Fractional Teams
@fractionalteams.bsky.social
Dedicated to the B2B Tech industry, we help organisations boost marketing performance and transform products.
https://www.fractionalteams.com
https://www.fractionalteams.com
“Sell first, build second” is one of those startup mantras you’ll often hear in founder circles and product communities.
The logic is simple:
💰 If people express early interest or even pre-pay, you know you’re onto something.
The logic is simple:
💰 If people express early interest or even pre-pay, you know you’re onto something.
November 18, 2025 at 10:15 AM
“Sell first, build second” is one of those startup mantras you’ll often hear in founder circles and product communities.
The logic is simple:
💰 If people express early interest or even pre-pay, you know you’re onto something.
The logic is simple:
💰 If people express early interest or even pre-pay, you know you’re onto something.
Tracking the right SEO KPIs helps you understand how your content performs and where to focus next.
November 10, 2025 at 10:12 AM
Tracking the right SEO KPIs helps you understand how your content performs and where to focus next.
When people trust you, referrals follow. When you show up in communities, awareness grows naturally. And when your SEO is built around what your audience actually searches for, qualified leads find you.
November 4, 2025 at 10:32 AM
When people trust you, referrals follow. When you show up in communities, awareness grows naturally. And when your SEO is built around what your audience actually searches for, qualified leads find you.
In B2B, connecting results across multiple channels and linking them to actual revenue is rarely simple.
Our Analytics and Community Manager, Dariia Panchenko, shared her take in Marketer Magazine on how marketers can better understand the real impact of awareness and long-term content strategies.
Our Analytics and Community Manager, Dariia Panchenko, shared her take in Marketer Magazine on how marketers can better understand the real impact of awareness and long-term content strategies.
October 30, 2025 at 2:20 PM
In B2B, connecting results across multiple channels and linking them to actual revenue is rarely simple.
Our Analytics and Community Manager, Dariia Panchenko, shared her take in Marketer Magazine on how marketers can better understand the real impact of awareness and long-term content strategies.
Our Analytics and Community Manager, Dariia Panchenko, shared her take in Marketer Magazine on how marketers can better understand the real impact of awareness and long-term content strategies.
Getting early traction isn’t about a “big launch”. It’s about showing up, learning fast, and building visibility.
If you’re a technical founder who is tapping into marketing, keep it simple and consistent.
If you’re a technical founder who is tapping into marketing, keep it simple and consistent.
October 20, 2025 at 9:49 AM
Getting early traction isn’t about a “big launch”. It’s about showing up, learning fast, and building visibility.
If you’re a technical founder who is tapping into marketing, keep it simple and consistent.
If you’re a technical founder who is tapping into marketing, keep it simple and consistent.
85% of B2B marketers say LinkedIn delivers the most value.
Where does that leave the other channels?
Our breakdown explores how smart B2B brands are balancing visibility beyond LinkedIn, without losing ROI.
Where does that leave the other channels?
Our breakdown explores how smart B2B brands are balancing visibility beyond LinkedIn, without losing ROI.
October 13, 2025 at 8:58 AM
85% of B2B marketers say LinkedIn delivers the most value.
Where does that leave the other channels?
Our breakdown explores how smart B2B brands are balancing visibility beyond LinkedIn, without losing ROI.
Where does that leave the other channels?
Our breakdown explores how smart B2B brands are balancing visibility beyond LinkedIn, without losing ROI.
Is your website doing the work it should? 🛠️
If you're unsure how well your site performs in search, a quick SEO health check can make all the difference.
✅ Find out how your page is ranking
✅ Spot content gaps and missed opportunities
✅ Uncover simple fixes that drive results
If you're unsure how well your site performs in search, a quick SEO health check can make all the difference.
✅ Find out how your page is ranking
✅ Spot content gaps and missed opportunities
✅ Uncover simple fixes that drive results
October 1, 2025 at 10:49 AM
Is your website doing the work it should? 🛠️
If you're unsure how well your site performs in search, a quick SEO health check can make all the difference.
✅ Find out how your page is ranking
✅ Spot content gaps and missed opportunities
✅ Uncover simple fixes that drive results
If you're unsure how well your site performs in search, a quick SEO health check can make all the difference.
✅ Find out how your page is ranking
✅ Spot content gaps and missed opportunities
✅ Uncover simple fixes that drive results
“Sell first, build second” is everywhere these days, but does it really work, especially for B2B?
