Post a pic you took with no context, to bring some zen to the timeline

There’s something very American about It’s a Wonderful Life (1946). I think it has to do with how George Bailey’s morality, expectations of the world, and estimation of self-worth are all tied together.

His outlook before jumping off the bridge feels akin to the neoliberal American, end of 2024.

Continuing suck still sucks.

LA Times: Hollywood slowdown takes mental health toll as TV, movie jobs scarce. ‘It wears on me'
#filmproduction #prodution #crew

3 industry fixes for commercial film production
1. A mechanism to stop offshoring
2. Unionization of Agency Creatives
3. Greater bid transparency.

A deeper breakdown at my substack

#filmproduction #advertising #creativemarket

Could the next Production Model used by Brands be a combination of the Content Creation we see on social, combined with the Sponsorship Model of yesteryear?

𝐖𝐡𝐚𝐭 𝐔𝐧𝐛𝐮𝐧𝐝𝐥𝐞𝐬 𝐀𝐟𝐭𝐞𝐫 𝐭𝐡𝐞 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫?
🤔🤔 Food for thought

#advertising #filmproduction #production #commercials #content

This 2023 Brand Authenticity Report is done by a firm called Breakthrough Research (red flag?)

Also a redflag, the link to their study, links to a pitch deck instead. Nonetheless these tactics are getting play with major brands.

𝐀𝐫𝐞 𝐩𝐫𝐨𝐩𝐨𝐧𝐞𝐧𝐭𝐬 𝐨𝐟 𝐁𝐫𝐚𝐧𝐝 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐩𝐮𝐬𝐡𝐢𝐧𝐠 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲?

Love this quote. Article All you need is links

This doc on Netflix hits the nostalgia button just right

Butterfly in the sky, you can go twice as high...

Marty did a 90 sec spot with Chanel + Timothée Chalamet', and it's a #radiation of brilliance.

Despite it's complexity, at no point does it feel inaccessible. Such a supertightly- packed package of novel stimuli. It might be my new favorite commercial.
#BleuDeCHANEL #CHANELFragrance #Rockit

Top #cameras from #Cannes features this year. Always love a good #infographic, put together by YM Cinema

But i’m honestly not too sure what response I should have to this, besides “oh okay, cool”

Why are Ad Agencies systematically negotiating bad deals for themselves?
And by extension every film vendor they hire?

Structural Issues -> Operational Issues + Disruption = shit-job market
Part II: The Ad Agency Market Shift
#advertising #aicp #filmproduction #commercials

There have been a lot of recent changes, in the creative + commercial economy, and little discussion about what they mean.

This is Part I of a three-part series I wrote to detail that shift.
#advertising #media #production #filmproduction #commercials #economy #unemployment

Following a creationist train of thought, I wrote a bit of quasi-fiction about: Holding Companies, Ad Agencies, Brands and how they came to be. 💁‍♂️
The Advertising Agency & the Myth of Intermediation
#advertising #madisonave #holdingcompany #filmproduction

I didn’t think I would like Air. But I enjoyed it willingness to go the understated + occasionally-odd route.

I do think there was a disconnect in how marketing presented the movie. Would be really curious to see a mockup campaign that emphasized its low-key nature instead.

Yorgos Lanthimos reaches peak-weird-brilliance in Poor Things. What a lovely fucking tale.

Many brilliant things, but the use of dramatic in-camera zooms timed to faux-electronic, was one of my favorites.

DALL-E's rendition is somewhat different..