JP:Parkhill
@jptv.substack.com
Film shit. Experimental shit. Think-outloud shit. Code & business shit. Existing in the spectre of advertising— but who the hell knows anymore~
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joshparkhill.com
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joshparkhill.com
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JP:Parkhill
@jptv.substack.com
· Jul 16
We must act like we have agency, and have the ability to influence the outcome of our lives. We must not be resigned.
Linkedin feels like where linkedin’s go to die-
September 20, 2025 at 12:04 AM
Linkedin feels like where linkedin’s go to die-
Facts : ‘a stubborn common ground of shared reality, a basic pre-condition of human life’
apple.news/Az4ft_x4lRwi...
apple.news/Az4ft_x4lRwi...
How Wikipedia survives while the rest of the internet breaks — The Verge
When armies invade, hurricanes form, or governments fall, a Wikipedia editor will typically update the relevant articles seconds after the news breaks. So quick are editors to change “is” to “was” in ...
apple.news
September 14, 2025 at 8:22 PM
Facts : ‘a stubborn common ground of shared reality, a basic pre-condition of human life’
apple.news/Az4ft_x4lRwi...
apple.news/Az4ft_x4lRwi...
The art of social change-making involves bringing people with you, NOT hunting out those who disagree with you.
#purity_tests_areLAME
#purity_tests_areLAME
June 22, 2025 at 11:50 PM
The art of social change-making involves bringing people with you, NOT hunting out those who disagree with you.
#purity_tests_areLAME
#purity_tests_areLAME
When you’ve built your entire worldview on a house of cards, accepting even one piece of new information can mean challenging your entire identity.
Great article. Have been chewing on someone of Lilla’s ideas for a while now
iai.tv/articles/emo...
Great article. Have been chewing on someone of Lilla’s ideas for a while now
iai.tv/articles/emo...
Emotions run deeper than reason | Mark Lilla
Humans are emotional creatures before they are rational ones. So, in order to get people to appreciate a rational argument, we must engage their emotions first.
iai.tv
May 10, 2025 at 8:57 PM
When you’ve built your entire worldview on a house of cards, accepting even one piece of new information can mean challenging your entire identity.
Great article. Have been chewing on someone of Lilla’s ideas for a while now
iai.tv/articles/emo...
Great article. Have been chewing on someone of Lilla’s ideas for a while now
iai.tv/articles/emo...
Reposted by JP:Parkhill
There's a quote on the I-5 Bridge, and it encapsulates the power of building things that last, matter, and are a reflection of our values.
There's tremendous pride, culture, and heritage in the trades in Southwest Washington – and it's reflected in the built environment around us.
There's tremendous pride, culture, and heritage in the trades in Southwest Washington – and it's reflected in the built environment around us.
May 9, 2025 at 6:58 PM
There's a quote on the I-5 Bridge, and it encapsulates the power of building things that last, matter, and are a reflection of our values.
There's tremendous pride, culture, and heritage in the trades in Southwest Washington – and it's reflected in the built environment around us.
There's tremendous pride, culture, and heritage in the trades in Southwest Washington – and it's reflected in the built environment around us.
Reposted by JP:Parkhill
But here's the mind-bender: Broccoli isn't quite 3D! 🤯 It has a "fractional" dimension – somewhere between 2D and 3D. This means it’s more complex than a flat surface, but doesn’t completely fill up space like a solid object.
March 13, 2025 at 10:37 PM
But here's the mind-bender: Broccoli isn't quite 3D! 🤯 It has a "fractional" dimension – somewhere between 2D and 3D. This means it’s more complex than a flat surface, but doesn’t completely fill up space like a solid object.
If you’re a team player pointing out how other team players behavior is aggrievous—
And you find yourself generating incessant discussions about those transgressions rather than the actual inciting incident—
You might be in a purity spiral.
Stop being annoying.
Don’t contribute to the echo chamber
And you find yourself generating incessant discussions about those transgressions rather than the actual inciting incident—
You might be in a purity spiral.
