Eric Mandell
@ericmandell.bsky.social
Group Director of Organic Search at Wavemaker (formerly Catalyst). Owner of Optimixed.com – Daily SEO News. Passionate about technical SEO, AI in search, and automation.
Girls dad x2 – family first. Guitar collector, pool player, and live music fan.
Girls dad x2 – family first. Guitar collector, pool player, and live music fan.
Anyone else sick of seeing this ad on YouTube?
August 19, 2025 at 4:21 PM
Anyone else sick of seeing this ad on YouTube?
Ever get so good at something that it actually bores you? Yeah, me neither…
August 3, 2025 at 2:36 AM
Ever get so good at something that it actually bores you? Yeah, me neither…
Reposted by Eric Mandell
Hey All, our Campfire Chat returns on Thursday at 8AM MST with Dan Petrovic!!!
Join us on YouTube at youtube.com/live/3c3SzWn...
Join us on YouTube at youtube.com/live/3c3SzWn...
July 8, 2025 at 4:05 PM
Hey All, our Campfire Chat returns on Thursday at 8AM MST with Dan Petrovic!!!
Join us on YouTube at youtube.com/live/3c3SzWn...
Join us on YouTube at youtube.com/live/3c3SzWn...
Reposted by Eric Mandell
For one client...
ChatGPT had a conversion rate of 16%
Google Organic was 1.8%
The team did a great job of sharing what we learned about this specific client and methodologies and metrics you might want to consider tracking to see your splits:
www.seerinteractive.com/insights/cas...
ChatGPT had a conversion rate of 16%
Google Organic was 1.8%
The team did a great job of sharing what we learned about this specific client and methodologies and metrics you might want to consider tracking to see your splits:
www.seerinteractive.com/insights/cas...
Case Study: 6 Learnings About How Traffic from ChatGPT Converts
Analyze how AI-driven traffic from platforms like ChatGPT and Perplexity converts better than traditional organic search. Discover actionable insights from a detailed case study.
www.seerinteractive.com
July 8, 2025 at 5:00 PM
For one client...
ChatGPT had a conversion rate of 16%
Google Organic was 1.8%
The team did a great job of sharing what we learned about this specific client and methodologies and metrics you might want to consider tracking to see your splits:
www.seerinteractive.com/insights/cas...
ChatGPT had a conversion rate of 16%
Google Organic was 1.8%
The team did a great job of sharing what we learned about this specific client and methodologies and metrics you might want to consider tracking to see your splits:
www.seerinteractive.com/insights/cas...
Google just launched the new Search Console Insights! 🎉
Now fully integrated into the main Search Console, the revamped report makes it easier for site owners, bloggers, and creators to track performance, spot trends, and celebrate milestones—all without needing to be a data pro.
Now fully integrated into the main Search Console, the revamped report makes it easier for site owners, bloggers, and creators to track performance, spot trends, and celebrate milestones—all without needing to be a data pro.
The new Search Console Insights report is here | Google Search Central Blog | Google for Developers
lnkd.in
June 30, 2025 at 3:00 PM
Google just launched the new Search Console Insights! 🎉
Now fully integrated into the main Search Console, the revamped report makes it easier for site owners, bloggers, and creators to track performance, spot trends, and celebrate milestones—all without needing to be a data pro.
Now fully integrated into the main Search Console, the revamped report makes it easier for site owners, bloggers, and creators to track performance, spot trends, and celebrate milestones—all without needing to be a data pro.
Added some date, category, author and source filters to optimixed.com to help you find the SEO and digital marketing news you are looking for!
Daily SEO & Digital Marketing Headlines | Optimixed
Where SEO Pros Start Their Day
optimixed.com
June 25, 2025 at 6:04 PM
Added some date, category, author and source filters to optimixed.com to help you find the SEO and digital marketing news you are looking for!
@lilyray.nyc hey Lily, here is the SEO news site l told you I have been working on. It all the news and article headlines from all the sources I trust and puts it on the site with a TL;DR summary. Built it for myself but share it with anyone that wants it. www.optimixed.com
A constant WIP.
A constant WIP.
SEO News Aggregator from Top Industry Sources | Optimixed
Every Organic Search Headline That Matters—Updated Daily
www.optimixed.com
June 15, 2025 at 2:30 AM
@lilyray.nyc hey Lily, here is the SEO news site l told you I have been working on. It all the news and article headlines from all the sources I trust and puts it on the site with a TL;DR summary. Built it for myself but share it with anyone that wants it. www.optimixed.com
A constant WIP.
