Martin Stepanek 🏳️‍🌈
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techseovitals.com
Martin Stepanek 🏳️‍🌈
@techseovitals.com
👨‍💻 Technical SEO & Web Performance Consultant
📈 Helping businesses grow by unlocking revenue potential through technical SEO and web performance
✍️ TechSEO Vitals Newsletter - https://www.techseovitals.com/newsletter/
Why is there that jump? After migration, Google crawled all the content again, but it's not going to index it because it no longer holds value for people
November 12, 2025 at 5:14 AM
To fix this, use one clear H1 heading per page that tells visitors exactly what they'll find.

Make it obvious what problem you solve or what service you provide.

One heading. Clear message. More visibility.

Use H2, H3, H4… tags for other headings.

🧵 3/3
September 25, 2025 at 1:30 PM
When Google is confused, your pages become invisible in search results.

That confusion translates directly to lost revenue.

Every confusing page is potential revenue going to competitors who communicate more clearly.

🧵 2/3
September 25, 2025 at 1:30 PM
For technical teams:

➡️ Review your robots.txt monthly or after every update.

➡️ Test with Google's URL Inspection Tool to confirm proper rendering.

This five-minute check will protect your entire SEO investment.

🧵 4/4
September 24, 2025 at 1:32 PM
Your site should render the same for both visitors and search engines.

Many businesses discover often late that they've been invisible to Google for weeks because of a single line of code.

Don't let a technical detail become a revenue problem.

🧵 3/4
September 24, 2025 at 1:32 PM
This simple oversight can tank your visibility within weeks. Meanwhile, competitors can capture all your lost traffic and the revenue that comes with it.

The good news?

It's an easy fix.

Check your robots.txt file in a browser and make sure nothing essential is blocked by disallow.

🧵 2/4
September 24, 2025 at 1:32 PM
This is the performance metric that unlocks everything else. Fix your server response time, and watch your other metrics naturally improve.

In technical terms, TTFB under 500ms should be your baseline.

Review your hosting, investigate database queries, implement a CDN…

🧵 3/3
September 23, 2025 at 1:34 PM
The fix? Start by reviewing your hosting and server configuration before touching anything else.

Then move to optimization of code including plugins you use.

🧵 2/3
September 23, 2025 at 1:34 PM
Think of it this way: saving money on implementation means nothing if slow speeds cost you thousands in lost revenue.

#TechnicalSEO #WebPerformance #SiteSpeed

🧵 3/3
September 18, 2025 at 8:34 AM
Slower sites ➡️ fewer visitors ➡️ lost revenue.

The solution? 🤔

Replace bloating plugins with own lightweight code.

With this strategy, I cut loading time of a client’s websites by over 75%.

Their bounce rate dropped immediately.

🧵 2/3
September 18, 2025 at 8:34 AM
When an update breaks key functionality or slows down your website, you'll know within hours.

Most monitoring setups cost less than a single lost sale.

The peace of mind alone makes it worth the investment.

#TechnicalSEO #WebsiteMonitoring

🧵 3/3
September 17, 2025 at 1:28 PM
The damage adds up when Google de-indexes broken pages or drops rankings for poor performance.

The fix? 🛠️

Set up automated monitoring that alerts you when something breaks.

Simple uptime monitor tools and weekly crawls can catch issues while they're small.

🧵 2/3
September 17, 2025 at 1:28 PM
The monthly cost of a VPS is just under $100, and you're looking at potentially thousands more in revenue.

It’s a pretty obvious choice if you ask me 😉

#TechnicalSEO #WebPerformance

🧵 4/4
September 16, 2025 at 8:27 AM
The solution? Move to a VPS (Virtual Private Server) that offers better resources without having to share with many other sites.

Just within weeks of switching, businesses can see increases in conversion rate.

🧵 3/4
September 16, 2025 at 8:27 AM