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"It's pretty surreal," said Bianca Fernandez, winner of NBC's On Brand. "I had no idea what to expect, but I really wanted to win, and I knew I'd have a shot if I gave it my all."
Read ADWEEK's full interview with Bianca. 👇
Read ADWEEK's full interview with Bianca. 👇
‘It's Pretty Surreal’: On Brand Winner Breaks Silence on Their Pitch Perfect Season
NBC and Jimmy Fallon’s advertising competition show crowns its first Innovator of the Year.
bit.ly
November 11, 2025 at 8:22 PM
"It's pretty surreal," said Bianca Fernandez, winner of NBC's On Brand. "I had no idea what to expect, but I really wanted to win, and I knew I'd have a shot if I gave it my all."
Read ADWEEK's full interview with Bianca. 👇
Read ADWEEK's full interview with Bianca. 👇
After 12 years as Mastercard's chief marketing and communications officer, Raja Rajamannar is transitioning to senior fellow. ADWEEK highlights his three standout marketing moments. 👇
3 of Raja Rajamannar's 'Priceless' Mastercard Marketing Milestones
The CMO took the brand promise from a tagline to a multi-dimensional campaign.
bit.ly
November 11, 2025 at 8:13 PM
After 12 years as Mastercard's chief marketing and communications officer, Raja Rajamannar is transitioning to senior fellow. ADWEEK highlights his three standout marketing moments. 👇
AI is everywhere, and boards are demanding AI roadmaps. But tools alone don't create strategy. We've hit an AI plateau where access to technology doesn't guarantee differentiation.
The Real Edge in AI Marketing Is Human Thinking
After the initial hype, companies are realizing that access to technology doesn’t automatically translate into differentiation.
bit.ly
November 10, 2025 at 8:31 PM
AI is everywhere, and boards are demanding AI roadmaps. But tools alone don't create strategy. We've hit an AI plateau where access to technology doesn't guarantee differentiation.
Mādin Agency's Jamieson Maunder takes "the thrill of the hunt" literally, when not crafting campaigns as partner and chief creative officer, he chases game fish off San Diego aboard his deep sea charter, AWOL Sportfishing.
Mādin Agency's Jamieson Maunder Is Hooked on Deep Sea Fishing
Mādin Agency partner and CCO Jamieson Maunder turned his love of fishing into a deep sea charter.
bit.ly
November 10, 2025 at 8:18 PM
Mādin Agency's Jamieson Maunder takes "the thrill of the hunt" literally, when not crafting campaigns as partner and chief creative officer, he chases game fish off San Diego aboard his deep sea charter, AWOL Sportfishing.
Ikea's Marketing & Communications studio in Älmhult, Sweden, employs 450 people from 34 countries who produce over 70,000 pieces of content annually for 63 global markets. Formalized in 2020, the studio is rapidly expanding to meet AI-driven content demands in the digital landscape.
Inside Ikea’s 'Dream Factory' Powering 70,000 Productions a Year
Ikea Marketing & Communications, part of a growing trend of brand studios, is preparing for a changing landscape
bit.ly
November 10, 2025 at 7:56 PM
Ikea's Marketing & Communications studio in Älmhult, Sweden, employs 450 people from 34 countries who produce over 70,000 pieces of content annually for 63 global markets. Formalized in 2020, the studio is rapidly expanding to meet AI-driven content demands in the digital landscape.
While CMO tenure has declined from 4.1 to 3.9 years and Fortune 500 representation dropped from 63% to 58%, leading marketers remain optimistic about the role's evolution.
How to Keep the CMO From Becoming an Endangered Species
From Vera Bradley, to MLB CMOs share how they're making the role indispensible
bit.ly
November 10, 2025 at 7:41 PM
While CMO tenure has declined from 4.1 to 3.9 years and Fortune 500 representation dropped from 63% to 58%, leading marketers remain optimistic about the role's evolution.
Each year, She Runs It honors women in marketing, media, and tech who are transforming their brands, their organizations, their teams, and the industry overall through the Changing the Game Awards. 🏆
Congrats to this year's honorees:
Congrats to this year's honorees:
Changing The Game
Breaking News in Advertising, Media and Technology
bit.ly
November 10, 2025 at 7:40 PM
Each year, She Runs It honors women in marketing, media, and tech who are transforming their brands, their organizations, their teams, and the industry overall through the Changing the Game Awards. 🏆
Congrats to this year's honorees:
Congrats to this year's honorees: