Will Humphrey
@willhumphrey.bsky.social
Marketing Strategy bod in Consultancy. Ex Advertising/Comms person. APG tutor. Stoke fan/music lover/punner/husband/father. My views don't represent my employer's.
Gans, what a band. Making this rainy day go quicker.
November 14, 2025 at 11:00 AM
Gans, what a band. Making this rainy day go quicker.
Reposted by Will Humphrey
The new Wire, Plastics & Packaging AI collab with a little known start up called Goggle - can only mean one thing.
MASS ADVERTISING SLOP-FEST.
MASS ADVERTISING SLOP-FEST.
November 13, 2025 at 4:21 PM
The new Wire, Plastics & Packaging AI collab with a little known start up called Goggle - can only mean one thing.
MASS ADVERTISING SLOP-FEST.
MASS ADVERTISING SLOP-FEST.
Wrapping a gift for the ex Belgian Prime Minister. How’s your morning going?
November 13, 2025 at 10:06 AM
Wrapping a gift for the ex Belgian Prime Minister. How’s your morning going?
Reposted by Will Humphrey
Petition to rename genAI as genBJ (bin juice).
November 12, 2025 at 2:56 PM
Petition to rename genAI as genBJ (bin juice).
Intriguing when your former and current employer make the news for working together.
Despite what the pundits say, Mum and Dad aren't fighting - but if you believed the American Psycho factory that is LinkedIn, you'd be forgiven for thinking so.
Despite what the pundits say, Mum and Dad aren't fighting - but if you believed the American Psycho factory that is LinkedIn, you'd be forgiven for thinking so.
November 12, 2025 at 1:50 PM
Intriguing when your former and current employer make the news for working together.
Despite what the pundits say, Mum and Dad aren't fighting - but if you believed the American Psycho factory that is LinkedIn, you'd be forgiven for thinking so.
Despite what the pundits say, Mum and Dad aren't fighting - but if you believed the American Psycho factory that is LinkedIn, you'd be forgiven for thinking so.
Age yourself with gaming.
November 12, 2025 at 11:52 AM
Age yourself with gaming.
I have read Audition, one of the Booker shortlisted novels, so you don't have to.
Avoid. Nice premise, but a writer a bit in love with the idea / you end up counting the number of times 'Xavier' is written.
Anyone read any others? Flesh any good?
Avoid. Nice premise, but a writer a bit in love with the idea / you end up counting the number of times 'Xavier' is written.
Anyone read any others? Flesh any good?
November 11, 2025 at 10:08 AM
I have read Audition, one of the Booker shortlisted novels, so you don't have to.
Avoid. Nice premise, but a writer a bit in love with the idea / you end up counting the number of times 'Xavier' is written.
Anyone read any others? Flesh any good?
Avoid. Nice premise, but a writer a bit in love with the idea / you end up counting the number of times 'Xavier' is written.
Anyone read any others? Flesh any good?
Reposted by Will Humphrey
Maybe Keir should demand the heads of major US news networks any time they imply Britain is on the brink of civil war or that we live under sharia law. Or does it not work both ways?
November 10, 2025 at 11:29 AM
Maybe Keir should demand the heads of major US news networks any time they imply Britain is on the brink of civil war or that we live under sharia law. Or does it not work both ways?
Reposted by Will Humphrey
Scott Galloway is a raging misogynist and it’s good to see this piece actually grapple with the toxic worldview he pushes
What Did Men Do to Deserve This?
Changes in the economy and in the culture seem to have hit them hard. Scott Galloway believes they need an “aspirational vision of masculinity.”
www.newyorker.com
November 10, 2025 at 4:36 PM
Scott Galloway is a raging misogynist and it’s good to see this piece actually grapple with the toxic worldview he pushes
Reposted by Will Humphrey
![Cartoon by Stephen Collins for The Guardian. Script as follows:
[scene is Winston Churchill in a bbc studio, giving his 'finest hour' speech]
1
CHURCHILL:
The whole fury and might of the enemy must very soon be turned on us.
2
CHURCHILL:
Hitler knows that he will have to break us in this Island or lose the war.
