Sarah Gold 🇵🇸 ✊🏼 🕊️
@sarahtgold.bsky.social
CEO @projectsbyif.bsky.social founder, designer, advisor, Mum, “rebel with the right cause”, expecting more from computers…
https://projectsbyif.com
https://sarah.gold
https://projectsbyif.com
https://sarah.gold
My talk on moving fast, safely with AI is live youtu.be/f11Otsh6OKs?... thanks to everyone who came to listen in person and to our wonderful panellists afterwards!
Moving fast, safely: Closing the AI adoption gap
YouTube video by Projects by IF
youtu.be
November 26, 2025 at 1:41 PM
My talk on moving fast, safely with AI is live youtu.be/f11Otsh6OKs?... thanks to everyone who came to listen in person and to our wonderful panellists afterwards!
"I love my job…And even though my job requires me to commit sociopathic acts of evil that directly contribute to making the world a measurably worse place from Mon through Fri, 5 days a week, from morning to night, outside work, I’m actually a really good person”
www.mcsweeneys.net/articles/i-w...
www.mcsweeneys.net/articles/i-w...
I Work For an Evil Company, but Outside Work, I’m Actually a Really Good Person
I love my job. I make a great salary, there’s a clear path to promotion, and a never-ending supply of cold brew in the office. And even though my j...
www.mcsweeneys.net
November 14, 2025 at 4:24 PM
"I love my job…And even though my job requires me to commit sociopathic acts of evil that directly contribute to making the world a measurably worse place from Mon through Fri, 5 days a week, from morning to night, outside work, I’m actually a really good person”
www.mcsweeneys.net/articles/i-w...
www.mcsweeneys.net/articles/i-w...
Reposted by Sarah Gold 🇵🇸 ✊🏼 🕊️
inspired by this, I have done a free extract of this section of the book here. it is about understanding that *with all its problems* the BBC is as important for our intellectual health as the NHS is for our physical health:
naomialderman.substack.com/p/the-bbc-an...
naomialderman.substack.com/p/the-bbc-an...
November 10, 2025 at 7:52 AM
inspired by this, I have done a free extract of this section of the book here. it is about understanding that *with all its problems* the BBC is as important for our intellectual health as the NHS is for our physical health:
naomialderman.substack.com/p/the-bbc-an...
naomialderman.substack.com/p/the-bbc-an...
Reposted by Sarah Gold 🇵🇸 ✊🏼 🕊️
Every organisation now faces a choice: experiment carefully or fall behind the AI curve.
Learning safely is key: teams that understand the risks build systems that earn trust and drive adoption.
More on this in our latest newsletter from @sarahtgold.bsky.social
www.linkedin.com/pulse/12-bui...
Learning safely is key: teams that understand the risks build systems that earn trust and drive adoption.
More on this in our latest newsletter from @sarahtgold.bsky.social
www.linkedin.com/pulse/12-bui...
#12 Building confidence in the AI age
Everywhere we go, we hear a version of the same sentence: “Everyone wants to use AI, but no one feels ready.” It’s a fair observation.
www.linkedin.com
November 4, 2025 at 11:59 AM
Every organisation now faces a choice: experiment carefully or fall behind the AI curve.
Learning safely is key: teams that understand the risks build systems that earn trust and drive adoption.
More on this in our latest newsletter from @sarahtgold.bsky.social
www.linkedin.com/pulse/12-bui...
Learning safely is key: teams that understand the risks build systems that earn trust and drive adoption.
More on this in our latest newsletter from @sarahtgold.bsky.social
www.linkedin.com/pulse/12-bui...
Reposted by Sarah Gold 🇵🇸 ✊🏼 🕊️
Password1234
November 3, 2025 at 9:34 PM
Password1234
Reposted by Sarah Gold 🇵🇸 ✊🏼 🕊️
Excited to have Christine Foster, General Manager GenAI and Automation at Experian joining sarahtgold.bsky.social on the panel at our event 'Crossing the AI divide'
We'll be discussing how Experian are introducing AI into their products & consumer experiences - without breaking trust
We'll be discussing how Experian are introducing AI into their products & consumer experiences - without breaking trust
October 22, 2025 at 2:23 PM
Excited to have Christine Foster, General Manager GenAI and Automation at Experian joining sarahtgold.bsky.social on the panel at our event 'Crossing the AI divide'
We'll be discussing how Experian are introducing AI into their products & consumer experiences - without breaking trust
We'll be discussing how Experian are introducing AI into their products & consumer experiences - without breaking trust
Petition to increase funding to UK cooperatives as advocates for community building and peace: petition.parliament.uk/petitions/72...
