Martin Stepanek 🏳️🌈
@techseovitals.com
👨💻 Technical SEO & Web Performance Consultant
📈 Helping businesses grow by unlocking revenue potential through technical SEO and web performance
✍️ TechSEO Vitals Newsletter - https://www.techseovitals.com/newsletter/
📈 Helping businesses grow by unlocking revenue potential through technical SEO and web performance
✍️ TechSEO Vitals Newsletter - https://www.techseovitals.com/newsletter/
Crawled but currently not indexed 🚨
It's not always a problem; sometimes it's actually a goal.
In this case, it's a regional news website that also features articles from the previous decade that are no longer relevant to keep indexed. So Google naturally dropped them from the index.
It's not always a problem; sometimes it's actually a goal.
In this case, it's a regional news website that also features articles from the previous decade that are no longer relevant to keep indexed. So Google naturally dropped them from the index.
November 12, 2025 at 5:14 AM
Crawled but currently not indexed 🚨
It's not always a problem; sometimes it's actually a goal.
In this case, it's a regional news website that also features articles from the previous decade that are no longer relevant to keep indexed. So Google naturally dropped them from the index.
It's not always a problem; sometimes it's actually a goal.
In this case, it's a regional news website that also features articles from the previous decade that are no longer relevant to keep indexed. So Google naturally dropped them from the index.
Is this some new feature? I mean, I don't have a problem reading JSON, but most people yes 😅
November 1, 2025 at 7:34 AM
Is this some new feature? I mean, I don't have a problem reading JSON, but most people yes 😅
Reposted by Martin Stepanek 🏳️🌈
"How is it possible for CrUX to say 90% of page loads are good, and Google Search Console to say only 50% of URLs are good. Which is right?"
It's a question I get about Core Web Vitals and I admit it's confusing, but the truth is both are correct because they are different measures...
1/5 🧵
It's a question I get about Core Web Vitals and I admit it's confusing, but the truth is both are correct because they are different measures...
1/5 🧵
August 19, 2025 at 10:32 AM
"How is it possible for CrUX to say 90% of page loads are good, and Google Search Console to say only 50% of URLs are good. Which is right?"
It's a question I get about Core Web Vitals and I admit it's confusing, but the truth is both are correct because they are different measures...
1/5 🧵
It's a question I get about Core Web Vitals and I admit it's confusing, but the truth is both are correct because they are different measures...
1/5 🧵
Reposted by Martin Stepanek 🏳️🌈
Authentication for your personal crawlers & SEO tools is going to be more and more of a topic. This is a simple guide to get started (though I imagine it'll evolve significantly over time).
I hope I remember this when it would next be useful.
chrisleverseo.com/blog/how-to-...
from @chrislever.bsky.social
chrisleverseo.com/blog/how-to-...
from @chrislever.bsky.social
How to fix Shopify crawl issues in Screaming Frog and Sitebulb using Web Bot Auth - Chris Lever
If you’ve ever tried crawling a Shopify site at scale, you’ll know how quickly those dreaded 429 Too Many Requests errors can derail your audit. For years, it has been one of the most common frustrati...
chrisleverseo.com
September 22, 2025 at 1:17 PM
Authentication for your personal crawlers & SEO tools is going to be more and more of a topic. This is a simple guide to get started (though I imagine it'll evolve significantly over time).
🟣 Underrated #TechSEO Tip
Confusing page headings might be why qualified traffic isn't going to your content.
When pages lack a clear H1 heading or have several competing ones, search engines often can't figure out what you're selling.
🧵 1/3
Confusing page headings might be why qualified traffic isn't going to your content.
When pages lack a clear H1 heading or have several competing ones, search engines often can't figure out what you're selling.
🧵 1/3
September 25, 2025 at 1:30 PM
🟣 Underrated #TechSEO Tip
Confusing page headings might be why qualified traffic isn't going to your content.
When pages lack a clear H1 heading or have several competing ones, search engines often can't figure out what you're selling.
