Rotem Perach
@drrotemperach.bsky.social
Lecturer in Psychology @ UniversityofWestminster. Applied social psychology. Collective resilience, health inequalities, facemasks, misinformation, public health messages, creativity. (he/him)
Pinned
Rotem Perach
@drrotemperach.bsky.social
· Oct 14
🔊 New paper 🔊
In two studies, our team tested a novel theory-grounded health messaging approach combining death reminders with exposure to an NHS prime on the spokesperson's facemask.
😷 + 💀
Open access: www.tandfonline.com/doi/full/10....
@psychologyatuow.bsky.social
@therealdrdebs.bsky.social
In two studies, our team tested a novel theory-grounded health messaging approach combining death reminders with exposure to an NHS prime on the spokesperson's facemask.
😷 + 💀
Open access: www.tandfonline.com/doi/full/10....
@psychologyatuow.bsky.social
@therealdrdebs.bsky.social
Reposted by Rotem Perach
Do #facemasks present a unique ‘persuasion point’ to enhance public #health #communication?
We manipulated exposure to the #NHS symbol in health messages in two online studies.
Our new paper:
shorturl.at/LOt6t
@psychologyatuow.bsky.social
#socialpsychology
#appliedpsychology
#behaviouralscience
We manipulated exposure to the #NHS symbol in health messages in two online studies.
Our new paper:
shorturl.at/LOt6t
@psychologyatuow.bsky.social
#socialpsychology
#appliedpsychology
#behaviouralscience
October 16, 2025 at 10:20 AM
Do #facemasks present a unique ‘persuasion point’ to enhance public #health #communication?
We manipulated exposure to the #NHS symbol in health messages in two online studies.
Our new paper:
shorturl.at/LOt6t
@psychologyatuow.bsky.social
#socialpsychology
#appliedpsychology
#behaviouralscience
We manipulated exposure to the #NHS symbol in health messages in two online studies.
Our new paper:
shorturl.at/LOt6t
@psychologyatuow.bsky.social
#socialpsychology
#appliedpsychology
#behaviouralscience
Do #facemasks present a unique ‘persuasion point’ to enhance public #health #communication?
We manipulated exposure to the #NHS symbol in health messages in two online studies.
Our new paper:
shorturl.at/LOt6t
@psychologyatuow.bsky.social
#socialpsychology
#appliedpsychology
#behaviouralscience
We manipulated exposure to the #NHS symbol in health messages in two online studies.
Our new paper:
shorturl.at/LOt6t
@psychologyatuow.bsky.social
#socialpsychology
#appliedpsychology
#behaviouralscience
October 16, 2025 at 10:20 AM
Do #facemasks present a unique ‘persuasion point’ to enhance public #health #communication?
We manipulated exposure to the #NHS symbol in health messages in two online studies.
Our new paper:
shorturl.at/LOt6t
@psychologyatuow.bsky.social
#socialpsychology
#appliedpsychology
#behaviouralscience
We manipulated exposure to the #NHS symbol in health messages in two online studies.
Our new paper:
shorturl.at/LOt6t
@psychologyatuow.bsky.social
#socialpsychology
#appliedpsychology
#behaviouralscience
🔊 New paper 🔊
In two studies, our team tested a novel theory-grounded health messaging approach combining death reminders with exposure to an NHS prime on the spokesperson's facemask.
😷 + 💀
Open access: www.tandfonline.com/doi/full/10....
@psychologyatuow.bsky.social
@therealdrdebs.bsky.social
In two studies, our team tested a novel theory-grounded health messaging approach combining death reminders with exposure to an NHS prime on the spokesperson's facemask.
😷 + 💀
Open access: www.tandfonline.com/doi/full/10....
@psychologyatuow.bsky.social
@therealdrdebs.bsky.social
October 14, 2025 at 9:52 AM
🔊 New paper 🔊
In two studies, our team tested a novel theory-grounded health messaging approach combining death reminders with exposure to an NHS prime on the spokesperson's facemask.
