audience and amplifying community voices. After registering, you will receive a confirmation email abou...
Journalists are taught to conduct one-on-one interviews, but hosting group conversations can offer a different way to build trust and fuel your coverage. They require different strategies, though. Wha...
us06web.zoom.us
November 11, 2025 at 9:24 PM
Join us tomorrow! We'll be joining Cortico + partner journalists to talk about new approach to engaging your audience and amplifying community voices. us06web.zoom.us/meeting/regi...
Prepping for elections next week? Here are 3 last-minute things you can still do.
1. Make sure basic information is really easy to find.
2. Check headlines for possibly polarizing words.
3. CLEARLY LABEL opinion and endorsements.
For more election tips, head to trustingnews.org/trustkits/el...
1. Make sure basic information is really easy to find.
2. Check headlines for possibly polarizing words.
3. CLEARLY LABEL opinion and endorsements.
For more election tips, head to trustingnews.org/trustkits/el...
Elections - Trusting News
When covering elections, it’s crucial journalists be seen as useful and fair. This Trust Kit walks you through how you can do this.
trustingnews.org
October 31, 2025 at 4:37 PM
Prepping for elections next week? Here are 3 last-minute things you can still do.
1. Make sure basic information is really easy to find.
2. Check headlines for possibly polarizing words.
3. CLEARLY LABEL opinion and endorsements.
For more election tips, head to trustingnews.org/trustkits/el...
1. Make sure basic information is really easy to find.
2. Check headlines for possibly polarizing words.
3. CLEARLY LABEL opinion and endorsements.
For more election tips, head to trustingnews.org/trustkits/el...
Reposted by Trusting News
Nonprofit @trustingnews.bsky.social offers guidance on ethical AI use, disclosure policies and community engagement to strengthen public confidence. Trusting News was incubated as a project at RJI in 2016. Via Editor & Publisher. www.editorandpublisher.com/stories/ai-t...
AI Trust Kit helps newsrooms win back skeptical readers - Editor and Publisher
Trust in journalism is at a historic low — and fewer than a third of Americans say they trust artificial intelligence. That’s why nonprofit Trusting News has released a new AI Trust Kit, a hands-on gu...
www.editorandpublisher.com
October 30, 2025 at 7:03 PM
Nonprofit @trustingnews.bsky.social offers guidance on ethical AI use, disclosure policies and community engagement to strengthen public confidence. Trusting News was incubated as a project at RJI in 2016. Via Editor & Publisher. www.editorandpublisher.com/stories/ai-t...
Reposted by Trusting News
This guide was designed for funders by Project C and @trustingnews.bsky.social in collaboration with The Lenfest Institute with support from @knightfoundation.org. It provides ethical frameworks and hands-on tools you can use to identify and partner with local creator journalists.
The Creator Journalism Trust and Credibility Toolkit: A guide for funders
The Creator Journalism Trust and Credibility Toolkit helps local news funders engage in partnerships with credible creator journalists.
www.lenfestinstitute.org
October 28, 2025 at 5:06 PM
This guide was designed for funders by Project C and @trustingnews.bsky.social in collaboration with The Lenfest Institute with support from @knightfoundation.org. It provides ethical frameworks and hands-on tools you can use to identify and partner with local creator journalists.
What appeared to be a new local newsroom in Florida turned out to be a chain of AI-generated newsletters.
It's a good reminder that it can be legitimately hard for anyone in the public to tell what information is legit. trustingnews.org/fake-news-ca...
It's a good reminder that it can be legitimately hard for anyone in the public to tell what information is legit. trustingnews.org/fake-news-ca...
Fake news can be hard to spot. Let’s make it easier. - Trusting News
Don't just publish quality news. Equip your community to tell your work apart from the bad actors.
trustingnews.org
October 22, 2025 at 7:56 PM
What appeared to be a new local newsroom in Florida turned out to be a chain of AI-generated newsletters.
It's a good reminder that it can be legitimately hard for anyone in the public to tell what information is legit. trustingnews.org/fake-news-ca...
It's a good reminder that it can be legitimately hard for anyone in the public to tell what information is legit. trustingnews.org/fake-news-ca...
