Jonny Keyworth
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jonnykeyworth.bsky.social
Jonny Keyworth
@jonnykeyworth.bsky.social
Senior Digital Communications Manager at Homeless Link | Writer and cyclist in free time | Views my own | jonnykeyworth.co.uk |

🚵🏻 Substack: https://open.substack.com/pub/jonnykeyworth
Here I am making an analogy about content design being like designing a bookshop.

Our Design With Us project continues apace and if you work in the homelessness sector, you can be involved!

homeless.org.uk/news/the-art...
The art of finding information: making our Knowledge Hub more user-centred
Jonny Keyworth, Senior Digital Communications Manager at Homeless Link, tells us about how the Design With Us project is putting users at the heart of our Knowledge Hub.
homeless.org.uk
November 18, 2025 at 8:14 AM
I've been off social media since the beginning of the summer, and checking back in to see what's been going on here . . . what have I missed?

I'm back on my Substack, frowning at trees and pointing at churches, might be worth a look.

jonnykeyworth.substack.com/p/pointing-a...
Pointing an app at the sky
An attempt to break through the undergrowth.
jonnykeyworth.substack.com
November 4, 2025 at 11:27 AM
Back on Substack, musing on a pile of books and what they mean about the past, the present and the potential future.

open.substack.com/pub/jonnykey...
Wild lost paths
TBR piles, the detritus of the past, and how to build a roof from the trees we run between.
open.substack.com
August 4, 2025 at 9:52 AM
I’ve been inching my way through this strange and beguiling book for a while. With all of Carrère’s work, you just go along for the ride.
June 11, 2025 at 9:46 AM
🚨 New Nicola Barker klaxon 🚨

I had no idea a new novel was coming - always an important event.
just wait till you get a read of this
'Is this honest? Are we all being honest here?'

A simple question, but one that turns characters' lives upside down in the dazzling new novel from Nicola Barker, TONYINTERRUPTOR. And here is its fabulous cover, designed by Luke Bird

www.waterstones.com/book/tonyint...
June 10, 2025 at 4:52 PM
My time on the bike is sometimes a transcendent space and sometimes just a space to unravel thoughts.

🏕️ I’m using my Substack to unpick our knotty, complicated relationship to nature as seen from the bike. Please subscribe and come along for the journey … 🌳

open.substack.com/pub/jonnykey...
Hazy Clay | Substack
Field notes from the Essex beyond. Click to read Hazy Clay, a Substack publication. Launched 2 months ago.
open.substack.com
June 7, 2025 at 6:41 AM
A really weird one.

Ange made me fall back in love with the club after the Mourinho and Conte years, and Bilbao topped being at Wembley and seeing Allan Nielsen’s header in 1999. No other fanbase could be locked in this anguish of knowing it’s the rational decision but still being heartbroken.
Farewell Ange Postecoglou. The most original, surprising and distinctive Tottenham manager I’ve covered. And the one to deliver Spurs’ greatest moment for a generation. Wrote this on his tenure and dismissal:

www.nytimes.com/athletic/640...
Why Tottenham sacked Ange Postecoglou, the manager who ended their 17-year trophy drought
The inside story behind Levy's decision to sack Postecoglou, after a historically bad domestic season but also Europa League glory
www.nytimes.com
June 6, 2025 at 5:13 PM
Two weeks ago today up in the Peaks, Hope Valley. Amazing how luck works out on the bike, a long weekend of rough terrain and then I get a slice of glass through my tyre on the stretch of road back to my house 🫠
June 6, 2025 at 1:55 PM
Off on my monthly commute into London, on my 6 year anniversary at @homelesslink.bsky.social!

I’ve got a really exciting digital project coming up this year - hope to share some of the journey on here 🙌🏻
March 4, 2025 at 7:53 AM
Could this be the first time in some time, that I’m looking forward to listening to @vftlpodcast.bsky.social? That I won’t cry from despair after listening?
February 17, 2025 at 3:43 PM
Only one thing to listen to today … Richard Dawson is one artist who continues to amaze me with every new release.
February 14, 2025 at 4:40 PM
This weather is so uninspiring, sometimes you need something to cut through the gloom.
February 9, 2025 at 11:56 AM
I got out on my bike early doors yesterday - was worth making the effort to get out and onto the bike! I passed a man who said it was “the best fog” he’d ever seen 🤷🏻‍♂️
February 7, 2025 at 7:39 AM
Some chapters more successful than others, but a really interesting dive into the ongoing influence of Paradise Lost. Reminded me of one of my favourite books of recent years, The Life Inside by Andy West, ultimately asking hard questions of what our vision for freedom is.
February 5, 2025 at 9:38 AM
The Going Beyond podcast back catalogue is such a brilliant insight into a range of issues and conversations around homelessness, and this new series with Stonewall Housing is really moving and illuminating.
January 21, 2025 at 2:26 PM
AM dog walk listening: Comradely Objects - Horse Lords. A great record for blowing off the cobwebs before a busy day.
January 18, 2025 at 8:17 AM
Reposted by Jonny Keyworth
Absolutely delighted and honoured to take over as Chair at the wonderful @homelesslink.bsky.social - already so impressed by the brilliant senior management and staff teams and trustees - big job ahead but really looking forward to helping tackle and eliminate homelessness
🎉 We are delighted to announce Jamie Burton KC as our new Chair of Trustees 🎉

We also welcome two new Trustees to our 12-strong board: Ellie McNeil, Chief Executive of YMCA Together and Gill Arupke, CEO of Social interest Group.

homeless.org.uk/news/homeles...
Homeless Link welcomes new Chair and Trustees to its board
We are pleased to announce Jamie Burton KC as our new Chair.
homeless.org.uk
January 16, 2025 at 1:17 PM
Cutting through the misty morning.
January 16, 2025 at 8:10 AM
This is a really interesting case study on the importance of designing accessible content with users at the centre 👇🏻
Interactive dyscalculia persona 👩🏻‍💼

Follow Helena as they try to pay for car mileage using an inaccessible service.

Thanks to Faye Gardner and the HMRC accessibility team.

So happy to be involved in this.
January 15, 2025 at 4:52 PM
AM and PM dog walk listening today.

AM: In These Times - Makaya McCraven
PM: Fennesz - Mosaic
January 11, 2025 at 4:56 PM
Didn't read as much as I would have liked last year as I was in head-down writing mode for a lot of 2024, but these were the things that I did read which chimed with me, some vaguely new and some vaguely very much not new.
January 3, 2025 at 9:29 AM
Brilliant to see the Reset Homelessness campaign @insidehousing.bsky.social & @homelesslink.bsky.social launch today 👍🏻

The campaign aims to bring focus to the broken nature of the current funding system and what needs to change.
December 16, 2024 at 10:30 AM
Reposted by Jonny Keyworth
Hope in homelessness. Today, 200 leaders from homelessness organisations across England are gathered to share and learn about housing and homelessness. Our opening speakers, Emma Haddad CEO of @stmungos.bsky.social and @kwajo.bsky.social, have set the scene brilliantly.
December 4, 2024 at 12:33 PM
The Wire’s end of year recap is always a highlight of the year for me 🙌🏼

The magazine is the best print publication out there, and I think its ability to survive and thrive as other print pubs have fallen by the wayside, is the fact it’s owned by its workers 💪🏼
The Wire 491/492 is out now. thewire.co.uk/issues/491/492

2024 Rewind: the Year in Underground Music, including Top 50 Releases of the Year; Top 50 Archive Releases of the Year; Critics’ Reflections: our writers discuss their memorable cultural experiences of the past 12 months...

Plus much more!
December 4, 2024 at 9:01 AM