In our new article, we dig into:
👉 Why “selling first” feels so appealing
👉 The pitfalls of relying on early interest
👉 How you can validate ideas early
In our new article, we dig into:
👉 Why “selling first” feels so appealing
👉 The pitfalls of relying on early interest
👉 How you can validate ideas early
September 26, 2025 at 3:19 PM
“Sell first, build second” is everywhere these days, but does it really work, especially for B2B?
In our new article, we dig into:
👉 Why “selling first” feels so appealing
👉 The pitfalls of relying on early interest
👉 How you can validate ideas early
In our new article, we dig into:
👉 Why “selling first” feels so appealing
👉 The pitfalls of relying on early interest
👉 How you can validate ideas early
Our CEO, Tim Meredith, joined fellow experts on DevX to share what really matters when setting prices as a small business.
September 22, 2025 at 9:56 AM
Our CEO, Tim Meredith, joined fellow experts on DevX to share what really matters when setting prices as a small business.
🆘 Product launched? Budget gone? No users? You’re not alone.
In our latest Medium article, we reflect on a frustrating, but oh-so-common, reality: the silence after a product launch.
medium.com/@dariia_7712...
#FractionalTeams #SaaS #ProductLaunch #StartupGrowth #MarketFit #Startup
In our latest Medium article, we reflect on a frustrating, but oh-so-common, reality: the silence after a product launch.
medium.com/@dariia_7712...
#FractionalTeams #SaaS #ProductLaunch #StartupGrowth #MarketFit #Startup
SaaS launched, budget gone, still no users? Try this!
You launch the product. You post. You pass it around to a few people in your network. Maybe you even test a small ad campaign and it draw…
medium.com
September 4, 2025 at 12:31 PM
🆘 Product launched? Budget gone? No users? You’re not alone.
In our latest Medium article, we reflect on a frustrating, but oh-so-common, reality: the silence after a product launch.
medium.com/@dariia_7712...
#FractionalTeams #SaaS #ProductLaunch #StartupGrowth #MarketFit #Startup
In our latest Medium article, we reflect on a frustrating, but oh-so-common, reality: the silence after a product launch.
medium.com/@dariia_7712...
#FractionalTeams #SaaS #ProductLaunch #StartupGrowth #MarketFit #Startup
Finding an external team that truly understands your industry can be challenging, but when you do, the results speak for themselves.
At Fractional Teams, we help companies like Akixi to deliver high-quality content and on-time results.
At Fractional Teams, we help companies like Akixi to deliver high-quality content and on-time results.
August 29, 2025 at 8:47 AM
Finding an external team that truly understands your industry can be challenging, but when you do, the results speak for themselves.
At Fractional Teams, we help companies like Akixi to deliver high-quality content and on-time results.
At Fractional Teams, we help companies like Akixi to deliver high-quality content and on-time results.
When Microsoft killed Skype, most people saw chaos. We saw opportunity.
In a recent MarketScale expert roundup, our very own Dariia Panchenko shares how user-generated content became the foundation for smarter product positioning and targeted campaigns.
In a recent MarketScale expert roundup, our very own Dariia Panchenko shares how user-generated content became the foundation for smarter product positioning and targeted campaigns.
August 26, 2025 at 10:38 AM
When Microsoft killed Skype, most people saw chaos. We saw opportunity.
In a recent MarketScale expert roundup, our very own Dariia Panchenko shares how user-generated content became the foundation for smarter product positioning and targeted campaigns.
In a recent MarketScale expert roundup, our very own Dariia Panchenko shares how user-generated content became the foundation for smarter product positioning and targeted campaigns.
When writing an AI prompt, there are four key aspects to consider: Audience, task, context, and format.
Focus on those key aspects and follow the 5W1H rule:
👥 Who (Audience) – Think about who the content is for.
🎯 What (Task) – Be specific about what you want AI to do.
Focus on those key aspects and follow the 5W1H rule:
👥 Who (Audience) – Think about who the content is for.
🎯 What (Task) – Be specific about what you want AI to do.
August 19, 2025 at 9:28 AM
When writing an AI prompt, there are four key aspects to consider: Audience, task, context, and format.
Focus on those key aspects and follow the 5W1H rule:
👥 Who (Audience) – Think about who the content is for.
🎯 What (Task) – Be specific about what you want AI to do.
Focus on those key aspects and follow the 5W1H rule:
👥 Who (Audience) – Think about who the content is for.
🎯 What (Task) – Be specific about what you want AI to do.
