Shayoni Lynn
@shayonislynn.bsky.social
CEO @ lynn.global #BehaviouralScience & fighting #Misinformation. Chair, Co-founder Asian Communications Network. PowerBook; Most Influential Women in UK PR; Top 10 Agency Leaders outside London; Mark Mellor; #innovator25 EMEA; Global 15; IoD #DOTYA
Pinned
Shayoni Lynn
@shayonislynn.bsky.social
· Nov 26
Over 1k followers in a week! Thank you to everyone following me 💙 The energy, curiosity, and support on this platform is truly special 🦋
Thanks for engaging with my posts - news, insights, and research from the frontlines of #BehaviouralScience, fighting #Misinformation, and #PR & #Comms practice.
Thanks for engaging with my posts - news, insights, and research from the frontlines of #BehaviouralScience, fighting #Misinformation, and #PR & #Comms practice.
Timely reflections from @emma-briant.co.uk on #democracy and what it stands for.
Just Published: America Once Sold ‘Democracy’ to the World—Now It’s Undermining Its Own Message
Read my latest for USC Center on Public Diplomacy blog
dremmalbriant.substack.com
January 28, 2026 at 9:47 PM
Timely reflections from @emma-briant.co.uk on #democracy and what it stands for.
Reposted by Shayoni Lynn
NEW: @matteowong.bsky.social profiles Anthropic, the AI company of the moment, the one that seems especially preoccupied with the possibility that its technology might—for example—aid in the creation of bioweapons, the one with the CEO who actually made a public statement against the administration.
Anthropic Is at War With Itself
The AI company shouting about AI’s dangers can’t quite bring itself to slow down.
www.theatlantic.com
January 28, 2026 at 8:26 PM
NEW: @matteowong.bsky.social profiles Anthropic, the AI company of the moment, the one that seems especially preoccupied with the possibility that its technology might—for example—aid in the creation of bioweapons, the one with the CEO who actually made a public statement against the administration.
Not only is our information environment increasingly polluted, volatile, and artificial, we are now tackling mainstream influence campaigns that are directly aimed towards disrupting our democratic processes at scale and pace. Expect this disruptive threat. #Misinformation
Experts warn of threat to democracy from ‘AI bot swarms’ infesting social media
Misinformation technology could be deployed at scale to disrupt 2028 US presidential election, AI researchers say
www.theguardian.com
January 22, 2026 at 8:20 PM
Not only is our information environment increasingly polluted, volatile, and artificial, we are now tackling mainstream influence campaigns that are directly aimed towards disrupting our democratic processes at scale and pace. Expect this disruptive threat. #Misinformation
Reposted by Shayoni Lynn
Impersonating Western media outlets, pro-Kremlin sources are suggesting that European aid to Ukraine weakens Europe’s ability to protect Greenland from annexation threats by President Trump.
Read the details in Reality Check: www.newsguardrealitycheck.com/p/russian-fa...
Read the details in Reality Check: www.newsguardrealitycheck.com/p/russian-fa...
Russian Fakes Make the Most of Europe’s Greenland Anxieties
Sources aligned with the Kremlin are impersonating Western media outlets to suggest that European aid to Ukraine weakens Greenland’s protections against Trump’s threats.
www.newsguardrealitycheck.com
January 21, 2026 at 10:16 PM
Impersonating Western media outlets, pro-Kremlin sources are suggesting that European aid to Ukraine weakens Europe’s ability to protect Greenland from annexation threats by President Trump.
Read the details in Reality Check: www.newsguardrealitycheck.com/p/russian-fa...
Read the details in Reality Check: www.newsguardrealitycheck.com/p/russian-fa...
Here we go, thanks to @eliothiggins.bsky.social for sharing 👇
Kremlin-linked Matryoshka bot network launches campaign on Greenland dispute, claims Zelensky ready to send troops to fight against the U.S.
theins.ru/en/news/288644
theins.ru/en/news/288644
Kremlin-linked Matryoshka bot network launches campaign on Greenland dispute, claims Zelensky ready to send troops to fight against the U.S.
