Martin Stepanek 🏳️🌈
@techseovitals.com
👨💻 Technical SEO & Web Performance Consultant
📈 Helping businesses grow by unlocking revenue potential through technical SEO and web performance
✍️ TechSEO Vitals Newsletter - https://www.techseovitals.com/newsletter/
📈 Helping businesses grow by unlocking revenue potential through technical SEO and web performance
✍️ TechSEO Vitals Newsletter - https://www.techseovitals.com/newsletter/
Crawled but currently not indexed 🚨
It's not always a problem; sometimes it's actually a goal.
In this case, it's a regional news website that also features articles from the previous decade that are no longer relevant to keep indexed. So Google naturally dropped them from the index.
It's not always a problem; sometimes it's actually a goal.
In this case, it's a regional news website that also features articles from the previous decade that are no longer relevant to keep indexed. So Google naturally dropped them from the index.
November 12, 2025 at 5:14 AM
Crawled but currently not indexed 🚨
It's not always a problem; sometimes it's actually a goal.
In this case, it's a regional news website that also features articles from the previous decade that are no longer relevant to keep indexed. So Google naturally dropped them from the index.
It's not always a problem; sometimes it's actually a goal.
In this case, it's a regional news website that also features articles from the previous decade that are no longer relevant to keep indexed. So Google naturally dropped them from the index.
Is this some new feature? I mean, I don't have a problem reading JSON, but most people yes 😅
November 1, 2025 at 7:34 AM
Is this some new feature? I mean, I don't have a problem reading JSON, but most people yes 😅
I found something surprising while auditing a site last month 🤯
Their cookie consent popup was adding 2.9 seconds to page load time.
The math is easy…
Every second of delay = 5% conversion loss
For a $1M e-commerce site = $150,000 lost revenue from that 3-second lag 📉
#TechnicalSEO #GDPR
🧵 1/4
Their cookie consent popup was adding 2.9 seconds to page load time.
The math is easy…
Every second of delay = 5% conversion loss
For a $1M e-commerce site = $150,000 lost revenue from that 3-second lag 📉
#TechnicalSEO #GDPR
🧵 1/4
September 4, 2025 at 1:29 PM
I found something surprising while auditing a site last month 🤯
Their cookie consent popup was adding 2.9 seconds to page load time.
The math is easy…
Every second of delay = 5% conversion loss
For a $1M e-commerce site = $150,000 lost revenue from that 3-second lag 📉
#TechnicalSEO #GDPR
🧵 1/4
Their cookie consent popup was adding 2.9 seconds to page load time.
The math is easy…
Every second of delay = 5% conversion loss
For a $1M e-commerce site = $150,000 lost revenue from that 3-second lag 📉
#TechnicalSEO #GDPR
🧵 1/4
In a few days, I will talk about crawl budget from a different point of view within #seocharity live stream 🐾
August 28, 2025 at 1:28 PM
In a few days, I will talk about crawl budget from a different point of view within #seocharity live stream 🐾
Your best-performing content is generating zero revenue.
Not because it's bad. Visitors just can't find your money pages from it.
Imagine a retail store having no signs to point to their bestselling items.
That’s what poor internal linking does to your high-converting pages.
🧵 1/6
Not because it's bad. Visitors just can't find your money pages from it.
Imagine a retail store having no signs to point to their bestselling items.
That’s what poor internal linking does to your high-converting pages.
🧵 1/6
July 29, 2025 at 8:31 AM
Your best-performing content is generating zero revenue.
Not because it's bad. Visitors just can't find your money pages from it.
Imagine a retail store having no signs to point to their bestselling items.
That’s what poor internal linking does to your high-converting pages.
🧵 1/6
Not because it's bad. Visitors just can't find your money pages from it.
Imagine a retail store having no signs to point to their bestselling items.
That’s what poor internal linking does to your high-converting pages.
🧵 1/6
Why are we still using full-page overlays with loading bars in 2025? 🤯
It's basically proof that the developer know almost nothing about SEO and web performance.
If you need a loading bar to fix something as a web developer, then something is clearly wrong.
🧵 1/2
It's basically proof that the developer know almost nothing about SEO and web performance.
If you need a loading bar to fix something as a web developer, then something is clearly wrong.
🧵 1/2
July 26, 2025 at 8:32 AM
Why are we still using full-page overlays with loading bars in 2025? 🤯
It's basically proof that the developer know almost nothing about SEO and web performance.