😷 + 💀
Open access: www.tandfonline.com/doi/full/10....
@psychologyatuow.bsky.social
@therealdrdebs.bsky.social
In two studies, our team tested a novel theory-grounded health messaging approach combining death reminders with exposure to an NHS prime on the spokesperson's facemask.
😷 + 💀
Open access: www.tandfonline.com/doi/full/10....
@psychologyatuow.bsky.social
@therealdrdebs.bsky.social
Reposted by Rotem Perach
Evidence that #decision-making involvement is associated with quality of life in people with #dementia through the fulfilment of psychological needs.
Read our new paper, led by Carmen Colclough ⬇️
www.tandfonline.com/doi/full/10....
@determindstudy.bsky.social
@psychologyatuow.bsky.social
Read our new paper, led by Carmen Colclough ⬇️
www.tandfonline.com/doi/full/10....
@determindstudy.bsky.social
@psychologyatuow.bsky.social
September 17, 2025 at 3:21 PM
Evidence that #decision-making involvement is associated with quality of life in people with #dementia through the fulfilment of psychological needs.
Read our new paper, led by Carmen Colclough ⬇️
www.tandfonline.com/doi/full/10....
@determindstudy.bsky.social
@psychologyatuow.bsky.social
Read our new paper, led by Carmen Colclough ⬇️
www.tandfonline.com/doi/full/10....
@determindstudy.bsky.social
@psychologyatuow.bsky.social
Evidence that #decision-making involvement is associated with quality of life in people with #dementia through the fulfilment of psychological needs.
Read our new paper, led by Carmen Colclough ⬇️
www.tandfonline.com/doi/full/10....
@determindstudy.bsky.social
@psychologyatuow.bsky.social
Read our new paper, led by Carmen Colclough ⬇️
www.tandfonline.com/doi/full/10....
@determindstudy.bsky.social
@psychologyatuow.bsky.social
September 17, 2025 at 3:21 PM
Evidence that #decision-making involvement is associated with quality of life in people with #dementia through the fulfilment of psychological needs.
Read our new paper, led by Carmen Colclough ⬇️
www.tandfonline.com/doi/full/10....
@determindstudy.bsky.social
@psychologyatuow.bsky.social
Read our new paper, led by Carmen Colclough ⬇️
www.tandfonline.com/doi/full/10....
@determindstudy.bsky.social
@psychologyatuow.bsky.social
"Trusted messengers played a critical role in public health response around vaccine confidence, engaging in a range of activities beyond “message amplifier.”
www.sciencedirect.com/science/arti...
www.sciencedirect.com/science/arti...
Engaging trusted messengers in public health response: Key strategies to building community trust among CDC'S prevention research center's vaccine confidence network
As part of Centers for Disease Control and Prevention's (CDC) Prevention Research Center (PRC) Vaccine Confidence Network (PRC VCN), 26 academic insti…
www.sciencedirect.com
August 14, 2025 at 6:29 PM
"Trusted messengers played a critical role in public health response around vaccine confidence, engaging in a range of activities beyond “message amplifier.”
www.sciencedirect.com/science/arti...
www.sciencedirect.com/science/arti...
Fascinating analysis on NHS hero framing and other elements in the UK Covid-19 narrative⬇️
onlinelibrary.wiley.com/doi/10.1111/...
onlinelibrary.wiley.com/doi/10.1111/...
August 14, 2025 at 10:50 AM
Fascinating analysis on NHS hero framing and other elements in the UK Covid-19 narrative⬇️
onlinelibrary.wiley.com/doi/10.1111/...
onlinelibrary.wiley.com/doi/10.1111/...
Great to see this agency-forward vision for behavioural science ⬇️
#BehaviouralScience is not always about nudging. The authors @susanmichie.bsky.social @robertjwest.bsky.social argue "tackling the challenges facing humanity requires a collective, capacity-building approach" that boosts competences, opportunities, & motivations for individuals to act together.