The Kremlin-linked online bot network known as “Matryoshka” has launched a disinformation campaign focused on the escalating dispute over Greenland, according to researchers from the Bot Blocker proje...
theins.ru
January 21, 2026 at 9:48 PM
Here we go, thanks to @eliothiggins.bsky.social for sharing 👇
Health #Misinformation has real-world consequences
AI deepfakes of real doctors spreading health misinformation on social media
Hundreds of videos on TikTok and elsewhere impersonate experts to sell supplements with unproven effects
www.theguardian.com
December 5, 2025 at 9:45 PM
Health #Misinformation has real-world consequences
The Pravda network is everywhere #Misinformation
Hundreds of English-language websites link to pro-Kremlin propaganda
Thinktank says internet flooded with disinformation by Russia-aligned Pravda network, which many websites treat as credible
www.theguardian.com
November 22, 2025 at 5:29 AM
The Pravda network is everywhere #Misinformation
More details of UK crime suspects may be released to stop #Misinformation
More details of UK crime suspects may be released to stop misinformation
Information such as age and nationality will generally not constitute contempt of court under proposed laws
www.theguardian.com
November 18, 2025 at 1:39 AM
More details of UK crime suspects may be released to stop #Misinformation
The real harms of health #Misinformation
Social media misinformation driving men to seek unneeded NHS testosterone therapy, doctors say
Endocrinologists warn taking testosterone unnecessarily can suppress natural hormone production
www.theguardian.com
November 8, 2025 at 4:59 PM
The real harms of health #Misinformation
Is #Misinformation as a term becoming tainted? Good reflections from @matthewfacciani.bsky.social 👇
Why This Misinformation Researcher Doesn't Use the Word “Misinformation” in Everyday Conversations
The word we often use to fight falsehoods might be the very thing keeping us from connecting.
matthewfacciani.substack.com
November 6, 2025 at 9:08 PM
Is #Misinformation as a term becoming tainted? Good reflections from @matthewfacciani.bsky.social 👇
"When we talk about #BehaviouralScience interventions, we often need to simplify complex concepts such as ‘context’. We might reference nudges w/o fully explaining what they entail in practice. But such simplification can hinder understanding & limit the ability to learn from tested interventions."
META BI: A Comprehensive Framework for Behavioral Interventions
Explore the META BI framework to enhance understanding and collaboration in behavioral interventions, for effective nudging.
bppblog.com
October 28, 2025 at 7:04 PM
"When we talk about #BehaviouralScience interventions, we often need to simplify complex concepts such as ‘context’. We might reference nudges w/o fully explaining what they entail in practice. But such simplification can hinder understanding & limit the ability to learn from tested interventions."
Reposted by Shayoni Lynn
How is self-control defined? Does self-control early in life predict later success? If you show high self-control at work, will you exhibit high self-control everywhere? Learn the answers from @angeladuckworth.bsky.social on a new episode of the #Choiceology podcast 🦻
www.schwab.com/learn/story/...
www.schwab.com/learn/story/...
Charles Schwab
www.schwab.com
October 22, 2025 at 8:18 PM
How is self-control defined? Does self-control early in life predict later success? If you show high self-control at work, will you exhibit high self-control everywhere? Learn the answers from @angeladuckworth.bsky.social on a new episode of the #Choiceology podcast 🦻
www.schwab.com/learn/story/...
www.schwab.com/learn/story/...
How contagious is social media? From Zoizner & Levy: "This study advances understanding of how toxicity becomes contagious by distinguishing between exposure to toxicity by ingroup vs outgroup members and separating toxicity into impolite style and intolerant substance." #Misinformation
Validate User
academic.oup.com
October 22, 2025 at 8:21 PM
How contagious is social media? From Zoizner & Levy: "This study advances understanding of how toxicity becomes contagious by distinguishing between exposure to toxicity by ingroup vs outgroup members and separating toxicity into impolite style and intolerant substance." #Misinformation
Reposted by Shayoni Lynn
New research finds that anti-vaccine networks on Facebook were smaller but more tightly coordinated, spreading emotionally charged misinformation faster, while pro-vaccine networks were larger and more institutional, sharing accurate info but with less engagement.
link.springer.com/article/10.1...
link.springer.com/article/10.1...
The spread of pro- and anti-vaccine views by coordinated communities on facebook during COVID-19 pandemic - Journal of Computational Social Science
The widespread dissemination of problematic vaccine-related content during the COVID-19 pandemic has posed serious challenges to public health and eroded institutional trust. This study investigates t...
link.springer.com
October 21, 2025 at 8:32 PM
New research finds that anti-vaccine networks on Facebook were smaller but more tightly coordinated, spreading emotionally charged misinformation faster, while pro-vaccine networks were larger and more institutional, sharing accurate info but with less engagement.
link.springer.com/article/10.1...
link.springer.com/article/10.1...