If you need a loading bar to fix something as a web developer, then something is clearly wrong.
🧵 1/2
It's basically proof that the developer know almost nothing about SEO and web performance.
If you need a loading bar to fix something as a web developer, then something is clearly wrong.
🧵 1/2
Great day at Google Search Central Deep Dive APAC 25 - Bangkok. Thanks! 💜 #searchcentralive #scldd25
July 24, 2025 at 2:54 PM
Great day at Google Search Central Deep Dive APAC 25 - Bangkok. Thanks! 💜 #searchcentralive #scldd25
I do website monitoring to all my clients. Guess whose sites went down for 12 hours unnoticed? 🤦♂️
Even I'm not immune to making stupid mistakes.
A few days ago, a small bug fix auto-update was performed on one of my servers where I host only personal websites and apps.
🧵 1/3
Even I'm not immune to making stupid mistakes.
A few days ago, a small bug fix auto-update was performed on one of my servers where I host only personal websites and apps.
🧵 1/3
July 24, 2025 at 8:34 AM
I do website monitoring to all my clients. Guess whose sites went down for 12 hours unnoticed? 🤦♂️
Even I'm not immune to making stupid mistakes.
A few days ago, a small bug fix auto-update was performed on one of my servers where I host only personal websites and apps.
🧵 1/3
Even I'm not immune to making stupid mistakes.
A few days ago, a small bug fix auto-update was performed on one of my servers where I host only personal websites and apps.
🧵 1/3
🔔 Quick test: Take your phone right now and try buying something from your own website. Painful, right?
When did you last check your website on mobile?
And do you know why your mobile conversions are significantly lower compared to desktop?
🧵 1/3
When did you last check your website on mobile?
And do you know why your mobile conversions are significantly lower compared to desktop?
🧵 1/3
July 23, 2025 at 2:31 PM
🔔 Quick test: Take your phone right now and try buying something from your own website. Painful, right?
When did you last check your website on mobile?
And do you know why your mobile conversions are significantly lower compared to desktop?
🧵 1/3
When did you last check your website on mobile?
And do you know why your mobile conversions are significantly lower compared to desktop?
🧵 1/3
Google won't tell you this, but PageSpeed Insights scores and real-world performance often don't match 🤫
#PageSpeed Insights is an amazing tool that can give you quick and useful information about your website.
It even gives you a score for your website.
🧵 1/3
#PageSpeed Insights is an amazing tool that can give you quick and useful information about your website.
It even gives you a score for your website.
🧵 1/3
July 21, 2025 at 12:34 PM
Google won't tell you this, but PageSpeed Insights scores and real-world performance often don't match 🤫
#PageSpeed Insights is an amazing tool that can give you quick and useful information about your website.
It even gives you a score for your website.
🧵 1/3
#PageSpeed Insights is an amazing tool that can give you quick and useful information about your website.
It even gives you a score for your website.
🧵 1/3
Your website loads slower than Netflix on dial-up, and you're wondering why nobody converts 😱
Do you remember how frustrating it is to wait for Netflix to load a movie when you're on a slow connection?
Now imagine your website visitors feel the same way.
Do you remember how frustrating it is to wait for Netflix to load a movie when you're on a slow connection?
Now imagine your website visitors feel the same way.
July 18, 2025 at 8:33 AM
Your website loads slower than Netflix on dial-up, and you're wondering why nobody converts 😱
Do you remember how frustrating it is to wait for Netflix to load a movie when you're on a slow connection?
Now imagine your website visitors feel the same way.
Do you remember how frustrating it is to wait for Netflix to load a movie when you're on a slow connection?
Now imagine your website visitors feel the same way.
The best freelancers aren't selling their time. They're investing in their clients' futures 🤫
When I decided to start freelancing last year, I wanted to be different.
Most freelancers are just service providers. After the service is delivered, everything ends.
🧵 1/2
When I decided to start freelancing last year, I wanted to be different.
Most freelancers are just service providers. After the service is delivered, everything ends.
🧵 1/2
July 17, 2025 at 8:26 AM
The best freelancers aren't selling their time. They're investing in their clients' futures 🤫
When I decided to start freelancing last year, I wanted to be different.
Most freelancers are just service providers. After the service is delivered, everything ends.
🧵 1/2
When I decided to start freelancing last year, I wanted to be different.
Most freelancers are just service providers. After the service is delivered, everything ends.