🧵 1/3
Confusing page headings might be why qualified traffic isn't going to your content.
When pages lack a clear H1 heading or have several competing ones, search engines often can't figure out what you're selling.
🧵 1/3
🟣 Underrated #TechSEO Tip
Your search rankings will drop if Google can't see your website properly.
When JavaScript or CSS files are blocked in robots.txt file, search engines only see a broken version of your site. They often can't understand what visitors actually experience.
🧵 1/4
Your search rankings will drop if Google can't see your website properly.
When JavaScript or CSS files are blocked in robots.txt file, search engines only see a broken version of your site. They often can't understand what visitors actually experience.
🧵 1/4
September 24, 2025 at 1:32 PM
🟣 Underrated #TechSEO Tip
Your search rankings will drop if Google can't see your website properly.
When JavaScript or CSS files are blocked in robots.txt file, search engines only see a broken version of your site. They often can't understand what visitors actually experience.
🧵 1/4
Your search rankings will drop if Google can't see your website properly.
When JavaScript or CSS files are blocked in robots.txt file, search engines only see a broken version of your site. They often can't understand what visitors actually experience.
🧵 1/4
🟣 Underrated #TechSEO Tip
Slow server response times are hurting your conversion rates.
When your server takes too long to respond, visitors bounce before your page even starts loading.
Every extra second of server delay mean almost 10% fewer conversions. That's real revenue you’re losing.
🧵 1/3
Slow server response times are hurting your conversion rates.
When your server takes too long to respond, visitors bounce before your page even starts loading.
Every extra second of server delay mean almost 10% fewer conversions. That's real revenue you’re losing.
🧵 1/3
September 23, 2025 at 1:34 PM
🟣 Underrated #TechSEO Tip
Slow server response times are hurting your conversion rates.
When your server takes too long to respond, visitors bounce before your page even starts loading.
Every extra second of server delay mean almost 10% fewer conversions. That's real revenue you’re losing.
🧵 1/3
Slow server response times are hurting your conversion rates.
When your server takes too long to respond, visitors bounce before your page even starts loading.
Every extra second of server delay mean almost 10% fewer conversions. That's real revenue you’re losing.
🧵 1/3
🟣 Underrated #TechSEO Tip
Unreliable SEO plugins might be stunting your business growth.
Each plugin adds code that loads on every page visit.
Three or four cheap plugins can easily add 3-5 seconds to load times, pushing visitors to bounce before they even see your content.
🧵 1/3
Unreliable SEO plugins might be stunting your business growth.
Each plugin adds code that loads on every page visit.
Three or four cheap plugins can easily add 3-5 seconds to load times, pushing visitors to bounce before they even see your content.
🧵 1/3
September 18, 2025 at 8:34 AM
🟣 Underrated #TechSEO Tip
Unreliable SEO plugins might be stunting your business growth.
Each plugin adds code that loads on every page visit.
Three or four cheap plugins can easily add 3-5 seconds to load times, pushing visitors to bounce before they even see your content.
🧵 1/3
Unreliable SEO plugins might be stunting your business growth.
Each plugin adds code that loads on every page visit.
Three or four cheap plugins can easily add 3-5 seconds to load times, pushing visitors to bounce before they even see your content.
🧵 1/3
🟣 Underrated #TechSEO Tip
Critical website issues often go unnoticed until customers start complaining.
A broken checkout process or failed mobile navigation can leak revenue for days before anyone catches it.
🧵 1/3
Critical website issues often go unnoticed until customers start complaining.
A broken checkout process or failed mobile navigation can leak revenue for days before anyone catches it.
🧵 1/3
September 17, 2025 at 1:28 PM
🟣 Underrated #TechSEO Tip
Critical website issues often go unnoticed until customers start complaining.
A broken checkout process or failed mobile navigation can leak revenue for days before anyone catches it.
🧵 1/3
Critical website issues often go unnoticed until customers start complaining.
