Google's AI just randomly decided to masculinize legendary designer Paula Scher, and attribute her work to "Paul Scher".

your rag, however, is worse…and i don’t even know what the alternative is.

Brand and product built in tandem from the same value set and the same strategy is OP.

Highlights from the look book vol. 1

For their Series A, mineral exploration tech co. Terra AI wanted a dynamic, living identity that telegraphed the power of their product to customers and investors. By abstracting and animating geological data vis, we built a graphic language and experience to set them apart in their vertical.

One of our core values is Elegant Rebellion. The most indestructible brands are the ones that stand out strategically—that deviate from a crowded market in a way that generates emotional resonance with their audience.

#branding #branddesign #productdesign #startup #seriesa #agency