Fractional Teams
@fractionalteams.bsky.social
Dedicated to the B2B Tech industry, we help organisations boost marketing performance and transform products.
https://www.fractionalteams.com
https://www.fractionalteams.com
Obsolescence used to be something that happened TO companies.
That luxury is gone.
Today, obsolescence is becoming more personal.
That luxury is gone.
Today, obsolescence is becoming more personal.
January 20, 2026 at 10:44 AM
Obsolescence used to be something that happened TO companies.
That luxury is gone.
Today, obsolescence is becoming more personal.
That luxury is gone.
Today, obsolescence is becoming more personal.
Early sales don’t fail because founders lack ambition, they fail because there’s no consistency behind the effort.
For many tech founders, selling starts as a side task: a few outbound messages, a demo here and there, some content when there’s time. It works at the start, then stalls.
For many tech founders, selling starts as a side task: a few outbound messages, a demo here and there, some content when there’s time. It works at the start, then stalls.
January 14, 2026 at 2:53 PM
Early sales don’t fail because founders lack ambition, they fail because there’s no consistency behind the effort.
For many tech founders, selling starts as a side task: a few outbound messages, a demo here and there, some content when there’s time. It works at the start, then stalls.
For many tech founders, selling starts as a side task: a few outbound messages, a demo here and there, some content when there’s time. It works at the start, then stalls.
Are visitors coming to your website from ChatGPT or other AI tools?
👇
1️⃣ Log in to Google Analytics
2️⃣ Go to Reports → User acquisition
3️⃣ Select your time period (optionally compare with a previous one)
4️⃣ Apply Filter: User source / medium
5️⃣ Search for channels like ChatGPT, Perplexity, Gemini, etc.
👇
1️⃣ Log in to Google Analytics
2️⃣ Go to Reports → User acquisition
3️⃣ Select your time period (optionally compare with a previous one)
4️⃣ Apply Filter: User source / medium
5️⃣ Search for channels like ChatGPT, Perplexity, Gemini, etc.
January 13, 2026 at 10:43 AM
Are visitors coming to your website from ChatGPT or other AI tools?
👇
1️⃣ Log in to Google Analytics
2️⃣ Go to Reports → User acquisition
3️⃣ Select your time period (optionally compare with a previous one)
4️⃣ Apply Filter: User source / medium
5️⃣ Search for channels like ChatGPT, Perplexity, Gemini, etc.
👇
1️⃣ Log in to Google Analytics
2️⃣ Go to Reports → User acquisition
3️⃣ Select your time period (optionally compare with a previous one)
4️⃣ Apply Filter: User source / medium
5️⃣ Search for channels like ChatGPT, Perplexity, Gemini, etc.
Reddit + B2B marketers = a match made in heaven 🧡
High-intent buyers are asking questions, comparing solutions, and sharing unfiltered thoughts on hashtag#Reddit. The challenge for marketers is knowing how to show up the right way.
High-intent buyers are asking questions, comparing solutions, and sharing unfiltered thoughts on hashtag#Reddit. The challenge for marketers is knowing how to show up the right way.
January 6, 2026 at 10:19 AM
Reddit + B2B marketers = a match made in heaven 🧡
High-intent buyers are asking questions, comparing solutions, and sharing unfiltered thoughts on hashtag#Reddit. The challenge for marketers is knowing how to show up the right way.
High-intent buyers are asking questions, comparing solutions, and sharing unfiltered thoughts on hashtag#Reddit. The challenge for marketers is knowing how to show up the right way.
As the year comes to a close, we’d like to wish our partners, customers, and community a warm and happy festive period! ✨
Thank you for the trust, collaboration, and shared ambition throughout the year.
Thank you for the trust, collaboration, and shared ambition throughout the year.
December 24, 2025 at 12:05 PM
As the year comes to a close, we’d like to wish our partners, customers, and community a warm and happy festive period! ✨
Thank you for the trust, collaboration, and shared ambition throughout the year.
Thank you for the trust, collaboration, and shared ambition throughout the year.
What is llms.txt and why you need it on your website?
As AI search and generative engines become gateways to information, your website needs a way to communicate directly with them. This is what llms.txt is for.
As AI search and generative engines become gateways to information, your website needs a way to communicate directly with them. This is what llms.txt is for.
December 16, 2025 at 10:48 AM
What is llms.txt and why you need it on your website?
As AI search and generative engines become gateways to information, your website needs a way to communicate directly with them. This is what llms.txt is for.