Reposted by Shayoni Lynn
New neuroscience research shows that when people try to persuade, their brains sync less and cover fewer ideas. But when they enter a discussion to learn or compromise, their brains diverge in ways that foster creativity, understanding, & shared solutions.
www.scientificamerican.com/article/good...
www.scientificamerican.com/article/good...
Good Conversations Don’t Require Everybody to Agree, Neuroscience Shows
Brain imaging is illuminating the patterns linked to productive, positive dialogue, and those insights could help people connect with others
www.scientificamerican.com
October 20, 2025 at 3:53 PM
New neuroscience research shows that when people try to persuade, their brains sync less and cover fewer ideas. But when they enter a discussion to learn or compromise, their brains diverge in ways that foster creativity, understanding, & shared solutions.
www.scientificamerican.com/article/good...
www.scientificamerican.com/article/good...
A good overview on the Science and Technology Select Committee on concerns around social media regulatory complacency #Misinformation
UK MPs warn of repeat of 2024 riots unless online misinformation is tackled
Science and technology select committee says complacency over social media content puts public at risk
www.theguardian.com
October 19, 2025 at 4:39 PM
A good overview on the Science and Technology Select Committee on concerns around social media regulatory complacency #Misinformation
Ofcom has fined 4Chan £20k for ignoring information requests, specifically around the risks of illegal content.
4Chan fined by Ofcom for ignoring requests for online safety information
The online forum has been fined £20,000 by the watchdog for breaching its information requests.
www.independent.co.uk
October 14, 2025 at 3:16 PM
Ofcom has fined 4Chan £20k for ignoring information requests, specifically around the risks of illegal content.
"When we talk about behavioural interventions, we often need to simplify complex concepts such as ‘context’... But such simplification can hinder understanding and limit the ability to learn from tested interventions." Malte Dewies clear, shared terminology #BehaviouralScience
META BI: A Comprehensive Framework for Behavioral Interventions
Explore the META BI framework to enhance understanding and collaboration in behavioral interventions, for effective nudging.
bppblog.com
October 13, 2025 at 8:22 PM
"When we talk about behavioural interventions, we often need to simplify complex concepts such as ‘context’... But such simplification can hinder understanding and limit the ability to learn from tested interventions." Malte Dewies clear, shared terminology #BehaviouralScience
Reposted by Shayoni Lynn
Venezuelan politician María Corina Machado wins Nobel peace prize www.theguardian.com/world/2025/o...
Venezuelan politician María Corina Machado wins Nobel peace prize
Leader of country’s opposition receives award after scrutiny surrounding committee and comments by Donald Trump
www.theguardian.com
October 10, 2025 at 9:52 AM
Venezuelan politician María Corina Machado wins Nobel peace prize www.theguardian.com/world/2025/o...
Maybe we should ask: how do we rebuild trust when our audiences no longer believe the idea of truth itself?
#Misinformation #BehaviouralScience
#Misinformation #BehaviouralScience
Trust in Media at New Low of 28% in U.S.
Americans' trust in newspapers, television and radio to report the news fully, accurately and fairly is at a new low of 28%.
news.gallup.com
October 8, 2025 at 7:53 PM
Maybe we should ask: how do we rebuild trust when our audiences no longer believe the idea of truth itself?
#Misinformation #BehaviouralScience
#Misinformation #BehaviouralScience
"Why we struggle to protect the young from conspiracy theorist parents" - great and timely work from @mariannaspringbbc.bsky.social
#Misinformation
#Misinformation
The struggle to protect children from conspiracy theorist parents
The inquest following the death of Paloma Shemirani raises the question of how to prevent young people from health misinformation
www.bbc.co.uk
October 6, 2025 at 5:46 PM
"Why we struggle to protect the young from conspiracy theorist parents" - great and timely work from @mariannaspringbbc.bsky.social
#Misinformation
#Misinformation
#AI powered #Misinformation campaigns have never been easier to develop and execute. How do small language models produce political messaging, and can these be automatically evaluated without human raters? This study finds two key behavioural insights.
AI Propaganda factories with language models
AI-powered influence operations can now be executed end-to-end on commodity hardware. We show that small language models produce coherent, persona-driven political messaging and can be evaluated autom...
arxiv.org
September 29, 2025 at 7:59 PM
#AI powered #Misinformation campaigns have never been easier to develop and execute. How do small language models produce political messaging, and can these be automatically evaluated without human raters? This study finds two key behavioural insights.