🧵 1/2
Small tweaks on the checkout page can boost conversions by 10+% 📈
When you finally get a visitor to your website, it's terrible to let them leave right before the final step.
Focus on making your checkout page and your entire website as fast as possible.
🧵 1/3
When you finally get a visitor to your website, it's terrible to let them leave right before the final step.
Focus on making your checkout page and your entire website as fast as possible.
🧵 1/3
July 16, 2025 at 8:26 AM
Small tweaks on the checkout page can boost conversions by 10+% 📈
When you finally get a visitor to your website, it's terrible to let them leave right before the final step.
Focus on making your checkout page and your entire website as fast as possible.
🧵 1/3
When you finally get a visitor to your website, it's terrible to let them leave right before the final step.
Focus on making your checkout page and your entire website as fast as possible.
🧵 1/3
GDPR accidentally created a new way to kill your website's conversions 🤦♂️
Years ago, GDPR in the EU brought a new problem to the world of web performance.
Cookie popups required by GDPR are often loaded as external JavaScript library.
🧵 1/3
Years ago, GDPR in the EU brought a new problem to the world of web performance.
Cookie popups required by GDPR are often loaded as external JavaScript library.
🧵 1/3
July 15, 2025 at 8:34 AM
GDPR accidentally created a new way to kill your website's conversions 🤦♂️
Years ago, GDPR in the EU brought a new problem to the world of web performance.
Cookie popups required by GDPR are often loaded as external JavaScript library.
🧵 1/3
Years ago, GDPR in the EU brought a new problem to the world of web performance.
Cookie popups required by GDPR are often loaded as external JavaScript library.
🧵 1/3
The “modern“ web is actually more broken than it was 15 years ago 🤯
Over the last decade, we've had a significant problem across almost all websites on the internet.
The problem is JavaScript.
I'm not saying JavaScript alone is bad. It's actually an amazing helper.
🧵 1/3
Over the last decade, we've had a significant problem across almost all websites on the internet.
The problem is JavaScript.
I'm not saying JavaScript alone is bad. It's actually an amazing helper.
🧵 1/3
July 14, 2025 at 8:27 AM
The “modern“ web is actually more broken than it was 15 years ago 🤯
Over the last decade, we've had a significant problem across almost all websites on the internet.
The problem is JavaScript.
I'm not saying JavaScript alone is bad. It's actually an amazing helper.
🧵 1/3
Over the last decade, we've had a significant problem across almost all websites on the internet.
The problem is JavaScript.
I'm not saying JavaScript alone is bad. It's actually an amazing helper.
🧵 1/3
How often do you encounter these annoying external activities that potentially drain your crawl budget?
I recently spotted this in one of my client's GSC.
I recently spotted this in one of my client's GSC.
July 13, 2025 at 10:30 AM
How often do you encounter these annoying external activities that potentially drain your crawl budget?
I recently spotted this in one of my client's GSC.
I recently spotted this in one of my client's GSC.
If you ignore Core Web Vitals, you're ignoring your visitors and customers! 🙅♂️
#SEO isn't in first place when I work with #CoreWebVitals.
Why? Because they're mainly about #UserExperience.
Motivation should be about how actual visitors feel on your website.
#SEO isn't in first place when I work with #CoreWebVitals.
Why? Because they're mainly about #UserExperience.
Motivation should be about how actual visitors feel on your website.
July 12, 2025 at 10:28 AM
If you ignore Core Web Vitals, you're ignoring your visitors and customers! 🙅♂️
#SEO isn't in first place when I work with #CoreWebVitals.
Why? Because they're mainly about #UserExperience.
Motivation should be about how actual visitors feel on your website.
#SEO isn't in first place when I work with #CoreWebVitals.
Why? Because they're mainly about #UserExperience.
Motivation should be about how actual visitors feel on your website.
When I tell people they can boost conversions by over 15% without spending a euro on ads. They think I'm crazy 🤯
That's the power of #TechnicalSEO.
Fixing indexation issues brings cash within the same month. Resolving #CoreWebVitals problems? It increases conversions the same day.
🧵 1/2
That's the power of #TechnicalSEO.
Fixing indexation issues brings cash within the same month. Resolving #CoreWebVitals problems? It increases conversions the same day.
🧵 1/2
July 11, 2025 at 8:34 AM
When I tell people they can boost conversions by over 15% without spending a euro on ads. They think I'm crazy 🤯
That's the power of #TechnicalSEO.