Thought it’d be of interest to many of you here! ✍🏼
Thought it’d be of interest to many of you here! ✍🏼
Petition: Increase funding for co-operatives in the UK International Development Budget
In the UN Year of Co-operation, we think the UK Government should commit to raising the importance of co-operatives with world leaders and show leadership by doubling the proportion of funding allocat...
petition.parliament.uk
October 27, 2025 at 10:31 PM
Petition to increase funding to UK cooperatives as advocates for community building and peace: petition.parliament.uk/petitions/72...
Thought it’d be of interest to many of you here! ✍🏼
Thought it’d be of interest to many of you here! ✍🏼
In other news… an invitation
The AI gap is widening, join us for an evening of real talk about AI. Not the hype, the hard part.
On Thu 13 Nov, a talk from me, & panellists from Experian, DSIT, Monzo & DeepMind, chaired through a discussion by Richard Allan. ✨
luma.com/xh4nnffz
The AI gap is widening, join us for an evening of real talk about AI. Not the hype, the hard part.
On Thu 13 Nov, a talk from me, & panellists from Experian, DSIT, Monzo & DeepMind, chaired through a discussion by Richard Allan. ✨
luma.com/xh4nnffz
Crossing the AI divide: How to compete in the age of adoption and trust · Luma
AI is no longer a future trend, it’s a systems shift transforming how organisations work. But while pilots are everywhere, only a few turn adoption into real…
luma.com
October 22, 2025 at 10:46 PM
In other news… an invitation
The AI gap is widening, join us for an evening of real talk about AI. Not the hype, the hard part.
On Thu 13 Nov, a talk from me, & panellists from Experian, DSIT, Monzo & DeepMind, chaired through a discussion by Richard Allan. ✨
luma.com/xh4nnffz
The AI gap is widening, join us for an evening of real talk about AI. Not the hype, the hard part.
On Thu 13 Nov, a talk from me, & panellists from Experian, DSIT, Monzo & DeepMind, chaired through a discussion by Richard Allan. ✨
luma.com/xh4nnffz
Oh so shattered travelling to New York right now, but oh so brilliant to spend a week in person with a client. To get in a room, talk, align, break bread, dream.
Time in person is just so damn good.
Time in person is just so damn good.
October 22, 2025 at 10:41 PM
Oh so shattered travelling to New York right now, but oh so brilliant to spend a week in person with a client. To get in a room, talk, align, break bread, dream.
Time in person is just so damn good.
Time in person is just so damn good.
Reposted by Sarah Gold 🇵🇸 ✊🏼 🕊️
Today’s the day I remember why I don’t have a smart home
October 20, 2025 at 8:56 AM
Today’s the day I remember why I don’t have a smart home
Reposted by Sarah Gold 🇵🇸 ✊🏼 🕊️
A good explainer on the enshittification of much of the internet … IMO modern digital services in the public sector look increasingly radical when they’re built for clarity, trust, and transparency (as they should be)
www.theguardian.com/technology/2...
www.theguardian.com/technology/2...
Way past its prime: how did Amazon get so rubbish?
Sick of scrolling through junk results, AI-generated ads and links to lookalike products? The author and activist behind the term ‘enshittification’ explains what’s gone wrong with the internet – and ...
www.theguardian.com
October 5, 2025 at 8:05 AM
A good explainer on the enshittification of much of the internet … IMO modern digital services in the public sector look increasingly radical when they’re built for clarity, trust, and transparency (as they should be)
www.theguardian.com/technology/2...
www.theguardian.com/technology/2...
On Friday my phone blew up with messages about BritCard.
I don’t think it’s a tech test. It’s a trust test.
2m+ signatures against already. If trust isn’t designed in from day one, BritCard risks repeating the same failures that killed past ID schemes.
My take medium.com/writing-by-i...
I don’t think it’s a tech test. It’s a trust test.
2m+ signatures against already. If trust isn’t designed in from day one, BritCard risks repeating the same failures that killed past ID schemes.
My take medium.com/writing-by-i...
medium.com
September 30, 2025 at 8:32 AM
On Friday my phone blew up with messages about BritCard.
