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Trusting News
@trustingnews.bsky.social
Empowering journalists to demonstrate credibility and earn trust day to day. Sign up at trustingnews.org/newsletter.
So, you're a journalist thinking about using AI. Will that destroy people's trust in your content?

We surveyed news consumers across the globe to better understand how comfortable they were with journalists using AI.

Here's a quick breakdown. ⬇️ For more: trustingnews.org/AI
August 4, 2025 at 4:35 PM
What does new research show about what news consumers want to know about journalists' use of AI? Join us July 31 to learn more. us06web.zoom.us/meeting/regi...
July 24, 2025 at 5:21 PM
We’re excited to offer some of our most popular Trust Kits for journalists in Spanish, thanks to a partnership with @globalpress.bsky.social.

Check them out on our new resources page, where you’ll find other resources in Spanish. trustingnews.org/recursos-en-...
July 16, 2025 at 3:20 PM
@outliermedia.org created a similar guide explaining what people should expect when talking to a reporter. They cover some basic terms, like what on background and off the record mean. It also walks people through what to expect after the interview is done. www.instagram.com/p/DE0SeiVJBm...
May 23, 2025 at 9:02 PM
@mlk50.com created a resource for everyday people on things they should know BEFORE talking to a journalist. It includes information on how they can have agency and set the terms of the interview, as well as preps them for what to expect. mlk50.com/wp-content/u...
May 23, 2025 at 9:02 PM
Immigration rumors spreading in your community? Rather than ignoring misinformation, address it head-on and establish yourself as a go-to place for credible info.

In this week's Trust Tips, we share how you can (with examples from @documentedny.bsky.social + @kqednews.kqed.org). ⬇️
bit.ly/3Gzdel9
April 22, 2025 at 7:03 PM
Journalists usually ask "What did I miss?" at the end of interviews.

But what if you started interviews with the question: "What are you afraid I might get wrong?"
trustingnews.org/ask-sources-...
April 15, 2025 at 6:34 PM
New research suggests people's distrust of news largely stems from a perception that news values profit over truth.

Don't leave people with their inaccurate assumptions. Instead, get clear about your funding and ownership, and how it influences your coverage.

trustingnews.org/talk-about-y...
March 27, 2025 at 4:20 PM
Misassumptions about how news is funded can be a key driver of mistrust.

Don't let that be the case for you. In this training, we'll talk you through how to respond to those all-too-common complaints.

Register here. us06web.zoom.us/meeting/regi...
March 14, 2025 at 8:20 PM
Audiences say they want AI disclosures that are clear, specific -- and mention if there was human involvement.

More on what people want journalists to disclose about AI in this week's Trust Tips newsletter. ⬇️
trustingnews.org/emphasize-hu...
March 11, 2025 at 6:47 PM
🚨 Do feel comfortable speaking up, sharing your perspective and challenging assumptions in your newsroom? Too often, the risk isn't worth whatever benefit.

📢 Join @mayerjoy.bsky.social for this free training on fostering healthy dissent in your newsroom.

Register now. ⬇️
bit.ly/dimensionstn
February 24, 2025 at 5:55 PM
Feeling overwhelmed by the news? Your audience probably is too. Instead of guessing what they need, ask them!

Copy our survey and learn how you can make national news more relevant and less exhausting. trustingnews.org/trust-tips-u...
February 11, 2025 at 8:29 PM
Many people think journalists sensationalize coverage just to get more clicks or higher ratings. If that's not the case for you, it's important you set the record straight.

We drafted example language you can copy to help explain this to your audience. trustingnews.org/respond-to-a...
January 14, 2025 at 8:24 PM
In 2025, let's stop asking for "feedback" and "story ideas" and instead, change our invitations to be more helpful and accessible.
trustingnews.org/trustkits/fe...
December 26, 2024 at 6:30 PM
Thanks to the many journalists who worked alongside Trusting News this year. Here's just a brief snapshot of what we accomplished together. 🎉
trustingnews.org/2024-impact-...
December 20, 2024 at 6:48 PM
Anxious about holiday conversations? 😬 What if you diverted people's frustrations about the news and politics into a curiosity-driven conversation?

Here are some questions to help get you started. trustingnews.org/trust-tips-l....
November 26, 2024 at 7:58 PM