Starting out on Reddit? Remember the first rule: don’t sell – solve. ⚒️
Here is a sneak peek from our Reddit Playbook on creating value-first contributions.
Here is a sneak peek from our Reddit Playbook on creating value-first contributions.
August 13, 2025 at 10:39 AM
Starting out on Reddit? Remember the first rule: don’t sell – solve. ⚒️
Here is a sneak peek from our Reddit Playbook on creating value-first contributions.
Here is a sneak peek from our Reddit Playbook on creating value-first contributions.
GPT-5 is here, but not everyone is impressed.
Despite bold claims of "PhD‑level" capabilities, users have taken their numerous frustrations to Reddit. Complaints range from shorter answers and a sterile tone, to the removal of previous models and strict usage caps, even for paying subscribers.
Despite bold claims of "PhD‑level" capabilities, users have taken their numerous frustrations to Reddit. Complaints range from shorter answers and a sterile tone, to the removal of previous models and strict usage caps, even for paying subscribers.
August 11, 2025 at 10:51 AM
GPT-5 is here, but not everyone is impressed.
Despite bold claims of "PhD‑level" capabilities, users have taken their numerous frustrations to Reddit. Complaints range from shorter answers and a sterile tone, to the removal of previous models and strict usage caps, even for paying subscribers.
Despite bold claims of "PhD‑level" capabilities, users have taken their numerous frustrations to Reddit. Complaints range from shorter answers and a sterile tone, to the removal of previous models and strict usage caps, even for paying subscribers.
The Ultimate AI & Search Playbook for B2B is launching soon! 🔥
Get ready for 30+ pages packed with actionable strategies for organic growth in the AI era. Claim 70% OFF when you pre-register now: www.fractionalteams.com/ai-and-searc...
Get ready for 30+ pages packed with actionable strategies for organic growth in the AI era. Claim 70% OFF when you pre-register now: www.fractionalteams.com/ai-and-searc...
July 31, 2025 at 10:37 AM
The Ultimate AI & Search Playbook for B2B is launching soon! 🔥
Get ready for 30+ pages packed with actionable strategies for organic growth in the AI era. Claim 70% OFF when you pre-register now: www.fractionalteams.com/ai-and-searc...
Get ready for 30+ pages packed with actionable strategies for organic growth in the AI era. Claim 70% OFF when you pre-register now: www.fractionalteams.com/ai-and-searc...
Want to get sharper at spotting gaps in the market? 👀
Check out this fresh roundup from the AMA Phoenix Chapter, featuring insights from our Analytics and Community Manager, Dariia Panchenko: amaphoenix.org/2025/07/24/h...
Check out this fresh roundup from the AMA Phoenix Chapter, featuring insights from our Analytics and Community Manager, Dariia Panchenko: amaphoenix.org/2025/07/24/h...
July 29, 2025 at 11:51 AM
Want to get sharper at spotting gaps in the market? 👀
Check out this fresh roundup from the AMA Phoenix Chapter, featuring insights from our Analytics and Community Manager, Dariia Panchenko: amaphoenix.org/2025/07/24/h...
Check out this fresh roundup from the AMA Phoenix Chapter, featuring insights from our Analytics and Community Manager, Dariia Panchenko: amaphoenix.org/2025/07/24/h...
We’ve rounded up 5 AI-powered tools every tech and SaaS company should try out for predictive lead scoring, intelligent SEO, video creation, and more.
🧰 What's in your toolbox? Let us know in the comments 👇
🧰 What's in your toolbox? Let us know in the comments 👇
July 24, 2025 at 8:15 AM
We’ve rounded up 5 AI-powered tools every tech and SaaS company should try out for predictive lead scoring, intelligent SEO, video creation, and more.
🧰 What's in your toolbox? Let us know in the comments 👇
🧰 What's in your toolbox? Let us know in the comments 👇
Your future customers are already searching Reddit. Will they find you… or your competitors?
🎯 Want to get the playbook + bonus content with 50% off?
For a limited time only*, use code 934NHAO at checkout: fractionalteams.gumroad.com/l/redditplay...
🎯 Want to get the playbook + bonus content with 50% off?
For a limited time only*, use code 934NHAO at checkout: fractionalteams.gumroad.com/l/redditplay...