As AI search and generative engines become gateways to information, your website needs a way to communicate directly with them. This is what llms.txt is for.
AI search traffic is projected to surpass traditional search traffic by 2028*. It may seem like a thing of the future, but the search patterns have already shifted.
AI summaries, assistants, and chat-based answers are the new norm, and GEO is emerging as the new digital frontier.
AI summaries, assistants, and chat-based answers are the new norm, and GEO is emerging as the new digital frontier.
December 12, 2025 at 12:13 PM
AI search traffic is projected to surpass traditional search traffic by 2028*. It may seem like a thing of the future, but the search patterns have already shifted.
AI summaries, assistants, and chat-based answers are the new norm, and GEO is emerging as the new digital frontier.
AI summaries, assistants, and chat-based answers are the new norm, and GEO is emerging as the new digital frontier.
“Sell first, build second” is one of those startup mantras you’ll often hear in founder circles and product communities.
The logic is simple:
💰 If people express early interest or even pre-pay, you know you’re onto something.
The logic is simple:
💰 If people express early interest or even pre-pay, you know you’re onto something.
November 18, 2025 at 10:15 AM
“Sell first, build second” is one of those startup mantras you’ll often hear in founder circles and product communities.
The logic is simple:
💰 If people express early interest or even pre-pay, you know you’re onto something.
The logic is simple:
💰 If people express early interest or even pre-pay, you know you’re onto something.
Tracking the right SEO KPIs helps you understand how your content performs and where to focus next.
November 10, 2025 at 10:12 AM
Tracking the right SEO KPIs helps you understand how your content performs and where to focus next.
When people trust you, referrals follow. When you show up in communities, awareness grows naturally. And when your SEO is built around what your audience actually searches for, qualified leads find you.
November 4, 2025 at 10:32 AM
When people trust you, referrals follow. When you show up in communities, awareness grows naturally. And when your SEO is built around what your audience actually searches for, qualified leads find you.
In B2B, connecting results across multiple channels and linking them to actual revenue is rarely simple.
Our Analytics and Community Manager, Dariia Panchenko, shared her take in Marketer Magazine on how marketers can better understand the real impact of awareness and long-term content strategies.
Our Analytics and Community Manager, Dariia Panchenko, shared her take in Marketer Magazine on how marketers can better understand the real impact of awareness and long-term content strategies.
October 30, 2025 at 2:20 PM
In B2B, connecting results across multiple channels and linking them to actual revenue is rarely simple.
Our Analytics and Community Manager, Dariia Panchenko, shared her take in Marketer Magazine on how marketers can better understand the real impact of awareness and long-term content strategies.
Our Analytics and Community Manager, Dariia Panchenko, shared her take in Marketer Magazine on how marketers can better understand the real impact of awareness and long-term content strategies.
Getting early traction isn’t about a “big launch”. It’s about showing up, learning fast, and building visibility.
If you’re a technical founder who is tapping into marketing, keep it simple and consistent.
If you’re a technical founder who is tapping into marketing, keep it simple and consistent.
October 20, 2025 at 9:49 AM
Getting early traction isn’t about a “big launch”. It’s about showing up, learning fast, and building visibility.
If you’re a technical founder who is tapping into marketing, keep it simple and consistent.
If you’re a technical founder who is tapping into marketing, keep it simple and consistent.
85% of B2B marketers say LinkedIn delivers the most value.
Where does that leave the other channels?
Our breakdown explores how smart B2B brands are balancing visibility beyond LinkedIn, without losing ROI.
Where does that leave the other channels?
Our breakdown explores how smart B2B brands are balancing visibility beyond LinkedIn, without losing ROI.
October 13, 2025 at 8:58 AM
85% of B2B marketers say LinkedIn delivers the most value.
Where does that leave the other channels?
Our breakdown explores how smart B2B brands are balancing visibility beyond LinkedIn, without losing ROI.
Where does that leave the other channels?
Our breakdown explores how smart B2B brands are balancing visibility beyond LinkedIn, without losing ROI.
Is your website doing the work it should? 🛠️
If you're unsure how well your site performs in search, a quick SEO health check can make all the difference.
✅ Find out how your page is ranking
✅ Spot content gaps and missed opportunities
✅ Uncover simple fixes that drive results
If you're unsure how well your site performs in search, a quick SEO health check can make all the difference.
