Mike Friedman
@seopub.bsky.social
SEO consultant. I help organizations increase their search visibility by connecting their content with the right audience at the right time.
Owner of TheSEOPub.com and ClickedConsulting.com.
Owner of TheSEOPub.com and ClickedConsulting.com.
You don't need keyword tracking out to 100 places. You really don't.
September 18, 2025 at 1:10 PM
You don't need keyword tracking out to 100 places. You really don't.
Just asked ChatGPT to write this for me as something funny to send to some friends.
"...say your vitamins and eat your prayers..." 🤣🤣🤣
"...say your vitamins and eat your prayers..." 🤣🤣🤣
July 24, 2025 at 4:16 PM
Just asked ChatGPT to write this for me as something funny to send to some friends.
"...say your vitamins and eat your prayers..." 🤣🤣🤣
"...say your vitamins and eat your prayers..." 🤣🤣🤣
Google June 2025 core update is rolling out. It could take up to 3 weeks for the full rollout.
status.search.google.com/incidents/ri...
status.search.google.com/incidents/ri...
Google Search Status Dashboard
status.search.google.com
June 30, 2025 at 3:02 PM
Google June 2025 core update is rolling out. It could take up to 3 weeks for the full rollout.
status.search.google.com/incidents/ri...
status.search.google.com/incidents/ri...
Reposted by Mike Friedman
Google VP of Search, Nick Fox, questions the CTR studies done on AI Overviews and says the web is thriving. John Mueller also echoed that the web is thriving www.seroundtable.com/google-on-ai...
Google Questions CTR Studies On AI Overview Clicks
Jason Howell on the AI Inside podcast had Nick Fox, VP of Search at Google, on a few weeks ago. In that interview, he said that the methodologies used by the click studies done on AI Overviews can be ...
www.seroundtable.com
June 23, 2025 at 11:52 AM
Google VP of Search, Nick Fox, questions the CTR studies done on AI Overviews and says the web is thriving. John Mueller also echoed that the web is thriving www.seroundtable.com/google-on-ai...
Reposted by Mike Friedman
SEO updates you ✨NEED✨ to know [23 June]: www.linkedin.com/posts/markse...
June 23, 2025 at 12:01 PM
SEO updates you ✨NEED✨ to know [23 June]: www.linkedin.com/posts/markse...
This week Google published a document called "Top ways to ensure your content performs well in Google's AI experiences on Search". I'll drop a link to it in the comments.
Here is the TL;DR version and Google’s 5 key recommendations:
#SEO #AIsearch #GoogleSearch #TechnicalSEO #StructuredData
Here is the TL;DR version and Google’s 5 key recommendations:
#SEO #AIsearch #GoogleSearch #TechnicalSEO #StructuredData
May 23, 2025 at 12:11 PM
This week Google published a document called "Top ways to ensure your content performs well in Google's AI experiences on Search". I'll drop a link to it in the comments.
Here is the TL;DR version and Google’s 5 key recommendations:
#SEO #AIsearch #GoogleSearch #TechnicalSEO #StructuredData
Here is the TL;DR version and Google’s 5 key recommendations:
#SEO #AIsearch #GoogleSearch #TechnicalSEO #StructuredData
Google has published new docs on the use of generative AI content.
I would highly recommend anyone using AI generated content read this document and also bookmark it. It is likely Google will make changes in the future.
developers.google.com/search/docs/...
I would highly recommend anyone using AI generated content read this document and also bookmark it. It is likely Google will make changes in the future.
developers.google.com/search/docs/...
Google Search's Guidance on Generative AI Content on Your Website | Google Search Central | Documentation | Google for Developers
Learn how to use generative AI content on your website in a way that complies with Google's policies.
developers.google.com
May 22, 2025 at 1:41 PM
Google has published new docs on the use of generative AI content.
I would highly recommend anyone using AI generated content read this document and also bookmark it. It is likely Google will make changes in the future.
developers.google.com/search/docs/...
I would highly recommend anyone using AI generated content read this document and also bookmark it. It is likely Google will make changes in the future.
developers.google.com/search/docs/...
My predictions for AI Overviews in the next year
Prediction #1 – Featured snippets will be deprecated
As Google generates more and more AIOs for search queries, featured snippets will be redundant.
