Martina Pocchiari
@martinapocchiari.com
Assistant professor of marketing @esade.edu 🇪🇸
Previously: @NUSbiz🇸🇬 @rsmerasmus.bsky.social 🇳🇱
Studying user-generated content, digital marketing, economics of digitization. Cat content guaranteed.
VIEWS ARE MY OWN.
🔗 https://www.martinapocchiari.com/
Previously: @NUSbiz🇸🇬 @rsmerasmus.bsky.social 🇳🇱
Studying user-generated content, digital marketing, economics of digitization. Cat content guaranteed.
VIEWS ARE MY OWN.
🔗 https://www.martinapocchiari.com/
Pinned
Martina Pocchiari
@martinapocchiari.com
· Sep 27
𝐆𝐞𝐧𝐝𝐞𝐫 𝐢𝐧 𝐀𝐝𝐬: 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐢𝐭 𝐑𝐢𝐠𝐡𝐭?
Advertising is a billion-dollar industry. But do ads truly represent consumers, or just biased stereotypes about them?
Our new study of 2.1M U.S. TV ads presents a new method to measure presence and stereotyping in ad content @clement-s-bellet.bsky.social
Advertising is a billion-dollar industry. But do ads truly represent consumers, or just biased stereotypes about them?
Our new study of 2.1M U.S. TV ads presents a new method to measure presence and stereotyping in ad content @clement-s-bellet.bsky.social
Reposted by Martina Pocchiari
Today in small mercies (via r-devel)
December 9, 2025 at 5:37 PM
Today in small mercies (via r-devel)
𝐆𝐞𝐧𝐝𝐞𝐫 𝐢𝐧 𝐀𝐝𝐬: 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐢𝐭 𝐑𝐢𝐠𝐡𝐭?
Advertising is a billion-dollar industry. But do ads truly represent consumers, or just biased stereotypes about them?
Our new study of 2.1M U.S. TV ads presents a new method to measure presence and stereotyping in ad content @clement-s-bellet.bsky.social
Advertising is a billion-dollar industry. But do ads truly represent consumers, or just biased stereotypes about them?
Our new study of 2.1M U.S. TV ads presents a new method to measure presence and stereotyping in ad content @clement-s-bellet.bsky.social
September 27, 2025 at 12:41 PM
𝐆𝐞𝐧𝐝𝐞𝐫 𝐢𝐧 𝐀𝐝𝐬: 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐢𝐭 𝐑𝐢𝐠𝐡𝐭?
Advertising is a billion-dollar industry. But do ads truly represent consumers, or just biased stereotypes about them?
Our new study of 2.1M U.S. TV ads presents a new method to measure presence and stereotyping in ad content @clement-s-bellet.bsky.social
Advertising is a billion-dollar industry. But do ads truly represent consumers, or just biased stereotypes about them?
Our new study of 2.1M U.S. TV ads presents a new method to measure presence and stereotyping in ad content @clement-s-bellet.bsky.social
TIL @openaidevs.bsky.social will vehemently refuse to correct invoicing mistakes caused by *their own systems* even for Tier 5 users. The most hilarious part: their customer support chatbot promised that the invoice would be fixed and to notify me when the corrected invoice was ready (i.e.: never)
August 2, 2025 at 9:47 AM
TIL @openaidevs.bsky.social will vehemently refuse to correct invoicing mistakes caused by *their own systems* even for Tier 5 users. The most hilarious part: their customer support chatbot promised that the invoice would be fixed and to notify me when the corrected invoice was ready (i.e.: never)
The results I presented at @diw.de last March are now in a shiny new working paper ✨
Are you organizing a conference, lecture, or social event? "Online" is a great option, but could it be hurting registration rates? In the mood for some observational causal inference?
We got you: shorturl.at/b0r1m
Are you organizing a conference, lecture, or social event? "Online" is a great option, but could it be hurting registration rates? In the mood for some observational causal inference?
We got you: shorturl.at/b0r1m
August 1, 2025 at 6:07 PM
The results I presented at @diw.de last March are now in a shiny new working paper ✨
Are you organizing a conference, lecture, or social event? "Online" is a great option, but could it be hurting registration rates? In the mood for some observational causal inference?
We got you: shorturl.at/b0r1m
Are you organizing a conference, lecture, or social event? "Online" is a great option, but could it be hurting registration rates? In the mood for some observational causal inference?