Moving from nudging to boosting: empowering behaviour change to address global challenges | Behavioural Public Policy | Cambridge Core
Moving from nudging to boosting: empowering behaviour change to address global challenges
www.cambridge.org
August 4, 2025 at 9:34 AM
Great to see this agency-forward vision for behavioural science ⬇️
Great to see our paranormal beliefs article led by brilliant Betul Rauf is among top viewed in JSR
@psychologyatuow.bsky.social
@psychologyatuow.bsky.social
April 16, 2025 at 9:37 AM
Great to see our paranormal beliefs article led by brilliant Betul Rauf is among top viewed in JSR
@psychologyatuow.bsky.social
@psychologyatuow.bsky.social
Reposted by Rotem Perach
Terror Management Theory
Thorough and comprehensive analysis of the mortality salience literature by @benchill.bsky.social, @stevenheine.bsky.social and colleagues concludes genuine nonzero effects exist (r = .18) alongside some spurious effects.
doi.org/10.1037/pspa...
Thorough and comprehensive analysis of the mortality salience literature by @benchill.bsky.social, @stevenheine.bsky.social and colleagues concludes genuine nonzero effects exist (r = .18) alongside some spurious effects.
doi.org/10.1037/pspa...
April 9, 2025 at 9:50 PM
Terror Management Theory
Thorough and comprehensive analysis of the mortality salience literature by @benchill.bsky.social, @stevenheine.bsky.social and colleagues concludes genuine nonzero effects exist (r = .18) alongside some spurious effects.
doi.org/10.1037/pspa...
Thorough and comprehensive analysis of the mortality salience literature by @benchill.bsky.social, @stevenheine.bsky.social and colleagues concludes genuine nonzero effects exist (r = .18) alongside some spurious effects.
doi.org/10.1037/pspa...
Excited for the upcoming Behaviour Change Conference 2025 #BCC2025
I'll be presenting our work on the use of facemasks with valued cultural symbols (Nicola Sturgeon wore one 👇) in public health communications on April 3rd.
@ucl-cbc.bsky.social
@psychologyatuow.bsky.social
@therealdrdebs.bsky.social
I'll be presenting our work on the use of facemasks with valued cultural symbols (Nicola Sturgeon wore one 👇) in public health communications on April 3rd.
@ucl-cbc.bsky.social
@psychologyatuow.bsky.social
@therealdrdebs.bsky.social
March 28, 2025 at 12:20 PM
Excited for the upcoming Behaviour Change Conference 2025 #BCC2025
I'll be presenting our work on the use of facemasks with valued cultural symbols (Nicola Sturgeon wore one 👇) in public health communications on April 3rd.
@ucl-cbc.bsky.social
@psychologyatuow.bsky.social
@therealdrdebs.bsky.social
I'll be presenting our work on the use of facemasks with valued cultural symbols (Nicola Sturgeon wore one 👇) in public health communications on April 3rd.
@ucl-cbc.bsky.social
@psychologyatuow.bsky.social
@therealdrdebs.bsky.social
Huge thanks to Greenwich Social Psychology lab for the invitation to talk about cultural facemasks in public health messages today. It was a great sunny experience.
Thank you @drsofiastathi.bsky.social and all lab members for the brilliant discussion.
@psychologyatuow.bsky.social
Thank you @drsofiastathi.bsky.social and all lab members for the brilliant discussion.
@psychologyatuow.bsky.social
March 27, 2025 at 6:12 PM
Huge thanks to Greenwich Social Psychology lab for the invitation to talk about cultural facemasks in public health messages today. It was a great sunny experience.
Thank you @drsofiastathi.bsky.social and all lab members for the brilliant discussion.
@psychologyatuow.bsky.social
Thank you @drsofiastathi.bsky.social and all lab members for the brilliant discussion.
