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Matthew McConaughey returns for Uber Eats' 6th Super Bowl ad with Parker Posey & Bradley Cooper in a conspiracy-themed Q2 spot.
ADWEEK's February Issue explores how the delivery giant uses celebrity power, humor & engagement to turn viewers into users.
ADWEEK's February Issue explores how the delivery giant uses celebrity power, humor & engagement to turn viewers into users.
Despite a relatively uneventful game, Super Bowl 60 scored huge ratings for NBCUniversal, averaging 124.9 million viewers on NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+, based on official live + same-day Nielsen big data + panel.
Read more 👉 https://bit.ly/3O17eWm
Read more 👉 https://bit.ly/3O17eWm
February 11, 2026 at 12:35 AM
Despite a relatively uneventful game, Super Bowl 60 scored huge ratings for NBCUniversal, averaging 124.9 million viewers on NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+, based on official live + same-day Nielsen big data + panel.
Read more 👉 https://bit.ly/3O17eWm
Read more 👉 https://bit.ly/3O17eWm
Genspark's Super Bowl ad was pulled together in only five weeks. The spot enlisted Matthew Broderick to reprise his Ferris Bueller’s Day Off persona and urge viewers to take the Monday after the game off.
Agency: Magnetic
Agency: Magnetic
February 11, 2026 at 12:01 AM
Genspark's Super Bowl ad was pulled together in only five weeks. The spot enlisted Matthew Broderick to reprise his Ferris Bueller’s Day Off persona and urge viewers to take the Monday after the game off.
Agency: Magnetic
Agency: Magnetic
Microsoft spotlighted Copilot in an aptly football-themed ad during the Super Bowl, demonstrating how NFL insiders can use the generative AI chatbot to develop charts based on historical stats.
Agency: Panay Films https://bit.ly/3MoBuK2
Agency: Panay Films https://bit.ly/3MoBuK2
February 10, 2026 at 11:14 PM
Microsoft spotlighted Copilot in an aptly football-themed ad during the Super Bowl, demonstrating how NFL insiders can use the generative AI chatbot to develop charts based on historical stats.
Agency: Panay Films https://bit.ly/3MoBuK2
Agency: Panay Films https://bit.ly/3MoBuK2
With the NFL coming off record-setting ad sales for Super Bowl 60 and sports continuing to drive massive audiences for publishers, Amazon is expecting an increase in multi-sport buys across Prime Video as it heads into the upfront, touting the NFL, NBA, WNBA, NASCAR, The Masters, and NWSL.
Amazon Expands Sports Ad Playbook Heading Into Upfront
The company expects more multi-sport buys and live opportunities for advertisers.
bit.ly
February 10, 2026 at 10:42 PM
With the NFL coming off record-setting ad sales for Super Bowl 60 and sports continuing to drive massive audiences for publishers, Amazon is expecting an increase in multi-sport buys across Prime Video as it heads into the upfront, touting the NFL, NBA, WNBA, NASCAR, The Masters, and NWSL.
The only thing more powerful than hate is love ❤️
Bad Bunny used his Halftime Performance to display a powerful message of love, speak about immigrants, and amplify voices.
Bad Bunny used his Halftime Performance to display a powerful message of love, speak about immigrants, and amplify voices.
February 10, 2026 at 9:58 PM
The only thing more powerful than hate is love ❤️
Bad Bunny used his Halftime Performance to display a powerful message of love, speak about immigrants, and amplify voices.
Bad Bunny used his Halftime Performance to display a powerful message of love, speak about immigrants, and amplify voices.
There were some buzzy ads, some not-so buzzy ads, and a very not-so buzzy game that aired during the Super Bowl this past Sunday. But how many of those ads will actually drive sales?
From AI.com to Levi's, These Super Bowl Ads Are Most Likely to Drive Real Sales
TV measurement firm EDO documented the most effective ads of this year’s Big Game, ranking each spot based on consumer engagement data, such as search, that predict future sales.
bit.ly
February 10, 2026 at 9:42 PM
There were some buzzy ads, some not-so buzzy ads, and a very not-so buzzy game that aired during the Super Bowl this past Sunday. But how many of those ads will actually drive sales?
