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Our November cover star & 2025 Adcolor Beacon Award honoree, Richelieu Dennis, has built an empire on equity & community.
He spoke with us about his companies, his mission, and his ventures, including The New Voices Fund.
Read the cover story: https://bit.ly/4nA5wqT
📷 Drew Gurian
✍️ Mark Stenberg
He spoke with us about his companies, his mission, and his ventures, including The New Voices Fund.
Read the cover story: https://bit.ly/4nA5wqT
📷 Drew Gurian
✍️ Mark Stenberg
On this week's Adspeak, ADWEEK's Lauren Johnson and Bill Bradley discuss the ongoing media consolidation landscape, with a focus on why Paramount may stand to benefit most from potential deals.
Warner Bros. Discovery's M&A Madness
WBD has hung a ‘for-sale' sign, and potential buyers are circling.
bit.ly
November 11, 2025 at 7:28 PM
On this week's Adspeak, ADWEEK's Lauren Johnson and Bill Bradley discuss the ongoing media consolidation landscape, with a focus on why Paramount may stand to benefit most from potential deals.
Just because you have a massive global media budget, that doesn't mean your campaign will land. Mark Ritson dives into his thoughts on Hugo Boss' latest campaign featuring Vinícius Júnior, Bradley Cooper, and Maluma, and why it doesn't land.
The Worst Ad of the Year?
Rarely in the annals of modern advertising has such a poorly-made ad, for such a big brand, been the recipient of such a huge global media budget.
bit.ly
November 11, 2025 at 5:15 PM
Just because you have a massive global media budget, that doesn't mean your campaign will land. Mark Ritson dives into his thoughts on Hugo Boss' latest campaign featuring Vinícius Júnior, Bradley Cooper, and Maluma, and why it doesn't land.
As food publishers gear up for their busiest stretch of the year, the Hearst Magazines editorial brand Delish is debuting a new mobile app designed to bring its most popular recipes directly to consumers’ fingertips.
Delish Launches Recipe App Ahead of Holiday Season
The product underscores how publishers are turning to utility-oriented apps to diversify their reach amid traffic disruptions.
bit.ly
November 11, 2025 at 4:03 PM
As food publishers gear up for their busiest stretch of the year, the Hearst Magazines editorial brand Delish is debuting a new mobile app designed to bring its most popular recipes directly to consumers’ fingertips.
At its annual UnBoxed event, Amazon unveiled Ads Agent, an AI-powered tool that the company said can draft campaigns, optimize bids, manage targeting across channels, and engage in media buying.
Amazon’s Ads Agent Is Here, Alongside a New Ads Interface
At its annual UnBoxed event, the retail giant unveiled new AI ad tools and a centralized hub called Campaign Manager
bit.ly
November 11, 2025 at 3:36 PM
At its annual UnBoxed event, Amazon unveiled Ads Agent, an AI-powered tool that the company said can draft campaigns, optimize bids, manage targeting across channels, and engage in media buying.
Monster Energy has announced its largest global sponsorship in its history, signing a landmark deal with the X Games.
X Games Gets a Monster Boost With Historic Sponsorship Deal
Monster Energy signed a landmark three-year deal with X Games.
www.adweek.com
November 11, 2025 at 12:54 PM
Monster Energy has announced its largest global sponsorship in its history, signing a landmark deal with the X Games.
Amazon has enlisted two-time Academy Award nominee Benedict Cumberbatch to deliver dramatic readings of its most absurd customer reviews for the second chapter of its “Five Star Theater” campaign. https://bit.ly/43ndLPS
November 11, 2025 at 12:17 PM
Amazon has enlisted two-time Academy Award nominee Benedict Cumberbatch to deliver dramatic readings of its most absurd customer reviews for the second chapter of its “Five Star Theater” campaign. https://bit.ly/43ndLPS
At Paramount Skydance's first post-merger earnings call on Monday, executives remained tight-lipped about potential Warner Bros. Discovery acquisition rumors.
