Owner of TheSEOPub.com and ClickedConsulting.com.
Schema is still powerful, but only if it reflects what users actually see.
Schema is still powerful, but only if it reflects what users actually see.
A solid technical foundation—robots.txt, clean URLs, valid meta directives—is still critical.
✅ Use snippet and indexing controls intentionally
Tags like noindex or nosnippet can keep content out of AI summaries—use them wisely.
A solid technical foundation—robots.txt, clean URLs, valid meta directives—is still critical.
✅ Use snippet and indexing controls intentionally
Tags like noindex or nosnippet can keep content out of AI summaries—use them wisely.
Helpful, original content that solves real problems still wins—AI or not.
✅ Prioritize great page experience
Fast load times, mobile-friendly design, and clean structure all support better visibility.
Helpful, original content that solves real problems still wins—AI or not.
✅ Prioritize great page experience
Fast load times, mobile-friendly design, and clean structure all support better visibility.
This will be the follow-up evolution of AI chat in AI Overviews.
Google CEO Sundar Pichai’s roadmap hints at embedding Gemini into “paid partnerships” much like Ads in classic Search.
This will be the follow-up evolution of AI chat in AI Overviews.
Google CEO Sundar Pichai’s roadmap hints at embedding Gemini into “paid partnerships” much like Ads in classic Search.
This is a simple a logical next step for AI Overviews and something I think could dramatically impact Google Search.
This is a simple a logical next step for AI Overviews and something I think could dramatically impact Google Search.
By mid-2026, expect AIOs to pull live sports scores, stock tickers, flight statuses, and local weather straight into the summary, powering “one-stop” overviews across every major vertical.
By mid-2026, expect AIOs to pull live sports scores, stock tickers, flight statuses, and local weather straight into the summary, powering “one-stop” overviews across every major vertical.
Small detail, big difference. Make sure your customers, and search engines, know exactly what you're selling.
Small detail, big difference. Make sure your customers, and search engines, know exactly what you're selling.
Buyers don't typically search by SKUs, so optimizing for them usually wastes valuable SEO space.
Buyers don't typically search by SKUs, so optimizing for them usually wastes valuable SEO space.
👉 Clearly display model numbers and UPCs on product pages.
👉 Include model numbers in title tags and meta descriptions where appropriate.
👉 Use structured data markup (Product schema) to highlight these details to Google.
👉 Clearly display model numbers and UPCs on product pages.
👉 Include model numbers in title tags and meta descriptions where appropriate.
👉 Use structured data markup (Product schema) to highlight these details to Google.
When Google can’t see this data, your pages don't rank for these valuable product-specific searches.
When Google can’t see this data, your pages don't rank for these valuable product-specific searches.