Fixing indexation issues brings cash within the same month. Resolving #CoreWebVitals problems? It increases conversions the same day.
🧵 1/2
That's the power of #TechnicalSEO.
Fixing indexation issues brings cash within the same month. Resolving #CoreWebVitals problems? It increases conversions the same day.
🧵 1/2
Remember thinking you'd never need to study again after high school or university? 😅
When I finished high school, I thought no more learning and could throw away all my books.
Over a decade later, I can just say I was completely wrong about my stupid teenage self.
🧵 1/2
When I finished high school, I thought no more learning and could throw away all my books.
Over a decade later, I can just say I was completely wrong about my stupid teenage self.
🧵 1/2
July 10, 2025 at 8:29 AM
Remember thinking you'd never need to study again after high school or university? 😅
When I finished high school, I thought no more learning and could throw away all my books.
Over a decade later, I can just say I was completely wrong about my stupid teenage self.
🧵 1/2
When I finished high school, I thought no more learning and could throw away all my books.
Over a decade later, I can just say I was completely wrong about my stupid teenage self.
🧵 1/2
There are plenty of factors that can transform mobile user experience, but one stands out: #pagespeed 🐌
Just like swiping on TikTok, we'll visit another website offering a similar product.
Google stats make it clear: over half of visitors abandon their visit if the loading time exceeds 3 seconds.
Just like swiping on TikTok, we'll visit another website offering a similar product.
Google stats make it clear: over half of visitors abandon their visit if the loading time exceeds 3 seconds.
July 9, 2025 at 8:30 AM
There are plenty of factors that can transform mobile user experience, but one stands out: #pagespeed 🐌
Just like swiping on TikTok, we'll visit another website offering a similar product.
Google stats make it clear: over half of visitors abandon their visit if the loading time exceeds 3 seconds.
Just like swiping on TikTok, we'll visit another website offering a similar product.
Google stats make it clear: over half of visitors abandon their visit if the loading time exceeds 3 seconds.
I just shared the most important things to do for multilingual websites in my recent newsletter episode 🤫
If you want to know more about them, you can still subscribe and read it ⤵️
newsletter.techseovitals.com/posts/multi...
If you want to know more about them, you can still subscribe and read it ⤵️
newsletter.techseovitals.com/posts/multi...
July 8, 2025 at 12:30 PM
I just shared the most important things to do for multilingual websites in my recent newsletter episode 🤫
If you want to know more about them, you can still subscribe and read it ⤵️
newsletter.techseovitals.com/posts/multi...
If you want to know more about them, you can still subscribe and read it ⤵️
newsletter.techseovitals.com/posts/multi...
I just found 4 versions of each page on a client's website 🤦♂️
That trailing slash at the end of a URL might seem trivial.
But if you don't have your canonical tags set up correctly, it'll create tons of duplicate content.
🧵 1/3
That trailing slash at the end of a URL might seem trivial.
But if you don't have your canonical tags set up correctly, it'll create tons of duplicate content.
🧵 1/3
July 8, 2025 at 8:29 AM
I just found 4 versions of each page on a client's website 🤦♂️
That trailing slash at the end of a URL might seem trivial.
But if you don't have your canonical tags set up correctly, it'll create tons of duplicate content.
🧵 1/3
That trailing slash at the end of a URL might seem trivial.
But if you don't have your canonical tags set up correctly, it'll create tons of duplicate content.
🧵 1/3
🟣 Quick #Performance Tip
The hidden cost of slow loading images is driving your customers away before they even see your products.
🧵 1/4
The hidden cost of slow loading images is driving your customers away before they even see your products.
🧵 1/4
July 4, 2025 at 8:33 AM
🟣 Quick #Performance Tip
The hidden cost of slow loading images is driving your customers away before they even see your products.
🧵 1/4
The hidden cost of slow loading images is driving your customers away before they even see your products.
🧵 1/4
🟣 Quick #TechnicalSEO Tip
Your most valuable SEO tool is probably sitting unused in your dashboard right now.
🧵 1/4
Your most valuable SEO tool is probably sitting unused in your dashboard right now.
🧵 1/4
July 2, 2025 at 8:30 AM
🟣 Quick #TechnicalSEO Tip
Your most valuable SEO tool is probably sitting unused in your dashboard right now.
🧵 1/4
Your most valuable SEO tool is probably sitting unused in your dashboard right now.
🧵 1/4