@psychologyatuow.bsky.social
Had a great time presenting our work on cultural facemasks in public health messages in University of Sussex. Huge thanks to all social psychologists and students for the brilliant discussion and feedback, and thanks for the invite @seanfiggins.bsky.social
@psychologyatuow.bsky.social
@psychologyatuow.bsky.social
March 25, 2025 at 3:27 PM
Had a great time presenting our work on cultural facemasks in public health messages in University of Sussex. Huge thanks to all social psychologists and students for the brilliant discussion and feedback, and thanks for the invite @seanfiggins.bsky.social
@psychologyatuow.bsky.social
@psychologyatuow.bsky.social
*Top cited*
Great to see our 2023 paper on digital technology use in family carers of people with dementia led by Ben Hicks is a top cited article.
Paper: onlinelibrary.wiley.com/doi/full/10....
@psychologyatuow.bsky.social
Great to see our 2023 paper on digital technology use in family carers of people with dementia led by Ben Hicks is a top cited article.
Paper: onlinelibrary.wiley.com/doi/full/10....
@psychologyatuow.bsky.social
March 19, 2025 at 1:54 PM
*Top cited*
Great to see our 2023 paper on digital technology use in family carers of people with dementia led by Ben Hicks is a top cited article.
Paper: onlinelibrary.wiley.com/doi/full/10....
@psychologyatuow.bsky.social
Great to see our 2023 paper on digital technology use in family carers of people with dementia led by Ben Hicks is a top cited article.
Paper: onlinelibrary.wiley.com/doi/full/10....
@psychologyatuow.bsky.social
Great to see the co-design process of targeted health communications, and the final recommendations, by
@melodytaba.bsky.social et al.👇
pmc.ncbi.nlm.nih.gov/articles/PMC...
@melodytaba.bsky.social et al.👇
pmc.ncbi.nlm.nih.gov/articles/PMC...
March 10, 2025 at 2:08 PM
Great to see the co-design process of targeted health communications, and the final recommendations, by
@melodytaba.bsky.social et al.👇
pmc.ncbi.nlm.nih.gov/articles/PMC...
@melodytaba.bsky.social et al.👇
pmc.ncbi.nlm.nih.gov/articles/PMC...
Reposted by Rotem Perach
Can group-based strategies increase community resilience? Longitudinal predictors of sustained participation in Covid-19 mutual aid and community support groups
doi.org/10.1111/jasp...
doi.org/10.1111/jasp...
January 24, 2025 at 2:56 PM
Can group-based strategies increase community resilience? Longitudinal predictors of sustained participation in Covid-19 mutual aid and community support groups
doi.org/10.1111/jasp...
doi.org/10.1111/jasp...
Huge thanks to @profjohndrury.bsky.social for a fascinating talk yesterday @psychologyatuow.bsky.social about the role of meta-perceptions in how riots spread. Very inspiring!
January 23, 2025 at 11:56 AM
Huge thanks to @profjohndrury.bsky.social for a fascinating talk yesterday @psychologyatuow.bsky.social about the role of meta-perceptions in how riots spread. Very inspiring!
Looking forward to this talk by John Drury at University of Westminster today!
@psychologyatuow.bsky.social
@psychologyatuow.bsky.social
My presentation today at Westminster University, on the Beyond Contagion, Riot1831 and BR-UK riot2024 projects, hosted by @drrotemperach.bsky.social
January 22, 2025 at 9:56 AM
Looking forward to this talk by John Drury at University of Westminster today!
@psychologyatuow.bsky.social
@psychologyatuow.bsky.social
Going to talk about public health messaging @ Behaviour Change for Health and Sustainability Conference in April, in Lisbon.
If you're joining, let's get a coffee.
If you're joining, let's get a coffee.
January 15, 2025 at 10:25 AM
Going to talk about public health messaging @ Behaviour Change for Health and Sustainability Conference in April, in Lisbon.
