Matthew Fenton
matthewfenton.bsky.social
Matthew Fenton
@matthewfenton.bsky.social
I help brands get clear on what they stand for & how they'll win.
Positioning, strategy & messaging consultant. Ex-CMO.
Founder of Winning Solo (currently on hiatus).
Fun fact: Launched White Mystery Airheads.
You can quickly block all accounts by simply clicking the "Subscribe" button at the top of this list.

This swarm is a coordinated effort, so don't engage -- that's what they want. Trust me, you're not missing any novel thinking by blocking them all.
Gotta block ‘em all!
Here’s the one-stop shopping blocklist to disappear the Trump regime accounts that swarmed Bluesky yesterday.
Flush these turds HERE -

bsky.app/profile/did:...
October 18, 2025 at 3:20 PM
Reposted by Matthew Fenton
like so many products to come out of silicon valley in the last decade or so, AI is a legal innovation masquerading as a tech innovation. the legal theory seems to be that AI is entitled to everything but liable for nothing.
AI advocates have warned that if every author in the class action filed a claim, it would "financially ruin" the entire industry.
Authors celebrate “historic” settlement coming soon in Anthropic class action
Advocates fear such settlements will “financially ruin” the AI industry.
arstechnica.com
August 27, 2025 at 6:10 PM
Reposted by Matthew Fenton
This morning, Matthew Fenton's newsletter hit my inbox. He included a link to his latest blog post. It's awesome.

"Do work that’s remarkable enough to get you rehired and referred." ~ @matthewfenton.bsky.social

Read it here: winningsolo.com/work-on-your...

#WebWritingAdvice #SmallBusiness
Work on Your Act: The Life-Changing Benefits of Mastering Your Craft
Freelancers & independents: Want better clients that pay more with less selling? Here's how to work on your act & make mastery a priority.
winningsolo.com
May 5, 2025 at 4:16 PM
Bummer that FreshBooks is taking another price increase - they took one in March 2024 too. Total increase of 27% with no material change to the offering.

I used to toot their horn to my fellow freelancers, but it seems they're going the way of QuickBooks.
March 12, 2025 at 9:44 PM
Trumpists, 2017-19: The president controls the stock market!

Trumpists, early pandemic: The president can’t be blamed for this crash

Trumpists, Biden years: (oddly silent)

Trumpists, last 5 weeks: Here’s why this crash is necessary and good,
March 11, 2025 at 7:28 PM
I had a great time chatting with @meledits.bsky.social on her Deliberate Freelancer podcast! Check it out if you have an interest in freelancing and/or you need a break from your doom-scrolling.
In good news, a new episode of Deliberate Freelancer is out! Thanks to my awesome guest, Matthew Fenton, who shares how to think about fractional roles as a solo biz owner—and then we talk about the need to focus on your craft. It's not all about branding/marketing; you also have to do great work.
March 6, 2025 at 7:25 PM
One of the unique joys of working in marketing is regularly having your work and approach challenged by people who know nothing about marketing.
February 6, 2025 at 4:48 PM
Shout-out to the guy in the beer bar who insisted on sampling 7 different IPAs while ten of us waited in line behind him

It’s a six dollar decision, my man, just make a choice and live with it
December 22, 2024 at 12:55 AM
My greatest wish for 2025 is that we don't have to hear one more word about the Hawk Tuah girl ever again
December 20, 2024 at 6:33 PM