A constant WIP.
The SEO job market is good...
The latest career and industry trends in organic search here..
www.optimixed.com/category/ind...
The latest career and industry trends in organic search here..
www.optimixed.com/category/ind...
Career Development and Industry Trends - Optimixed SEO Headlines & Articles
Provides insights into SEO career paths, industry developments, and emerging trends.
www.optimixed.com
April 22, 2025 at 4:29 PM
The SEO job market is good...
The latest career and industry trends in organic search here..
www.optimixed.com/category/ind...
The latest career and industry trends in organic search here..
www.optimixed.com/category/ind...
Reposted by Eric Mandell
Google Opens Gemini Deep Research To Free Users (With Limits)
Google expands Gemini with free limited access to Deep Research, improved Flash Thinking 2.0, and new personalization features.
#google #seo
Google expands Gemini with free limited access to Deep Research, improved Flash Thinking 2.0, and new personalization features.
#google #seo
Google Opens Gemini Deep Research To Free Users (With Limits) via @sejournal, @MattGSouthern
Google expands Gemini with free limited access to Deep Research, improved Flash Thinking 2.0, and new personalization features.
www.searchenginejournal.com
March 14, 2025 at 1:52 PM
Reposted by Eric Mandell
HAHAHA Google silently ended their DISGUSTING "Page Annotations" forcibly injecting of search links onto people's sites. It was the most invasive, scummy, evil site injection scenario imaginable.
www.searchenginejournal.com/google-disco...
www.searchenginejournal.com/google-disco...
Google Discontinues Controversial "Page Annotations" On iOS
Google discontinues the Page Annotations feature, which diverted traffic from websites back to Google's search results.
www.searchenginejournal.com
March 7, 2025 at 7:01 PM
HAHAHA Google silently ended their DISGUSTING "Page Annotations" forcibly injecting of search links onto people's sites. It was the most invasive, scummy, evil site injection scenario imaginable.
www.searchenginejournal.com/google-disco...
www.searchenginejournal.com/google-disco...
2 minute listen...
SEO Daily News Recap for Thursday, March 6, 2025
www.optimixed.com/seo-news/seo...
Managing complex marketing campaigns – Managing complex campaigns can be overwhelming—but with the right strategies, tools, and collaboration, you can drive efficiency and impact.
SEO Daily News Recap for Thursday, March 6, 2025
www.optimixed.com/seo-news/seo...
Managing complex marketing campaigns – Managing complex campaigns can be overwhelming—but with the right strategies, tools, and collaboration, you can drive efficiency and impact.
SEO Daily News Recaps for Thursday, March 6, 2025 - SEO Headlines & Articles
SEO Daily News Recap for Thursday, March 6, 2025 Organic SEO & Search News Managing complex marketing campaigns – Managing complex campaigns can be overwhelming—but with the right strategies, tools, a...
www.optimixed.com
March 7, 2025 at 10:08 PM
2 minute listen...
SEO Daily News Recap for Thursday, March 6, 2025
www.optimixed.com/seo-news/seo...
Managing complex marketing campaigns – Managing complex campaigns can be overwhelming—but with the right strategies, tools, and collaboration, you can drive efficiency and impact.
SEO Daily News Recap for Thursday, March 6, 2025
www.optimixed.com/seo-news/seo...
Managing complex marketing campaigns – Managing complex campaigns can be overwhelming—but with the right strategies, tools, and collaboration, you can drive efficiency and impact.
Reposted by Eric Mandell
Hey friends! I made a cool new free SEO tool with AI. I'd love any feedback you have.
Check it out at freshnessdistancecalculator dot com
#localseo #seo
Check it out at freshnessdistancecalculator dot com
#localseo #seo
The #1 reason your website ISN’T ranking: Outdated Content | Here’s how to fix it | Free SEO Tool
YouTube video by Whitespark
youtu.be
March 5, 2025 at 4:46 PM
Reposted by Eric Mandell
I admit I'm biased, but it's hard for me to agree with a post more than I agree with what Amanda has written here. We talk about brand authority more and more, as an industry, but are you putting it into action, defining it, and challenging how your marketing strategy builds your brand?
Y'all, I haven't written a blog post in AGES. But I had to write this one. It's something I've been thinking about for over a year. Check it out and let me know what you think.