Paramount CEO Focused on 'Building' and 'Transforming' Amid WBD M&A Rumors
Paramount CEO David Ellison spoke at the company's first post-merger earnings.
bit.ly
November 10, 2025 at 10:46 PM
At Paramount Skydance's first post-merger earnings call on Monday, executives remained tight-lipped about potential Warner Bros. Discovery acquisition rumors.
VOICE | "I left Atlanta reminded that creativity isn’t just what we do—it’s how we move forward. When we choose to open doors instead of guard them, we create space for something extraordinary. We create space for possibility," writes JOAN's Jaime Robinson.
Brandweek Threw the Doors Open--and Marketers Stepped Through
While the event acknowledged seismic industry shifts, it made them feel more like doors opening than doors closing.
bit.ly
November 10, 2025 at 9:11 PM
VOICE | "I left Atlanta reminded that creativity isn’t just what we do—it’s how we move forward. When we choose to open doors instead of guard them, we create space for something extraordinary. We create space for possibility," writes JOAN's Jaime Robinson.
Index Exchange has joined a growing list of publishers and supply-side platforms suing Google over alleged anti-competitive adtech practices.
Index Exchange Sues Google Over Ad Auctions Practices, Joining Ballooning Coalition of Publishers, SSPs
The supply-side platform has joined an expanding roster of publishers and tech platforms suing Google over allegedly anti-competitive ad practices.
bit.ly
November 10, 2025 at 8:49 PM
Index Exchange has joined a growing list of publishers and supply-side platforms suing Google over alleged anti-competitive adtech practices.
CNN has partnered with T-Mobile's SuperMobile plan to enhance field communications for its journalists across the U.S. The collaboration enables reporters to stream live from any location with improved speed, security, and coverage, allowing for faster uploads and more reliable real-time reporting.
CNN Teams With T-Mobile for News Coverage and Ad Opportunity
This is T-Mobile's second major partnership with a news operation recently.
bit.ly
November 10, 2025 at 8:09 PM
CNN has partnered with T-Mobile's SuperMobile plan to enhance field communications for its journalists across the U.S. The collaboration enables reporters to stream live from any location with improved speed, security, and coverage, allowing for faster uploads and more reliable real-time reporting.
Yahoo's DSP debuted its first-ever connected TV campaign, fronted by comedic persona Troy Hawke, as it looks to carve out more share in the crowded market dominated by Google, Amazon, and The Trade Desk. https://bit.ly/49hs2Bz
November 10, 2025 at 5:28 PM
Yahoo's DSP debuted its first-ever connected TV campaign, fronted by comedic persona Troy Hawke, as it looks to carve out more share in the crowded market dominated by Google, Amazon, and The Trade Desk. https://bit.ly/49hs2Bz
Reddit will begin allowing advertisers to create custom, interactive ads in lieu of traditional image, video, or text formats.
The offering is being piloted by Paramount with a campaign promoting adventure film The Running Man, starring Glen Powell.
The offering is being piloted by Paramount with a campaign promoting adventure film The Running Man, starring Glen Powell.
EXCLUSIVE: Reddit Unveils Interactive Ad Format, Piloted by Paramount
Reddit debuts a new interactive ad format that lets brands build custom, participatory experiences—as the platform, buoyed by surging ad spend, positions itself as a creative playground for advertiser...
bit.ly
November 10, 2025 at 5:06 PM
Reddit will begin allowing advertisers to create custom, interactive ads in lieu of traditional image, video, or text formats.
The offering is being piloted by Paramount with a campaign promoting adventure film The Running Man, starring Glen Powell.
The offering is being piloted by Paramount with a campaign promoting adventure film The Running Man, starring Glen Powell.
As anticipation builds for the final season of Stranger Things, KFC has partnered with Netflix on a U.K. campaign by Mother featuring KFC staff delivering food in Hawkins, Indiana, even as supernatural chaos erupts and workers are dragged into the Upside Down. https://bit.ly/4oYdbAs
November 10, 2025 at 1:01 AM
As anticipation builds for the final season of Stranger Things, KFC has partnered with Netflix on a U.K. campaign by Mother featuring KFC staff delivering food in Hawkins, Indiana, even as supernatural chaos erupts and workers are dragged into the Upside Down. https://bit.ly/4oYdbAs
Commerce media was the hottest ad category a couple of years ago, promising advertisers granular targeting and the ability to finally see if ads actually drove sales.