We got you: shorturl.at/b0r1m
Reposted by Martina Pocchiari
PEEL IT BACK 2025
JUNE 24, 26, 27, 29 + JULY 1 • MILAN, ZURICH, VIENNA, AMSTERDAM, BERLIN
PHOTOS BY KRAW + ANDREW WHITE + JANA WIEGAND + NICK LIMBERGER
JUNE 24, 26, 27, 29 + JULY 1 • MILAN, ZURICH, VIENNA, AMSTERDAM, BERLIN
PHOTOS BY KRAW + ANDREW WHITE + JANA WIEGAND + NICK LIMBERGER
July 5, 2025 at 2:47 PM
PEEL IT BACK 2025
JUNE 24, 26, 27, 29 + JULY 1 • MILAN, ZURICH, VIENNA, AMSTERDAM, BERLIN
PHOTOS BY KRAW + ANDREW WHITE + JANA WIEGAND + NICK LIMBERGER
JUNE 24, 26, 27, 29 + JULY 1 • MILAN, ZURICH, VIENNA, AMSTERDAM, BERLIN
PHOTOS BY KRAW + ANDREW WHITE + JANA WIEGAND + NICK LIMBERGER
Fixing an intro outline while playing WAY too much Undertale these days, sorry (not sorry) @jmtroos.bsky.social
June 23, 2025 at 6:14 PM
Fixing an intro outline while playing WAY too much Undertale these days, sorry (not sorry) @jmtroos.bsky.social
Reposted by Martina Pocchiari
🚨Pre-Doc and Post-Doc positions🚨
We are hiring 1 pre-doc and 1 post-doc in our "Marketing, Technology and Digital Environments" research group at #Esade. Details and deadlines in the comments:
#academicjobs #esade #marketing #AI #postdoc #predoc
We are hiring 1 pre-doc and 1 post-doc in our "Marketing, Technology and Digital Environments" research group at #Esade. Details and deadlines in the comments:
#academicjobs #esade #marketing #AI #postdoc #predoc
May 22, 2025 at 4:36 PM
🚨Pre-Doc and Post-Doc positions🚨
We are hiring 1 pre-doc and 1 post-doc in our "Marketing, Technology and Digital Environments" research group at #Esade. Details and deadlines in the comments:
#academicjobs #esade #marketing #AI #postdoc #predoc
We are hiring 1 pre-doc and 1 post-doc in our "Marketing, Technology and Digital Environments" research group at #Esade. Details and deadlines in the comments:
#academicjobs #esade #marketing #AI #postdoc #predoc
Reposted by Martina Pocchiari
Workshop on Digital Markets (WDM) 2025 is happening today and tomorrow, proudly presented to you by Tilburg & Erasmus University's Marketing and IS groups. I will be live-tweeting the amazing line-up of speakers and really cool discussants and participants. #WDM25
May 12, 2025 at 8:32 AM
Workshop on Digital Markets (WDM) 2025 is happening today and tomorrow, proudly presented to you by Tilburg & Erasmus University's Marketing and IS groups. I will be live-tweeting the amazing line-up of speakers and really cool discussants and participants. #WDM25
Reposted by Martina Pocchiari
We start with Martina Pocchiari @martinapocchiari.com
, on online review updating. Leveraging a field experiment from PissedConsumer (seriously), they aim to answer when to ask for an update: Early to increase the likelihood, or late to benefit from “time is an ultimate healer". Cool project!
, on online review updating. Leveraging a field experiment from PissedConsumer (seriously), they aim to answer when to ask for an update: Early to increase the likelihood, or late to benefit from “time is an ultimate healer". Cool project!
May 12, 2025 at 8:32 AM
We start with Martina Pocchiari @martinapocchiari.com
, on online review updating. Leveraging a field experiment from PissedConsumer (seriously), they aim to answer when to ask for an update: Early to increase the likelihood, or late to benefit from “time is an ultimate healer". Cool project!
, on online review updating. Leveraging a field experiment from PissedConsumer (seriously), they aim to answer when to ask for an update: Early to increase the likelihood, or late to benefit from “time is an ultimate healer". Cool project!
On the way to #Berlin to present at the Digital Economy Workshop @diw.de @bsoeberlin.bsky.social
On the agenda:
``Digitization and Community Participation'' w/@jmtroos.bsky.social, now featuring a new dataset covering 600K+ events, 400K+ individuals in 12K local communities in 2024 (200M+ rows...)
On the agenda:
``Digitization and Community Participation'' w/@jmtroos.bsky.social, now featuring a new dataset covering 600K+ events, 400K+ individuals in 12K local communities in 2024 (200M+ rows...)
March 22, 2025 at 5:35 PM
On the way to #Berlin to present at the Digital Economy Workshop @diw.de @bsoeberlin.bsky.social
On the agenda:
``Digitization and Community Participation'' w/@jmtroos.bsky.social, now featuring a new dataset covering 600K+ events, 400K+ individuals in 12K local communities in 2024 (200M+ rows...)
On the agenda:
``Digitization and Community Participation'' w/@jmtroos.bsky.social, now featuring a new dataset covering 600K+ events, 400K+ individuals in 12K local communities in 2024 (200M+ rows...)
Reposted by Martina Pocchiari
Angst, Stress & Depressionen nehmen zu. WZB-Forscher Francesco Capozza @walraslaw.bsky.social hat mit einem Online-Experiment untersucht, was die Akzeptanz psychologischer Unterstützung fördert kann. Kampagnen helfen, wenn sie zielgruppengerecht abgelegt sind. bibliothek.wzb.eu/artikel/2024...
