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The end of year lists are upon us, including ADWEEK’s 2025 Agency of the Year!
Head here to view the full list of Agency of the Year honorees: https://bit.ly/4iICq85
🎨 Wieden + Kennedy
Head here to view the full list of Agency of the Year honorees: https://bit.ly/4iICq85
🎨 Wieden + Kennedy
In 2025, the TV ad market transformed as streaming viewership surpassed linear TV for the first time, with streaming capturing 44.8% of total TV usage in May. https://bit.ly/48Q1ZAK
December 26, 2025 at 5:30 PM
In 2025, the TV ad market transformed as streaming viewership surpassed linear TV for the first time, with streaming capturing 44.8% of total TV usage in May. https://bit.ly/48Q1ZAK
2025 saw a wave of CMO exits, arrivals, and shake-ups that kept the advertising world buzzing.
With that in mind, ADWEEK is spotlighting 10 CMOs worth watching in 2026. https://bit.ly/4p7Vi1K
With that in mind, ADWEEK is spotlighting 10 CMOs worth watching in 2026. https://bit.ly/4p7Vi1K
December 26, 2025 at 12:00 PM
2025 saw a wave of CMO exits, arrivals, and shake-ups that kept the advertising world buzzing.
With that in mind, ADWEEK is spotlighting 10 CMOs worth watching in 2026. https://bit.ly/4p7Vi1K
With that in mind, ADWEEK is spotlighting 10 CMOs worth watching in 2026. https://bit.ly/4p7Vi1K
Not all if this year’s logo updates were flops. As 2025 draws to a close, ADWEEK selected five noteworthy logo overhauls of the last 12 months.
Five Memorable Logo Revamps of 2025 and Why They Worked (or Didn't)
From eyeballs to ire, these brands grabbed attention with new looks
bit.ly
December 24, 2025 at 4:14 PM
Not all if this year’s logo updates were flops. As 2025 draws to a close, ADWEEK selected five noteworthy logo overhauls of the last 12 months.
On December 13, CNBC unveiled a refreshed logo as part of its separation from NBCUniversal News Group, dropping the Peacock branding.
CNBC's head of creative, Robert Poulton, emphasized their commitment to preserving the clarity and recognition that have long defined the brand.
CNBC's head of creative, Robert Poulton, emphasized their commitment to preserving the clarity and recognition that have long defined the brand.
5 Questions for... CNBC's Creative Lead on the New Logo Design
The entire process took about 7 months.
bit.ly
December 23, 2025 at 7:43 PM
On December 13, CNBC unveiled a refreshed logo as part of its separation from NBCUniversal News Group, dropping the Peacock branding.
CNBC's head of creative, Robert Poulton, emphasized their commitment to preserving the clarity and recognition that have long defined the brand.
CNBC's head of creative, Robert Poulton, emphasized their commitment to preserving the clarity and recognition that have long defined the brand.
2026 is poised to become another record-smashing year for M&A in tech, media, and advertising, following 2025's landmark deals like Omnicom's $13.5 billion IPG acquisition and Paramount's $8 billion Skydance merger.
5 M&A Trends to Expect in 2026, From Multibillion-Dollar AI Deals to Further Holdco Consolidation
2026 is poised to become another record-smashing year for M&A in tech, media, and advertising.
www.adweek.com
December 23, 2025 at 7:29 PM
2026 is poised to become another record-smashing year for M&A in tech, media, and advertising, following 2025's landmark deals like Omnicom's $13.5 billion IPG acquisition and Paramount's $8 billion Skydance merger.
2025 was another busy year for the ad industry, marked by the second Trump administration and AI's emergence as an economic force. Check out ADWEEK's year in review stories below.
Read ADWEEK’s Year In Review Coverage
All of our year-end wraps, all in one place.
bit.ly
December 23, 2025 at 4:41 PM
2025 was another busy year for the ad industry, marked by the second Trump administration and AI's emergence as an economic force. Check out ADWEEK's year in review stories below.
