William Moss
@williammoss.bsky.social
Trans-Pacific spin doctor with feet in San Francisco, Singapore and Taiwan. Head of global media relations at TSMC. Personal account.
Amazing. I’m going to have a coronary.
December 29, 2025 at 4:35 AM
Amazing. I’m going to have a coronary.
<random barfing noises>
December 29, 2025 at 1:25 AM
<random barfing noises>
Josh….noooooooooo!!!!
December 28, 2025 at 11:51 PM
Josh….noooooooooo!!!!
OMG Bills. Who put this curse on you?
December 28, 2025 at 11:42 PM
OMG Bills. Who put this curse on you?
Gotta be honest. Was not expecting the Bills to get totally wrecked here.
December 28, 2025 at 10:35 PM
Gotta be honest. Was not expecting the Bills to get totally wrecked here.
Crazy Bills-Birds sequence. I love sloppy ass late season football in miserable conditions.*
December 28, 2025 at 9:52 PM
Crazy Bills-Birds sequence. I love sloppy ass late season football in miserable conditions.*
Dude, this is not *your* lunch.
December 28, 2025 at 9:45 PM
Dude, this is not *your* lunch.
Reposted by William Moss
You're not going to get this kind of PR analysis in some brand-X blog! (I'm assuming you want PR analysis during your holidays because you're on Bluesky and, thus, a masochist like me.)
December 27, 2025 at 6:57 PM
You're not going to get this kind of PR analysis in some brand-X blog! (I'm assuming you want PR analysis during your holidays because you're on Bluesky and, thus, a masochist like me.)
Reposted by William Moss
I sincerely believe Cabot deserves every opportunity to recover from her professional mistake. I'm still pretty judgy about going to a Coldplay concert, though.
December 27, 2025 at 6:46 PM
I sincerely believe Cabot deserves every opportunity to recover from her professional mistake. I'm still pretty judgy about going to a Coldplay concert, though.
Reposted by William Moss
Her publicist, Dini von Mueffling must be happy. Five days after the profile ran, there was a behind-the-scenes piece in comms trade PR Week. I'm a on the fence about that one. But I guess independent publicists have to toot their own horns, unlike us corporate PR types.
December 27, 2025 at 6:43 PM
Her publicist, Dini von Mueffling must be happy. Five days after the profile ran, there was a behind-the-scenes piece in comms trade PR Week. I'm a on the fence about that one. But I guess independent publicists have to toot their own horns, unlike us corporate PR types.
Reposted by William Moss
The woman at the center of last summer's viral kiss-cam meltdown has relaunched herself with a glossy profile in the New York Times. There is a clear messaging strategy at work and I actually thought it was pretty sound. open.substack.com/pub/williamm...
December 27, 2025 at 6:43 PM
The woman at the center of last summer's viral kiss-cam meltdown has relaunched herself with a glossy profile in the New York Times. There is a clear messaging strategy at work and I actually thought it was pretty sound. open.substack.com/pub/williamm...
Is that deranged rabbit operating the reactor?
The reboot of reactor No. 6 at Kashiwazaki-Kariwa on the Sea of Japan coast will mark a milestone for a nation that in 2011 suffered one of the world’s worst nuclear disasters.
As Memories of Fukushima Fade, Japan Seeks Bigger Role for Nuclear Power
The reboot of reactor on the Sea of Japan coast will mark a milestone for a nation that suffered one of the world’s worst nuclear disasters.
on.wsj.com
December 28, 2025 at 6:54 PM
Is that deranged rabbit operating the reactor?
The woman at the center of last summer's viral kiss-cam meltdown has relaunched herself with a glossy profile in the New York Times. There is a clear messaging strategy at work and I actually thought it was pretty sound. open.substack.com/pub/williamm...
December 27, 2025 at 6:43 PM
The woman at the center of last summer's viral kiss-cam meltdown has relaunched herself with a glossy profile in the New York Times. There is a clear messaging strategy at work and I actually thought it was pretty sound. open.substack.com/pub/williamm...
I am just obsessed with this illustration that ran along with a bit of paid content on the New York Times’ website today. I can’t take my eyes off of it. I mean, I am not an airport expert, but there is so much wrong with it, even as a notional illustration.