But now, that sector is facing new challenges that could really impact this critical holiday season.
But now, that sector is facing new challenges that could really impact this critical holiday season.
Marketers Are Trying to Solve Commerce Media’s Scale Problem—and Hope to Not Get Crushed This Holiday Season
Plus, retailers experiment with agentic commerce.
bit.ly
November 9, 2025 at 10:49 PM
Commerce media was the hottest ad category a couple of years ago, promising advertisers granular targeting and the ability to finally see if ads actually drove sales.
But now, that sector is facing new challenges that could really impact this critical holiday season.
But now, that sector is facing new challenges that could really impact this critical holiday season.
Omnicom’s retail agency Flywheel is launching a new measurement platform built on Amazon measurement tools, aimed at helping advertisers better allocate Amazon budgets.
Flywheel's New Reporting Metric Lets Brands Visualize Amazon Customer Data
The Omnicom agency is aiming to help advertisers move beyond return on ad spend.
bit.ly
November 9, 2025 at 7:45 PM
Omnicom’s retail agency Flywheel is launching a new measurement platform built on Amazon measurement tools, aimed at helping advertisers better allocate Amazon budgets.
At Brandweek 2025, Yahoo, Delta Airlines, and Peanuts spoke about transforming anniversaries into reinvention opportunities.
BRANDWEEK: How Yahoo, Delta and Peanuts Turned Milestone Anniversaries Into Brand Revivals
From Super Bowl stunts to century-old planes, these brands reveal how to evolve without losing their soul.
bit.ly
November 9, 2025 at 6:00 PM
At Brandweek 2025, Yahoo, Delta Airlines, and Peanuts spoke about transforming anniversaries into reinvention opportunities.
When Kat Cole was first approached about joining AG1, she hesitated. After years running billion-dollar brands & managing portfolios spanning multiple products & markets, stepping into a smaller company didn't feel right.
The hesitation lingered until a personal moment put things into perspective.
The hesitation lingered until a personal moment put things into perspective.
BRANDWEEK: Kat Cole Almost Said No to AG1. Now She’s Defining Its Next Chapter
From kitchen cabinet chaos to category-defining CEO, Kat Cole has transformed AG1.
bit.ly
November 9, 2025 at 2:19 PM
When Kat Cole was first approached about joining AG1, she hesitated. After years running billion-dollar brands & managing portfolios spanning multiple products & markets, stepping into a smaller company didn't feel right.
The hesitation lingered until a personal moment put things into perspective.
The hesitation lingered until a personal moment put things into perspective.
Through his deep expertise and a commitment to concise, digestible storytelling, Sanjay Gupta, CNN’s chief medical correspondent, is demonstrating how to cut through the 24/7 news cycle and build meaningful connections with audiences.
BRANDWEEK: CNN’s Surgeon-Journalist Dr. Sanjay Gupta is in Pursuit of Truth in Media
The neurosurgeon and CNN correspondent spoke about the importance of evidence-based reporting as misinformation runs rampant
bit.ly
November 8, 2025 at 7:42 PM
Through his deep expertise and a commitment to concise, digestible storytelling, Sanjay Gupta, CNN’s chief medical correspondent, is demonstrating how to cut through the 24/7 news cycle and build meaningful connections with audiences.
Build-A-Bear Workshop has expanded beyond toys, with teenagers and adults now comprising 40% of sales—double the figure from six years ago. At Brandweek 2025, CEO Sharon Price John notes the brand has grown "beyond the workshop."
BRANDWEEK: How Build-A-Bear Won Over Skeptical Investors
Sharon Price John shares how the toy retailer proved its business model and expanded its fanbase.
bit.ly
November 8, 2025 at 5:28 PM
Build-A-Bear Workshop has expanded beyond toys, with teenagers and adults now comprising 40% of sales—double the figure from six years ago. At Brandweek 2025, CEO Sharon Price John notes the brand has grown "beyond the workshop."
Who are you backing this holiday season: Hot Santa or The Grinch?
