Tony McCreath 🇺🇦
@tony.mccreath.id.au
Was a technical SEO. Now a Structured Data and Tracking geek. Schema.org, GA4, BigQuery, Looker Studio. Inventor of ClassySchema.org and two BigCommerce apps (Tag Rocket & SEO Rich Snippets). Platinum Search Central Google Product Expert.
Reposted by Tony McCreath 🇺🇦
New in Search Console Insights: Query Groups. Makes it easier to track how things are changing (or not) for a group of similar queries from traditional search, AI Overviews, and AI Mode. #SEO #AEO
developers.google.com/search/blog/...
developers.google.com/search/blog/...
Introducing Query groups in Search Console Insights | Google Search Central Blog | Google for Developers
developers.google.com
October 27, 2025 at 2:44 PM
New in Search Console Insights: Query Groups. Makes it easier to track how things are changing (or not) for a group of similar queries from traditional search, AI Overviews, and AI Mode. #SEO #AEO
developers.google.com/search/blog/...
developers.google.com/search/blog/...
Reposted by Tony McCreath 🇺🇦
I mentioned before that we’re switching Lighthouse Performance audits to the new and improved Insights. The same Insights that you can see in DevTools Performance panel traces.
That’s happening in Lighthouse 13 due to be released very soon. Maybe even this week!
That’s happening in Lighthouse 13 due to be released very soon. Maybe even this week!
October 7, 2025 at 8:02 PM
I mentioned before that we’re switching Lighthouse Performance audits to the new and improved Insights. The same Insights that you can see in DevTools Performance panel traces.
That’s happening in Lighthouse 13 due to be released very soon. Maybe even this week!
That’s happening in Lighthouse 13 due to be released very soon. Maybe even this week!
Reposted by Tony McCreath 🇺🇦
Core Web Vitals mystery for ya:
Why does Google Search Console same my LCP is bad, but every example URL has good LCP?
I see developers asking: How can this happen? Is GSC wrong? (I'm willing to bet it is not!) What can you do about it?
This is admittedly confusing so let's dive in...
🧵 1/12
Why does Google Search Console same my LCP is bad, but every example URL has good LCP?
I see developers asking: How can this happen? Is GSC wrong? (I'm willing to bet it is not!) What can you do about it?
This is admittedly confusing so let's dive in...
🧵 1/12
October 1, 2025 at 1:36 PM
Core Web Vitals mystery for ya:
Why does Google Search Console same my LCP is bad, but every example URL has good LCP?
I see developers asking: How can this happen? Is GSC wrong? (I'm willing to bet it is not!) What can you do about it?
This is admittedly confusing so let's dive in...
🧵 1/12
Why does Google Search Console same my LCP is bad, but every example URL has good LCP?
I see developers asking: How can this happen? Is GSC wrong? (I'm willing to bet it is not!) What can you do about it?
This is admittedly confusing so let's dive in...
🧵 1/12
We can never be given nice things.
Subtwee... subblue: using something as an API doesn't make it an official API.
developers.google.com/search/blog/...
developers.google.com/search/blog/...
Update on the Autocomplete API | Google Search Central Blog | Google for Developers
developers.google.com
September 20, 2025 at 5:16 AM
We can never be given nice things.
Reposted by Tony McCreath 🇺🇦
Cats, like humans they eat every day (hopefully), and they get ill. The difference is that they can really help themselves.
#seocharity
This is a real kitten; the shelter needs money to save her.
Donate today!
donate.stripe.com/6oE15C1Srfzn...
Maybe it will be your $10 that will save her
#seocharity
This is a real kitten; the shelter needs money to save her.
Donate today!
donate.stripe.com/6oE15C1Srfzn...
Maybe it will be your $10 that will save her
September 11, 2025 at 2:26 PM
Cats, like humans they eat every day (hopefully), and they get ill. The difference is that they can really help themselves.
#seocharity
This is a real kitten; the shelter needs money to save her.
Donate today!
donate.stripe.com/6oE15C1Srfzn...
Maybe it will be your $10 that will save her
#seocharity
This is a real kitten; the shelter needs money to save her.
Donate today!
donate.stripe.com/6oE15C1Srfzn...
Maybe it will be your $10 that will save her
Reposted by Tony McCreath 🇺🇦
-What is the best day to donate?
- Tuesday!
#seocharity
If you love (and can) help buy food and medicine for cat and dog shelters in Ukraine, please donate!
single donation (any amount)
donate.stripe.com/6oE15C1Srfzn...
regular $10 a month
buy.stripe.com/9AQ9C87cL4UJ...