If you're joining, let's get a coffee.
If you're joining, let's get a coffee.
Reposted by Rotem Perach
go.bsky.app/GkD3dR1
Let me know in comments if you'd like to join this starter pack
Let me know in comments if you'd like to join this starter pack
December 18, 2024 at 4:14 PM
go.bsky.app/GkD3dR1
Let me know in comments if you'd like to join this starter pack
Let me know in comments if you'd like to join this starter pack
"...increasing U.S. public support for an evidence-based redistributive policy across racial/ethnic and partisan lines is possible with a well-designed and pretested message strategies that center shared values, describe policy efficacy, and include a call to collective action."
Niederdeppe et al.👇
Niederdeppe et al.👇
Centering historically minoritized populations to design effective messages about an evidence-based policy to advance social equity
Abstract. Researchers have raised concerns that messages describing racial disparities in social outcomes can reduce or polarize support for public policie
academic.oup.com
January 5, 2025 at 6:03 PM
"...increasing U.S. public support for an evidence-based redistributive policy across racial/ethnic and partisan lines is possible with a well-designed and pretested message strategies that center shared values, describe policy efficacy, and include a call to collective action."
Niederdeppe et al.👇
Niederdeppe et al.👇
"But the expectation of easy and perfect replication of experimental findings from one context to the next is probably unrealistic. Rather, the experiment should be one tool within a toolkit containing other useful methods of inquiry: the survey, the interview, the case study, the simulation."
"Rather than chasing newsworthy 'surprising' effects that turn out to be difficult to replicate, we should strive to uncover the general principles that underlie social phenomena, whether surprising or not."
New article by Arie Kruglanski and @sophiamoskalenko.bsky.social
Few quotes follow 🧵
New article by Arie Kruglanski and @sophiamoskalenko.bsky.social
Few quotes follow 🧵
Social psychology in the age of uncertainty: A tale of three quandaries
We examine the current state of social psychology in terms of three major quandaries that challenge our field: Value, Trust, and Purpose. The Value quandary involves balancing commitments to truth ...
doi.org
December 28, 2024 at 11:56 AM
"But the expectation of easy and perfect replication of experimental findings from one context to the next is probably unrealistic. Rather, the experiment should be one tool within a toolkit containing other useful methods of inquiry: the survey, the interview, the case study, the simulation."
go.bsky.app/GkD3dR1
Let me know in comments if you'd like to join this starter pack
Let me know in comments if you'd like to join this starter pack
December 18, 2024 at 4:14 PM
go.bsky.app/GkD3dR1
Let me know in comments if you'd like to join this starter pack
Let me know in comments if you'd like to join this starter pack
Reposted by Rotem Perach
Doing a PhD on social identity in health, organisational, political and social change, or sport and exercise? Join us next summer at the Social Identity Summer School. Lots of chances to learn & network. See details below on how to apply. 40 places available (10 per stream) 👇
🌟 Applications Open: Social Identity Summer School 2025! 🌟
PhD students—don’t miss this chance to deepen your understanding of social identity theorising.
📅 Dates: 25 Aug – 1 Sep 2025
📍 Location: KU Leuven
💶 Fee: ± €650
🗓️ Apply by: 31 Jan 2025
📥 Apply here: www.kuleuven.be/english/summ...
PhD students—don’t miss this chance to deepen your understanding of social identity theorising.
📅 Dates: 25 Aug – 1 Sep 2025
📍 Location: KU Leuven
💶 Fee: ± €650
🗓️ Apply by: 31 Jan 2025
📥 Apply here: www.kuleuven.be/english/summ...
The Second Social Identity Summer School 2025
www.kuleuven.be
December 16, 2024 at 6:50 PM
Doing a PhD on social identity in health, organisational, political and social change, or sport and exercise? Join us next summer at the Social Identity Summer School. Lots of chances to learn & network. See details below on how to apply. 40 places available (10 per stream) 👇