Stop being annoying.
Don’t contribute to the echo chamber
Purity spiral - Wikipedia
en.wikipedia.org
March 10, 2025 at 9:09 AM
If you’re a team player pointing out how other team players behavior is aggrievous—
And you find yourself generating incessant discussions about those transgressions rather than the actual inciting incident—
You might be in a purity spiral.
Stop being annoying.
Don’t contribute to the echo chamber
And you find yourself generating incessant discussions about those transgressions rather than the actual inciting incident—
You might be in a purity spiral.
Stop being annoying.
Don’t contribute to the echo chamber
Post a pic you took with no context, to bring some zen to the timeline
March 9, 2025 at 11:50 PM
Post a pic you took with no context, to bring some zen to the timeline
Current weather reminds me of my favorite Kanye song:
No more salt in N.Y.
Please, baby, no more salt in N.Y., uh
No more salt in N.Y.
Please, baby, no more salt in N.Y., uh
February 18, 2025 at 9:48 AM
Current weather reminds me of my favorite Kanye song:
No more salt in N.Y.
Please, baby, no more salt in N.Y., uh
No more salt in N.Y.
Please, baby, no more salt in N.Y., uh
Scrolling through the feed, there’s something that continues to annoy me about micro platforms like bsky, x, etc:
There is an implicit assumption- that being right matters.
Being right does NOT matter, no matter how concise, clever, and apt your point is.
Have folks considered trying being wrong?
There is an implicit assumption- that being right matters.
Being right does NOT matter, no matter how concise, clever, and apt your point is.
Have folks considered trying being wrong?
December 28, 2024 at 4:09 PM
Scrolling through the feed, there’s something that continues to annoy me about micro platforms like bsky, x, etc:
There is an implicit assumption- that being right matters.
Being right does NOT matter, no matter how concise, clever, and apt your point is.
Have folks considered trying being wrong?
There is an implicit assumption- that being right matters.
Being right does NOT matter, no matter how concise, clever, and apt your point is.
Have folks considered trying being wrong?
There’s something very American about It’s a Wonderful Life (1946). I think it has to do with how George Bailey’s morality, expectations of the world, and estimation of self-worth are all tied together.
His outlook before jumping off the bridge feels akin to the neoliberal American, end of 2024.
His outlook before jumping off the bridge feels akin to the neoliberal American, end of 2024.
December 26, 2024 at 4:22 PM
There’s something very American about It’s a Wonderful Life (1946). I think it has to do with how George Bailey’s morality, expectations of the world, and estimation of self-worth are all tied together.
His outlook before jumping off the bridge feels akin to the neoliberal American, end of 2024.
His outlook before jumping off the bridge feels akin to the neoliberal American, end of 2024.
Reposted by JP:Parkhill
Sorry but when I hear “mysterious drone spotted in New Jersey” this is all I can picture
December 17, 2024 at 3:58 PM
Sorry but when I hear “mysterious drone spotted in New Jersey” this is all I can picture
We must act like we have agency, and have the ability to influence the outcome of our lives. We must not be resigned.
July 16, 2024 at 10:20 AM
We must act like we have agency, and have the ability to influence the outcome of our lives. We must not be resigned.
Reposted by JP:Parkhill
Continuing suck still sucks.
LA Times: Hollywood slowdown takes mental health toll as TV, movie jobs scarce. ‘It wears on me'
#filmproduction #prodution #crew
LA Times: Hollywood slowdown takes mental health toll as TV, movie jobs scarce. ‘It wears on me'
#filmproduction #prodution #crew
June 17, 2024 at 5:52 PM
Continuing suck still sucks.