- Tuesday!
#seocharity
If you love (and can) help buy food and medicine for cat and dog shelters in Ukraine, please donate!
single donation (any amount)
donate.stripe.com/6oE15C1Srfzn...
regular $10 a month
buy.stripe.com/9AQ9C87cL4UJ...
September 2, 2025 at 7:41 AM
-What is the best day to donate?
- Tuesday!
#seocharity
If you love (and can) help buy food and medicine for cat and dog shelters in Ukraine, please donate!
single donation (any amount)
donate.stripe.com/6oE15C1Srfzn...
regular $10 a month
buy.stripe.com/9AQ9C87cL4UJ...
- Tuesday!
#seocharity
If you love (and can) help buy food and medicine for cat and dog shelters in Ukraine, please donate!
single donation (any amount)
donate.stripe.com/6oE15C1Srfzn...
regular $10 a month
buy.stripe.com/9AQ9C87cL4UJ...
Farewell faithful G510, you did me proud, but I do need the letters n and f. Time to learn a new setup.
August 15, 2025 at 5:24 AM
Farewell faithful G510, you did me proud, but I do need the letters n and f. Time to learn a new setup.
Reposted by Tony McCreath 🇺🇦
There's a video I took of @methode.bsky.social from the past month's Search Central Live in Bankok.
It captures him at his best.
The addition of the squealing chicken as the bell was a very nice and fun touch
#scldd25
It captures him at his best.
The addition of the squealing chicken as the bell was a very nice and fun touch
#scldd25
August 13, 2025 at 2:03 AM
There's a video I took of @methode.bsky.social from the past month's Search Central Live in Bankok.
It captures him at his best.
The addition of the squealing chicken as the bell was a very nice and fun touch
#scldd25
It captures him at his best.
The addition of the squealing chicken as the bell was a very nice and fun touch
#scldd25
I feel that many of the support responses I get now are LLM enhanced. Accurate and helpful responses, but a bit too grovely. Like chatgpt, when you tell it that it is lying.
I miss the lack of response, misdirection, not answering the question, blaming others or irrelevant responses.
I miss the lack of response, misdirection, not answering the question, blaming others or irrelevant responses.
August 12, 2025 at 8:24 AM
I feel that many of the support responses I get now are LLM enhanced. Accurate and helpful responses, but a bit too grovely. Like chatgpt, when you tell it that it is lying.
I miss the lack of response, misdirection, not answering the question, blaming others or irrelevant responses.
I miss the lack of response, misdirection, not answering the question, blaming others or irrelevant responses.
Reposted by Tony McCreath 🇺🇦
New Soft Navigations origin trial
https://developer.chrome.com/blog/new-soft-navigations-origin-trial?hl=en
https://developer.chrome.com/blog/new-soft-navigations-origin-trial?hl=en
New Soft Navigations origin trial | Blog | Chrome for Developers
New Soft Navigations origin trial launching to help measure Core Web Vitals for Single Page Applications (SPAs)
developer.chrome.com
August 7, 2025 at 10:41 AM
New Soft Navigations origin trial
https://developer.chrome.com/blog/new-soft-navigations-origin-trial?hl=en
https://developer.chrome.com/blog/new-soft-navigations-origin-trial?hl=en
Reposted by Tony McCreath 🇺🇦
Wanna measure Core Web Vitals for for SPAs?
Well we've been working on the Soft Navigations API for that and we're launching a new origin trail from Chrome 139.
More details here:
developer.chrome.com/blog/new-sof...
And the docs have also been updated: developer.chrome.com/docs/web-pla...
Well we've been working on the Soft Navigations API for that and we're launching a new origin trail from Chrome 139.
More details here:
developer.chrome.com/blog/new-sof...
And the docs have also been updated: developer.chrome.com/docs/web-pla...
New Soft Navigations origin trial | Blog | Chrome for Developers
New Soft Navigations origin trial launching to help measure Core Web Vitals for Single Page Applications (SPAs)
developer.chrome.com
July 31, 2025 at 5:50 PM
Wanna measure Core Web Vitals for for SPAs?
Well we've been working on the Soft Navigations API for that and we're launching a new origin trail from Chrome 139.
More details here:
developer.chrome.com/blog/new-sof...
And the docs have also been updated: developer.chrome.com/docs/web-pla...
Well we've been working on the Soft Navigations API for that and we're launching a new origin trail from Chrome 139.
More details here:
developer.chrome.com/blog/new-sof...
And the docs have also been updated: developer.chrome.com/docs/web-pla...