✅ Find out how your page is ranking
✅ Spot content gaps and missed opportunities
✅ Uncover simple fixes that drive results
October 1, 2025 at 10:49 AM
Is your website doing the work it should? 🛠️
If you're unsure how well your site performs in search, a quick SEO health check can make all the difference.
✅ Find out how your page is ranking
✅ Spot content gaps and missed opportunities
✅ Uncover simple fixes that drive results
If you're unsure how well your site performs in search, a quick SEO health check can make all the difference.
✅ Find out how your page is ranking
✅ Spot content gaps and missed opportunities
✅ Uncover simple fixes that drive results
“Sell first, build second” is everywhere these days, but does it really work, especially for B2B?
In our new article, we dig into:
👉 Why “selling first” feels so appealing
👉 The pitfalls of relying on early interest
👉 How you can validate ideas early
In our new article, we dig into:
👉 Why “selling first” feels so appealing
👉 The pitfalls of relying on early interest
👉 How you can validate ideas early
September 26, 2025 at 3:19 PM
“Sell first, build second” is everywhere these days, but does it really work, especially for B2B?
In our new article, we dig into:
👉 Why “selling first” feels so appealing
👉 The pitfalls of relying on early interest
👉 How you can validate ideas early
In our new article, we dig into:
👉 Why “selling first” feels so appealing
👉 The pitfalls of relying on early interest
👉 How you can validate ideas early
Our CEO, Tim Meredith, joined fellow experts on DevX to share what really matters when setting prices as a small business.
September 22, 2025 at 9:56 AM
Our CEO, Tim Meredith, joined fellow experts on DevX to share what really matters when setting prices as a small business.
🆘 Product launched? Budget gone? No users? You’re not alone.
In our latest Medium article, we reflect on a frustrating, but oh-so-common, reality: the silence after a product launch.
medium.com/@dariia_7712...
#FractionalTeams #SaaS #ProductLaunch #StartupGrowth #MarketFit #Startup
In our latest Medium article, we reflect on a frustrating, but oh-so-common, reality: the silence after a product launch.
medium.com/@dariia_7712...
#FractionalTeams #SaaS #ProductLaunch #StartupGrowth #MarketFit #Startup
SaaS launched, budget gone, still no users? Try this!
You launch the product. You post. You pass it around to a few people in your network. Maybe you even test a small ad campaign and it draw…
medium.com
September 4, 2025 at 12:31 PM
🆘 Product launched? Budget gone? No users? You’re not alone.
In our latest Medium article, we reflect on a frustrating, but oh-so-common, reality: the silence after a product launch.
medium.com/@dariia_7712...
#FractionalTeams #SaaS #ProductLaunch #StartupGrowth #MarketFit #Startup
In our latest Medium article, we reflect on a frustrating, but oh-so-common, reality: the silence after a product launch.
medium.com/@dariia_7712...
#FractionalTeams #SaaS #ProductLaunch #StartupGrowth #MarketFit #Startup
Finding an external team that truly understands your industry can be challenging, but when you do, the results speak for themselves.
At Fractional Teams, we help companies like Akixi to deliver high-quality content and on-time results.
At Fractional Teams, we help companies like Akixi to deliver high-quality content and on-time results.
August 29, 2025 at 8:47 AM
Finding an external team that truly understands your industry can be challenging, but when you do, the results speak for themselves.
At Fractional Teams, we help companies like Akixi to deliver high-quality content and on-time results.
At Fractional Teams, we help companies like Akixi to deliver high-quality content and on-time results.
When Microsoft killed Skype, most people saw chaos. We saw opportunity.
In a recent MarketScale expert roundup, our very own Dariia Panchenko shares how user-generated content became the foundation for smarter product positioning and targeted campaigns.
In a recent MarketScale expert roundup, our very own Dariia Panchenko shares how user-generated content became the foundation for smarter product positioning and targeted campaigns.
August 26, 2025 at 10:38 AM
When Microsoft killed Skype, most people saw chaos. We saw opportunity.
In a recent MarketScale expert roundup, our very own Dariia Panchenko shares how user-generated content became the foundation for smarter product positioning and targeted campaigns.
In a recent MarketScale expert roundup, our very own Dariia Panchenko shares how user-generated content became the foundation for smarter product positioning and targeted campaigns.
When writing an AI prompt, there are four key aspects to consider: Audience, task, context, and format.
Focus on those key aspects and follow the 5W1H rule:
👥 Who (Audience) – Think about who the content is for.
🎯 What (Task) – Be specific about what you want AI to do.