LA Times: Hollywood slowdown takes mental health toll as TV, movie jobs scarce. ‘It wears on me'
#filmproduction #prodution #crew
LA Times: Hollywood slowdown takes mental health toll as TV, movie jobs scarce. ‘It wears on me'
#filmproduction #prodution #crew
3 industry fixes for commercial film production
1. A mechanism to stop offshoring
2. Unionization of Agency Creatives
3. Greater bid transparency.
A deeper breakdown at my substack
#filmproduction #advertising #creativemarket
1. A mechanism to stop offshoring
2. Unionization of Agency Creatives
3. Greater bid transparency.
A deeper breakdown at my substack
#filmproduction #advertising #creativemarket
June 14, 2024 at 9:59 AM
3 industry fixes for commercial film production
1. A mechanism to stop offshoring
2. Unionization of Agency Creatives
3. Greater bid transparency.
A deeper breakdown at my substack
#filmproduction #advertising #creativemarket
1. A mechanism to stop offshoring
2. Unionization of Agency Creatives
3. Greater bid transparency.
A deeper breakdown at my substack
#filmproduction #advertising #creativemarket
Could the next Production Model used by Brands be a combination of the Content Creation we see on social, combined with the Sponsorship Model of yesteryear?
𝐖𝐡𝐚𝐭 𝐔𝐧𝐛𝐮𝐧𝐝𝐥𝐞𝐬 𝐀𝐟𝐭𝐞𝐫 𝐭𝐡𝐞 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫?
🤔🤔 Food for thought
#advertising #filmproduction #production #commercials #content
𝐖𝐡𝐚𝐭 𝐔𝐧𝐛𝐮𝐧𝐝𝐥𝐞𝐬 𝐀𝐟𝐭𝐞𝐫 𝐭𝐡𝐞 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫?
🤔🤔 Food for thought
#advertising #filmproduction #production #commercials #content
June 13, 2024 at 11:06 AM
Could the next Production Model used by Brands be a combination of the Content Creation we see on social, combined with the Sponsorship Model of yesteryear?
𝐖𝐡𝐚𝐭 𝐔𝐧𝐛𝐮𝐧𝐝𝐥𝐞𝐬 𝐀𝐟𝐭𝐞𝐫 𝐭𝐡𝐞 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫?
🤔🤔 Food for thought
#advertising #filmproduction #production #commercials #content
𝐖𝐡𝐚𝐭 𝐔𝐧𝐛𝐮𝐧𝐝𝐥𝐞𝐬 𝐀𝐟𝐭𝐞𝐫 𝐭𝐡𝐞 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫?
🤔🤔 Food for thought
#advertising #filmproduction #production #commercials #content
This 2023 Brand Authenticity Report is done by a firm called Breakthrough Research (red flag?)
Also a redflag, the link to their study, links to a pitch deck instead. Nonetheless these tactics are getting play with major brands.
𝐀𝐫𝐞 𝐩𝐫𝐨𝐩𝐨𝐧𝐞𝐧𝐭𝐬 𝐨𝐟 𝐁𝐫𝐚𝐧𝐝 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐩𝐮𝐬𝐡𝐢𝐧𝐠 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲?
Also a redflag, the link to their study, links to a pitch deck instead. Nonetheless these tactics are getting play with major brands.
𝐀𝐫𝐞 𝐩𝐫𝐨𝐩𝐨𝐧𝐞𝐧𝐭𝐬 𝐨𝐟 𝐁𝐫𝐚𝐧𝐝 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐩𝐮𝐬𝐡𝐢𝐧𝐠 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲?
June 12, 2024 at 4:23 PM
This 2023 Brand Authenticity Report is done by a firm called Breakthrough Research (red flag?)
Also a redflag, the link to their study, links to a pitch deck instead. Nonetheless these tactics are getting play with major brands.
𝐀𝐫𝐞 𝐩𝐫𝐨𝐩𝐨𝐧𝐞𝐧𝐭𝐬 𝐨𝐟 𝐁𝐫𝐚𝐧𝐝 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐩𝐮𝐬𝐡𝐢𝐧𝐠 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲?
Also a redflag, the link to their study, links to a pitch deck instead. Nonetheless these tactics are getting play with major brands.
