Steven Wilson-Beales
@stevewb.bsky.social
Head of SEO at Global (LBC, Radio X, Heart, Capital, Smooth, Gold, Classic and The News Agents). | Chair of AOP UK Journalism Advisory Board. News SEO, Journalism & the occasional synth.
Let me hit you with a stat. According to Goldman Sachs there are currently 67 million people out there that identify as creators. By 2030, that number is going to increase to 107.
I wrote down some thoughts about what newsrooms need to do..
www.stevenwilsonbeales.com/post/the-vid...
I wrote down some thoughts about what newsrooms need to do..
www.stevenwilsonbeales.com/post/the-vid...
The video-first world is already here. Have you been watching?
The following post is based on a presentation on YouTube Optimisation I gave at Ness 2025. Videos from the conference are now available on-demand.PRESS PLAYLet me hit you with a stat. According to Gol...
www.stevenwilsonbeales.com
November 13, 2025 at 4:47 PM
Let me hit you with a stat. According to Goldman Sachs there are currently 67 million people out there that identify as creators. By 2030, that number is going to increase to 107.
I wrote down some thoughts about what newsrooms need to do..
www.stevenwilsonbeales.com/post/the-vid...
I wrote down some thoughts about what newsrooms need to do..
www.stevenwilsonbeales.com/post/the-vid...
No mention of news creators, but I am sure that is all part of the mix.
pressgazette.co.uk/publishers/b...
pressgazette.co.uk/publishers/b...
Keyword search dying, video search is future says Sky News boss
Sky News announced a bid to make its video content more discoverable on AI platforms at Web Summit in Lisbon on stage with ITN and Euronews.
pressgazette.co.uk
November 13, 2025 at 12:14 PM
No mention of news creators, but I am sure that is all part of the mix.
pressgazette.co.uk/publishers/b...
pressgazette.co.uk/publishers/b...
Do you hear it? That is the sound of a million office chairs swivelling to address 'Reddit Answer Engine Optimization'
www.tryprofound.com/blog/the-dat...
www.tryprofound.com/blog/the-dat...
The Data on Reddit and AI Search
Profound, in collaboration with Reddit, analyzed how conversational data informs AI-generated answers.
www.tryprofound.com
November 13, 2025 at 8:47 AM
Do you hear it? That is the sound of a million office chairs swivelling to address 'Reddit Answer Engine Optimization'
www.tryprofound.com/blog/the-dat...
www.tryprofound.com/blog/the-dat...
Watching this live right now for some fantastic conversations, so many insights from newsrooms around the world.
www.youtube.com/watch?v=ocr-...
www.youtube.com/watch?v=ocr-...
JournalismAI Festival | Day 1
YouTube video by PolisLSE
www.youtube.com
November 11, 2025 at 11:03 AM
Watching this live right now for some fantastic conversations, so many insights from newsrooms around the world.
www.youtube.com/watch?v=ocr-...
www.youtube.com/watch?v=ocr-...
Selected band t shirt of the day
November 8, 2025 at 7:50 AM
Selected band t shirt of the day
WTF is SEO? have done a great first write-up of last week's NESS - News & Editorial SEO Summit including my presentation on YouTube Optimisation.
www.seoforjournalism.com/p/ness-news-...
#seo #publishing #journalism
www.seoforjournalism.com/p/ness-news-...
#seo #publishing #journalism
What we learned at NESS 2025 (pt. 1)
We had such a great time at NESS 2025. Here’s part one of what we learned
www.seoforjournalism.com
October 28, 2025 at 7:04 AM
WTF is SEO? have done a great first write-up of last week's NESS - News & Editorial SEO Summit including my presentation on YouTube Optimisation.
www.seoforjournalism.com/p/ness-news-...
#seo #publishing #journalism
www.seoforjournalism.com/p/ness-news-...
#seo #publishing #journalism
I spoke to Journalism.co.uk about the value of SEOs and journalists in this new digital landscape where newsrooms MUST offer a distinct proposition to their audience.
www.journalism.co.uk/news/steve-w...
#publishing #journalism #seo
www.journalism.co.uk/news/steve-w...
#publishing #journalism #seo
Steve Wilson-Beales on SEO, new metrics of success and the zero-click future
Former Global SEO chief argues the "death of SEO" panic misses the point—the real opportunity lies in breaking down newsroom silos and fostering a culture of rapid experimentation. From loyalty metric...
www.journalism.co.uk
October 28, 2025 at 7:03 AM
I spoke to Journalism.co.uk about the value of SEOs and journalists in this new digital landscape where newsrooms MUST offer a distinct proposition to their audience.
www.journalism.co.uk/news/steve-w...
#publishing #journalism #seo
www.journalism.co.uk/news/steve-w...
#publishing #journalism #seo
A quick selfie before I talk about YouTube Optimisation at the NESS Editorial and SEO Summit.
October 23, 2025 at 8:30 AM
A quick selfie before I talk about YouTube Optimisation at the NESS Editorial and SEO Summit.