Across interviews with senior executives at 10 premium publishers, the same themes surfaced repeatedly: artificial intelligence restructured workflows and revenue models, search traffic declined, events surged, creators professionalized, and commerce media continued its expansion.
The 7 Media Trends That Defined 2025
Media executives say AI, search volatility, and creator maturation, among other trends, have reshaped the business
bit.ly
December 23, 2025 at 3:04 PM
Across interviews with senior executives at 10 premium publishers, the same themes surfaced repeatedly: artificial intelligence restructured workflows and revenue models, search traffic declined, events surged, creators professionalized, and commerce media continued its expansion.
Between 2018 and 2023, private equity firm The Chernin Group (TCG) invested hundreds of millions into a "content-to-commerce" strategy, backing media companies like The Pro's Closet, Hodinkee, and Food52 that combined editorial content with e-commerce.
EXCLUSIVE: How The Chernin Group's Content-to-Commerce Bet Came Crashing Down
At Food52, Hodinkee, and The Pro's Closet, the private equity firm's strategy showed its faults. Then came the closures.
bit.ly
December 22, 2025 at 8:00 PM
Between 2018 and 2023, private equity firm The Chernin Group (TCG) invested hundreds of millions into a "content-to-commerce" strategy, backing media companies like The Pro's Closet, Hodinkee, and Food52 that combined editorial content with e-commerce.
Kenvue has selected WPP and Publicis Groupe as its global agency partners after a competitive review. WPP will lead creative and production for all brands except Neutrogena, while Publicis will handle media, commerce, healthcare, and technology for all brands, plus creative for Neutrogena.
WPP and Publicis Win Big In Kenvue Global Review
Rival holding companies to split the account after a turbulent year for Tylenol brand
bit.ly
December 22, 2025 at 6:20 PM
Kenvue has selected WPP and Publicis Groupe as its global agency partners after a competitive review. WPP will lead creative and production for all brands except Neutrogena, while Publicis will handle media, commerce, healthcare, and technology for all brands, plus creative for Neutrogena.
If you’re struggling to keep pace with all the CMO shifts over the past year, we've rounded up some of 2025’s biggest CMO firsts, exits, and shuffles.
The 20 Biggest CMO Shakeups of 2025
Looking back on brand leadership shuffles at Airbnb, Hinge, Nike, McDonald’s, Mattel, Tylenol and more.
bit.ly
December 21, 2025 at 4:25 PM
If you’re struggling to keep pace with all the CMO shifts over the past year, we've rounded up some of 2025’s biggest CMO firsts, exits, and shuffles.
ADWEEK’s top commerce stories of 2025 highlight big, industry-moving news, our scoops, and our analysis. Readers flocked to stories about new products from Amazon, a leaked pitch deck from The Trade Desk, and Meta’s quiet bet on retailers.
Recap the year in commerce with us below 👇
Recap the year in commerce with us below 👇
The Biggest Commerce Stories of 2025, From Amazon's New Ad Pitch to Instacart's Deal With TikTok
The year was flooded with new products and pitches for ad dollars.
bit.ly
December 20, 2025 at 7:53 PM
ADWEEK’s top commerce stories of 2025 highlight big, industry-moving news, our scoops, and our analysis. Readers flocked to stories about new products from Amazon, a leaked pitch deck from The Trade Desk, and Meta’s quiet bet on retailers.
Recap the year in commerce with us below 👇
Recap the year in commerce with us below 👇
For the week of December 8, Good Morning America remained the most-watched morning news show for the second consecutive week, narrowly edging out Today by just 50,000 total viewers.
Week of Dec. 8 Morning News Ratings: GMA Remains on Top
Today was No. 1 in the demo and the only morning show to post gains.
www.adweek.com
December 19, 2025 at 7:57 PM
For the week of December 8, Good Morning America remained the most-watched morning news show for the second consecutive week, narrowly edging out Today by just 50,000 total viewers.