Featured snippets don’t really offer anything that AIOs are not providing to a searcher.
Prediction #1 – Featured snippets will be deprecated
As Google generates more and more AIOs for search queries, featured snippets will be redundant.
Featured snippets don’t really offer anything that AIOs are not providing to a searcher.
May 9, 2025 at 2:35 PM
My predictions for AI Overviews in the next year
Prediction #1 – Featured snippets will be deprecated
As Google generates more and more AIOs for search queries, featured snippets will be redundant.
Featured snippets don’t really offer anything that AIOs are not providing to a searcher.
Prediction #1 – Featured snippets will be deprecated
As Google generates more and more AIOs for search queries, featured snippets will be redundant.
Featured snippets don’t really offer anything that AIOs are not providing to a searcher.
If your ecommerce product pages aren’t clearly displaying UPCs and model numbers, you're likely missing out on easy, high-intent SEO traffic.
Shoppers searching by exact model number or UPC aren't casually browsing. They know exactly what they want and are ready to buy.
Shoppers searching by exact model number or UPC aren't casually browsing. They know exactly what they want and are ready to buy.
May 1, 2025 at 5:30 PM
If your ecommerce product pages aren’t clearly displaying UPCs and model numbers, you're likely missing out on easy, high-intent SEO traffic.
Shoppers searching by exact model number or UPC aren't casually browsing. They know exactly what they want and are ready to buy.
Shoppers searching by exact model number or UPC aren't casually browsing. They know exactly what they want and are ready to buy.
Keeping in mind that Search Quality Raters are paid pretty low wages and have no formal education in linguistics or AI and LLMs for that matter, I'm not sure this is a great idea.
searchengineland.com/google-quali...
searchengineland.com/google-quali...
Google quality raters now assess whether content is AI-generated
Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.
searchengineland.com
April 10, 2025 at 12:36 PM
Keeping in mind that Search Quality Raters are paid pretty low wages and have no formal education in linguistics or AI and LLMs for that matter, I'm not sure this is a great idea.
searchengineland.com/google-quali...
searchengineland.com/google-quali...
I have seen some growing talk about llms.txt files. This is a standard that has been proposed by Jeremy Howard, co-founder of Answer AI. It’s similar to robots.txt but for LLMs, but it gets worse.
This is a really stupid model for websites to adopt.
This is a really stupid model for websites to adopt.
March 3, 2025 at 2:31 PM
I have seen some growing talk about llms.txt files. This is a standard that has been proposed by Jeremy Howard, co-founder of Answer AI. It’s similar to robots.txt but for LLMs, but it gets worse.
This is a really stupid model for websites to adopt.
This is a really stupid model for websites to adopt.
Here is a quick little SEO tip.
When you see dozens or even hundreds of search impressions for a search query that you are ranking 91st for, it's not because people are searching that deep in the SERPs.
When you see dozens or even hundreds of search impressions for a search query that you are ranking 91st for, it's not because people are searching that deep in the SERPs.
February 13, 2025 at 8:41 PM
Here is a quick little SEO tip.
When you see dozens or even hundreds of search impressions for a search query that you are ranking 91st for, it's not because people are searching that deep in the SERPs.
When you see dozens or even hundreds of search impressions for a search query that you are ranking 91st for, it's not because people are searching that deep in the SERPs.
Technical debt in enterprise SEO is one of the biggest roadblocks to organic growth—yet it often goes unnoticed until it starts hurting crawlability, indexing, and search performance.
clickedconsulting.com/how-to-overc...
clickedconsulting.com/how-to-overc...
How to Overcome Technical Debt in Enterprise SEO
Technical debt in enterprise SEO is one of the biggest roadblocks to organic growth—yet it often goes unnoticed until it starts hurting crawlability, indexing, and search performance. Over time, short...
clickedconsulting.com
February 12, 2025 at 12:41 PM
Technical debt in enterprise SEO is one of the biggest roadblocks to organic growth—yet it often goes unnoticed until it starts hurting crawlability, indexing, and search performance.
clickedconsulting.com/how-to-overc...
clickedconsulting.com/how-to-overc...
I will be honest. I didn't come up with this idea. I first heard it from a business consultant named Alan Weiss. (If you are a consultant, he has some great books out there, by the way.)