Reposted by Trusting News
News audiences want to know when journalists use artificial intelligence. Here's how news organizations can disclose their use of AI, with tips from @trustingnews.bsky.social.
journalistsresource.org/media/ai-use...
journalistsresource.org/media/ai-use...
What U.S. audiences want newsrooms to disclose about AI use
Audiences want to know when journalists use artificial intelligence. Here's how news organizations can disclose their AI use.
journalistsresource.org
October 22, 2025 at 2:27 PM
News audiences want to know when journalists use artificial intelligence. Here's how news organizations can disclose their use of AI, with tips from @trustingnews.bsky.social.
journalistsresource.org/media/ai-use...
journalistsresource.org/media/ai-use...
The default frame of immigration discussions is often a partisan one, yet so much of what’s at stake actually relates to core democratic principles.
How can journalists reflect this in their reporting? Join us for this upcoming workshop. ⬇️ us06web.zoom.us/meeting/regi...
How can journalists reflect this in their reporting? Join us for this upcoming workshop. ⬇️ us06web.zoom.us/meeting/regi...
Welcome! You are invited to join a meeting: Immigration reporting: From political scorecard to democratic principles. After registering, you will receive a confirmation email about joining the meeting...
The default frame of immigration discussions is often a partisan one, with people deciding how they feel based on party identity, language shortcuts, or a scorecard of winners and losers. The same is ...
us06web.zoom.us
October 20, 2025 at 8:56 PM
The default frame of immigration discussions is often a partisan one, yet so much of what’s at stake actually relates to core democratic principles.
How can journalists reflect this in their reporting? Join us for this upcoming workshop. ⬇️ us06web.zoom.us/meeting/regi...
How can journalists reflect this in their reporting? Join us for this upcoming workshop. ⬇️ us06web.zoom.us/meeting/regi...
Apply now: We have *NEW* opportunities for newsrooms interested in helping their community learn about AI.
1. A cohort ($2,000) to experiment with sharing AI education resources
2. $5,000 grants to explore an idea to educate their community about AI
trustingnews.org/newsrooms-ap...
1. A cohort ($2,000) to experiment with sharing AI education resources
2. $5,000 grants to explore an idea to educate their community about AI
trustingnews.org/newsrooms-ap...
Newsrooms: Apply to join two new paid Trusting News initiatives focused on educating the public about AI
Trusting News is recruiting newsrooms for two research-backed opportunities to educate the public about AI
trustingnews.org
August 13, 2025 at 2:23 PM
Apply now: We have *NEW* opportunities for newsrooms interested in helping their community learn about AI.
1. A cohort ($2,000) to experiment with sharing AI education resources
2. $5,000 grants to explore an idea to educate their community about AI
trustingnews.org/newsrooms-ap...
1. A cohort ($2,000) to experiment with sharing AI education resources
2. $5,000 grants to explore an idea to educate their community about AI
trustingnews.org/newsrooms-ap...
👀 Trusting News is looking to hire a Wordpress developer + graphic designer on retainer ($100/hr).
Is this you?! Apply here by Aug. 8. docs.google.com/document/d/1...
Is this you?! Apply here by Aug. 8. docs.google.com/document/d/1...
Trusting News: Website contractor position
Trusting News seeks WordPress web + graphic designer (Contract/Retainer) Trusting News is hiring a web contractor on retainer to support ongoing website updates, improvements and occasional graphic de...
docs.google.com
August 4, 2025 at 10:56 PM
👀 Trusting News is looking to hire a Wordpress developer + graphic designer on retainer ($100/hr).
Is this you?! Apply here by Aug. 8. docs.google.com/document/d/1...
Is this you?! Apply here by Aug. 8. docs.google.com/document/d/1...
So, you're a journalist thinking about using AI. Will that destroy people's trust in your content?
We surveyed news consumers across the globe to better understand how comfortable they were with journalists using AI.
Here's a quick breakdown. ⬇️ For more: trustingnews.org/AI
We surveyed news consumers across the globe to better understand how comfortable they were with journalists using AI.
Here's a quick breakdown. ⬇️ For more: trustingnews.org/AI
August 4, 2025 at 4:35 PM
So, you're a journalist thinking about using AI. Will that destroy people's trust in your content?
We surveyed news consumers across the globe to better understand how comfortable they were with journalists using AI.