I don’t think it’s a tech test. It’s a trust test.
2m+ signatures against already. If trust isn’t designed in from day one, BritCard risks repeating the same failures that killed past ID schemes.
My take medium.com/writing-by-i...
I don’t think it’s a tech test. It’s a trust test.
2m+ signatures against already. If trust isn’t designed in from day one, BritCard risks repeating the same failures that killed past ID schemes.
My take medium.com/writing-by-i...
Reposted by Sarah Gold 🇵🇸 ✊🏼 🕊️
Remember kids, each of these can be made easier with an ID scheme but
a) it doesn't need be same ID scheme,
b) most of effort is in rest of system and services around ID scheme (eg getting nurseries to use same processes/systems),
and c) some of these are *already happening in UK*
a) it doesn't need be same ID scheme,
b) most of effort is in rest of system and services around ID scheme (eg getting nurseries to use same processes/systems),
and c) some of these are *already happening in UK*
September 26, 2025 at 10:06 AM
Remember kids, each of these can be made easier with an ID scheme but
a) it doesn't need be same ID scheme,
b) most of effort is in rest of system and services around ID scheme (eg getting nurseries to use same processes/systems),
and c) some of these are *already happening in UK*
a) it doesn't need be same ID scheme,
b) most of effort is in rest of system and services around ID scheme (eg getting nurseries to use same processes/systems),
and c) some of these are *already happening in UK*
Reposted by Sarah Gold 🇵🇸 ✊🏼 🕊️
The head of the UK's leading anti-racism campaign group Hope not Hate wrote to Keir Starmer to complain about his "silence" in the face of a rising far-right threat.
"At the time when people needed leadership there was silence.
“And for the far right, that silence just emboldened them further"
"At the time when people needed leadership there was silence.
“And for the far right, that silence just emboldened them further"
Nigel Farage's Reform a Bigger Far-Right Threat Than the BNP, Says UK’s Leading Anti-Racism Campaigner
Hope not Hate's CEO Nick Lowles says Reform's rise is mainstreaming ideas that were previously taboo even on parts of the far-right
bylinetimes.com
September 25, 2025 at 3:42 PM
The head of the UK's leading anti-racism campaign group Hope not Hate wrote to Keir Starmer to complain about his "silence" in the face of a rising far-right threat.
"At the time when people needed leadership there was silence.
“And for the far right, that silence just emboldened them further"
"At the time when people needed leadership there was silence.
“And for the far right, that silence just emboldened them further"
City hall looking lovely this afternoon. But I’m running late so no time to enjoy the sunshine, alas!
September 25, 2025 at 1:08 PM
City hall looking lovely this afternoon. But I’m running late so no time to enjoy the sunshine, alas!
Reposted by Sarah Gold 🇵🇸 ✊🏼 🕊️
“Fail fast” is a common mantra in tech.
But when it comes to AI, success isn’t about how fast we experiment. It’s about whether people actually use what we build.
We're hosting a panel event on 13 November in London on building trustworthy AI.
🔗 Register for your ticket luma.com/xh4nnffz
But when it comes to AI, success isn’t about how fast we experiment. It’s about whether people actually use what we build.
We're hosting a panel event on 13 November in London on building trustworthy AI.
🔗 Register for your ticket luma.com/xh4nnffz
The adoption gap: How to compete in the AI age without breaking trust · Luma
AI is no longer a future trend; it’s a systems shift already transforming how organisations operate.
To capture ROI and avoid costly risks, leaders must…
luma.com
September 24, 2025 at 6:24 PM
“Fail fast” is a common mantra in tech.
But when it comes to AI, success isn’t about how fast we experiment. It’s about whether people actually use what we build.
We're hosting a panel event on 13 November in London on building trustworthy AI.
🔗 Register for your ticket luma.com/xh4nnffz
But when it comes to AI, success isn’t about how fast we experiment. It’s about whether people actually use what we build.
We're hosting a panel event on 13 November in London on building trustworthy AI.
🔗 Register for your ticket luma.com/xh4nnffz
Reposted by Sarah Gold 🇵🇸 ✊🏼 🕊️
Reform hold a press conference every Monday, for which they trail a policy announcement in that morning’s papers. Given Monday is a slow news day, that often means they lead the papers – and so the breakfast shows, and so they set the agenda for the week.