Reddit Playbook for marketers, founders and everyone! ONLY $19.99, PLUS TWO FREE BONUS ITEMS (for a limited time)
🟠 The Ultimate Reddit Marketing Playbook 🟠👉 Get the playbook now for ONLY $19.99, PLUS TWO FREE BONUS ITEMS (for a limited time)Generate Leads & Awareness Without AdsTurn Reddit into your organic ...
fractionalteams.gumroad.com
July 23, 2025 at 9:10 AM
Your future customers are already searching Reddit. Will they find you… or your competitors?
🎯 Want to get the playbook + bonus content with 50% off?
For a limited time only*, use code 934NHAO at checkout: fractionalteams.gumroad.com/l/redditplay...
🎯 Want to get the playbook + bonus content with 50% off?
For a limited time only*, use code 934NHAO at checkout: fractionalteams.gumroad.com/l/redditplay...
Striking a balance between quality, speed, and cost is tough enough, but are you also balancing use-value (real customer benefit) and exchange-value (RoI)?
July 22, 2025 at 8:49 AM
Striking a balance between quality, speed, and cost is tough enough, but are you also balancing use-value (real customer benefit) and exchange-value (RoI)?
Look beyond the usual channels. 👀
Your customers aren’t usually waiting for a sales email or Google ads. They’re already talking, learning, and making decisions in places B2B marketers often overlook.
Your customers aren’t usually waiting for a sales email or Google ads. They’re already talking, learning, and making decisions in places B2B marketers often overlook.
July 17, 2025 at 12:03 PM
Look beyond the usual channels. 👀
Your customers aren’t usually waiting for a sales email or Google ads. They’re already talking, learning, and making decisions in places B2B marketers often overlook.
Your customers aren’t usually waiting for a sales email or Google ads. They’re already talking, learning, and making decisions in places B2B marketers often overlook.
Even the best product and team can struggle when the market isn’t on your side.
External forces, such as customer inertia or unexpected market shifts, can disrupt your product growth. But they can also reveal the path forward if you're willing to pivot and go where the wind blows.
External forces, such as customer inertia or unexpected market shifts, can disrupt your product growth. But they can also reveal the path forward if you're willing to pivot and go where the wind blows.
July 15, 2025 at 8:40 AM
Even the best product and team can struggle when the market isn’t on your side.
External forces, such as customer inertia or unexpected market shifts, can disrupt your product growth. But they can also reveal the path forward if you're willing to pivot and go where the wind blows.
External forces, such as customer inertia or unexpected market shifts, can disrupt your product growth. But they can also reveal the path forward if you're willing to pivot and go where the wind blows.
Reddit can be a powerful platform for B2B growth, but only if you understand the culture and follow the rules.
Here’s a sneak peek from our Reddit Playbook: how to earn trust, share insights, and avoid the #1 mistake most brands make (spoiler: it involves a sales pitch 😬).
Here’s a sneak peek from our Reddit Playbook: how to earn trust, share insights, and avoid the #1 mistake most brands make (spoiler: it involves a sales pitch 😬).
July 11, 2025 at 9:25 AM
Reddit can be a powerful platform for B2B growth, but only if you understand the culture and follow the rules.
Here’s a sneak peek from our Reddit Playbook: how to earn trust, share insights, and avoid the #1 mistake most brands make (spoiler: it involves a sales pitch 😬).
Here’s a sneak peek from our Reddit Playbook: how to earn trust, share insights, and avoid the #1 mistake most brands make (spoiler: it involves a sales pitch 😬).
💡 When is “good enough” actually… good enough?
In product and engineering teams, there’s a point where more effort no longer leads to more value. That’s the point of diminishing returns, and it's where many projects stall, overrun, or burn out.
In product and engineering teams, there’s a point where more effort no longer leads to more value. That’s the point of diminishing returns, and it's where many projects stall, overrun, or burn out.
July 8, 2025 at 9:10 AM
💡 When is “good enough” actually… good enough?
In product and engineering teams, there’s a point where more effort no longer leads to more value. That’s the point of diminishing returns, and it's where many projects stall, overrun, or burn out.
In product and engineering teams, there’s a point where more effort no longer leads to more value. That’s the point of diminishing returns, and it's where many projects stall, overrun, or burn out.
Every SaaS founder or product leader knows the old rule: “Good, fast, cheap – pick two.” In theory, it’s an impossible "trilemma". But in practice, can smart strategies bend this rule?
July 2, 2025 at 9:33 AM
Every SaaS founder or product leader knows the old rule: “Good, fast, cheap – pick two.” In theory, it’s an impossible "trilemma". But in practice, can smart strategies bend this rule?