A broken checkout process or failed mobile navigation can leak revenue for days before anyone catches it.
🧵 1/3
🟣 Underrated #TechSEO Tip
Shared hosting can be wrecking your business potential.
When your website is hosted on a shared server with thousands of other websites, your server response time can be much slower.
🧵 1/4
Shared hosting can be wrecking your business potential.
When your website is hosted on a shared server with thousands of other websites, your server response time can be much slower.
🧵 1/4
September 16, 2025 at 8:27 AM
🟣 Underrated #TechSEO Tip
Shared hosting can be wrecking your business potential.
When your website is hosted on a shared server with thousands of other websites, your server response time can be much slower.
🧵 1/4
Shared hosting can be wrecking your business potential.
When your website is hosted on a shared server with thousands of other websites, your server response time can be much slower.
🧵 1/4
The new video is out! 🥳
I dived into LCP within Core Web Vitals but more from the business perspective 💰
youtu.be/CWlQdCpcXI4
I dived into LCP within Core Web Vitals but more from the business perspective 💰
youtu.be/CWlQdCpcXI4
The Speed Secret: 14% Fewer Bounces and 13% More Sales
Your website visitors decide to stay or leave in under 3 seconds. Here's the one metric that determines their choice.Discover how Renault transformed their w...
www.youtube.com
September 11, 2025 at 2:29 PM
The new video is out! 🥳
I dived into LCP within Core Web Vitals but more from the business perspective 💰
youtu.be/CWlQdCpcXI4
I dived into LCP within Core Web Vitals but more from the business perspective 💰
youtu.be/CWlQdCpcXI4
I’ve worked with dozens of slow websites and found that most weren't actually underpowered - they were just overloaded with forgotten code.
The average business website carries 300-500KB of unused JavaScript and CSS.
That's like paying rent for office space nobody uses.
🧵 1/5
The average business website carries 300-500KB of unused JavaScript and CSS.
That's like paying rent for office space nobody uses.
🧵 1/5
September 11, 2025 at 8:32 AM
I’ve worked with dozens of slow websites and found that most weren't actually underpowered - they were just overloaded with forgotten code.
The average business website carries 300-500KB of unused JavaScript and CSS.
That's like paying rent for office space nobody uses.
🧵 1/5
The average business website carries 300-500KB of unused JavaScript and CSS.
That's like paying rent for office space nobody uses.
🧵 1/5
In less than one hour, we will dive together into crawl budget, but this time from a different perspective #seocharity
www.youtube.com/watch?v=XUgi...
www.youtube.com/watch?v=XUgi...
Crawl Budget From the Other Side
YouTube video by SEOcharity
www.youtube.com
September 10, 2025 at 4:08 PM
In less than one hour, we will dive together into crawl budget, but this time from a different perspective #seocharity
www.youtube.com/watch?v=XUgi...
www.youtube.com/watch?v=XUgi...
Recently, I played with performance data comparing what Google CrUX offers vs full RUM insights.
A testing site had amazing Google performance scores, but real-user monitoring revealed something else.
The disconnect?
🧵 1/4
A testing site had amazing Google performance scores, but real-user monitoring revealed something else.
The disconnect?
🧵 1/4
September 10, 2025 at 8:33 AM
Recently, I played with performance data comparing what Google CrUX offers vs full RUM insights.
A testing site had amazing Google performance scores, but real-user monitoring revealed something else.
The disconnect?
🧵 1/4
A testing site had amazing Google performance scores, but real-user monitoring revealed something else.
The disconnect?
🧵 1/4
Hidden code errors that most businesses never check 🤖
When search engines and AI tools encounter broken code early in a webpage, they sometimes give up checking the rest or try to create something from it, which is not always correct or what you want.
🧵 1/3
When search engines and AI tools encounter broken code early in a webpage, they sometimes give up checking the rest or try to create something from it, which is not always correct or what you want.
