Shayoni Lynn
@shayonislynn.bsky.social
CEO @ lynn.global #BehaviouralScience & fighting #Misinformation. Chair, Co-founder Asian Communications Network. PowerBook; Most Influential Women in UK PR; Top 10 Agency Leaders outside London; Mark Mellor; #innovator25 EMEA; Global 15; IoD #DOTYA
Pinned
Shayoni Lynn
@shayonislynn.bsky.social
· Nov 26
Over 1k followers in a week! Thank you to everyone following me 💙 The energy, curiosity, and support on this platform is truly special 🦋
Thanks for engaging with my posts - news, insights, and research from the frontlines of #BehaviouralScience, fighting #Misinformation, and #PR & #Comms practice.
Thanks for engaging with my posts - news, insights, and research from the frontlines of #BehaviouralScience, fighting #Misinformation, and #PR & #Comms practice.
The real harms of health #Misinformation
Social media misinformation driving men to seek unneeded NHS testosterone therapy, doctors say
Endocrinologists warn taking testosterone unnecessarily can suppress natural hormone production
www.theguardian.com
November 8, 2025 at 4:59 PM
The real harms of health #Misinformation
Is #Misinformation as a term becoming tainted? Good reflections from @matthewfacciani.bsky.social 👇
Why This Misinformation Researcher Doesn't Use the Word “Misinformation” in Everyday Conversations
The word we often use to fight falsehoods might be the very thing keeping us from connecting.
matthewfacciani.substack.com
November 6, 2025 at 9:08 PM
Is #Misinformation as a term becoming tainted? Good reflections from @matthewfacciani.bsky.social 👇
"When we talk about #BehaviouralScience interventions, we often need to simplify complex concepts such as ‘context’. We might reference nudges w/o fully explaining what they entail in practice. But such simplification can hinder understanding & limit the ability to learn from tested interventions."
META BI: A Comprehensive Framework for Behavioral Interventions
Explore the META BI framework to enhance understanding and collaboration in behavioral interventions, for effective nudging.
bppblog.com
October 28, 2025 at 7:04 PM
"When we talk about #BehaviouralScience interventions, we often need to simplify complex concepts such as ‘context’. We might reference nudges w/o fully explaining what they entail in practice. But such simplification can hinder understanding & limit the ability to learn from tested interventions."
Reposted by Shayoni Lynn
How is self-control defined? Does self-control early in life predict later success? If you show high self-control at work, will you exhibit high self-control everywhere? Learn the answers from @angeladuckworth.bsky.social on a new episode of the #Choiceology podcast 🦻
www.schwab.com/learn/story/...
www.schwab.com/learn/story/...
Charles Schwab
www.schwab.com
October 22, 2025 at 8:18 PM
How is self-control defined? Does self-control early in life predict later success? If you show high self-control at work, will you exhibit high self-control everywhere? Learn the answers from @angeladuckworth.bsky.social on a new episode of the #Choiceology podcast 🦻
www.schwab.com/learn/story/...
www.schwab.com/learn/story/...
How contagious is social media? From Zoizner & Levy: "This study advances understanding of how toxicity becomes contagious by distinguishing between exposure to toxicity by ingroup vs outgroup members and separating toxicity into impolite style and intolerant substance." #Misinformation
Validate User
academic.oup.com
October 22, 2025 at 8:21 PM
How contagious is social media? From Zoizner & Levy: "This study advances understanding of how toxicity becomes contagious by distinguishing between exposure to toxicity by ingroup vs outgroup members and separating toxicity into impolite style and intolerant substance." #Misinformation
Reposted by Shayoni Lynn
New research finds that anti-vaccine networks on Facebook were smaller but more tightly coordinated, spreading emotionally charged misinformation faster, while pro-vaccine networks were larger and more institutional, sharing accurate info but with less engagement.
link.springer.com/article/10.1...
link.springer.com/article/10.1...
The spread of pro- and anti-vaccine views by coordinated communities on facebook during COVID-19 pandemic - Journal of Computational Social Science
The widespread dissemination of problematic vaccine-related content during the COVID-19 pandemic has posed serious challenges to public health and eroded institutional trust. This study investigates t...
link.springer.com
October 21, 2025 at 8:32 PM
New research finds that anti-vaccine networks on Facebook were smaller but more tightly coordinated, spreading emotionally charged misinformation faster, while pro-vaccine networks were larger and more institutional, sharing accurate info but with less engagement.
link.springer.com/article/10.1...
link.springer.com/article/10.1...
Reposted by Shayoni Lynn
New neuroscience research shows that when people try to persuade, their brains sync less and cover fewer ideas. But when they enter a discussion to learn or compromise, their brains diverge in ways that foster creativity, understanding, & shared solutions.
www.scientificamerican.com/article/good...
www.scientificamerican.com/article/good...
