Harry Clarkson-Bennett
@harrycb23.bsky.social
SEO Director at The Telegraph. Pro hobbiest. Average jiu jitsu-er. Even worse runner. for longer form wit, see my newsletter
Newsletter: www.leadershipinseo.substack.com
Newsletter: www.leadershipinseo.substack.com
Reposted by Harry Clarkson-Bennett
"Day 915. Learned more about LLMs today. Correlation still holding"
July 4, 2025 at 8:05 PM
"Day 915. Learned more about LLMs today. Correlation still holding"
A bit of light reading on a Saturday for you: open.substack.com/pub/leadersh...
How to think about building a brand as an SEO when the greedy bots are done stealing your content
How to think about building a brand as an SEO when the greedy bots are done stealing your content
How to Build a Brand (with SEO) in a Post AI World
Strap yourself in and become the most cited and talked about brand in your industry by ALL hallucinatory robots.
open.substack.com
July 5, 2025 at 6:53 AM
A bit of light reading on a Saturday for you: open.substack.com/pub/leadersh...
How to think about building a brand as an SEO when the greedy bots are done stealing your content
How to think about building a brand as an SEO when the greedy bots are done stealing your content
Reposted by Harry Clarkson-Bennett
Most content on the web is garbage.
We assume AI will make it worse.
But what if it makes it better?
Not just mimicking expertise, but becoming the expert in truth.
New piece: The rise of synthetic authority
www.jonoalderson.com/conjecture/t...
We assume AI will make it worse.
But what if it makes it better?
Not just mimicking expertise, but becoming the expert in truth.
New piece: The rise of synthetic authority
www.jonoalderson.com/conjecture/t...
The rise of synthetic authority
What if AI-created authority - authored not by a named human expert, but generated by a system trained on the sum of human knowledge - becomes not only viable, but preferable?
www.jonoalderson.com
June 18, 2025 at 7:12 AM
Most content on the web is garbage.
We assume AI will make it worse.
But what if it makes it better?
Not just mimicking expertise, but becoming the expert in truth.
New piece: The rise of synthetic authority
www.jonoalderson.com/conjecture/t...
We assume AI will make it worse.
But what if it makes it better?
Not just mimicking expertise, but becoming the expert in truth.
New piece: The rise of synthetic authority
www.jonoalderson.com/conjecture/t...
Reposted by Harry Clarkson-Bennett
This whisper that was given voice, now turns to dull roar : www.bbc.com/future/artic...
Is Google about to destroy the web?
Google says adding more AI to its search engine will rejuvenate the internet. Others predict an apocalypse for websites. One thing is clear: this era of online history is closing.
www.bbc.com
June 15, 2025 at 9:09 PM
This whisper that was given voice, now turns to dull roar : www.bbc.com/future/artic...
A roundup of SEO Week: leadershipinseo.substack.com/p/a-round-up...
NYC's least cool, cool event. Decks from Rand and Will Critchlow well worth stealing
NYC's least cool, cool event. Decks from Rand and Will Critchlow well worth stealing
A Round Up of SEO Week
My favourite decks, speakers and moments from an event I never thought I'd see the likes of in SEO
leadershipinseo.substack.com
May 15, 2025 at 6:49 AM
A roundup of SEO Week: leadershipinseo.substack.com/p/a-round-up...
NYC's least cool, cool event. Decks from Rand and Will Critchlow well worth stealing
NYC's least cool, cool event. Decks from Rand and Will Critchlow well worth stealing
Reposted by Harry Clarkson-Bennett
When Google’s John Mueller speaks, (smart) SEOs listen. At the recent Search Central Live NYC event, he shared some invaluable insights about how Google actually evaluates websites.
The Humans Behind Google's Algorithm And What That Means For Your Website
When Google's John Mueller speaks, (smart) SEOs listen. At the recent Search Central Live NYC event, he shared some invaluable insights about how Google
nikki-pilkington.com
May 13, 2025 at 7:47 AM
When Google’s John Mueller speaks, (smart) SEOs listen. At the recent Search Central Live NYC event, he shared some invaluable insights about how Google actually evaluates websites.
Colour me stupid, but I am definitely interested to see what happens in the next few years
Google is getting ready to replace the traditional search results page with a conversational, personalised, AI-powered experience: AI Mode - A comprehensive analysis and prediction by @gfiorelli1.bsky.social 👇
Read: www.iloveseo.net/why-ai-mode-...