March 4, 2025 at 9:52 AM
Angst, Stress & Depressionen nehmen zu. WZB-Forscher Francesco Capozza @walraslaw.bsky.social hat mit einem Online-Experiment untersucht, was die Akzeptanz psychologischer Unterstützung fördert kann. Kampagnen helfen, wenn sie zielgruppengerecht abgelegt sind. bibliothek.wzb.eu/artikel/2024...
@clement-s-bellet.bsky.social we're cooked...
...but meanwhile we keep working on allegedly very controversial research! We are writing an exciting paper on gender representation ✨using tons of prohibited words✨. Important now more than ever. Feel free to give it a read, when you feel rebellious.
...but meanwhile we keep working on allegedly very controversial research! We are writing an exciting paper on gender representation ✨using tons of prohibited words✨. Important now more than ever. Feel free to give it a read, when you feel rebellious.
February 5, 2025 at 4:50 PM
@clement-s-bellet.bsky.social we're cooked...
...but meanwhile we keep working on allegedly very controversial research! We are writing an exciting paper on gender representation ✨using tons of prohibited words✨. Important now more than ever. Feel free to give it a read, when you feel rebellious.
...but meanwhile we keep working on allegedly very controversial research! We are writing an exciting paper on gender representation ✨using tons of prohibited words✨. Important now more than ever. Feel free to give it a read, when you feel rebellious.
I love that some statistician decided to call it "confusion matrix" because honestly same
December 7, 2024 at 1:15 PM
I love that some statistician decided to call it "confusion matrix" because honestly same
Me mass-emailing this to all my econ co-authors
Just a reminder that @gmcd.bsky.social and @kylefbutts.bsky.social have made an incredible public good describing how to use data.table and fixest to encourage moving from Stata to R!
stata2r.github.io
stata2r.github.io
Translating Stata to R
Learning R coming from Stata
stata2r.github.io
December 4, 2024 at 8:55 AM
Me mass-emailing this to all my econ co-authors
Reposted by Martina Pocchiari
drifting clouds on mars, just before sunrise ☁️
December 3, 2024 at 8:40 PM
drifting clouds on mars, just before sunrise ☁️
Reposted by Martina Pocchiari
Scientists, academics, researchers: We’re excited to share that @altmetric.com is now tracking mentions of your research on Bluesky! 🧪
There are already many articles for which there is more attention on Bluesky than on other comparable micro-blogging sites, meaning the academic community and the general public have clearly adopted Bluesky as one of its core places to disseminate and discuss new research.
A Place of Joy.
A Place of Joy.
December 3, 2024 at 2:10 PM
Scientists, academics, researchers: We’re excited to share that @altmetric.com is now tracking mentions of your research on Bluesky! 🧪
First time actually visiting something in Barcelona since moving to Barcelona 🥲
December 1, 2024 at 8:44 PM
First time actually visiting something in Barcelona since moving to Barcelona 🥲
Reposted by Martina Pocchiari
December 1, 2024 at 2:37 PM
Reposted by Martina Pocchiari
Thankful for the Law of Iterated Expectations and the Central Limit Theorem
November 27, 2024 at 3:33 PM
Thankful for the Law of Iterated Expectations and the Central Limit Theorem
My observational causal inference papers: “oh no”
November 25, 2024 at 6:59 AM
My observational causal inference papers: “oh no”
Reposted by Martina Pocchiari
We (i.e., the marketing department at ESADE) are looking for PhD students. Please spread the word:
We are seeking highly motivated #MRes #MSc students to:
▪️Work on high-profile research projects related to AI/digital marketing with the #marketing faculty at Esade
▪️Pursue a fully funded PhD program at Esade in the same subject area ( #quantitativemarketing #consumerbehavior)
▪️Work on high-profile research projects related to AI/digital marketing with the #marketing faculty at Esade
▪️Pursue a fully funded PhD program at Esade in the same subject area ( #quantitativemarketing #consumerbehavior)
November 24, 2024 at 12:44 PM
We (i.e., the marketing department at ESADE) are looking for PhD students. Please spread the word:
We are #hiring a #predoctoral fellow in "Artificial intelligence, digital environments, polarization and echo chambers of opinion" in our marketing research group at Esade, with opportunity to join our #PhD program. Send your CV and academic record to: research@esade.edu
November 23, 2024 at 3:35 PM
We are #hiring a #predoctoral fellow in "Artificial intelligence, digital environments, polarization and echo chambers of opinion" in our marketing research group at Esade, with opportunity to join our #PhD program. Send your CV and academic record to: research@esade.edu
Reposted by Martina Pocchiari
If all the Bschool psych findings you know about are crumbling, you may have been reading quite narrowly and missed out on a lot of useful but not earth-shattering research that is relevant for people's actual lives.
November 20, 2024 at 7:40 AM
If all the Bschool psych findings you know about are crumbling, you may have been reading quite narrowly and missed out on a lot of useful but not earth-shattering research that is relevant for people's actual lives.