I couldn't agree more with this discussion, some of these new AI visibility tools are extremely suspect.
x.com/gaganghotra_...
x.com/gaganghotra_...
Gagan Ghotra on X: "AI visibility tracking tools bubble 🧵- almost $100M total raised so far! And net 2026 revenue for these companies is going to be really low number and when accountability for revenue growth from investors will knock on the door - we will see more weird features & weird marketing https://t.co/smuLJUGE21" / X
AI visibility tracking tools bubble 🧵- almost $100M total raised so far! And net 2026 revenue for these companies is going to be really low number and when accountability for revenue growth from investors will knock on the door - we will see more weird features & weird marketing https://t.co/smuLJUGE21
x.com
October 21, 2025 at 5:46 AM
I couldn't agree more with this discussion, some of these new AI visibility tools are extremely suspect.
x.com/gaganghotra_...
x.com/gaganghotra_...
This is a great idea, a great sell, and a great video!
www.youtube.com/watch?v=tTRH...
#publishing #subscriptions #digitalmarketing
www.youtube.com/watch?v=tTRH...
#publishing #subscriptions #digitalmarketing
Step inside The Economist
YouTube video by The Economist
www.youtube.com
October 8, 2025 at 3:36 PM
This is a great idea, a great sell, and a great video!
www.youtube.com/watch?v=tTRH...
#publishing #subscriptions #digitalmarketing
www.youtube.com/watch?v=tTRH...
#publishing #subscriptions #digitalmarketing
“...I think all of us, are going to become a little bit lazier and just a bit more comfortable getting an answer from an AI platform which is ‘good enough,’ and so you really have to work quite hard to sustain those direct relationships [with readers]"
digiday.com/media/inside...
digiday.com/media/inside...
Inside The Economist’s plan to grow revenues in a post-search, AI-driven future
The Economist is investing in formats harder for machines to mimic, like video and audio, while holding a hard line against AI licensing.
digiday.com
October 8, 2025 at 3:33 PM
“...I think all of us, are going to become a little bit lazier and just a bit more comfortable getting an answer from an AI platform which is ‘good enough,’ and so you really have to work quite hard to sustain those direct relationships [with readers]"
digiday.com/media/inside...
digiday.com/media/inside...
Reposted by Steven Wilson-Beales
A federal judge on Sunday blocked the Trump administration from deploying hundreds of National Guard troops to Portland, Oregon, even as President Trump turned to the Texas guard in a widening hunt for military forces to send to Democratic cities. Follow live: nyti.ms/3KCr5t4
October 6, 2025 at 12:26 PM
A federal judge on Sunday blocked the Trump administration from deploying hundreds of National Guard troops to Portland, Oregon, even as President Trump turned to the Texas guard in a widening hunt for military forces to send to Democratic cities. Follow live: nyti.ms/3KCr5t4
I love this interview with Mia Sato. A perfect example of great vertical video journalism.
embedded.substack.com/p/mia-sato-t...
embedded.substack.com/p/mia-sato-t...
The journalist cracking the TikTok code
Mia Sato was tired of watching news influencers steal her work.
embedded.substack.com
October 6, 2025 at 12:46 PM
I love this interview with Mia Sato. A perfect example of great vertical video journalism.
embedded.substack.com/p/mia-sato-t...
embedded.substack.com/p/mia-sato-t...
Reposted by Steven Wilson-Beales
“These journalists and commentators saying Starmer has blood on his hands? I think it’s outrageous.”
Keir Starmer - whose wife and children are Jewish - is being accused of anti-Semitism and blamed in the wake of the synagogue terror attack.
@jonsopel1.bsky.social | @lewisgoodall.com
Keir Starmer - whose wife and children are Jewish - is being accused of anti-Semitism and blamed in the wake of the synagogue terror attack.
@jonsopel1.bsky.social | @lewisgoodall.com
October 3, 2025 at 3:05 PM
“These journalists and commentators saying Starmer has blood on his hands? I think it’s outrageous.”
Keir Starmer - whose wife and children are Jewish - is being accused of anti-Semitism and blamed in the wake of the synagogue terror attack.
@jonsopel1.bsky.social | @lewisgoodall.com
Keir Starmer - whose wife and children are Jewish - is being accused of anti-Semitism and blamed in the wake of the synagogue terror attack.
@jonsopel1.bsky.social | @lewisgoodall.com
Reposted by Steven Wilson-Beales
"I have never known a time when the Tory Party felt so irrelevant."
A Reform implosion? A Labour catastrophe? What would it take to pull Kemi Badenoch’s party back from the brink of seeming oblivion...
A Reform implosion? A Labour catastrophe? What would it take to pull Kemi Badenoch’s party back from the brink of seeming oblivion...
October 6, 2025 at 9:29 AM
"I have never known a time when the Tory Party felt so irrelevant."
A Reform implosion? A Labour catastrophe? What would it take to pull Kemi Badenoch’s party back from the brink of seeming oblivion...
A Reform implosion? A Labour catastrophe? What would it take to pull Kemi Badenoch’s party back from the brink of seeming oblivion...