Focus on those key aspects and follow the 5W1H rule:
👥 Who (Audience) – Think about who the content is for.
🎯 What (Task) – Be specific about what you want AI to do.
August 19, 2025 at 9:28 AM
When writing an AI prompt, there are four key aspects to consider: Audience, task, context, and format.
Focus on those key aspects and follow the 5W1H rule:
👥 Who (Audience) – Think about who the content is for.
🎯 What (Task) – Be specific about what you want AI to do.
Focus on those key aspects and follow the 5W1H rule:
👥 Who (Audience) – Think about who the content is for.
🎯 What (Task) – Be specific about what you want AI to do.
Starting out on Reddit? Remember the first rule: don’t sell – solve. ⚒️
Here is a sneak peek from our Reddit Playbook on creating value-first contributions.
Here is a sneak peek from our Reddit Playbook on creating value-first contributions.
August 13, 2025 at 10:39 AM
Starting out on Reddit? Remember the first rule: don’t sell – solve. ⚒️
Here is a sneak peek from our Reddit Playbook on creating value-first contributions.
Here is a sneak peek from our Reddit Playbook on creating value-first contributions.
GPT-5 is here, but not everyone is impressed.
Despite bold claims of "PhD‑level" capabilities, users have taken their numerous frustrations to Reddit. Complaints range from shorter answers and a sterile tone, to the removal of previous models and strict usage caps, even for paying subscribers.
Despite bold claims of "PhD‑level" capabilities, users have taken their numerous frustrations to Reddit. Complaints range from shorter answers and a sterile tone, to the removal of previous models and strict usage caps, even for paying subscribers.
August 11, 2025 at 10:51 AM
GPT-5 is here, but not everyone is impressed.
Despite bold claims of "PhD‑level" capabilities, users have taken their numerous frustrations to Reddit. Complaints range from shorter answers and a sterile tone, to the removal of previous models and strict usage caps, even for paying subscribers.
Despite bold claims of "PhD‑level" capabilities, users have taken their numerous frustrations to Reddit. Complaints range from shorter answers and a sterile tone, to the removal of previous models and strict usage caps, even for paying subscribers.
The Ultimate AI & Search Playbook for B2B is launching soon! 🔥
Get ready for 30+ pages packed with actionable strategies for organic growth in the AI era. Claim 70% OFF when you pre-register now: www.fractionalteams.com/ai-and-searc...
Get ready for 30+ pages packed with actionable strategies for organic growth in the AI era. Claim 70% OFF when you pre-register now: www.fractionalteams.com/ai-and-searc...
July 31, 2025 at 10:37 AM
The Ultimate AI & Search Playbook for B2B is launching soon! 🔥
Get ready for 30+ pages packed with actionable strategies for organic growth in the AI era. Claim 70% OFF when you pre-register now: www.fractionalteams.com/ai-and-searc...
Get ready for 30+ pages packed with actionable strategies for organic growth in the AI era. Claim 70% OFF when you pre-register now: www.fractionalteams.com/ai-and-searc...
Want to get sharper at spotting gaps in the market? 👀
Check out this fresh roundup from the AMA Phoenix Chapter, featuring insights from our Analytics and Community Manager, Dariia Panchenko: amaphoenix.org/2025/07/24/h...
Check out this fresh roundup from the AMA Phoenix Chapter, featuring insights from our Analytics and Community Manager, Dariia Panchenko: amaphoenix.org/2025/07/24/h...
July 29, 2025 at 11:51 AM
Want to get sharper at spotting gaps in the market? 👀
Check out this fresh roundup from the AMA Phoenix Chapter, featuring insights from our Analytics and Community Manager, Dariia Panchenko: amaphoenix.org/2025/07/24/h...
Check out this fresh roundup from the AMA Phoenix Chapter, featuring insights from our Analytics and Community Manager, Dariia Panchenko: amaphoenix.org/2025/07/24/h...
We’ve rounded up 5 AI-powered tools every tech and SaaS company should try out for predictive lead scoring, intelligent SEO, video creation, and more.
🧰 What's in your toolbox? Let us know in the comments 👇
🧰 What's in your toolbox? Let us know in the comments 👇
July 24, 2025 at 8:15 AM
We’ve rounded up 5 AI-powered tools every tech and SaaS company should try out for predictive lead scoring, intelligent SEO, video creation, and more.
🧰 What's in your toolbox? Let us know in the comments 👇
🧰 What's in your toolbox? Let us know in the comments 👇