#marketing #brand
#marketing #brand
Why Brand Authority Should Be Your New North Star
No matter what discipline of marketing you focus on, there's one thing that unites us all: building brand authority.
www.brandauthority.club
March 4, 2025 at 8:22 PM
I admit I'm biased, but it's hard for me to agree with a post more than I agree with what Amanda has written here. We talk about brand authority more and more, as an industry, but are you putting it into action, defining it, and challenging how your marketing strategy builds your brand?
Reposted by Eric Mandell
We know AI Overviews (AIO) can reduce traffic, but new data via @terakeet.bsky.social shows that for *transactional* queries, you REALLY want to show up in AIO
"Included Webpages had 3.2x as many clicks as Excluded Webpages"
Informational queries, by comparison, seemed to suffer across the board
"Included Webpages had 3.2x as many clicks as Excluded Webpages"
Informational queries, by comparison, seemed to suffer across the board
March 4, 2025 at 6:34 PM
We know AI Overviews (AIO) can reduce traffic, but new data via @terakeet.bsky.social shows that for *transactional* queries, you REALLY want to show up in AIO
"Included Webpages had 3.2x as many clicks as Excluded Webpages"
Informational queries, by comparison, seemed to suffer across the board
"Included Webpages had 3.2x as many clicks as Excluded Webpages"
Informational queries, by comparison, seemed to suffer across the board
The Optimixed SEO Daily News Recap is just a 2 minute listen.
www.optimixed.com/seo-news/seo...
Concerns over the decline of featured snippets as AI-driven content gains prominence highlight the need for businesses to adapt their SEO tactics... more
www.optimixed.com/seo-news/seo...
Concerns over the decline of featured snippets as AI-driven content gains prominence highlight the need for businesses to adapt their SEO tactics... more
SEO Daily News Recaps for Monday, March 3, 2025 - SEO Headlines & Articles
SEO Daily News Recap for Monday, March 3, 2025 As SEO strategies evolve, it's crucial to avoid shortcuts that can lead to negative outcomes, as demonstrated by a site that experienced a drastic drop i...
www.optimixed.com
March 4, 2025 at 5:17 PM
The Optimixed SEO Daily News Recap is just a 2 minute listen.
www.optimixed.com/seo-news/seo...
Concerns over the decline of featured snippets as AI-driven content gains prominence highlight the need for businesses to adapt their SEO tactics... more
www.optimixed.com/seo-news/seo...
Concerns over the decline of featured snippets as AI-driven content gains prominence highlight the need for businesses to adapt their SEO tactics... more
SEO Daily News Recap for Sunday, March 2, 2025.
Many Google Ads Accounts Not Serving Ads. Since March 1, numerous Google Ads accounts have been experiencing issues with ads not being served.
www.optimixed.com/seo-news/seo...
Many Google Ads Accounts Not Serving Ads. Since March 1, numerous Google Ads accounts have been experiencing issues with ads not being served.
www.optimixed.com/seo-news/seo...
SEO Daily News Recaps for Sunday, March 2, 2025 - SEO Headlines & Articles
SEO Daily News Recap for Sunday, March 2, 2025 Many Google Ads Accounts Not Serving Ads: Since March 1st, numerous Google Ads accounts have been experiencing issues with ads not being served. Complain...
www.optimixed.com
March 3, 2025 at 3:00 PM
SEO Daily News Recap for Sunday, March 2, 2025.
Many Google Ads Accounts Not Serving Ads. Since March 1, numerous Google Ads accounts have been experiencing issues with ads not being served.
www.optimixed.com/seo-news/seo...
Many Google Ads Accounts Not Serving Ads. Since March 1, numerous Google Ads accounts have been experiencing issues with ads not being served.
www.optimixed.com/seo-news/seo...
It takes less than 2 minutes a day to be the most informed SEO in your company. Here are all of the news and headlines from dozens of sources from the past 24 hours:
www.optimixed.com/seo-news/seo...
www.optimixed.com/seo-news/seo...
SEO Daily News Recaps for Friday, February 28, 2025 - SEO Headlines & Articles
Overview of the headlines for today's articles: Index Bloat Explained: In a recent Whiteboard Friday session, experts delved into the concept of index bloat, a significant SEO hurdle faced by medium t...
www.optimixed.com
March 1, 2025 at 6:54 PM
It takes less than 2 minutes a day to be the most informed SEO in your company. Here are all of the news and headlines from dozens of sources from the past 24 hours:
www.optimixed.com/seo-news/seo...
www.optimixed.com/seo-news/seo...