Sturdy McKee
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sturdym.bsky.social
Sturdy McKee
@sturdym.bsky.social
The 6-Hour CEO™ | Coach | Strategist | Start Up Advisor | Speaker | Author
https://6hourceo.com
If referrals drive your revenue, why leave them to memory?
https://sixerhq.com/demo
February 18, 2026 at 6:08 PM
You don’t have a referral problem.
You have a relationship system problem.

Most healthcare practices think growth comes from more marketing.

More ads.
More posts.
More lead funnels.

But your best growth asset already exists.
Your referral partners.

Here’s what usually happens:
February 18, 2026 at 1:08 AM
Physical Therapists!
Social Media Marketing is Overhyped!

You’ve been told you need to advertise for reach and spend 5-10% of your revenue on ads (and the agency that administers them for you...by the agency that administers them for you). Fox guarding the henhouse anyone?

I call bullshit.
February 16, 2026 at 6:08 PM
Reposted by Sturdy McKee
MEMPHIS: “Memphis Safe Task Force” (U.S. marshal) caught KICKING A PUPPY 😳 as they arrested a guy for on a drug warrant

“He was harmless. There’s no reason he should’ve done that.”

@GovBillLee this is what we’re paying $1 Million a day for?🤔

Full: wreg.com/news/video-u...
February 6, 2026 at 3:30 AM
These are the 7 to take down.

7 Democrats voted YES on the bill:
- Jared Golden
- Marie Gluesenkamp Perez
- Henry Cuellar
- Tom Suozzi
- Laura Gillen
- Don Davis
- Vicente Gonzalez

@gavinnewsom.bsky.social what say you?

@rokhanna.bsky.social @aoc.bsky.social @crockett.house.gov
January 23, 2026 at 6:10 AM
This whole thing seems to be on repeat.
Am I the only one?
January 23, 2026 at 6:03 AM
Reposted by Sturdy McKee
There’s no reforming this
January 22, 2026 at 6:17 PM
Everything I learned about checks and balances was BS.
January 21, 2026 at 4:49 AM
It’s not about who’s on your team.

It’s about how your team works together.

Google studied 180 teams across engineering and sales. They wanted to know what separates high-performing teams from the rest.

They found five key things that made the difference:
January 7, 2026 at 9:53 PM
Most people stay quiet when they should speak up.

Why?

Because they don’t want to look dumb.
Or appear negative.
Or like they’re rocking the boat.

But staying silent kills great ideas before they start.

- The nurse didn’t call the doctor.
- The co-pilot didn’t question the pilot.
January 5, 2026 at 6:15 PM
New Kids ? On New Years

They’re all 40+?
Past their expiration date
January 1, 2026 at 5:14 AM
Why are you rewarding mediocrity?

It may sounds harsh,
But if you keep tolerating low standards from your team,
You'll get low performance to those standards.

You're the one setting the bar.

There was a Monday morning, that I didn’t want to go to work.
I wasn't feeling it.
December 30, 2025 at 12:38 AM
Biggest PT group in the country? 7% profit margin.

Let that sink in.

Select Medical runs over 1,900 clinics. They're trying to go private. Why?

Because public markets reward growth. Not sustainability.
December 22, 2025 at 6:08 PM
The Dashboard is mostly a feedback loop on how well you’re managing your players (team members) and your plays (processes). Some indicators are leading, most are lagging.

But without the Dashboard, how do you make good decisions? How do you connect the dots?

The dots: Players, Plays, and Outcomes
December 8, 2025 at 4:31 PM
Reposted by Sturdy McKee
Can I let you in on a little secret?

Billionaire philanthropy isn’t charity.

It’s PR to distract you from low wages, labor exploitation, and a tax system that’s rigged for the rich.
December 3, 2025 at 5:11 PM
How I Went from 73 to 98 Followers in 2 Months

Check my SubStack
December 2, 2025 at 3:40 PM
Reposted by Sturdy McKee
Follow below: The One Big Beautiful Bill Act signed in 2025 changes the definition of “professional degree” for purposes of federal loans and categorizes nursing including NPs, PAs, physical therapy as no longer a “professional degree”.
November 24, 2025 at 1:20 AM
Are you a DPT who loves runners?

We have a great opportunity in Silicon Valley.
DM for info.
November 19, 2025 at 8:35 PM
It’s like Neville Chamberlain is in charge.
November 11, 2025 at 5:29 PM
A company metrics dashboard I built with AI

https://youtu.be/vr1RnmTjGC0
November 10, 2025 at 6:08 PM
“Career paths shouldn’t be guesswork”

If your company still waits for promotions to develop people, you're already behind.

Today’s smartest companies do 3 things:

- Build skills before roles exist
- Support internal mobility with real programs
November 9, 2025 at 8:18 PM
How much can I pay my new Physical Therapist?
November 13, 12:15 Pacific, 3:15 Eastern

https://www.eventbrite.com/e/how-much-can-i-pay-my-new-physical-therapist-tickets-1963554509395
November 6, 2025 at 1:08 AM
Your A-players are burning out…
because you let your C and D-players coast.

You know it.
They know it.
And worst of all? Your culture reflects it.

Read about the Monday I didn't want to go to work (at my own company).

https://coachsturdy.substack.com/p/the-monday-i-didnt-want-to-go-to
November 5, 2025 at 8:18 PM
Hi @govpritzker.illinois.gov

Might want to check out your troops and their conduct.

www.tiktok.com/t/ZTMbfsn9v/
#chitown #illinois #chicago #broadview #evanston
TikTok video by Parkrose Permaculture
www.tiktok.com
November 4, 2025 at 12:18 AM