𝐀𝐫𝐞 𝐩𝐫𝐨𝐩𝐨𝐧𝐞𝐧𝐭𝐬 𝐨𝐟 𝐁𝐫𝐚𝐧𝐝 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐩𝐮𝐬𝐡𝐢𝐧𝐠 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲?
Love this quote. Article All you need is links
May 26, 2024 at 4:59 AM
Love this quote. Article All you need is links
This doc on Netflix hits the nostalgia button just right
Butterfly in the sky, you can go twice as high...
Butterfly in the sky, you can go twice as high...
May 25, 2024 at 5:15 AM
This doc on Netflix hits the nostalgia button just right
Butterfly in the sky, you can go twice as high...
Butterfly in the sky, you can go twice as high...
Marty did a 90 sec spot with Chanel + Timothée Chalamet', and it's a #radiation of brilliance.
Despite it's complexity, at no point does it feel inaccessible. Such a supertightly- packed package of novel stimuli. It might be my new favorite commercial.
#BleuDeCHANEL #CHANELFragrance #Rockit
Despite it's complexity, at no point does it feel inaccessible. Such a supertightly- packed package of novel stimuli. It might be my new favorite commercial.
#BleuDeCHANEL #CHANELFragrance #Rockit
May 24, 2024 at 8:47 PM
Marty did a 90 sec spot with Chanel + Timothée Chalamet', and it's a #radiation of brilliance.
Despite it's complexity, at no point does it feel inaccessible. Such a supertightly- packed package of novel stimuli. It might be my new favorite commercial.
#BleuDeCHANEL #CHANELFragrance #Rockit
Despite it's complexity, at no point does it feel inaccessible. Such a supertightly- packed package of novel stimuli. It might be my new favorite commercial.
#BleuDeCHANEL #CHANELFragrance #Rockit
Top #cameras from #Cannes features this year. Always love a good #infographic, put together by YM Cinema
But i’m honestly not too sure what response I should have to this, besides “oh okay, cool”
But i’m honestly not too sure what response I should have to this, besides “oh okay, cool”
May 24, 2024 at 8:18 PM
Top #cameras from #Cannes features this year. Always love a good #infographic, put together by YM Cinema
But i’m honestly not too sure what response I should have to this, besides “oh okay, cool”
But i’m honestly not too sure what response I should have to this, besides “oh okay, cool”
Why are Ad Agencies systematically negotiating bad deals for themselves?
And by extension every film vendor they hire?
Structural Issues -> Operational Issues + Disruption = shit-job market
Part II: The Ad Agency Market Shift
#advertising #aicp #filmproduction #commercials
And by extension every film vendor they hire?
Structural Issues -> Operational Issues + Disruption = shit-job market
Part II: The Ad Agency Market Shift
#advertising #aicp #filmproduction #commercials
May 23, 2024 at 12:23 PM
Why are Ad Agencies systematically negotiating bad deals for themselves?
And by extension every film vendor they hire?
Structural Issues -> Operational Issues + Disruption = shit-job market
Part II: The Ad Agency Market Shift
#advertising #aicp #filmproduction #commercials
And by extension every film vendor they hire?
Structural Issues -> Operational Issues + Disruption = shit-job market
Part II: The Ad Agency Market Shift
#advertising #aicp #filmproduction #commercials
Reposted by JP:Parkhill
Happy Sunday!
Try to avoid the Interdimensional Beings, if you can.
Try to avoid the Interdimensional Beings, if you can.
![Are you being psychically harassed by interdimensional extraterrestrials?
if so...
Construct a psychic mirrored box to contain them
[Picture of an old school computer and a graphic showing a person with their head in the hands as multicolored light beams onto them from the monitor.]](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:tcvpjkdcsdotgvcgdf6epyoe/bafkreibcsk7sbtz6iyhayjl2pxqxxbjo3v4clqm6iapjtpkf5abrxjvrnq@jpeg)
May 19, 2024 at 12:53 PM
Happy Sunday!
Try to avoid the Interdimensional Beings, if you can.
Try to avoid the Interdimensional Beings, if you can.