Martina Pocchiari
@martinapocchiari.com
Assistant professor of marketing @esade.edu 🇪🇸
Previously: @NUSbiz🇸🇬 @rsmerasmus.bsky.social 🇳🇱
Studying user-generated content, digital marketing, economics of digitization. Cat content guaranteed.
VIEWS ARE MY OWN.
🔗 https://www.martinapocchiari.com/
Previously: @NUSbiz🇸🇬 @rsmerasmus.bsky.social 🇳🇱
Studying user-generated content, digital marketing, economics of digitization. Cat content guaranteed.
VIEWS ARE MY OWN.
🔗 https://www.martinapocchiari.com/
Pinned
Martina Pocchiari
@martinapocchiari.com
· Sep 27
𝐆𝐞𝐧𝐝𝐞𝐫 𝐢𝐧 𝐀𝐝𝐬: 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐢𝐭 𝐑𝐢𝐠𝐡𝐭?
Advertising is a billion-dollar industry. But do ads truly represent consumers, or just biased stereotypes about them?
Our new study of 2.1M U.S. TV ads presents a new method to measure presence and stereotyping in ad content @clement-s-bellet.bsky.social
Advertising is a billion-dollar industry. But do ads truly represent consumers, or just biased stereotypes about them?
Our new study of 2.1M U.S. TV ads presents a new method to measure presence and stereotyping in ad content @clement-s-bellet.bsky.social
𝐆𝐞𝐧𝐝𝐞𝐫 𝐢𝐧 𝐀𝐝𝐬: 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐢𝐭 𝐑𝐢𝐠𝐡𝐭?
Advertising is a billion-dollar industry. But do ads truly represent consumers, or just biased stereotypes about them?
Our new study of 2.1M U.S. TV ads presents a new method to measure presence and stereotyping in ad content @clement-s-bellet.bsky.social
Advertising is a billion-dollar industry. But do ads truly represent consumers, or just biased stereotypes about them?
Our new study of 2.1M U.S. TV ads presents a new method to measure presence and stereotyping in ad content @clement-s-bellet.bsky.social
September 27, 2025 at 12:41 PM
𝐆𝐞𝐧𝐝𝐞𝐫 𝐢𝐧 𝐀𝐝𝐬: 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐢𝐭 𝐑𝐢𝐠𝐡𝐭?
Advertising is a billion-dollar industry. But do ads truly represent consumers, or just biased stereotypes about them?
Our new study of 2.1M U.S. TV ads presents a new method to measure presence and stereotyping in ad content @clement-s-bellet.bsky.social
Advertising is a billion-dollar industry. But do ads truly represent consumers, or just biased stereotypes about them?
Our new study of 2.1M U.S. TV ads presents a new method to measure presence and stereotyping in ad content @clement-s-bellet.bsky.social
TIL @openaidevs.bsky.social will vehemently refuse to correct invoicing mistakes caused by *their own systems* even for Tier 5 users. The most hilarious part: their customer support chatbot promised that the invoice would be fixed and to notify me when the corrected invoice was ready (i.e.: never)
August 2, 2025 at 9:47 AM
TIL @openaidevs.bsky.social will vehemently refuse to correct invoicing mistakes caused by *their own systems* even for Tier 5 users. The most hilarious part: their customer support chatbot promised that the invoice would be fixed and to notify me when the corrected invoice was ready (i.e.: never)
The results I presented at @diw.de last March are now in a shiny new working paper ✨
Are you organizing a conference, lecture, or social event? "Online" is a great option, but could it be hurting registration rates? In the mood for some observational causal inference?
We got you: shorturl.at/b0r1m
Are you organizing a conference, lecture, or social event? "Online" is a great option, but could it be hurting registration rates? In the mood for some observational causal inference?
We got you: shorturl.at/b0r1m
August 1, 2025 at 6:07 PM
The results I presented at @diw.de last March are now in a shiny new working paper ✨
Are you organizing a conference, lecture, or social event? "Online" is a great option, but could it be hurting registration rates? In the mood for some observational causal inference?
We got you: shorturl.at/b0r1m
Are you organizing a conference, lecture, or social event? "Online" is a great option, but could it be hurting registration rates? In the mood for some observational causal inference?