Bad Bunny llevo al mundo a Puerto Rico! 🇵🇷
More than anything, his Halftime Show sold millions of viewers on Puerto Rico itself, defining its history, creativity, and identity in a way that emotionally connected with a global audience.
More than anything, his Halftime Show sold millions of viewers on Puerto Rico itself, defining its history, creativity, and identity in a way that emotionally connected with a global audience.
Bad Bunny’s Super Bowl Halftime Sold the World on Puerto Rico
By weaving in the sights and sounds of his homeland, the artist’s performance educated millions of viewers on the island’s rich history and culture.
bit.ly
February 10, 2026 at 7:50 PM
Bad Bunny llevo al mundo a Puerto Rico! 🇵🇷
More than anything, his Halftime Show sold millions of viewers on Puerto Rico itself, defining its history, creativity, and identity in a way that emotionally connected with a global audience.
More than anything, his Halftime Show sold millions of viewers on Puerto Rico itself, defining its history, creativity, and identity in a way that emotionally connected with a global audience.
According to iSpot, 23% of Super Bowl commercials—15 out of the 66 ads—featured AI.
AI Took Over the Super Bowl, Accounting for 23% of Ads
The Super Bowl 60 ads suggested that many brands are still hesitant to move beyond broad narratives of AI helpfulness and accessibility.
bit.ly
February 10, 2026 at 7:36 PM
According to iSpot, 23% of Super Bowl commercials—15 out of the 66 ads—featured AI.
Data and measurement company EDO has calculated the incremental consumer engagement of each celeb who appeared in a Super Bowl ad, seeing how much more searched and engaging they were than the average.
These Celebrities Were the Most Engaging in Super Bowl Commercials
From Matthew McConaughey to MrBeast, EDO reveals which celebs came out on top in the Big Game.
bit.ly
February 10, 2026 at 5:38 PM
Data and measurement company EDO has calculated the incremental consumer engagement of each celeb who appeared in a Super Bowl ad, seeing how much more searched and engaging they were than the average.
Were we excited to see Lady Gaga? Yes. Were we surprised? No.
Bad Bunny has expressed his admiration for Lady Gaga for years, so to have her join him for his big Super Bowl moment can only be described as "living the dream."
Bad Bunny has expressed his admiration for Lady Gaga for years, so to have her join him for his big Super Bowl moment can only be described as "living the dream."
February 10, 2026 at 4:32 PM
Were we excited to see Lady Gaga? Yes. Were we surprised? No.
Bad Bunny has expressed his admiration for Lady Gaga for years, so to have her join him for his big Super Bowl moment can only be described as "living the dream."
Bad Bunny has expressed his admiration for Lady Gaga for years, so to have her join him for his big Super Bowl moment can only be described as "living the dream."
The ADWEEK newsroom had some ~thoughts~ about this year's Super Bowl ads.
What are the commercials that left you scratching your head? https://bit.ly/45T8l0o
What are the commercials that left you scratching your head? https://bit.ly/45T8l0o
February 10, 2026 at 3:43 PM
The ADWEEK newsroom had some ~thoughts~ about this year's Super Bowl ads.
What are the commercials that left you scratching your head? https://bit.ly/45T8l0o
What are the commercials that left you scratching your head? https://bit.ly/45T8l0o
i-Health has expanded its relationship with Dentsu, naming the agency its media and creative AOR as it looks to modernize its portfolio and reignite growth.
The business will be led by dentsu X, with an integrated team spanning Dentsu Media and Creative. https://bit.ly/4qwX6SL
The business will be led by dentsu X, with an integrated team spanning Dentsu Media and Creative. https://bit.ly/4qwX6SL
February 10, 2026 at 11:01 AM
i-Health has expanded its relationship with Dentsu, naming the agency its media and creative AOR as it looks to modernize its portfolio and reignite growth.