Read: www.iloveseo.net/why-ai-mode-...
May 9, 2025 at 8:20 AM
Colour me stupid, but I am definitely interested to see what happens in the next few years
Love Barry's stuff. Always hits home for publishers.
It's been nearly a year since Google officially launched AI Overviews.
In my latest newsletter, I'm taking a look at the current state of AIOs, the impact on traffic for publishers, other AI chatbots, what's coming next, and a call to action for the media.
www.seoforgooglenews.com/p/googles-ai...
In my latest newsletter, I'm taking a look at the current state of AIOs, the impact on traffic for publishers, other AI chatbots, what's coming next, and a call to action for the media.
www.seoforgooglenews.com/p/googles-ai...
Google's AI Adventure - One Year On
A year after the introduction of AI Overviews, let's look at the impact on publishers' traffic and visibility and what's next in store for AI in search.
www.seoforgooglenews.com
May 8, 2025 at 4:27 PM
Love Barry's stuff. Always hits home for publishers.
Reposted by Harry Clarkson-Bennett
Safari searches down, but Google searches up on Apple devices? So people are using Safari less & the Google Search app more?
Google: "We continue to see overall query growth in Search. That includes an increase in total queries coming from Apple’s devices & platforms."
#google #apple #seo #ppc
Google: "We continue to see overall query growth in Search. That includes an increase in total queries coming from Apple’s devices & platforms."
#google #apple #seo #ppc
Apple Says Google Searches Down & Google Says Google Searches Up
Yesterday, Apple's Eddy Cue said searches on Google via Safari were down last month for the first time in 22 years. Then later, Google issued a statement saying there was an "increase in total querie...
www.seroundtable.com
May 8, 2025 at 12:54 PM
So worth a read: www.jonoalderson.com/conjecture/c...
Solve problems for people first. Know your audience
Solve problems for people first. Know your audience
Contentless marketing
If we want to reach and influence audiences, we need a new approach. We must stop treating content as a tool for visibility, and start using it to solve real user problems.
www.jonoalderson.com
May 7, 2025 at 9:45 AM
So worth a read: www.jonoalderson.com/conjecture/c...
Solve problems for people first. Know your audience
Solve problems for people first. Know your audience
Reposted by Harry Clarkson-Bennett
This is a great writeup on ways to write things up for the web, for search engines, and for users.
Once again Harry Clarkson-Bennett writes the stuff I wish I'd written. This time, a superb piece on what makes content great:
leadershipinseo.substack.com/p/how-to-wri...
leadershipinseo.substack.com/p/how-to-wri...
How to Write Great Content for Search (that delivers)
It's not enough to just publish content that answers questions. To write truly great content that delivers in search, you need a plan
leadershipinseo.substack.com
May 2, 2025 at 2:30 PM
This is a great writeup on ways to write things up for the web, for search engines, and for users.
Tell, without telling me, that you charge a hefty fee for reports and need a clickbaity headline to hawk your nonsense.
"Search traffic for publishers will be 0 in 2-3 years"
"Search traffic for publishers will be 0 in 2-3 years"
May 7, 2025 at 7:31 AM
Tell, without telling me, that you charge a hefty fee for reports and need a clickbaity headline to hawk your nonsense.
"Search traffic for publishers will be 0 in 2-3 years"
"Search traffic for publishers will be 0 in 2-3 years"
Biggest 50 UK news websites by minutes: pressgazette.co.uk/media-audien...
BBC first (obvs) and Yahoo second (joy). NYT tenth which is interesting...
BBC first (obvs) and Yahoo second (joy). NYT tenth which is interesting...
50 biggest UK news websites: Substack enters ranking in March
Press Gazette lists the top 50 news websites in the UK. Monthly updated top 50 listing based on data provided by Ipsos iris
pressgazette.co.uk
May 6, 2025 at 10:43 AM
Biggest 50 UK news websites by minutes: pressgazette.co.uk/media-audien...
BBC first (obvs) and Yahoo second (joy). NYT tenth which is interesting...
BBC first (obvs) and Yahoo second (joy). NYT tenth which is interesting...
Wonderful!
May 6, 2025 at 9:47 AM
Wonderful!