Why is "hay google" (Google Assistant) still so dumb. It's AI based but seems to be forgotten in the LLM world.
August 2, 2025 at 11:15 AM
Why is "hay google" (Google Assistant) still so dumb. It's AI based but seems to be forgotten in the LLM world.
Reposted by Tony McCreath 🇺🇦
Oooh, new origin trial coming for soft navigation Core Web Vitals 👀
developer.chrome.com/docs/web-pla...
developer.chrome.com/docs/web-pla...
Experimenting with measuring soft navigations | Web Platform | Chrome for Developers
The Chrome team is working on better measuring so-called soft navigations used by Single Page Applications and a new API is now available behind a flag to allow sites to experiment with this too.
developer.chrome.com
July 24, 2025 at 7:50 AM
Oooh, new origin trial coming for soft navigation Core Web Vitals 👀
developer.chrome.com/docs/web-pla...
developer.chrome.com/docs/web-pla...
Well said. I hate having to sift through a div jungle trying to find a way to reliably identify elements I need to track.
Modern HTML is a disaster.
It’s bloated, semantically meaningless, and hostile to browsers, bots, and users.
We’ve traded structure for utility, and performance is paying the price.
Semantic HTML still matters - and here’s why.
www.jonoalderson.com/conjecture/w...
It’s bloated, semantically meaningless, and hostile to browsers, bots, and users.
We’ve traded structure for utility, and performance is paying the price.
Semantic HTML still matters - and here’s why.
www.jonoalderson.com/conjecture/w...
Why Semantic HTML Still Matters
If you want to build for performance, accessibility, discoverability, or resilience, you must start with HTML that means something.
www.jonoalderson.com
July 22, 2025 at 4:43 PM
Well said. I hate having to sift through a div jungle trying to find a way to reliably identify elements I need to track.
I like this article on Baseline and how to check the level of JavaScript features available to your clients users.
@rachelandrew.bsky.social
It would be cool if we could check on individual features.
web.dev/articles/how...
@rachelandrew.bsky.social
It would be cool if we could check on individual features.
web.dev/articles/how...
June 5, 2025 at 1:17 AM
I like this article on Baseline and how to check the level of JavaScript features available to your clients users.
@rachelandrew.bsky.social
It would be cool if we could check on individual features.
web.dev/articles/how...
@rachelandrew.bsky.social
It would be cool if we could check on individual features.
web.dev/articles/how...
Argh, my dad broke his phone. I had an old phone and tried to set it up. Phone wants 2 step verification and the only viable option is email. I try logging into his email, and it wants 2 step verification from the broken phone!!!
His only device is/was the broken mobile.
His only device is/was the broken mobile.
June 3, 2025 at 12:50 PM
Argh, my dad broke his phone. I had an old phone and tried to set it up. Phone wants 2 step verification and the only viable option is email. I try logging into his email, and it wants 2 step verification from the broken phone!!!
His only device is/was the broken mobile.
His only device is/was the broken mobile.
Today's entertaining comment spam
June 3, 2025 at 3:57 AM
Today's entertaining comment spam
Reposted by Tony McCreath 🇺🇦
We've just published v5.0.0 of the web-vitals JavaScript library for measuring Core Web Vitals.
github.com/GoogleChrome...
As a major release, this includes a number of breaking changes as detailed in the upgrading doc:
github.com/GoogleChrome...
Please read carefully before upgrading.
1/5 🧵
github.com/GoogleChrome...
As a major release, this includes a number of breaking changes as detailed in the upgrading doc:
github.com/GoogleChrome...
Please read carefully before upgrading.
1/5 🧵
GitHub - GoogleChrome/web-vitals: Essential metrics for a healthy site.
Essential metrics for a healthy site. Contribute to GoogleChrome/web-vitals development by creating an account on GitHub.
github.com
May 7, 2025 at 7:50 PM
We've just published v5.0.0 of the web-vitals JavaScript library for measuring Core Web Vitals.
github.com/GoogleChrome...
As a major release, this includes a number of breaking changes as detailed in the upgrading doc:
github.com/GoogleChrome...
Please read carefully before upgrading.
1/5 🧵
github.com/GoogleChrome...
As a major release, this includes a number of breaking changes as detailed in the upgrading doc:
github.com/GoogleChrome...
Please read carefully before upgrading.
1/5 🧵
I'm starting to see the move for US ecommerce sites to deal with passing on tariffs in different ways.
Some are adding them like shipping, at the checkout, as an extra cost.
How will search engines deal with this? Because of this, the prices they show in search results may be deceptive.
