Martina Pocchiari
@martinapocchiari.com
Assistant professor of marketing @esade.edu 🇪🇸
Previously: @NUSbiz🇸🇬 @rsmerasmus.bsky.social 🇳🇱
Studying user-generated content, digital marketing, economics of digitization. Cat content guaranteed.
VIEWS ARE MY OWN.
🔗 https://www.martinapocchiari.com/
Previously: @NUSbiz🇸🇬 @rsmerasmus.bsky.social 🇳🇱
Studying user-generated content, digital marketing, economics of digitization. Cat content guaranteed.
VIEWS ARE MY OWN.
🔗 https://www.martinapocchiari.com/
𝐆𝐞𝐧𝐝𝐞𝐫 𝐢𝐧 𝐀𝐝𝐬: 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐢𝐭 𝐑𝐢𝐠𝐡𝐭?
Advertising is a billion-dollar industry. But do ads truly represent consumers, or just biased stereotypes about them?
Our new study of 2.1M U.S. TV ads presents a new method to measure presence and stereotyping in ad content @clement-s-bellet.bsky.social
Advertising is a billion-dollar industry. But do ads truly represent consumers, or just biased stereotypes about them?
Our new study of 2.1M U.S. TV ads presents a new method to measure presence and stereotyping in ad content @clement-s-bellet.bsky.social
September 27, 2025 at 12:41 PM
𝐆𝐞𝐧𝐝𝐞𝐫 𝐢𝐧 𝐀𝐝𝐬: 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐢𝐭 𝐑𝐢𝐠𝐡𝐭?
Advertising is a billion-dollar industry. But do ads truly represent consumers, or just biased stereotypes about them?
Our new study of 2.1M U.S. TV ads presents a new method to measure presence and stereotyping in ad content @clement-s-bellet.bsky.social
Advertising is a billion-dollar industry. But do ads truly represent consumers, or just biased stereotypes about them?
Our new study of 2.1M U.S. TV ads presents a new method to measure presence and stereotyping in ad content @clement-s-bellet.bsky.social
Fixing an intro outline while playing WAY too much Undertale these days, sorry (not sorry) @jmtroos.bsky.social
June 23, 2025 at 6:14 PM
Fixing an intro outline while playing WAY too much Undertale these days, sorry (not sorry) @jmtroos.bsky.social
On the way to #Berlin to present at the Digital Economy Workshop @diw.de @bsoeberlin.bsky.social
On the agenda:
``Digitization and Community Participation'' w/@jmtroos.bsky.social, now featuring a new dataset covering 600K+ events, 400K+ individuals in 12K local communities in 2024 (200M+ rows...)
On the agenda:
``Digitization and Community Participation'' w/@jmtroos.bsky.social, now featuring a new dataset covering 600K+ events, 400K+ individuals in 12K local communities in 2024 (200M+ rows...)
March 22, 2025 at 5:35 PM
On the way to #Berlin to present at the Digital Economy Workshop @diw.de @bsoeberlin.bsky.social
On the agenda:
``Digitization and Community Participation'' w/@jmtroos.bsky.social, now featuring a new dataset covering 600K+ events, 400K+ individuals in 12K local communities in 2024 (200M+ rows...)
On the agenda:
``Digitization and Community Participation'' w/@jmtroos.bsky.social, now featuring a new dataset covering 600K+ events, 400K+ individuals in 12K local communities in 2024 (200M+ rows...)
First time actually visiting something in Barcelona since moving to Barcelona 🥲
December 1, 2024 at 8:44 PM
First time actually visiting something in Barcelona since moving to Barcelona 🥲
We are #hiring a #predoctoral fellow in "Artificial intelligence, digital environments, polarization and echo chambers of opinion" in our marketing research group at Esade, with opportunity to join our #PhD program. Send your CV and academic record to: research@esade.edu
November 23, 2024 at 3:35 PM
We are #hiring a #predoctoral fellow in "Artificial intelligence, digital environments, polarization and echo chambers of opinion" in our marketing research group at Esade, with opportunity to join our #PhD program. Send your CV and academic record to: research@esade.edu
Cat people of Bluesky starter pack ➡️ follow all
November 21, 2024 at 7:13 PM
Cat people of Bluesky starter pack ➡️ follow all
A throwback to 2 weeks ago at the area conference on the Economics of Digitization @ CESifo Munich. I presented our joint work on the phenomenon of online review updates ⬆️⭐️⬇️
Thanks to the organizers for this amazing event! #MarketingAcad #EconAcad
Link to the paper: papers.ssrn.com/sol3/papers....
Thanks to the organizers for this amazing event! #MarketingAcad #EconAcad
Link to the paper: papers.ssrn.com/sol3/papers....
November 10, 2024 at 4:59 PM
A throwback to 2 weeks ago at the area conference on the Economics of Digitization @ CESifo Munich. I presented our joint work on the phenomenon of online review updates ⬆️⭐️⬇️
Thanks to the organizers for this amazing event! #MarketingAcad #EconAcad
Link to the paper: papers.ssrn.com/sol3/papers....
Thanks to the organizers for this amazing event! #MarketingAcad #EconAcad
Link to the paper: papers.ssrn.com/sol3/papers....
Aaand it’s time for a platform switch — Hello 💙☁️, it’s still me, your neighbourly researcher who talks a lot about digital marketing, social networks and user-generated content. The cat content will be, as usual, abundant and adorable.
November 9, 2024 at 4:44 PM
Aaand it’s time for a platform switch — Hello 💙☁️, it’s still me, your neighbourly researcher who talks a lot about digital marketing, social networks and user-generated content. The cat content will be, as usual, abundant and adorable.