It’s a good trick, but easy to counter!
It’s a good trick, but easy to counter!
September 22, 2025 at 12:05 PM
Reform hold a press conference every Monday, for which they trail a policy announcement in that morning’s papers. Given Monday is a slow news day, that often means they lead the papers – and so the breakfast shows, and so they set the agenda for the week.
It’s a good trick, but easy to counter!
It’s a good trick, but easy to counter!
Totally agree. Online, Reform's announcement is are above the fold on every news site I visit. Why do we give them this coverage?
For 56 minutes Sky News and BBC News interrupted everything else and carried a Reform UK feed live, uninterrupted, unchallenged. The stream spluttered, froze, pixelated - dozens of times - still they stuck with it. FOR ONE HOUR.
This is an editorial choice. No other party gets this coverage. ~AA
This is an editorial choice. No other party gets this coverage. ~AA
September 22, 2025 at 1:01 PM
Totally agree. Online, Reform's announcement is are above the fold on every news site I visit. Why do we give them this coverage?
Working from a new coffee shop in my local library. 10/10.
September 19, 2025 at 11:11 AM
Working from a new coffee shop in my local library. 10/10.
Reposted by Sarah Gold 🇵🇸 ✊🏼 🕊️
The fundamental challenge in technology ethics is what you consider as the boundaries of the system. bsky.app/profile/duhe...
I might add that when I do STS interventions with techies one of the things I focus on is reflecting on how you define the boundaries of sociotechnical systems. Many things are downstream of this decision.
September 18, 2025 at 8:41 AM
The fundamental challenge in technology ethics is what you consider as the boundaries of the system. bsky.app/profile/duhe...
Enjoyed listening to this episode with @timbl.bsky.social interviewed about life, obviously the web, and what he thinks about where we’ve landed.
I like the idea that podcasts are similar to the original blogosphere. Not thought about it like that before.
I like the idea that podcasts are similar to the original blogosphere. Not thought about it like that before.
September 16, 2025 at 7:46 PM
Enjoyed listening to this episode with @timbl.bsky.social interviewed about life, obviously the web, and what he thinks about where we’ve landed.
I like the idea that podcasts are similar to the original blogosphere. Not thought about it like that before.
I like the idea that podcasts are similar to the original blogosphere. Not thought about it like that before.
Coming back to work on Monday. If you run a human-centred, people first business like me, and you can use your platforms, I invite you to say something about the alt-right march on Saturday. We need to practise what we preach.
(& soz for screen shot from LinkedIn…)
(& soz for screen shot from LinkedIn…)
September 16, 2025 at 2:09 PM
Coming back to work on Monday. If you run a human-centred, people first business like me, and you can use your platforms, I invite you to say something about the alt-right march on Saturday. We need to practise what we preach.
(& soz for screen shot from LinkedIn…)
(& soz for screen shot from LinkedIn…)
Reposted by Sarah Gold 🇵🇸 ✊🏼 🕊️
I've written to Keir Starmer, Kemi Badenoch and Nigel Farage, urging them to join me in condemning Elon Musk's dangerous remarks inciting violence yesterday.
As leaders, we must stand together and make clear Musk will face serious consequences for these actions.
As leaders, we must stand together and make clear Musk will face serious consequences for these actions.
September 14, 2025 at 6:30 PM
I've written to Keir Starmer, Kemi Badenoch and Nigel Farage, urging them to join me in condemning Elon Musk's dangerous remarks inciting violence yesterday.
As leaders, we must stand together and make clear Musk will face serious consequences for these actions.
As leaders, we must stand together and make clear Musk will face serious consequences for these actions.
I became a trustee of Open City recently, so really nice to take part in Open House London to see “where the magic happens” inside some of my local buildings. Today we visited Kaymet - a manufacturer that’s been hand making beautiful trays since 1947
September 14, 2025 at 3:36 PM
I became a trustee of Open City recently, so really nice to take part in Open House London to see “where the magic happens” inside some of my local buildings. Today we visited Kaymet - a manufacturer that’s been hand making beautiful trays since 1947
In other news - if you’ve not seen Do Ho Suh exhibition it is beautiful!
The details are something else
The details are something else
September 13, 2025 at 11:18 AM
In other news - if you’ve not seen Do Ho Suh exhibition it is beautiful!
The details are something else
The details are something else