Here's a quick breakdown. ⬇️ For more: trustingnews.org/AI
We surveyed news consumers across the globe to better understand how comfortable they were with journalists using AI.
Here's a quick breakdown. ⬇️ For more: trustingnews.org/AI
👀 We're sharing some *brand new* research around AI in news this Thursday.
Join us to learn about what news consumers told us, and leave with strategies and examples! us06web.zoom.us/meeting/regi...
Join us to learn about what news consumers told us, and leave with strategies and examples! us06web.zoom.us/meeting/regi...
July 28, 2025 at 8:00 PM
👀 We're sharing some *brand new* research around AI in news this Thursday.
Join us to learn about what news consumers told us, and leave with strategies and examples! us06web.zoom.us/meeting/regi...
Join us to learn about what news consumers told us, and leave with strategies and examples! us06web.zoom.us/meeting/regi...
What does new research show about what news consumers want to know about journalists' use of AI? Join us July 31 to learn more. us06web.zoom.us/meeting/regi...
July 24, 2025 at 5:21 PM
What does new research show about what news consumers want to know about journalists' use of AI? Join us July 31 to learn more. us06web.zoom.us/meeting/regi...
We’re excited to offer some of our most popular Trust Kits for journalists in Spanish, thanks to a partnership with @globalpress.bsky.social.
Check them out on our new resources page, where you’ll find other resources in Spanish. trustingnews.org/recursos-en-...
Check them out on our new resources page, where you’ll find other resources in Spanish. trustingnews.org/recursos-en-...
July 16, 2025 at 3:20 PM
We’re excited to offer some of our most popular Trust Kits for journalists in Spanish, thanks to a partnership with @globalpress.bsky.social.
Check them out on our new resources page, where you’ll find other resources in Spanish. trustingnews.org/recursos-en-...
Check them out on our new resources page, where you’ll find other resources in Spanish. trustingnews.org/recursos-en-...
Reposted by Trusting News
A good mission statement can be your newsroom's secret weapon.
If you don't tell people why (and how) you report what you report, THEY WILL DECIDE FOR YOU. Let's fix that.
Join @trustingnews.bsky.social, Hearken, and SJN next Wednesday and we'll solve this together.
If you don't tell people why (and how) you report what you report, THEY WILL DECIDE FOR YOU. Let's fix that.
Join @trustingnews.bsky.social, Hearken, and SJN next Wednesday and we'll solve this together.
Welcome! You are invited to join a meeting: Build Trust with Your Audience: Mission Statements for Democracy and Civic Life Coverage. After registering, you will receive a confirmation email about joi...
Join Trusting News for a free, one-hour interactive training on how to get on the record about the goals and values that guide your coverage of democracy, civic life, and public institutions.
Whether...
us06web.zoom.us
June 13, 2025 at 3:37 PM
A good mission statement can be your newsroom's secret weapon.
If you don't tell people why (and how) you report what you report, THEY WILL DECIDE FOR YOU. Let's fix that.
Join @trustingnews.bsky.social, Hearken, and SJN next Wednesday and we'll solve this together.
If you don't tell people why (and how) you report what you report, THEY WILL DECIDE FOR YOU. Let's fix that.
Join @trustingnews.bsky.social, Hearken, and SJN next Wednesday and we'll solve this together.
The public wants to know more about AI -- and they want journalists to help teach them. But realistically what could that look like?
Join our upcoming workshop to join the conversation. Register here. us06web.zoom.us/meeting/regi...
Join our upcoming workshop to join the conversation. Register here. us06web.zoom.us/meeting/regi...
Welcome! You are invited to join a meeting: Workshop: How journalists can build trust by educating the public about AI. After registering, you will receive a confirmation email about joining the meeti...
Recent research from Trusting News shows that 80% of the public wants to better understand artificial intelligence, and many of them would welcome that education from journalists.
In this interactive...
us06web.zoom.us
June 11, 2025 at 7:53 PM
The public wants to know more about AI -- and they want journalists to help teach them. But realistically what could that look like?
Join our upcoming workshop to join the conversation. Register here. us06web.zoom.us/meeting/regi...
Join our upcoming workshop to join the conversation. Register here. us06web.zoom.us/meeting/regi...