For the week of December 8, all three evening newscasts declined in both total viewers and the Adults 25-54 demo. https://bit.ly/3LcnGlk
Week of Dec. 8 Evening News Ratings: Newscasts See Declines
WNT remains the top-rated broadcast for the 10th year in a row in total viewers.
bit.ly
December 19, 2025 at 7:50 PM
For the week of December 8, all three evening newscasts declined in both total viewers and the Adults 25-54 demo. https://bit.ly/3LcnGlk
CNN posted the week's strongest gains with double-digit primetime growth in Adults 25-54. Fox News remained the most-watched cable network for the 49th straight week but saw no primetime viewer growth. MS NOW was the only network with declines in both primetime and total day Adults 25-54.
Week of Dec. 8 Cable News Ratings: CNN Grows
CNN had across-the-board gains.
bit.ly
December 19, 2025 at 7:35 PM
CNN posted the week's strongest gains with double-digit primetime growth in Adults 25-54. Fox News remained the most-watched cable network for the 49th straight week but saw no primetime viewer growth. MS NOW was the only network with declines in both primetime and total day Adults 25-54.
VOICE | "The most helpful leadership idea I heard this year wasn’t from a LinkedIn guru or a best-selling management book, but from Chinese Astrology. It turns out that 2025 was the Year of the Wood Snake—in other words, the year of shedding," writes Sarah Watson.
2025 Was The Year of Shedding
How to rebuild for what comes next
bit.ly
December 19, 2025 at 7:05 PM
VOICE | "The most helpful leadership idea I heard this year wasn’t from a LinkedIn guru or a best-selling management book, but from Chinese Astrology. It turns out that 2025 was the Year of the Wood Snake—in other words, the year of shedding," writes Sarah Watson.
In September, Swiss running brand On hired Thiago Cruz as global head of brand and creative. The Brazilian-born Cruz, formerly CCO at Grey New York, now leads On's internal creative studio from Switzerland, overseeing campaign development and reporting to CMO Alex Griffin.
Grey CCO Thiago Cruz Lands at Buzzy Running Shoe Brand On
He joined as head of brand and creative in September.
bit.ly
December 19, 2025 at 6:54 PM
In September, Swiss running brand On hired Thiago Cruz as global head of brand and creative. The Brazilian-born Cruz, formerly CCO at Grey New York, now leads On's internal creative studio from Switzerland, overseeing campaign development and reporting to CMO Alex Griffin.
Say hello to the latest face of Chase Sapphire Reserve: Dwyane Wade
Stylish Dwyane Wade Is the Latest Face for Chase Sapphire Reserve
New campaign seeks to boost attention in a competitive segment
bit.ly
December 19, 2025 at 5:15 PM
Say hello to the latest face of Chase Sapphire Reserve: Dwyane Wade
🧵 Just over a year into his role as CEO, Elliott Hill said Nike is “in the middle innings of our comeback.”
Though Nike’s results were “slightly better than we had anticipated 90 days ago,” Hill said the company is “nowhere near our potential.
Here are the latest earnings numbers:
Though Nike’s results were “slightly better than we had anticipated 90 days ago,” Hill said the company is “nowhere near our potential.
Here are the latest earnings numbers:
December 19, 2025 at 3:49 PM
🧵 Just over a year into his role as CEO, Elliott Hill said Nike is “in the middle innings of our comeback.”
Though Nike’s results were “slightly better than we had anticipated 90 days ago,” Hill said the company is “nowhere near our potential.
Here are the latest earnings numbers:
Though Nike’s results were “slightly better than we had anticipated 90 days ago,” Hill said the company is “nowhere near our potential.
Here are the latest earnings numbers:
In this week's "On Background," ADWEEK's Mark Stenberg reports that after a year of reacting to AI-driven disruption and shifting advertiser demands, media executives expect 2026 to focus on sorting what works.
Media Executives Share Their Predictions for 2026
From LLM discovery to human-first storytelling, the new year will reward trust, differentiation, and deeper audience relationships.
bit.ly
December 19, 2025 at 12:42 AM
In this week's "On Background," ADWEEK's Mark Stenberg reports that after a year of reacting to AI-driven disruption and shifting advertiser demands, media executives expect 2026 to focus on sorting what works.
McCann New York has been named U.S. creative agency of record for four Reckitt Essential Home brands—Woolite, Resolve, Rid-X, and Easy-Off—following an eight-week review.