3
CHURCHILL:
If we can stand up to him, all Europe may be free
and the life of the world may move forward into broad, sun-
BBC PRESENTER:
Thank you prime minister
4
BBC PRESENTER:
Mr hitler, your response?
5
HITLER [in the studio]:
Vell zis is hysterical woke nonsense as usual from mr Churchill
6
HITLER:
What we are proposing -
CHURCHILL:
Hang on
7
HITLER:
Let me finish - what we are proposing eez a simple power-sharing arrangement -
8
CHURCHILL:
What's he doing here
BBC PRESENTER:
It's important we hear both sides of the debate
9
CHURCHILL:
This isn't a debate
You don't debate fascists
10
HITLER:
Oh here we go with ze Godwins law!
11
HITLER:
Why must you people always compare ze things you don't like to 'fascists, Nazis, Hitler'...
CHURCHILL:
Because you are a fascist Nazi Hit-
12
HITLER [standing up, saluting]:
RAUSS!
BBC PRESENTER:
*Please* Mr Churchill let him speak
[ends]](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:4m3we4apbjayclzcnhwe3pfp/bafkreibw4ldc3fhslbvxgy2oqrof2oys5kpgh7zu6a5f3usmx3lf4547qm@jpeg)
In exciting biscuit related news, I finally tried a Tunnocks Caramel Log.
Good, but the tiering is unchallenged
1) Dark choccy caramel wafer
2) Milk choccy caramel wafer
3) Teacake
4) Chocolate log
5) Snowball
Good, but the tiering is unchallenged
1) Dark choccy caramel wafer
2) Milk choccy caramel wafer
3) Teacake
4) Chocolate log
5) Snowball
November 10, 2025 at 9:40 AM
In exciting biscuit related news, I finally tried a Tunnocks Caramel Log.
Good, but the tiering is unchallenged
1) Dark choccy caramel wafer
2) Milk choccy caramel wafer
3) Teacake
4) Chocolate log
5) Snowball
Good, but the tiering is unchallenged
1) Dark choccy caramel wafer
2) Milk choccy caramel wafer
3) Teacake
4) Chocolate log
5) Snowball
I think the reason LinkedIn is so rife with sociopathic behaviour is the weird gap between personal and professional. The need to show status.
For example, 90% of people in industry beyond 10+ years describe themselves at leaders (especially in advertising). I think i've met 5-6 actual leaders.
For example, 90% of people in industry beyond 10+ years describe themselves at leaders (especially in advertising). I think i've met 5-6 actual leaders.
November 7, 2025 at 9:48 AM
I think the reason LinkedIn is so rife with sociopathic behaviour is the weird gap between personal and professional. The need to show status.
For example, 90% of people in industry beyond 10+ years describe themselves at leaders (especially in advertising). I think i've met 5-6 actual leaders.
For example, 90% of people in industry beyond 10+ years describe themselves at leaders (especially in advertising). I think i've met 5-6 actual leaders.
WARNING, JOHN LEWIS TAKE:
I appreciate it's been true time immemorium, but ads which basically dramatise how a mid 40's creative director thinks the world is are very dull and onanistic.
This feels a bit like that, even as it's nicely made, I am almost the direct audience, etc etc.
I appreciate it's been true time immemorium, but ads which basically dramatise how a mid 40's creative director thinks the world is are very dull and onanistic.
This feels a bit like that, even as it's nicely made, I am almost the direct audience, etc etc.
November 6, 2025 at 2:59 PM
WARNING, JOHN LEWIS TAKE:
I appreciate it's been true time immemorium, but ads which basically dramatise how a mid 40's creative director thinks the world is are very dull and onanistic.
This feels a bit like that, even as it's nicely made, I am almost the direct audience, etc etc.
I appreciate it's been true time immemorium, but ads which basically dramatise how a mid 40's creative director thinks the world is are very dull and onanistic.
This feels a bit like that, even as it's nicely made, I am almost the direct audience, etc etc.