Good Conversations Don’t Require Everybody to Agree, Neuroscience Shows
Brain imaging is illuminating the patterns linked to productive, positive dialogue, and those insights could help people connect with others
www.scientificamerican.com
October 20, 2025 at 3:53 PM
New neuroscience research shows that when people try to persuade, their brains sync less and cover fewer ideas. But when they enter a discussion to learn or compromise, their brains diverge in ways that foster creativity, understanding, & shared solutions.
www.scientificamerican.com/article/good...
www.scientificamerican.com/article/good...
A good overview on the Science and Technology Select Committee on concerns around social media regulatory complacency #Misinformation
UK MPs warn of repeat of 2024 riots unless online misinformation is tackled
Science and technology select committee says complacency over social media content puts public at risk
www.theguardian.com
October 19, 2025 at 4:39 PM
A good overview on the Science and Technology Select Committee on concerns around social media regulatory complacency #Misinformation
Ofcom has fined 4Chan £20k for ignoring information requests, specifically around the risks of illegal content.
4Chan fined by Ofcom for ignoring requests for online safety information
The online forum has been fined £20,000 by the watchdog for breaching its information requests.
www.independent.co.uk
October 14, 2025 at 3:16 PM
Ofcom has fined 4Chan £20k for ignoring information requests, specifically around the risks of illegal content.
"When we talk about behavioural interventions, we often need to simplify complex concepts such as ‘context’... But such simplification can hinder understanding and limit the ability to learn from tested interventions." Malte Dewies clear, shared terminology #BehaviouralScience
META BI: A Comprehensive Framework for Behavioral Interventions
Explore the META BI framework to enhance understanding and collaboration in behavioral interventions, for effective nudging.
bppblog.com
October 13, 2025 at 8:22 PM
"When we talk about behavioural interventions, we often need to simplify complex concepts such as ‘context’... But such simplification can hinder understanding and limit the ability to learn from tested interventions." Malte Dewies clear, shared terminology #BehaviouralScience
Reposted by Shayoni Lynn
Venezuelan politician María Corina Machado wins Nobel peace prize www.theguardian.com/world/2025/o...
Venezuelan politician María Corina Machado wins Nobel peace prize
Leader of country’s opposition receives award after scrutiny surrounding committee and comments by Donald Trump
www.theguardian.com
October 10, 2025 at 9:52 AM
Venezuelan politician María Corina Machado wins Nobel peace prize www.theguardian.com/world/2025/o...
Maybe we should ask: how do we rebuild trust when our audiences no longer believe the idea of truth itself?
#Misinformation #BehaviouralScience
#Misinformation #BehaviouralScience
Trust in Media at New Low of 28% in U.S.
Americans' trust in newspapers, television and radio to report the news fully, accurately and fairly is at a new low of 28%.
news.gallup.com
October 8, 2025 at 7:53 PM
Maybe we should ask: how do we rebuild trust when our audiences no longer believe the idea of truth itself?
#Misinformation #BehaviouralScience
#Misinformation #BehaviouralScience
"Why we struggle to protect the young from conspiracy theorist parents" - great and timely work from @mariannaspringbbc.bsky.social
#Misinformation
#Misinformation
The struggle to protect children from conspiracy theorist parents
The inquest following the death of Paloma Shemirani raises the question of how to prevent young people from health misinformation
www.bbc.co.uk
October 6, 2025 at 5:46 PM
"Why we struggle to protect the young from conspiracy theorist parents" - great and timely work from @mariannaspringbbc.bsky.social
#Misinformation
#Misinformation
#AI powered #Misinformation campaigns have never been easier to develop and execute. How do small language models produce political messaging, and can these be automatically evaluated without human raters? This study finds two key behavioural insights.
AI Propaganda factories with language models
AI-powered influence operations can now be executed end-to-end on commodity hardware. We show that small language models produce coherent, persona-driven political messaging and can be evaluated autom...
arxiv.org
September 29, 2025 at 7:59 PM
#AI powered #Misinformation campaigns have never been easier to develop and execute. How do small language models produce political messaging, and can these be automatically evaluated without human raters? This study finds two key behavioural insights.
Very timely and important investigation from @theguardian.com covering everything from distrust to global conspiracy theories and how these proliferate on mainstream social media. Featuring excellent insights from @profsanderlinden.bsky.social
#Misinformation #BehaviouralScience
#Misinformation #BehaviouralScience
Inside the everyday Facebook networks where far-right ideas grow
The Guardian spent a year studying an online community trading in anti-immigration sentiment and misinformation. Experts say such spaces can play a role in radicalisation
www.theguardian.com
September 28, 2025 at 9:31 AM
Very timely and important investigation from @theguardian.com covering everything from distrust to global conspiracy theories and how these proliferate on mainstream social media. Featuring excellent insights from @profsanderlinden.bsky.social
#Misinformation #BehaviouralScience
#Misinformation #BehaviouralScience
How does #Misinformation impact perceptions and attitudes towards climate change? Logemann, H.T., @profsanderlinden.bsky.social et al. explore the Gateway (mis)Belief Model "which assumes that misinformation affects perceived scientific consensus negatively", impacting public support and action.
