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fractionalteams.bsky.social
Fractional Teams
@fractionalteams.bsky.social
Dedicated to the B2B Tech industry, we help organisations boost marketing performance and transform products.

https://www.fractionalteams.com
Tracking the right SEO KPIs helps you understand how your content performs and where to focus next.
November 10, 2025 at 10:12 AM
When people trust you, referrals follow. When you show up in communities, awareness grows naturally. And when your SEO is built around what your audience actually searches for, qualified leads find you.
November 4, 2025 at 10:32 AM
In B2B, connecting results across multiple channels and linking them to actual revenue is rarely simple.

Our Analytics and Community Manager, Dariia Panchenko, shared her take in Marketer Magazine on how marketers can better understand the real impact of awareness and long-term content strategies.
October 30, 2025 at 2:20 PM
85% of B2B marketers say LinkedIn delivers the most value.

Where does that leave the other channels?

Our breakdown explores how smart B2B brands are balancing visibility beyond LinkedIn, without losing ROI.
October 13, 2025 at 8:58 AM
Our CEO, Tim Meredith, joined fellow experts on DevX to share what really matters when setting prices as a small business.
September 22, 2025 at 9:56 AM
Finding an external team that truly understands your industry can be challenging, but when you do, the results speak for themselves.

At Fractional Teams, we help companies like Akixi to deliver high-quality content and on-time results.
August 29, 2025 at 8:47 AM
When writing an AI prompt, there are four key aspects to consider: Audience, task, context, and format.

Focus on those key aspects and follow the 5W1H rule:
👥 Who (Audience) – Think about who the content is for.
🎯 What (Task) – Be specific about what you want AI to do.
August 19, 2025 at 9:28 AM
Starting out on Reddit? Remember the first rule: don’t sell – solve. ⚒️

Here is a sneak peek from our Reddit Playbook on creating value-first contributions.
August 13, 2025 at 10:39 AM
GPT-5 is here, but not everyone is impressed.

Despite bold claims of "PhD‑level" capabilities, users have taken their numerous frustrations to Reddit. Complaints range from shorter answers and a sterile tone, to the removal of previous models and strict usage caps, even for paying subscribers.
August 11, 2025 at 10:51 AM
The Ultimate AI & Search Playbook for B2B is launching soon! 🔥

Get ready for 30+ pages packed with actionable strategies for organic growth in the AI era. Claim 70% OFF when you pre-register now: www.fractionalteams.com/ai-and-searc...
July 31, 2025 at 10:37 AM
Want to get sharper at spotting gaps in the market? 👀

Check out this fresh roundup from the AMA Phoenix Chapter, featuring insights from our Analytics and Community Manager, Dariia Panchenko: amaphoenix.org/2025/07/24/h...
July 29, 2025 at 11:51 AM
We’ve rounded up 5 AI-powered tools every tech and SaaS company should try out for predictive lead scoring, intelligent SEO, video creation, and more.

🧰 What's in your toolbox? Let us know in the comments 👇
July 24, 2025 at 8:15 AM
Striking a balance between quality, speed, and cost is tough enough, but are you also balancing use-value (real customer benefit) and exchange-value (RoI)?
July 22, 2025 at 8:49 AM
Look beyond the usual channels. 👀

Your customers aren’t usually waiting for a sales email or Google ads. They’re already talking, learning, and making decisions in places B2B marketers often overlook.
July 17, 2025 at 12:03 PM
Even the best product and team can struggle when the market isn’t on your side.

External forces, such as customer inertia or unexpected market shifts, can disrupt your product growth. But they can also reveal the path forward if you're willing to pivot and go where the wind blows.
July 15, 2025 at 8:40 AM
Reddit can be a powerful platform for B2B growth, but only if you understand the culture and follow the rules.

Here’s a sneak peek from our Reddit Playbook: how to earn trust, share insights, and avoid the #1 mistake most brands make (spoiler: it involves a sales pitch 😬).
July 11, 2025 at 9:25 AM
💡 When is “good enough” actually… good enough?

In product and engineering teams, there’s a point where more effort no longer leads to more value. That’s the point of diminishing returns, and it's where many projects stall, overrun, or burn out.
July 8, 2025 at 9:10 AM
Every SaaS founder or product leader knows the old rule: “Good, fast, cheap – pick two.” In theory, it’s an impossible "trilemma". ​​But in practice, can smart strategies bend this rule?
July 2, 2025 at 9:33 AM
Over the years, we’ve used a bunch of SEO tools, but nothing beats SE Ranking when it comes to reporting. Previously, we had to pull data manually and piece together visuals in tools like Canva and Google Slides, which was time-consuming and difficult to scale.
June 30, 2025 at 10:20 AM
Top-of-funnel (TOFU) marketing is all about value, rather than sales pitches.

That’s especially true in B2B, where:
🔹 Buyer journey = multiple touchpoints
🔹 Sales cycles are long
🔹 Trust drives every decision
June 27, 2025 at 1:08 PM
🚀 Just Launched: The Ultimate Reddit Marketing Playbook

Get the easy-to-action, proven guide to growing your business on Reddit with a MASSIVE 70% launch discount: fractionalteams.gumroad.com/l/redditplay...

🎁 Promo code: X65LXIH – Plus bonus Quora guide and content planner template.
June 19, 2025 at 10:06 AM
Pre-sale Offer: AI and Search Playbook 70% Off!

Our brand-new AI and Search Playbook (30+ pages of actionable insights) is launching soon.
June 10, 2025 at 2:39 PM
There is a SaaS for everything, accessible from anywhere and at any time, but at what cost?
June 5, 2025 at 9:42 AM
💭 Coming up with high-impact content topics takes time. Get researched content ideas to speed up your copywriting efforts!

We provide SEO-driven topic recommendations that speak to your industry, so you can create content that attracts the right audience and supports your business goals.
June 3, 2025 at 9:16 AM
We're on Business Insider: "Expert Edition" Podcast! 🎙️

Our co-founder, Tim Meredith, joined Riley Smith to talk about how fractional experts are reshaping the future of B2B marketing.
May 28, 2025 at 8:20 AM