Do #facemasks present a unique ‘persuasion point’ to enhance public #health #communication?

We manipulated exposure to the #NHS symbol in health messages in two online studies.

Our new paper:
shorturl.at/LOt6t

@psychologyatuow.bsky.social
#socialpsychology
#appliedpsychology
#behaviouralscience

🔊 New paper 🔊

In two studies, our team tested a novel theory-grounded health messaging approach combining death reminders with exposure to an NHS prime on the spokesperson's facemask.

😷 + 💀

Open access: www.tandfonline.com/doi/full/10....

@psychologyatuow.bsky.social
@therealdrdebs.bsky.social

Evidence that #decision-making involvement is associated with quality of life in people with #dementia through the fulfilment of psychological needs.

Read our new paper, led by Carmen Colclough ⬇️

www.tandfonline.com/doi/full/10....

@determindstudy.bsky.social
@psychologyatuow.bsky.social

Fascinating analysis on NHS hero framing and other elements in the UK Covid-19 narrative⬇️
onlinelibrary.wiley.com/doi/10.1111/...

Great to see our paranormal beliefs article led by brilliant Betul Rauf is among top viewed in JSR
@psychologyatuow.bsky.social

Looking forward to talking about death, cultural facemasks, and public health messages, today in Lisbon at 12:25 #BCC2025

Excited for the upcoming Behaviour Change Conference 2025 #BCC2025
I'll be presenting our work on the use of facemasks with valued cultural symbols (Nicola Sturgeon wore one 👇) in public health communications on April 3rd.
@ucl-cbc.bsky.social
@psychologyatuow.bsky.social
@therealdrdebs.bsky.social

Had a great time presenting our work on cultural facemasks in public health messages in University of Sussex. Huge thanks to all social psychologists and students for the brilliant discussion and feedback, and thanks for the invite @seanfiggins.bsky.social

@psychologyatuow.bsky.social

*Top cited*
Great to see our 2023 paper on digital technology use in family carers of people with dementia led by Ben Hicks is a top cited article.

Paper: onlinelibrary.wiley.com/doi/full/10....

@psychologyatuow.bsky.social

Great to see the co-design process of targeted health communications, and the final recommendations, by
@melodytaba.bsky.social et al.👇
pmc.ncbi.nlm.nih.gov/articles/PMC...

Huge thanks to @profjohndrury.bsky.social for a fascinating talk yesterday @psychologyatuow.bsky.social about the role of meta-perceptions in how riots spread. Very inspiring!

Great to see this mixed methods participatory vaccine messaging research:
"Although many unvaccinated individuals have been labeled
vaccine hesitant, our assessment suggests that health conscious may be more accurate. "👇
journals.sagepub.com/doi/full/10....

📣 Strong background in social psychology/behavioral science?

Come do a PhD with me in on public health messaging.
Competitive funding, Feb deadline:
www.westminster.ac.uk/study/postgr...

Please RT

Why do people share false political information online?

Our new paper 👇

journals.plos.org/plosone/arti...

Now accepting PhD applications on public health messaging

Guidance: westminster.ac.uk/research/gro...

Funding: westminster.ac.uk/study/postgr...

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