Some are adding them like shipping, at the checkout, as an extra cost.
How will search engines deal with this? Because of this, the prices they show in search results may be deceptive.
April 30, 2025 at 11:43 AM
I'm starting to see the move for US ecommerce sites to deal with passing on tariffs in different ways.
Some are adding them like shipping, at the checkout, as an extra cost.
How will search engines deal with this? Because of this, the prices they show in search results may be deceptive.
Some are adding them like shipping, at the checkout, as an extra cost.
How will search engines deal with this? Because of this, the prices they show in search results may be deceptive.
Reposted by Tony McCreath 🇺🇦
The @httparchive.org 's Web Almanac is looking for contributors for this year's edition.
github.com/HTTPArchive/...
github.com/HTTPArchive/...
Contribute to the 2025 Web Almanac · HTTPArchive almanac.httparchive.org · Discussion #4062
Dear all, We are excited to announce the Call for Contributions for the 2025 Web Almanac (6th Edition)! The Web Almanac is an annual report that provides an overview of the state of the web, based ...
github.com
April 28, 2025 at 8:09 AM
The @httparchive.org 's Web Almanac is looking for contributors for this year's edition.
github.com/HTTPArchive/...
github.com/HTTPArchive/...
Reposted by Tony McCreath 🇺🇦
Come see me, with @divingfor.fun @schachin.bsky.social @rstingu.bsky.social @fajela.bsky.social & more!
TODAY at the online SEOPaws Conference!
Starts 10 am PT / 1 pm ET
It's for SEOPaws by @antonshulke.bsky.social raising funds for cats & dogs in Ukraine!
www.seocharity.com/upcoming-con...
TODAY at the online SEOPaws Conference!
Starts 10 am PT / 1 pm ET
It's for SEOPaws by @antonshulke.bsky.social raising funds for cats & dogs in Ukraine!
www.seocharity.com/upcoming-con...
March 27, 2025 at 6:44 AM
Come see me, with @divingfor.fun @schachin.bsky.social @rstingu.bsky.social @fajela.bsky.social & more!
TODAY at the online SEOPaws Conference!
Starts 10 am PT / 1 pm ET
It's for SEOPaws by @antonshulke.bsky.social raising funds for cats & dogs in Ukraine!
www.seocharity.com/upcoming-con...
TODAY at the online SEOPaws Conference!
Starts 10 am PT / 1 pm ET
It's for SEOPaws by @antonshulke.bsky.social raising funds for cats & dogs in Ukraine!
www.seocharity.com/upcoming-con...
Is there a good Slack channel for web performance?
@tunetheweb.com you mentioned one in your Catching Up With Web Performance podcast, but I could not find it.
@tunetheweb.com you mentioned one in your Catching Up With Web Performance podcast, but I could not find it.
March 27, 2025 at 1:29 AM
Is there a good Slack channel for web performance?
@tunetheweb.com you mentioned one in your Catching Up With Web Performance podcast, but I could not find it.
@tunetheweb.com you mentioned one in your Catching Up With Web Performance podcast, but I could not find it.
Has anyone generated Google Merchant Center products with only Structured Data? I've got close, but:
😟 Only a small subset has been added (maybe because it's a fake site).
😒 Shipping info must be added in the GMC.
🙄 In the US, it requires tax info in the GMC.
@thias.mastodon.social.ap.brid.gy
😟 Only a small subset has been added (maybe because it's a fake site).
😒 Shipping info must be added in the GMC.
🙄 In the US, it requires tax info in the GMC.
@thias.mastodon.social.ap.brid.gy
March 25, 2025 at 2:45 AM
Has anyone generated Google Merchant Center products with only Structured Data? I've got close, but:
😟 Only a small subset has been added (maybe because it's a fake site).
😒 Shipping info must be added in the GMC.
🙄 In the US, it requires tax info in the GMC.
@thias.mastodon.social.ap.brid.gy
😟 Only a small subset has been added (maybe because it's a fake site).
😒 Shipping info must be added in the GMC.
🙄 In the US, it requires tax info in the GMC.
@thias.mastodon.social.ap.brid.gy
This may be the most well-travelled SEOFOMO sticker around. It flew from Spain to Melbourne, Australia, then was driven 1,500km to Adelaide via Broken Hill @aleyda.bsky.social
March 19, 2025 at 1:42 AM
This may be the most well-travelled SEOFOMO sticker around. It flew from Spain to Melbourne, Australia, then was driven 1,500km to Adelaide via Broken Hill @aleyda.bsky.social
🤣
March 16, 2025 at 1:28 AM
🤣