<em>British Journal of Psychology</em> | Wiley Online Library
Climate change is one of the greatest threats to humanity, necessitating immediate action to combat its consequences. Although there is a nearly unanimous scientific consensus that climate change is ....
bpspsychub.onlinelibrary.wiley.com
September 24, 2025 at 9:37 PM
How does #Misinformation impact perceptions and attitudes towards climate change? Logemann, H.T., @profsanderlinden.bsky.social et al. explore the Gateway (mis)Belief Model "which assumes that misinformation affects perceived scientific consensus negatively", impacting public support and action.
Reposted by Shayoni Lynn
New study finds that AI chatbot "DeepSeek favors Western leaders but rates Xi Jinping of China higher relative to other models, especially in simplified Chinese."
misinforeview.hks.harvard.edu/article/do-l...
misinforeview.hks.harvard.edu/article/do-l...
Do language models favor their home countries? Asymmetric propagation of positive misinformation and foreign influence audits | HKS Misinformation Review
As language models (LMs) continue to develop, concerns over foreign misinformation through models developed in authoritarian countries have emerged. Do LMs favor their home countries? This study audit...
misinforeview.hks.harvard.edu
September 23, 2025 at 4:08 PM
New study finds that AI chatbot "DeepSeek favors Western leaders but rates Xi Jinping of China higher relative to other models, especially in simplified Chinese."
misinforeview.hks.harvard.edu/article/do-l...
misinforeview.hks.harvard.edu/article/do-l...
How does the data on anti-migrant hate on X stack up?
#Misinformation
#Misinformation
My X feed tells me I’m a Tommy Robinson fan – what’s going on?
As data reveals anti-migrant hate on X is spiking, an investigation by The i Paper shows how a new account on the platform is pushed far-right content from the start
inews.co.uk
September 21, 2025 at 2:01 PM
How does the data on anti-migrant hate on X stack up?
#Misinformation
#Misinformation
Can reading non-fiction books make us more prosocial and less polarised? #BehaviouralScience #Misinformation
Can reading a book make you a better person?
Issue 178: Research from our lab investigates if reading non-fiction books can make us more prosocial and less polarized.
www.powerofusnewsletter.com
September 19, 2025 at 2:35 PM
Can reading non-fiction books make us more prosocial and less polarised? #BehaviouralScience #Misinformation
Why do people wilfully reject participating in interventions that can improve or save their lives despite noticing it, considering participation, & then deciding against it? The authors address this critical knowledge gap to provide insights on how to improve intervention uptake #BehaviouralScience
The wilful rejection of psychological and behavioural interventions
Psychology and behavioural science play a key role in the development, testing, and implementation of interventions aimed at addressing societal chall…
www.sciencedirect.com
September 17, 2025 at 7:42 PM
Why do people wilfully reject participating in interventions that can improve or save their lives despite noticing it, considering participation, & then deciding against it? The authors address this critical knowledge gap to provide insights on how to improve intervention uptake #BehaviouralScience
Reposted by Shayoni Lynn
Russian disinformation trying extra hard this week, they've unusually deepfaked the audio and video of various European leaders as part of a disinformation campaign targeting Moldovan President Maia Sandu, who has been a regular target of their past activity.
September 17, 2025 at 5:16 PM
Russian disinformation trying extra hard this week, they've unusually deepfaked the audio and video of various European leaders as part of a disinformation campaign targeting Moldovan President Maia Sandu, who has been a regular target of their past activity.
Reposted by Shayoni Lynn
This is not the first time that supposed “massive uk protest image” with the Arc de Triomphe has gone viral! Right wing influencers shared it earlier in September — Grok misidentified the photo as real in that case IIRC.
A factcheck from last time around: leadstories.com/hoax-alert/2...
A factcheck from last time around: leadstories.com/hoax-alert/2...
September 14, 2025 at 10:52 PM
This is not the first time that supposed “massive uk protest image” with the Arc de Triomphe has gone viral! Right wing influencers shared it earlier in September — Grok misidentified the photo as real in that case IIRC.
A factcheck from last time around: leadstories.com/hoax-alert/2...
A factcheck from last time around: leadstories.com/hoax-alert/2...
In this scoping review (28 studies), the authors explore how JM/SBs have been applied to design digitally enabled health-related interventions targeting patients and public. They found that JM/SBs rarely used #BehaviouralScience theory and were structured, organised, and presented in diverse ways.
Using Journey Mapping and Service Blueprinting to Design Digital Health Behavior Change Innovations: A Scoping Review
Solutions to support disease self-management and health-related behavior changes require a deep understanding of patient experiences, needs, and challenges across the care journey. Journey mapping (JM...
pmc.ncbi.nlm.nih.gov
September 13, 2025 at 6:49 PM
In this scoping review (28 studies), the authors explore how JM/SBs have been applied to design digitally enabled health-related interventions targeting patients and public. They found that JM/SBs rarely used #BehaviouralScience theory and were structured, organised, and presented in diverse ways.