Reposted by Steven Wilson-Beales
New from me: The internet is built on sameness. People hawk the same stuff, use the same music, write the same SEO articles. Now the aesthetics and modes of the web have escape into the real world.
If you thought your feeds were derivative, wait until you see dupes:
www.theverge.com/cs/features/...
If you thought your feeds were derivative, wait until you see dupes:
www.theverge.com/cs/features/...
How dupes turned online shopping upside down
Getting copied is devastating — but not necessarily illegal. Who owns what in an era of unprecedented mass consumption?
www.theverge.com
July 22, 2025 at 1:34 PM
New from me: The internet is built on sameness. People hawk the same stuff, use the same music, write the same SEO articles. Now the aesthetics and modes of the web have escape into the real world.
If you thought your feeds were derivative, wait until you see dupes:
www.theverge.com/cs/features/...
If you thought your feeds were derivative, wait until you see dupes:
www.theverge.com/cs/features/...
Things that I think about. Should there be an inclusion of an ‘a’ before ‘normal’?
October 1, 2025 at 6:21 AM
Things that I think about. Should there be an inclusion of an ‘a’ before ‘normal’?
After 12 exciting years at Global it's time to call it a wrap. I've worked with some fantastic people and have some very happy memories. I will be returning to the world of consultancy focusing on editorial leadership, content strategy, SEO and AI search visibility. Onwards!
September 30, 2025 at 9:52 AM
After 12 exciting years at Global it's time to call it a wrap. I've worked with some fantastic people and have some very happy memories. I will be returning to the world of consultancy focusing on editorial leadership, content strategy, SEO and AI search visibility. Onwards!
Reposted by Steven Wilson-Beales
"Reform is more popular now than Labour or The Tories, but when you dig into their policies the public will be absolutely horrified by what comes out of their mouths."
Why platforming anti-vaxxers and Lucy Connolly was a 'disaster' for Farage and co
www.thenewsagents.co.uk/article/the-...
Why platforming anti-vaxxers and Lucy Connolly was a 'disaster' for Farage and co
www.thenewsagents.co.uk/article/the-...
‘The conference was disastrous for Reform. It's easily their biggest misstep’ | The News Agents
Reform UK’s 2025 conference was a horror show of misinformation, with a celebration of admitted racist Lucy Connolly and lies about vaccines spread by a conspiracy theorist – both greeted with rounds…
www.thenewsagents.co.uk
September 9, 2025 at 6:30 AM
"Reform is more popular now than Labour or The Tories, but when you dig into their policies the public will be absolutely horrified by what comes out of their mouths."
Why platforming anti-vaxxers and Lucy Connolly was a 'disaster' for Farage and co
www.thenewsagents.co.uk/article/the-...
Why platforming anti-vaxxers and Lucy Connolly was a 'disaster' for Farage and co
www.thenewsagents.co.uk/article/the-...
Reposted by Steven Wilson-Beales
"Appointing Shabana Mahmood as Home Sec is a 𝘥𝘦𝘦𝘱𝘭𝘺 political move at a moment of maximum vulnerability."
Starmer aims to blunt Farage’s threat with a Home Sec who will ‘go where others won’t.’
Starmer aims to blunt Farage’s threat with a Home Sec who will ‘go where others won’t.’
September 9, 2025 at 8:00 AM
"Appointing Shabana Mahmood as Home Sec is a 𝘥𝘦𝘦𝘱𝘭𝘺 political move at a moment of maximum vulnerability."
Starmer aims to blunt Farage’s threat with a Home Sec who will ‘go where others won’t.’
Starmer aims to blunt Farage’s threat with a Home Sec who will ‘go where others won’t.’
Reposted by Steven Wilson-Beales
“Labour faces existential questions, with the rise of Reform, about what has gone wrong so far.
This contest licenses those conversations to be made public.”
Will the deputy leadership race become a public autopsy?
@maitlis.bsky.social @lewisgoodall.com
www.thenewsagents.co.uk/article/why-...
This contest licenses those conversations to be made public.”
Will the deputy leadership race become a public autopsy?
@maitlis.bsky.social @lewisgoodall.com
www.thenewsagents.co.uk/article/why-...
Why Labour’s deputy leader contest is a ‘complete nightmare’ for No. 10 | The News Agents
Labour's deputy leadership race threatens to become a damaging public autopsy of the government's struggles, with candidates forced to battle it out over what's gone wrong since it came to power.
www.thenewsagents.co.uk
September 9, 2025 at 1:15 PM
“Labour faces existential questions, with the rise of Reform, about what has gone wrong so far.
This contest licenses those conversations to be made public.”
Will the deputy leadership race become a public autopsy?
@maitlis.bsky.social @lewisgoodall.com
www.thenewsagents.co.uk/article/why-...
This contest licenses those conversations to be made public.”
Will the deputy leadership race become a public autopsy?
@maitlis.bsky.social @lewisgoodall.com
www.thenewsagents.co.uk/article/why-...