December 26, 2025 at 10:54 PM
I am just obsessed with this illustration that ran along with a bit of paid content on the New York Times’ website today. I can’t take my eyes off of it. I mean, I am not an airport expert, but there is so much wrong with it, even as a notional illustration.
I try to not get mad at the Internet, but this is a big-V account with 300K followers, followed by other big accounts and reposted into my thread by someone I respect, posting a story with no link which, after googling, is from a 3rd-tier publication and sourced entirely from Twitter vibes.
December 26, 2025 at 10:38 PM
I try to not get mad at the Internet, but this is a big-V account with 300K followers, followed by other big accounts and reposted into my thread by someone I respect, posting a story with no link which, after googling, is from a 3rd-tier publication and sourced entirely from Twitter vibes.
Evergreen and highly generalizable PR advice: "Don't post that."
LRT: I am very uncomfortable with everyone doing their own little true crime podcast investigation with the Epstein files trying to find the juiciest stuff to go viral with, and I think we should all be exercising some restraint. Someone’s going to end up doxing victims for clout.
December 23, 2025 at 8:25 PM
Evergreen and highly generalizable PR advice: "Don't post that."
This reminds me of a graffito in my dorm bathroom at UC Santa Cruz, ca. 1985. It was a two panel cartoon on the theme, "shit sucking rats in dorm toilets." I leave the rest to your imagination.
King County warns of toilet rats after record flooding
King County warns of toilet rats after record flooding
Rats could climb up your toilet as a result of recent flooding from atmospheric rivers, King County officials say. Enter "wet rat winter."
www.seattletimes.com
December 19, 2025 at 11:10 PM
This reminds me of a graffito in my dorm bathroom at UC Santa Cruz, ca. 1985. It was a two panel cartoon on the theme, "shit sucking rats in dorm toilets." I leave the rest to your imagination.
Typically lovely from @bokane.org. Also: nerd.
"...the only reflections in the lake were a slash of causeway, a dot of pavilion, a mustard seed of a boat and the two or three specks of ourselves aboard it."
Snow, and the Heart of the Lake
Like three and a half translations of Liu Zongyuan that I don't like, and one of Zhang Dai that I do.
www.burninghou.se
December 17, 2025 at 3:18 AM
Typically lovely from @bokane.org. Also: nerd.
You will be visited by three spirits.
December 9, 2025 at 7:05 AM
You will be visited by three spirits.
Trying to download the latest issue of the New Yorker onto my tablet for a long haul flight and the app is just spectacularly nonfunctional. It wasn't always like this.
December 9, 2025 at 1:12 AM
Trying to download the latest issue of the New Yorker onto my tablet for a long haul flight and the app is just spectacularly nonfunctional. It wasn't always like this.
The Redwood City Christmas massacre of 2025.
December 9, 2025 at 12:31 AM
The Redwood City Christmas massacre of 2025.
Checking to see if my expensive airline credit card lets me skip the pull-ups.
Duffy on what he's doing to improve the airport experience for travelers: "Maybe I want a workout area where people might get some blood flowing doing some pull ups or step ups in the airport."
December 8, 2025 at 10:26 PM
Checking to see if my expensive airline credit card lets me skip the pull-ups.
This is a great read. But also, as someone who grew up in and around the tech industry, this stuff is so embarrassing.
I would say this because I edited it but @mshannahmurphy.bsky.social's piece on tech bros founding their own for-profit cities really is unmissable reading www.ft.com/content/b127...
Tech elites are starting their own for-profit cities
They want to escape from regulation and ‘failing’ democracy — but are they more opportunistic than libertarian?
www.ft.com
December 7, 2025 at 7:12 PM
This is a great read. But also, as someone who grew up in and around the tech industry, this stuff is so embarrassing.
Totally unrelated to the civil war and all, but I think I have the same kitchen cabinets as this guy.
that's cool, man, but have you tried the taste of a refreshing matcha latte
December 6, 2025 at 5:58 PM
Totally unrelated to the civil war and all, but I think I have the same kitchen cabinets as this guy.