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Credibility Institute
@credibilityinstitute.com
Shaping the future of PR ®
We innovate for businesses. We challenge AI. We develop tools for managers. We train tomorrow's leaders.
@stepru.com is our founder.
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Moment of proudness amd pure joy, my master’s dissertation stands still 20 years later at my alma mater library.
Proud alumnus 🎓🎓😊🥹
Fierté d’accomplissement même après 20 ans.
November 16, 2025 at 2:18 PM
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Their models provided a new foundation for understanding sustained economic growth, showing how innovation must be nurtured by competitive markets and protected by institutions that allow for dynamism and change.
October 13, 2025 at 5:27 PM
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“When a new and better product enters the market, the companies selling the older products lose out,” the Nobel announcement explained. “The innovation represents something new and is thus creative. However, it is also destructive, as the company whose technology becomes passé is outcompeted.”
October 13, 2025 at 5:27 PM
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Peter Howitt’s Nobel-recognized Theory of Creative Destruction, developed in collaboration with Philippe Aghion & Joseph Schumpeter.
reporter.mcgill.ca/peter-howitt...
@nobelprize.bsky.social
McGill Alumnus Peter Howitt awarded 2025 Nobel Prize in Economics for work on innovation and growth - McGill Reporter
McGill alumnus Peter Howitt is named co-winner of the Nobel Prize in Economics
reporter.mcgill.ca
October 13, 2025 at 5:27 PM
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I bought Mark Bray's @mark-bray.bsky.social book en.wikipedia.org/wiki/Antifa:.... Can't wait to read it.
October 10, 2025 at 9:17 PM
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Have you read Mark Bray's @mark-bray.bsky.social book?
I bought it yesterday.
www.theguardian.com/us-news/2025...
October 11, 2025 at 1:20 PM
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Businesses have a moral responsibility to stand up to autocrats
Businesses have a moral responsibility to stand up to autocrats
As authoritarian and autocratic leaders seek to consolidate power throughout society, members of the business community face a choice of resistance or capitulation.
theconversation.com
September 15, 2025 at 5:30 PM
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Empathy is under attack — but it remains vital for leadership and connection
Empathy is under attack — but it remains vital for leadership and connection
For decades, empathy was unequivocally viewed as an asset, but today, some view it as a liability. Two experts in management explain why it’s so important for leaders.
theconversation.com
September 24, 2025 at 5:04 PM
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The West have long been a target of the Kremlin’s disinformation campaigns. Since the annexation of Crimea in 2014, Russia has used a variety of information warfare tactics to destabilize the Ukrainian government & undermine the legitimacy of democratic governments. socialmedialab.ca/2024/03/12/n...
September 24, 2025 at 8:04 PM
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Il y a 17 ans aujourd’hui, je quittais pour vivre l’aventure d’une vie, en Chine !
September 8, 2025 at 12:59 PM
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AI divides in newsrooms
Nice study by D'haeseleer & co and 🧵 by @hannescools.bsky.social on journalists' use and perceptions of generative AI.

Still a lot of 'mundane' usage and interesting AI divides across e.g. literacy and experience levels.

#commsky #journalism #AI
@aimediademlab.bsky.social @ddc-sdu.bsky.social
[🔥New Publication] 𝐀𝐧𝐨𝐭𝐡𝐞𝐫 𝐬𝐮𝐫𝐯𝐞𝐲 𝐨𝐧 𝐆𝐞𝐧𝐀𝐈 𝐢𝐧 𝐍𝐞𝐰𝐬𝐫𝐨𝐨𝐦𝐬, you ask? 🙃

In early 2024, we ran a survey in the Low Countries on the use and perception of GenAI in newsrooms in 🇧🇪 & 🇳🇱.

Small thread with key findings 👇
August 14, 2025 at 12:57 PM
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What a huge work you achieved with this book. Congrats and thanks!
August 11, 2025 at 12:32 PM
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my favourite book of the summer: Character Limit by
@kateconger.com and @rmac.bsky.social
August 7, 2025 at 9:43 PM
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“A.I.-driven propaganda is no longer a hypothetical future threat. It is operational, sophisticated and already reshaping how public opinion can be manipulated on a large scale,” write Brett Goldstein and Brett Benson.
Opinion | The Era of A.I. Propaganda Has Arrived, and America Must Act
Documents show that GoLaxy has emerged as a leader in technologically advanced, state-aligned influence campaigns.
nyti.ms
August 5, 2025 at 3:39 PM
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This is “a diplomatic tsunami,” as the Israeli media is melodramatically portraying it—as if this is a force of nature, rather than a man-made, self-inflicted condition. This is not your average bad but manageable public relations crisis.

Just look at the polls.
trib.al/ZKbvrfb
August 5, 2025 at 11:18 PM
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Communication is a core mechanism by which empathic leadership is practiced, trust is built, and cooperation is enabled. Communication is about more than transmitting information – it’s about creating connection, fostering understanding, and sharing meaning. www.researchgate.net/publication/...
August 3, 2025 at 10:55 PM
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It's interesting to see Meta's PR take the position of: "We simply make the device and what's done on them is not our responsibility."

Anyone who designs and builds technologies should be aware of its potential use cases and its potential abuses.
August 7, 2025 at 7:55 PM
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Your brain might be wired for extremism. Scientists are uncovering why some of us are more vulnerable to extreme ideologies than others.
apple.news/A96eC9ziJSTi...
Your brain might be wired for extremism. Here's what you can do about it — BBC Science Focus Magazine
Scientists are uncovering why some of us are more vulnerable to extreme ideologies than others July 20, 2025 In a world that feels increasingly polarised, many of us know someone who has fallen into a...
apple.news
July 22, 2025 at 1:53 PM
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A new information ecosystem is on the rise, featuring closer connections, cosy media and worker-owned websites, writes Annalee Newitz
Social media is dead – here’s what comes next
A new information ecosystem is on the rise, featuring closer connections, cosy media and worker-owned websites, writes Annalee Newitz
www.newscientist.com
July 28, 2025 at 12:43 PM
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Energy in China.
Trump still lying about energy and China.
#makeChinagreatagain #MCGA
www.instagram.com/reel/DMHmczn...
July 30, 2025 at 1:53 PM
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More than 600 students have used it. What are you waiting for?
July 16, 2025 at 2:45 PM
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Artificial intelligence‑assisted academic writing: recommendations for ethical use
Authors: Cheng, Adam; Calhoun, Aaron; Reedy, Gabriel
doi.org/10.1186/s410...
July 16, 2025 at 2:32 PM