Will Humphrey
@willhumphrey.bsky.social
Marketing Strategy bod in Consultancy. Ex Advertising/Comms person. APG tutor. Stoke fan/music lover/punner/husband/father. My views don't represent my employer's.
Age yourself with gaming.
November 12, 2025 at 11:52 AM
Age yourself with gaming.
One of these is a good ad. The other appears to be an ad for a high priced rollercoaster duvet company
November 5, 2025 at 9:15 AM
One of these is a good ad. The other appears to be an ad for a high priced rollercoaster duvet company
2010, playing golf in the snow.
October 13, 2025 at 4:30 PM
2010, playing golf in the snow.
Post a picture (or two) of you from a different era.
2014 (pre Mrs H, pre kids) - on my way to a wedding. Slight Bateman vibes.
2014 (pre Mrs H, pre kids) - on my way to a wedding. Slight Bateman vibes.
October 13, 2025 at 4:30 PM
Post a picture (or two) of you from a different era.
2014 (pre Mrs H, pre kids) - on my way to a wedding. Slight Bateman vibes.
2014 (pre Mrs H, pre kids) - on my way to a wedding. Slight Bateman vibes.
Direct Line now. A fair enough benefit (they get your stuff replaced faster), but the endline / central thought is weak.
‘That’s how it’s done’ is something a weak police constable would say in a crap ITV drama.
Why not lean into the more interesting idea of getting back to normal faster?
‘That’s how it’s done’ is something a weak police constable would say in a crap ITV drama.
Why not lean into the more interesting idea of getting back to normal faster?
September 11, 2025 at 8:09 AM
Direct Line now. A fair enough benefit (they get your stuff replaced faster), but the endline / central thought is weak.
‘That’s how it’s done’ is something a weak police constable would say in a crap ITV drama.
Why not lean into the more interesting idea of getting back to normal faster?
‘That’s how it’s done’ is something a weak police constable would say in a crap ITV drama.
Why not lean into the more interesting idea of getting back to normal faster?
The first - Bournville. Lovely lovely endline (even though it reads like the strategic proposition) but the big copy is weak.
Why not lean more into the wonderful copy from the telly ad? As is, a bit of a missed opportunity from the best bit of telly ad writing I’ve seen all year.
Onto the next
Why not lean more into the wonderful copy from the telly ad? As is, a bit of a missed opportunity from the best bit of telly ad writing I’ve seen all year.
Onto the next
September 11, 2025 at 8:09 AM
The first - Bournville. Lovely lovely endline (even though it reads like the strategic proposition) but the big copy is weak.
Why not lean more into the wonderful copy from the telly ad? As is, a bit of a missed opportunity from the best bit of telly ad writing I’ve seen all year.
Onto the next
Why not lean more into the wonderful copy from the telly ad? As is, a bit of a missed opportunity from the best bit of telly ad writing I’ve seen all year.
Onto the next
This bit is particularly something I wholeheartedly believe to be true. Especially now being in consultancy and seeing the other side a bit more.
August 21, 2025 at 11:03 AM
This bit is particularly something I wholeheartedly believe to be true. Especially now being in consultancy and seeing the other side a bit more.
Stoke top of the league, and now this. (I should win a glove. Very exciting). All hail the new irons.
Should put a bob on the Lottery at this rate.
Should put a bob on the Lottery at this rate.
August 16, 2025 at 4:56 PM
Stoke top of the league, and now this. (I should win a glove. Very exciting). All hail the new irons.
Should put a bob on the Lottery at this rate.
Should put a bob on the Lottery at this rate.
This is a real insight (which is as true today as it was in Shakespeare's time).
Also makes the very good point about how the right are able to turn it into a joke, but the left can't, not really.
From here: www.theguardian.com/commentisfre...
Also makes the very good point about how the right are able to turn it into a joke, but the left can't, not really.
From here: www.theguardian.com/commentisfre...
July 10, 2025 at 8:16 AM
This is a real insight (which is as true today as it was in Shakespeare's time).
Also makes the very good point about how the right are able to turn it into a joke, but the left can't, not really.
From here: www.theguardian.com/commentisfre...
Also makes the very good point about how the right are able to turn it into a joke, but the left can't, not really.
From here: www.theguardian.com/commentisfre...
Brand planning in an image.
June 27, 2025 at 8:30 AM
Brand planning in an image.
Brand planning in an image.
June 27, 2025 at 8:28 AM
Brand planning in an image.
Very warm. Watching Kane Williamson be a cut above.
June 19, 2025 at 5:44 PM
Very warm. Watching Kane Williamson be a cut above.
And people wonder why communications isn’t taken seriously as a discipline.
June 17, 2025 at 7:30 AM
And people wonder why communications isn’t taken seriously as a discipline.
Dedicated limo driver goes above and beyond for a client.
June 12, 2025 at 5:48 PM
Dedicated limo driver goes above and beyond for a client.
It is my actual birthday. Feeling saucy. (Mmm, marmalade).
June 10, 2025 at 7:56 AM
It is my actual birthday. Feeling saucy. (Mmm, marmalade).
May 29, 2025 at 8:38 AM
Won’t get fooled again. Honest.
May 22, 2025 at 7:02 AM
Won’t get fooled again. Honest.
Sweaty Betty isn’t sure if it wants to be Nike or the White Company.
A shame the first word doesn’t have a typo. Then it would work better as an ad (but they’d be a very different company).
A shame the first word doesn’t have a typo. Then it would work better as an ad (but they’d be a very different company).
May 1, 2025 at 6:29 PM
Sweaty Betty isn’t sure if it wants to be Nike or the White Company.
A shame the first word doesn’t have a typo. Then it would work better as an ad (but they’d be a very different company).
A shame the first word doesn’t have a typo. Then it would work better as an ad (but they’d be a very different company).
This sums up why I wasn’t that fussed by the Liverpool win, as good as some of the football was. Weirdly hollow.
April 28, 2025 at 8:34 PM
This sums up why I wasn’t that fussed by the Liverpool win, as good as some of the football was. Weirdly hollow.
The one on the right is the better ad.
For the first 7-10 years of my career, I thought it was the other way round.
For the first 7-10 years of my career, I thought it was the other way round.
April 24, 2025 at 6:45 AM
The one on the right is the better ad.
For the first 7-10 years of my career, I thought it was the other way round.
For the first 7-10 years of my career, I thought it was the other way round.
Nick Cave on twitter / social media’s effects. (Taken from Faith, Hope and Carnage).
April 18, 2025 at 6:51 AM
Nick Cave on twitter / social media’s effects. (Taken from Faith, Hope and Carnage).
Best in class content marketing here. Playlists to wait for pasta to cook to. 500k followers. Yes.
April 8, 2025 at 5:04 PM
Best in class content marketing here. Playlists to wait for pasta to cook to. 500k followers. Yes.
Particularly this bit.
April 8, 2025 at 6:57 AM
Particularly this bit.