The business will be led by dentsu X, with an integrated team spanning Dentsu Media and Creative. https://bit.ly/4qwX6SL
The business will be led by dentsu X, with an integrated team spanning Dentsu Media and Creative. https://bit.ly/4qwX6SL
Influential and Publicis Groupe Sports have launched Influential Sports, a new integrated offering that connects brands with sports fans through creator-led marketing.
We sat down with Suzy Deering, CEO of Publicis Sports, to discuss why they started this venture now.
We sat down with Suzy Deering, CEO of Publicis Sports, to discuss why they started this venture now.
February 9, 2026 at 8:10 PM
Influential and Publicis Groupe Sports have launched Influential Sports, a new integrated offering that connects brands with sports fans through creator-led marketing.
We sat down with Suzy Deering, CEO of Publicis Sports, to discuss why they started this venture now.
We sat down with Suzy Deering, CEO of Publicis Sports, to discuss why they started this venture now.
Cadillac F1's Super Bowl ad, anchored by JFK’s famous “We Choose To Go To The Moon” speech, showcases engineers working behind the scenes to bring the Cadillac F1 car to life.
Agency: Translation
Agency: Translation
Cadillac F1 Super Bowl Ad Shoots for the Moon
The team showcases its livery for the first time at the Big Game.
bit.ly
February 9, 2026 at 7:26 PM
Cadillac F1's Super Bowl ad, anchored by JFK’s famous “We Choose To Go To The Moon” speech, showcases engineers working behind the scenes to bring the Cadillac F1 car to life.
Agency: Translation
Agency: Translation
AI.com, an AI platform founded by Kris Marszalek, co-founder and CEO of Crypto.com, aired a #SuperBowl ad imploring viewers to create a handle for the website.
Unfortunately, all the traffic from the commercial crashed the website, with viewers airing their grievances on social media.
Unfortunately, all the traffic from the commercial crashed the website, with viewers airing their grievances on social media.
AI.com Crashes the Super Bowl, and Its Website
Crypto.com co-founder responds after AI.com website goes down.
bit.ly
February 9, 2026 at 6:39 PM
AI.com, an AI platform founded by Kris Marszalek, co-founder and CEO of Crypto.com, aired a #SuperBowl ad imploring viewers to create a handle for the website.
Unfortunately, all the traffic from the commercial crashed the website, with viewers airing their grievances on social media.
Unfortunately, all the traffic from the commercial crashed the website, with viewers airing their grievances on social media.
Pokemon celebrated its 30th anniversary at the Super Bowl with a star-studded commercial featuring Lady Gaga, Trevor Noah, Charles Leclerc, Young Miko, Jisoo, Maitreyi Ramakrishnan, and Lamine Yamal. https://bit.ly/46gH7RB
February 9, 2026 at 6:06 PM
Pokemon celebrated its 30th anniversary at the Super Bowl with a star-studded commercial featuring Lady Gaga, Trevor Noah, Charles Leclerc, Young Miko, Jisoo, Maitreyi Ramakrishnan, and Lamine Yamal. https://bit.ly/46gH7RB
Mr. Beast and Salesforce teamed up to give away $1M by solving a series of puzzles and then sending a hidden code to him via Slack.
Will you be participating? https://bit.ly/4bFarEN
Will you be participating? https://bit.ly/4bFarEN
February 9, 2026 at 5:54 PM
Mr. Beast and Salesforce teamed up to give away $1M by solving a series of puzzles and then sending a hidden code to him via Slack.
Will you be participating? https://bit.ly/4bFarEN
Will you be participating? https://bit.ly/4bFarEN
Coinbase coined it “the world’s biggest singalong about crypto,” and said it was designed to create a sense of togetherness among Super Bowl viewers.
What did you think about it?
Agency: Isle of Any https://bit.ly/4qpeqJm
What did you think about it?
Agency: Isle of Any https://bit.ly/4qpeqJm
February 9, 2026 at 5:10 PM
Coinbase coined it “the world’s biggest singalong about crypto,” and said it was designed to create a sense of togetherness among Super Bowl viewers.
What did you think about it?