Reposted by Will Humphrey
It’s 6 November, and you know what that means, don’t you? YES, THAT’S RIGHT. It’s the 156th anniversary of the death of Dante Gabriel Rossetti’s pet wombat
November 6, 2025 at 9:35 AM
It’s 6 November, and you know what that means, don’t you? YES, THAT’S RIGHT. It’s the 156th anniversary of the death of Dante Gabriel Rossetti’s pet wombat
Finally watching Ted Lasso. I have a sneaking suspicion it is going to really irritate me. But let’s see.
Must…check…cynicism…
Must…check…cynicism…
November 5, 2025 at 10:40 PM
Finally watching Ted Lasso. I have a sneaking suspicion it is going to really irritate me. But let’s see.
Must…check…cynicism…
Must…check…cynicism…
Reposted by Will Humphrey
Honestly TELL THE STORY. Won’t someone just tell the fucking story of how Brexit created this economic hardship, how a Muslim immigrant just saved the lives of those commuters on that train, won’t someone in politics or even media just connect the fucking dots and TELL THE STORY. IT’S RIGHT THERE
November 5, 2025 at 11:05 AM
Honestly TELL THE STORY. Won’t someone just tell the fucking story of how Brexit created this economic hardship, how a Muslim immigrant just saved the lives of those commuters on that train, won’t someone in politics or even media just connect the fucking dots and TELL THE STORY. IT’S RIGHT THERE
One of these is a good ad. The other appears to be an ad for a high priced rollercoaster duvet company
November 5, 2025 at 9:15 AM
One of these is a good ad. The other appears to be an ad for a high priced rollercoaster duvet company
Lots of AI inserted into training courses, as expected.
Honestly, I think that if a similar amount of effort had been put into how to use Google properly back in the day (say 2007-10), we might have had more informed / critically minded folk.
Honestly, I think that if a similar amount of effort had been put into how to use Google properly back in the day (say 2007-10), we might have had more informed / critically minded folk.
November 4, 2025 at 5:27 PM
Lots of AI inserted into training courses, as expected.
Honestly, I think that if a similar amount of effort had been put into how to use Google properly back in the day (say 2007-10), we might have had more informed / critically minded folk.
Honestly, I think that if a similar amount of effort had been put into how to use Google properly back in the day (say 2007-10), we might have had more informed / critically minded folk.
Reposted by Will Humphrey
In important news from history today, it is (although I’m sure you don’t need me to tell you) the joyful 10th birthday of this unimprovable tweet
November 4, 2025 at 9:05 AM
In important news from history today, it is (although I’m sure you don’t need me to tell you) the joyful 10th birthday of this unimprovable tweet
Why would I want to download an app to watch an ad? Oh, John Lewis. People are lazy. Your insights people should've told you that.
November 4, 2025 at 9:56 AM
Why would I want to download an app to watch an ad? Oh, John Lewis. People are lazy. Your insights people should've told you that.
The hysteria and swivel eyed response from the media aboutthe lone nutter with a knife on a train reminds me of the Simpsons episode about the bear tax:
www.youtube.com/watch?v=4QHs...
www.youtube.com/watch?v=4QHs...
The Bear Tax 🐻 #shorts #simpsons
YouTube video by SimpsonsGodfather
www.youtube.com
November 3, 2025 at 8:48 PM
The hysteria and swivel eyed response from the media aboutthe lone nutter with a knife on a train reminds me of the Simpsons episode about the bear tax:
www.youtube.com/watch?v=4QHs...
www.youtube.com/watch?v=4QHs...
The public has kept that achingly boring YouTuber on Strictly. Game’s gone.
November 2, 2025 at 7:31 PM
The public has kept that achingly boring YouTuber on Strictly. Game’s gone.
Stoke winning 5-1 at home, England beating Australia in the rugby, and perhaps most importantly, my son’s first football match ended in a triumphant 10-7 away win.
A good day of sport.
A good day of sport.
November 1, 2025 at 5:15 PM
Stoke winning 5-1 at home, England beating Australia in the rugby, and perhaps most importantly, my son’s first football match ended in a triumphant 10-7 away win.
A good day of sport.
A good day of sport.