McCann Expands Relationship with Reckitt as AOR for U.S. Essential Home Portfolio
McCann New York has been named U.S. creative agency of record for four brands within Reckitt's Essential Home portfolio: Woolite, Resolve, Rid-X, and Easy-Off.
bit.ly
December 18, 2025 at 8:55 PM
McCann New York has been named U.S. creative agency of record for four Reckitt Essential Home brands—Woolite, Resolve, Rid-X, and Easy-Off—following an eight-week review.
EXCLUSIVE | Mediaocean, an omnichannel adtech platform managing over $200 billion in annual spend, has named media dealmaker Michael Kassan as vice chairman of its board. https://bit.ly/3MBm9Wz
December 18, 2025 at 8:10 PM
EXCLUSIVE | Mediaocean, an omnichannel adtech platform managing over $200 billion in annual spend, has named media dealmaker Michael Kassan as vice chairman of its board. https://bit.ly/3MBm9Wz
Esi Eggleston Bracey, Unilever's chief marketing and growth officer, will leave in January 2026 after two years in the role. The CMGO position will not be replaced; instead, Leandro Barreto, CMO of Unilever Beauty and Wellbeing, will expand his remit to include enterprise marketing.
Unilever Won't Replace the CMGO Title as Esi Eggleston Bracey Exits
Instead, beauty and wellbeing CMO Leandro Barreto, will add enterprise duties to his remit.
bit.ly
December 18, 2025 at 6:14 PM
Esi Eggleston Bracey, Unilever's chief marketing and growth officer, will leave in January 2026 after two years in the role. The CMGO position will not be replaced; instead, Leandro Barreto, CMO of Unilever Beauty and Wellbeing, will expand his remit to include enterprise marketing.
Glow has developed an AI-powered platform called CreatorView that vets creators for brand safety and alignment.
After operating in private beta and using the tool internally, Glow is now preparing to take CreatorView to market as a commercial offering. https://bit.ly/3YGbJHD
After operating in private beta and using the tool internally, Glow is now preparing to take CreatorView to market as a commercial offering. https://bit.ly/3YGbJHD
December 18, 2025 at 5:21 PM
Glow has developed an AI-powered platform called CreatorView that vets creators for brand safety and alignment.
After operating in private beta and using the tool internally, Glow is now preparing to take CreatorView to market as a commercial offering. https://bit.ly/3YGbJHD
After operating in private beta and using the tool internally, Glow is now preparing to take CreatorView to market as a commercial offering. https://bit.ly/3YGbJHD
EXCLUSIVE | Dow Jones has hired M. Scott Havens as its first chief growth officer and global head of consumer, a newly created role that underscores the company’s push to accelerate subscription growth and expand consumer revenue across its portfolio of business publications.
Dow Jones Hires M. Scott Havens as Chief Growth Officer
The former Bloomberg Media CEO will oversee subscription growth across The Wall Street Journal, Barron’s, and MarketWatch
bit.ly
December 18, 2025 at 2:38 PM
EXCLUSIVE | Dow Jones has hired M. Scott Havens as its first chief growth officer and global head of consumer, a newly created role that underscores the company’s push to accelerate subscription growth and expand consumer revenue across its portfolio of business publications.
Charisse Hughes joined Kellanova in 2020 as global CMO, expanding her role to chief brand and advanced analytics officer and chief growth officer. Here are her biggest accomplishments during her tenure in the Kellanova C-suite.
Charisse Hughes Turned Data and Creativity Into Kellanova's Growth Engine
Through a mix of creative campaigns and savvy partnerships, Kellanova outgoing chief growth officer Charisse Hughes and her marketing team developed campaigns that positioned Kellanova's core brands in the cultural zeitgeist and helped spearhead backend...
bit.ly
December 17, 2025 at 8:13 PM
Charisse Hughes joined Kellanova in 2020 as global CMO, expanding her role to chief brand and advanced analytics officer and chief growth officer. Here are her biggest accomplishments during her tenure in the Kellanova C-suite.