Agency: Isle of Any https://bit.ly/4qpeqJm
What did you think about it?
Agency: Isle of Any https://bit.ly/4qpeqJm
Telemundo used the Super Bowl as a launch pad for its World Cup campaign, airing a spot that features Owen Wilson and Sofía Vergara.
Agencies: In-House, Red Bee, and Caviar
Read more 👉 https://bit.ly/3MeppHu
Agencies: In-House, Red Bee, and Caviar
Read more 👉 https://bit.ly/3MeppHu
February 9, 2026 at 5:02 PM
Telemundo used the Super Bowl as a launch pad for its World Cup campaign, airing a spot that features Owen Wilson and Sofía Vergara.
Agencies: In-House, Red Bee, and Caviar
Read more 👉 https://bit.ly/3MeppHu
Agencies: In-House, Red Bee, and Caviar
Read more 👉 https://bit.ly/3MeppHu
The Super Bowl 60 ads were weird, wild, and quite..unforgettable
Here are the 10 best Super Bowl Ads of 2026 👉 https://bit.ly/3ZXJi8L
Here are the 10 best Super Bowl Ads of 2026 👉 https://bit.ly/3ZXJi8L
February 9, 2026 at 4:59 PM
The Super Bowl 60 ads were weird, wild, and quite..unforgettable
Here are the 10 best Super Bowl Ads of 2026 👉 https://bit.ly/3ZXJi8L
Here are the 10 best Super Bowl Ads of 2026 👉 https://bit.ly/3ZXJi8L
Bad Bunny's Super Bowl Halftime Show had us all so 😭🥹🫶🇵🇷💃
As with most years, brand integrations were a part of the performance as well. Here’s a rundown of the brands that joined Benito on stage.
As with most years, brand integrations were a part of the performance as well. Here’s a rundown of the brands that joined Benito on stage.
Zara and Adidas Share the Stage at Bad Bunny's Super Bowl Halftime Show
They made guest appearances alongside Lady Gaga, Ricky Martin, and More.
bit.ly
February 9, 2026 at 4:37 PM
Bad Bunny's Super Bowl Halftime Show had us all so 😭🥹🫶🇵🇷💃
As with most years, brand integrations were a part of the performance as well. Here’s a rundown of the brands that joined Benito on stage.
As with most years, brand integrations were a part of the performance as well. Here’s a rundown of the brands that joined Benito on stage.
While Taylor Swift's relationship with Travis Kelce boosted NFL viewership in 2023, female viewership had already been growing significantly. Women now represent 49% of Super Bowl viewers, yet Super Bowl advertisers have failed to adapt. https://bit.ly/4coRgz8
February 9, 2026 at 4:32 PM
While Taylor Swift's relationship with Travis Kelce boosted NFL viewership in 2023, female viewership had already been growing significantly. Women now represent 49% of Super Bowl viewers, yet Super Bowl advertisers have failed to adapt. https://bit.ly/4coRgz8
CoStar Group brought together two of its brands and two of its stars—Jeff Goldblum and Heidi Gartner—for its Super Bowl 60 ad. https://bit.ly/4rCukkv
February 9, 2026 at 5:15 AM
CoStar Group brought together two of its brands and two of its stars—Jeff Goldblum and Heidi Gartner—for its Super Bowl 60 ad. https://bit.ly/4rCukkv
Cute dogs? Say less.
Red Bull Features Flirtatious Dogs In Super Bowl Ad
Red Bull sticks to its signature playful animation style during the biggest ad event of the year.
bit.ly
February 9, 2026 at 5:02 AM
Cute dogs? Say less.
Yes we got ads, but we also got trailers for movies and TV shows! See all the trailers from the Super Bowl here 👇
All the TV and Movie Trailers From the 2026 Super Bowl
From Scream 7 to The Mandalorian and Grogu, here are the trailers airing in the Big Game.
bit.ly
February 9, 2026 at 4:55 AM
Yes we got ads, but we also got trailers for movies and TV shows! See all the trailers from the Super Bowl here 👇