Time is a flat array

Google's AI just randomly decided to masculinize legendary designer Paula Scher, and attribute her work to "Paul Scher".

The most dangerous myth I hear from early-stage founders is that a product will “speak for itself”. If your product is not monumentally paradigm-shifting, this logic falls apart immediately. However, if your product is truly a way-of-life-changer, it may take a few minutes.

your rag, however, is worse…and i don’t even know what the alternative is.

Brand and product built in tandem from the same value set and the same strategy is OP.

Highlights from the look book vol. 1

My read right now is that "you can just talk to the computer" as a source of AI hype is somewhat justified as a monumental shift in computer interaction, but the generationally huge bubble-pop mistake that's coming is also assuming the LLMs can *do* things as capably as regular computers

For their Series A, mineral exploration tech co. Terra AI wanted a dynamic, living identity that telegraphed the power of their product to customers and investors. By abstracting and animating geological data vis, we built a graphic language and experience to set them apart in their vertical.

No personality, no brand… and no sales?
Just me, or do all these sites look the same 🤔

#buildinpublic #productdesign #webdesign #branding

One of our core values is Elegant Rebellion. The most indestructible brands are the ones that stand out strategically—that deviate from a crowded market in a way that generates emotional resonance with their audience.

#branding #branddesign #productdesign #startup #seriesa #agency