🧵 1/3
September 9, 2025 at 8:30 AM
Hidden code errors that most businesses never check 🤖
When search engines and AI tools encounter broken code early in a webpage, they sometimes give up checking the rest or try to create something from it, which is not always correct or what you want.
🧵 1/3
When search engines and AI tools encounter broken code early in a webpage, they sometimes give up checking the rest or try to create something from it, which is not always correct or what you want.
🧵 1/3
I found something surprising while auditing a site last month 🤯
Their cookie consent popup was adding 2.9 seconds to page load time.
The math is easy…
Every second of delay = 5% conversion loss
For a $1M e-commerce site = $150,000 lost revenue from that 3-second lag 📉
#TechnicalSEO #GDPR
🧵 1/4
Their cookie consent popup was adding 2.9 seconds to page load time.
The math is easy…
Every second of delay = 5% conversion loss
For a $1M e-commerce site = $150,000 lost revenue from that 3-second lag 📉
#TechnicalSEO #GDPR
🧵 1/4
September 4, 2025 at 1:29 PM
I found something surprising while auditing a site last month 🤯
Their cookie consent popup was adding 2.9 seconds to page load time.
The math is easy…
Every second of delay = 5% conversion loss
For a $1M e-commerce site = $150,000 lost revenue from that 3-second lag 📉
#TechnicalSEO #GDPR
🧵 1/4
Their cookie consent popup was adding 2.9 seconds to page load time.
The math is easy…
Every second of delay = 5% conversion loss
For a $1M e-commerce site = $150,000 lost revenue from that 3-second lag 📉
#TechnicalSEO #GDPR
🧵 1/4
Reposted by Martin Stepanek 🏳️🌈
So deeply sad to report the passing of search marketing industry vet, Alan Bleiweiss. He was so caring, smart and made so many of us smile www.seroundtable.com/alan-bleiwei...
The Industry Mourns The Loss Of Alan Bleiweiss - Caring & Giving Search Marketer
I am deeply sad to report that Alan Bleiweiss has passed away on August 22nd. Alan was a true friend to the search marketing industry; he always had a witty and funny response to make everyone smile,...
www.seroundtable.com
September 4, 2025 at 12:53 AM
So deeply sad to report the passing of search marketing industry vet, Alan Bleiweiss. He was so caring, smart and made so many of us smile www.seroundtable.com/alan-bleiwei...
I discovered why some websites convert 3x better than others 🧐
The difference isn't better text or fancier designs.
It's how fast your biggest image or headline loads when someone first visits your page.
#TechnicalSEO #WebPerformance #LCP
🧵 1/5
The difference isn't better text or fancier designs.
It's how fast your biggest image or headline loads when someone first visits your page.
#TechnicalSEO #WebPerformance #LCP
🧵 1/5
September 3, 2025 at 1:31 PM
I discovered why some websites convert 3x better than others 🧐
The difference isn't better text or fancier designs.
It's how fast your biggest image or headline loads when someone first visits your page.
#TechnicalSEO #WebPerformance #LCP
🧵 1/5
The difference isn't better text or fancier designs.
It's how fast your biggest image or headline loads when someone first visits your page.
#TechnicalSEO #WebPerformance #LCP
🧵 1/5
90% of B2B buyers now use AI tools for researching purchases 🤖
38% use ChatGPT specifically when evaluating technical requirements.
When AI can't understand what a company does or why it matters, that brand simply doesn't appear in these AI searches.
#TechnicalSEO #AISearch #AIVisibility
🧵 1/4
38% use ChatGPT specifically when evaluating technical requirements.
When AI can't understand what a company does or why it matters, that brand simply doesn't appear in these AI searches.
#TechnicalSEO #AISearch #AIVisibility
🧵 1/4
September 2, 2025 at 1:31 PM
90% of B2B buyers now use AI tools for researching purchases 🤖
38% use ChatGPT specifically when evaluating technical requirements.
When AI can't understand what a company does or why it matters, that brand simply doesn't appear in these AI searches.