In this post, I discuss why I used value-based pricing versus hourly pricing.
www.linkedin.com/feed/update/...
In this post, I discuss why I used value-based pricing versus hourly pricing.
www.linkedin.com/feed/update/...
Mike Friedman on LinkedIn: Why I Use Value-Based Pricing for My SEO Clients | 10 comments
Why I Use Value-Based Pricing for My SEO Clients | 10 comments on LinkedIn
www.linkedin.com
February 8, 2025 at 4:38 PM
I will be honest. I didn't come up with this idea. I first heard it from a business consultant named Alan Weiss. (If you are a consultant, he has some great books out there, by the way.)
In this post, I discuss why I used value-based pricing versus hourly pricing.
www.linkedin.com/feed/update/...
In this post, I discuss why I used value-based pricing versus hourly pricing.
www.linkedin.com/feed/update/...
Not surprising here. It's starting in the Search Quality Raters guidelines, but I think Google is going to tune their algorithms more and more to filter out the lowest effort AI content in their index in 2025.
Google's updated Search quality raters guidelines on using "generative AI" www.seroundtable.com/google-searc...
Google's Updated Search Quality Rater Guidelines Mentions Generative AI
As you know, Google updated its Search Quality Raters guidelines with 11 new pages a couple of weeks ago. But with that, Google also added the term "generative AI" to the quality raters guidelines fo...
www.seroundtable.com
February 4, 2025 at 1:12 PM
Not surprising here. It's starting in the Search Quality Raters guidelines, but I think Google is going to tune their algorithms more and more to filter out the lowest effort AI content in their index in 2025.
Might want to slow down on jumping over to DeepSeek just yet... thehackernews.com/2025/01/top-...
Top-Rated Chinese AI App DeepSeek Limits Registrations Amid Cyberattacks
DeepSeek’s chatbot app tops Apple’s U.S. free chart, but malicious attacks force registration limits. Privacy concerns arise as data is hosted in Chin
thehackernews.com
January 28, 2025 at 1:51 PM
Might want to slow down on jumping over to DeepSeek just yet... thehackernews.com/2025/01/top-...
After a long battle, my mom passed away on Sunday night. Monday morning, suddenly and completely unexpectedly, we had to say goodbye to my best friend. I still keep expecting to hear him barking at the mailman or grabbing a ball beside me to go play fetch. Hug those close to you when you can.
January 22, 2025 at 1:20 PM
After a long battle, my mom passed away on Sunday night. Monday morning, suddenly and completely unexpectedly, we had to say goodbye to my best friend. I still keep expecting to hear him barking at the mailman or grabbing a ball beside me to go play fetch. Hug those close to you when you can.
Reposted by Mike Friedman
Based on 300K queries and 600K PAAs, which yielded 10K relevant queries for the study. This is the first step in a larger study btw -> What Drives Brand Mentions in AI Answers?
"We ran those 10K questions through OpenAI’s GPT4o API to see which brands came up."
#google #seo #ai #chatgpt #openai
"We ran those 10K questions through OpenAI’s GPT4o API to see which brands came up."
#google #seo #ai #chatgpt #openai
What Drives Brand Mentions in AI Answers?
AI search is the future, but how do brands get mentioned in LLM answers? We're sharing our test on what actually drives brand mentions in AI-generated answers from LLMs like ChatGPT.
www.seerinteractive.com
January 10, 2025 at 1:51 PM
I guarantee that each of these predictions will be right... or they will each be wrong... or some will be right and some will be wrong.
theseopub.com/my-predictio...
theseopub.com/my-predictio...
My predictions for SEO and digital marketing in 2025
2025 is here and it’s time for some predictions on what the new year will bring to the SEO and digital marketing landscape. Let’s jump right in. The TikTok ban in the U.S. holds I just don’t see this ...
theseopub.com
January 7, 2025 at 5:07 PM
I guarantee that each of these predictions will be right... or they will each be wrong... or some will be right and some will be wrong.
theseopub.com/my-predictio...
theseopub.com/my-predictio...
If you haven't seen this yet, Google has brought back Tag Assistant, one of its most useful Chrome extensions.
January 5, 2025 at 2:24 PM
If you haven't seen this yet, Google has brought back Tag Assistant, one of its most useful Chrome extensions.