In the latest Adspeak, editor-in-chief Ryan Joe and creativity editor Brittaney Kiefer unpack the creative tactics of Target and Walmart's new holiday ads: what works, what doesn’t, and what might play better with audiences.
In the latest Adspeak, editor-in-chief Ryan Joe and creativity editor Brittaney Kiefer unpack the creative tactics of Target and Walmart's new holiday ads: what works, what doesn’t, and what might play better with audiences.
Hot Santa vs. The Grinch
ADWEEK unpacks two wildly different holiday ad strategies and what they reveal about each retailer’s fortunes heading into the season.
www.adweek.com
November 8, 2025 at 4:21 PM
Who are you backing this holiday season: Hot Santa or The Grinch?
In the latest Adspeak, editor-in-chief Ryan Joe and creativity editor Brittaney Kiefer unpack the creative tactics of Target and Walmart's new holiday ads: what works, what doesn’t, and what might play better with audiences.
In the latest Adspeak, editor-in-chief Ryan Joe and creativity editor Brittaney Kiefer unpack the creative tactics of Target and Walmart's new holiday ads: what works, what doesn’t, and what might play better with audiences.
At Brandweek 2025, Steve Koonin, CEO of the Atlanta Hawks and State Farm Arena, spoke about redefining the game-day experience by blending culture and competition, creating what he calls "a cultural event" with southern hospitality that has made the Hawks a top-ten team in attendance.
BRANDWEEK: Atlanta Hawks CEO Steve Koonin Connected the Team With the City
Koonin has sought to redefine the game-day experience at State Farm Arena when the Atlanta Hawks play.
bit.ly
November 8, 2025 at 3:00 PM
At Brandweek 2025, Steve Koonin, CEO of the Atlanta Hawks and State Farm Arena, spoke about redefining the game-day experience by blending culture and competition, creating what he calls "a cultural event" with southern hospitality that has made the Hawks a top-ten team in attendance.
As tweens get older, many trade toys for phones and become less interested in family time. Lego’s latest holiday ad aims to pull them back into the joy of play.
Lego's Holiday Ad Diverts a Tween from His Phone to Play
Lego’s holiday ad features an army of minifigures reminding a 12-year-old of the joy of play.
bit.ly
November 8, 2025 at 2:34 PM
As tweens get older, many trade toys for phones and become less interested in family time. Lego’s latest holiday ad aims to pull them back into the joy of play.
NBC News’ Today was America’s most-watched morning news program for the final week of October. Today snapped ABC News’ Good Morning America’s four-week streak as the top show in total viewers.
See the full breakdown in the link. https://bit.ly/3Xjn4wG
See the full breakdown in the link. https://bit.ly/3Xjn4wG
Week of Oct. 27 Morning News Ratings: Today Captures Top Spot in Total Viewers
It broke GMA’s four-week win streak.
bit.ly
November 8, 2025 at 1:43 AM
NBC News’ Today was America’s most-watched morning news program for the final week of October. Today snapped ABC News’ Good Morning America’s four-week streak as the top show in total viewers.
See the full breakdown in the link. https://bit.ly/3Xjn4wG
See the full breakdown in the link. https://bit.ly/3Xjn4wG
Here’s this week’s Ticker:
Ticker: GMA Celebrates 50th Anniversary With On-Air Reunion
CBS News received the most honors at the 2025 Walter Cronkite Awards.
www.adweek.com
November 7, 2025 at 10:54 PM
Here’s this week’s Ticker:
At Brandweek, Catalyst Brands’ Marisa Thalberg, EVP, chief customer and marketing officer, and Ken Ohashi, brand CEO of Brooks Brothers and Eddie Bauer, outlined the retail holding group’s strategy.
How Catalyst Brands Is Revamping Retail Marketing for Legacy Brands
Execs break down strategies for JCPenney, Eddie Bauer, and Brooks Brothers.
bit.ly
November 7, 2025 at 10:36 PM
At Brandweek, Catalyst Brands’ Marisa Thalberg, EVP, chief customer and marketing officer, and Ken Ohashi, brand CEO of Brooks Brothers and Eddie Bauer, outlined the retail holding group’s strategy.