#TechnicalSEO #AISearch #AIVisibility
🧵 1/4
38% use ChatGPT specifically when evaluating technical requirements.
When AI can't understand what a company does or why it matters, that brand simply doesn't appear in these AI searches.
#TechnicalSEO #AISearch #AIVisibility
🧵 1/4
In a few days, I will talk about crawl budget from a different point of view within #seocharity live stream 🐾
August 28, 2025 at 1:28 PM
In a few days, I will talk about crawl budget from a different point of view within #seocharity live stream 🐾
Your best-performing content is generating zero revenue.
Not because it's bad. Visitors just can't find your money pages from it.
Imagine a retail store having no signs to point to their bestselling items.
That’s what poor internal linking does to your high-converting pages.
🧵 1/6
Not because it's bad. Visitors just can't find your money pages from it.
Imagine a retail store having no signs to point to their bestselling items.
That’s what poor internal linking does to your high-converting pages.
🧵 1/6
July 29, 2025 at 8:31 AM
Your best-performing content is generating zero revenue.
Not because it's bad. Visitors just can't find your money pages from it.
Imagine a retail store having no signs to point to their bestselling items.
That’s what poor internal linking does to your high-converting pages.
🧵 1/6
Not because it's bad. Visitors just can't find your money pages from it.
Imagine a retail store having no signs to point to their bestselling items.
That’s what poor internal linking does to your high-converting pages.
🧵 1/6
Would you wait in a slow checkout line? Your customers won't either 😤
If your website is slow, visitors just leave.
A frustrating shopping experience means abandoned carts and lost revenue.
Tech SEO and web performance aren't just about rankings.
They directly impact how much money you make.
If your website is slow, visitors just leave.
A frustrating shopping experience means abandoned carts and lost revenue.
Tech SEO and web performance aren't just about rankings.
They directly impact how much money you make.
July 27, 2025 at 12:29 PM
Would you wait in a slow checkout line? Your customers won't either 😤
If your website is slow, visitors just leave.
A frustrating shopping experience means abandoned carts and lost revenue.
Tech SEO and web performance aren't just about rankings.
They directly impact how much money you make.
If your website is slow, visitors just leave.
A frustrating shopping experience means abandoned carts and lost revenue.
Tech SEO and web performance aren't just about rankings.
They directly impact how much money you make.
Why are we still using full-page overlays with loading bars in 2025? 🤯
It's basically proof that the developer know almost nothing about SEO and web performance.
If you need a loading bar to fix something as a web developer, then something is clearly wrong.
🧵 1/2
It's basically proof that the developer know almost nothing about SEO and web performance.
If you need a loading bar to fix something as a web developer, then something is clearly wrong.
🧵 1/2
July 26, 2025 at 8:32 AM
Why are we still using full-page overlays with loading bars in 2025? 🤯
It's basically proof that the developer know almost nothing about SEO and web performance.
If you need a loading bar to fix something as a web developer, then something is clearly wrong.
🧵 1/2
It's basically proof that the developer know almost nothing about SEO and web performance.
If you need a loading bar to fix something as a web developer, then something is clearly wrong.
🧵 1/2
When web performance becomes a product priority, the results speak for themselves…
Happy users and visitors, better conversions, and higher revenue.
Is it not enough?
Then check your technical SEO with my free checklist!
You'll find the link in the first comment below ⤵️
Happy users and visitors, better conversions, and higher revenue.
Is it not enough?
Then check your technical SEO with my free checklist!
You'll find the link in the first comment below ⤵️
July 25, 2025 at 8:28 AM
When web performance becomes a product priority, the results speak for themselves…
Happy users and visitors, better conversions, and higher revenue.
Is it not enough?
Then check your technical SEO with my free checklist!
You'll find the link in the first comment below ⤵️
Happy users and visitors, better conversions, and higher revenue.
Is it not enough?
Then check your technical SEO with my free checklist!
You'll find the link in the first comment below ⤵️