Reposted by Trusting News
Here's why local higher education coverage matters. Our managing editor Colleen Murphy talked to @trustingnews.bsky.social about why we do the work that we do and how journalists can better explain their coverage to their communities. trustingnews.org/journalists-...
Say clearly why specific coverage is relevant
This weekly Trust Tips newsletter shares quick, actionable tips for how journalists can earn and sustain trust. Subscribe to get it in your inbox at trustingnews.org/newsletter.
trustingnews.org
June 10, 2025 at 8:26 PM
Here's why local higher education coverage matters. Our managing editor Colleen Murphy talked to @trustingnews.bsky.social about why we do the work that we do and how journalists can better explain their coverage to their communities. trustingnews.org/journalists-...
We know listening helps build trust and makes journalists' work more relevant. That impact could be even greater if you teamed up with others in your area.
In this week's Trust Tips newsletter, we explore practically what that could look like.
bit.ly/3Hejwad
In this week's Trust Tips newsletter, we explore practically what that could look like.
bit.ly/3Hejwad
Journalists, collaborate to better understand your community
This weekly Trust Tips newsletter shares quick, actionable tips for how journalists can earn and sustain trust. Subscribe to get it in your inbox at trustingnews.org/newsletter.
bit.ly
May 27, 2025 at 8:14 PM
We know listening helps build trust and makes journalists' work more relevant. That impact could be even greater if you teamed up with others in your area.
In this week's Trust Tips newsletter, we explore practically what that could look like.
bit.ly/3Hejwad
In this week's Trust Tips newsletter, we explore practically what that could look like.
bit.ly/3Hejwad
Many people are wary of talking to journalists, especially right now. So how can reporters establish credibility while also making the process feel less risky for everyday people?
Here are two great examples. ⬇️
Here are two great examples. ⬇️
May 23, 2025 at 9:02 PM
Many people are wary of talking to journalists, especially right now. So how can reporters establish credibility while also making the process feel less risky for everyday people?
Here are two great examples. ⬇️
Here are two great examples. ⬇️
Reposted by Trusting News
Join Sunlight and Joy Mayer of @trustingnews.bsky.social for a hands-on workshop on building stronger relationships between newsrooms and communities. What can you learn from this session? 🧵 www.sunlightresearch.net/research-tra...
Training | Sunlight Research
Join Sunlight Research Center for in-depth investigative reporting workshops designed to help journalists build their reporting skillsets.
www.sunlightresearch.net
May 13, 2025 at 6:54 PM
Join Sunlight and Joy Mayer of @trustingnews.bsky.social for a hands-on workshop on building stronger relationships between newsrooms and communities. What can you learn from this session? 🧵 www.sunlightresearch.net/research-tra...
Reposted by Trusting News
Can't wait for this conversation with @mayerjoy.bsky.social of @trustingnews.bsky.social, @lizkellynelson.com of Project C, Jai Smith of Lehigh Daily, & @christopherwink.bsky.social of Technical.ly on how news orgs can adapt to meet changing audience behaviors 🤳
May 19, 2025 at 6:17 PM
Can't wait for this conversation with @mayerjoy.bsky.social of @trustingnews.bsky.social, @lizkellynelson.com of Project C, Jai Smith of Lehigh Daily, & @christopherwink.bsky.social of Technical.ly on how news orgs can adapt to meet changing audience behaviors 🤳
The words we use as journalists matter a lot—even the basic ones.
So, what words and phrases should journalists be mindful of? We wrote about some in this week's Trust Tips newsletter. trustingnews.org/rethink-some...
So, what words and phrases should journalists be mindful of? We wrote about some in this week's Trust Tips newsletter. trustingnews.org/rethink-some...
Rethink some word choices to be more hearable
This weekly Trust Tips newsletter shares quick, actionable tips for how journalists can earn and sustain trust. Subscribe to get it in your inbox at trustingnews.org/newsletter.
trustingnews.org
May 21, 2025 at 7:51 PM
The words we use as journalists matter a lot—even the basic ones.
So, what words and phrases should journalists be mindful of? We wrote about some in this week's Trust Tips newsletter. trustingnews.org/rethink-some...
So, what words and phrases should journalists be mindful of? We wrote about some in this week's Trust Tips newsletter. trustingnews.org/rethink-some...