We got you: shorturl.at/b0r1m
Reposted by Martina Pocchiari
PEEL IT BACK 2025
JUNE 24, 26, 27, 29 + JULY 1 • MILAN, ZURICH, VIENNA, AMSTERDAM, BERLIN
PHOTOS BY KRAW + ANDREW WHITE + JANA WIEGAND + NICK LIMBERGER
JUNE 24, 26, 27, 29 + JULY 1 • MILAN, ZURICH, VIENNA, AMSTERDAM, BERLIN
PHOTOS BY KRAW + ANDREW WHITE + JANA WIEGAND + NICK LIMBERGER
July 5, 2025 at 2:47 PM
PEEL IT BACK 2025
JUNE 24, 26, 27, 29 + JULY 1 • MILAN, ZURICH, VIENNA, AMSTERDAM, BERLIN
PHOTOS BY KRAW + ANDREW WHITE + JANA WIEGAND + NICK LIMBERGER
JUNE 24, 26, 27, 29 + JULY 1 • MILAN, ZURICH, VIENNA, AMSTERDAM, BERLIN
PHOTOS BY KRAW + ANDREW WHITE + JANA WIEGAND + NICK LIMBERGER
Fixing an intro outline while playing WAY too much Undertale these days, sorry (not sorry) @jmtroos.bsky.social
June 23, 2025 at 6:14 PM
Fixing an intro outline while playing WAY too much Undertale these days, sorry (not sorry) @jmtroos.bsky.social
Reposted by Martina Pocchiari
🚨Pre-Doc and Post-Doc positions🚨
We are hiring 1 pre-doc and 1 post-doc in our "Marketing, Technology and Digital Environments" research group at #Esade. Details and deadlines in the comments:
#academicjobs #esade #marketing #AI #postdoc #predoc
We are hiring 1 pre-doc and 1 post-doc in our "Marketing, Technology and Digital Environments" research group at #Esade. Details and deadlines in the comments:
#academicjobs #esade #marketing #AI #postdoc #predoc
May 22, 2025 at 4:36 PM
🚨Pre-Doc and Post-Doc positions🚨
We are hiring 1 pre-doc and 1 post-doc in our "Marketing, Technology and Digital Environments" research group at #Esade. Details and deadlines in the comments:
#academicjobs #esade #marketing #AI #postdoc #predoc
We are hiring 1 pre-doc and 1 post-doc in our "Marketing, Technology and Digital Environments" research group at #Esade. Details and deadlines in the comments:
#academicjobs #esade #marketing #AI #postdoc #predoc
Reposted by Martina Pocchiari
Workshop on Digital Markets (WDM) 2025 is happening today and tomorrow, proudly presented to you by Tilburg & Erasmus University's Marketing and IS groups. I will be live-tweeting the amazing line-up of speakers and really cool discussants and participants. #WDM25
May 12, 2025 at 8:32 AM
Workshop on Digital Markets (WDM) 2025 is happening today and tomorrow, proudly presented to you by Tilburg & Erasmus University's Marketing and IS groups. I will be live-tweeting the amazing line-up of speakers and really cool discussants and participants. #WDM25
Reposted by Martina Pocchiari
We start with Martina Pocchiari @martinapocchiari.com
, on online review updating. Leveraging a field experiment from PissedConsumer (seriously), they aim to answer when to ask for an update: Early to increase the likelihood, or late to benefit from “time is an ultimate healer". Cool project!
, on online review updating. Leveraging a field experiment from PissedConsumer (seriously), they aim to answer when to ask for an update: Early to increase the likelihood, or late to benefit from “time is an ultimate healer". Cool project!
May 12, 2025 at 8:32 AM
We start with Martina Pocchiari @martinapocchiari.com
, on online review updating. Leveraging a field experiment from PissedConsumer (seriously), they aim to answer when to ask for an update: Early to increase the likelihood, or late to benefit from “time is an ultimate healer". Cool project!
, on online review updating. Leveraging a field experiment from PissedConsumer (seriously), they aim to answer when to ask for an update: Early to increase the likelihood, or late to benefit from “time is an ultimate healer". Cool project!
On the way to #Berlin to present at the Digital Economy Workshop @diw.de @bsoeberlin.bsky.social
On the agenda:
``Digitization and Community Participation'' w/@jmtroos.bsky.social, now featuring a new dataset covering 600K+ events, 400K+ individuals in 12K local communities in 2024 (200M+ rows...)
On the agenda:
``Digitization and Community Participation'' w/@jmtroos.bsky.social, now featuring a new dataset covering 600K+ events, 400K+ individuals in 12K local communities in 2024 (200M+ rows...)
March 22, 2025 at 5:35 PM
On the way to #Berlin to present at the Digital Economy Workshop @diw.de @bsoeberlin.bsky.social
On the agenda:
``Digitization and Community Participation'' w/@jmtroos.bsky.social, now featuring a new dataset covering 600K+ events, 400K+ individuals in 12K local communities in 2024 (200M+ rows...)
On the agenda:
``Digitization and Community Participation'' w/@jmtroos.bsky.social, now featuring a new dataset covering 600K+ events, 400K+ individuals in 12K local communities in 2024 (200M+ rows...)
Reposted by Martina Pocchiari
Angst, Stress & Depressionen nehmen zu. WZB-Forscher Francesco Capozza @walraslaw.bsky.social hat mit einem Online-Experiment untersucht, was die Akzeptanz psychologischer Unterstützung fördert kann. Kampagnen helfen, wenn sie zielgruppengerecht abgelegt sind. bibliothek.wzb.eu/artikel/2024...
March 4, 2025 at 9:52 AM
Angst, Stress & Depressionen nehmen zu. WZB-Forscher Francesco Capozza @walraslaw.bsky.social hat mit einem Online-Experiment untersucht, was die Akzeptanz psychologischer Unterstützung fördert kann. Kampagnen helfen, wenn sie zielgruppengerecht abgelegt sind. bibliothek.wzb.eu/artikel/2024...
@clement-s-bellet.bsky.social we're cooked...
...but meanwhile we keep working on allegedly very controversial research! We are writing an exciting paper on gender representation ✨using tons of prohibited words✨. Important now more than ever. Feel free to give it a read, when you feel rebellious.
...but meanwhile we keep working on allegedly very controversial research! We are writing an exciting paper on gender representation ✨using tons of prohibited words✨. Important now more than ever. Feel free to give it a read, when you feel rebellious.
February 5, 2025 at 4:50 PM
@clement-s-bellet.bsky.social we're cooked...
...but meanwhile we keep working on allegedly very controversial research! We are writing an exciting paper on gender representation ✨using tons of prohibited words✨. Important now more than ever. Feel free to give it a read, when you feel rebellious.
...but meanwhile we keep working on allegedly very controversial research! We are writing an exciting paper on gender representation ✨using tons of prohibited words✨. Important now more than ever. Feel free to give it a read, when you feel rebellious.
I love that some statistician decided to call it "confusion matrix" because honestly same
December 7, 2024 at 1:15 PM
I love that some statistician decided to call it "confusion matrix" because honestly same
Me mass-emailing this to all my econ co-authors
Just a reminder that @gmcd.bsky.social and @kylefbutts.bsky.social have made an incredible public good describing how to use data.table and fixest to encourage moving from Stata to R!
stata2r.github.io
stata2r.github.io
Translating Stata to R
Learning R coming from Stata
stata2r.github.io
December 4, 2024 at 8:55 AM
Me mass-emailing this to all my econ co-authors
Reposted by Martina Pocchiari
drifting clouds on mars, just before sunrise ☁️
December 3, 2024 at 8:40 PM
drifting clouds on mars, just before sunrise ☁️
Reposted by Martina Pocchiari
Scientists, academics, researchers: We’re excited to share that @altmetric.com is now tracking mentions of your research on Bluesky! 🧪
There are already many articles for which there is more attention on Bluesky than on other comparable micro-blogging sites, meaning the academic community and the general public have clearly adopted Bluesky as one of its core places to disseminate and discuss new research.
A Place of Joy.
A Place of Joy.
December 3, 2024 at 2:10 PM
Scientists, academics, researchers: We’re excited to share that @altmetric.com is now tracking mentions of your research on Bluesky! 🧪
First time actually visiting something in Barcelona since moving to Barcelona 🥲
December 1, 2024 at 8:44 PM
First time actually visiting something in Barcelona since moving to Barcelona 🥲
Reposted by Martina Pocchiari
December 1, 2024 at 2:37 PM
Reposted by Martina Pocchiari
Thankful for the Law of Iterated Expectations and the Central Limit Theorem
November 27, 2024 at 3:33 PM
Thankful for the Law of Iterated Expectations and the Central Limit Theorem
My observational causal inference papers: “oh no”
November 25, 2024 at 6:59 AM
My observational causal inference papers: “oh no”
Reposted by Martina Pocchiari
We (i.e., the marketing department at ESADE) are looking for PhD students. Please spread the word:
We are seeking highly motivated #MRes #MSc students to:
▪️Work on high-profile research projects related to AI/digital marketing with the #marketing faculty at Esade
▪️Pursue a fully funded PhD program at Esade in the same subject area ( #quantitativemarketing #consumerbehavior)
▪️Work on high-profile research projects related to AI/digital marketing with the #marketing faculty at Esade
▪️Pursue a fully funded PhD program at Esade in the same subject area ( #quantitativemarketing #consumerbehavior)
November 24, 2024 at 12:44 PM
We (i.e., the marketing department at ESADE) are looking for PhD students. Please spread the word:
We are #hiring a #predoctoral fellow in "Artificial intelligence, digital environments, polarization and echo chambers of opinion" in our marketing research group at Esade, with opportunity to join our #PhD program. Send your CV and academic record to: research@esade.edu
November 23, 2024 at 3:35 PM
We are #hiring a #predoctoral fellow in "Artificial intelligence, digital environments, polarization and echo chambers of opinion" in our marketing research group at Esade, with opportunity to join our #PhD program. Send your CV and academic record to: research@esade.edu
Reposted by Martina Pocchiari
If all the Bschool psych findings you know about are crumbling, you may have been reading quite narrowly and missed out on a lot of useful but not earth-shattering research that is relevant for people's actual lives.
November 20, 2024 at 7:40 AM
If all the Bschool psych findings you know about are crumbling, you may have been reading quite narrowly and missed out on a lot of useful but not earth-shattering research that is relevant for people's actual lives.
Reposted by Martina Pocchiari
To journalists covering these topics, a gentle suggestion: consider the role that journalism has played in this as well, the incentives that journalists have created, the search for "newsworthy" simple and flashy findings, the lack of space for nuance or uncertainty.
November 20, 2024 at 7:40 AM
To journalists covering these topics, a gentle suggestion: consider the role that journalism has played in this as well, the incentives that journalists have created, the search for "newsworthy" simple and flashy findings, the lack of space for nuance or uncertainty.