Mack McKelvey
@mackmckelvey.bsky.social
💁🏻♀️Founder/CEO of SalientMG, The StartUp Marketer (SUM), The Credentialed
🎙️Podcast Host: The Cred & SUM Disruptors
👩🏻💻20+ Yrs Tech Marketing
🧍🏻♀️Board: Creative Spirit; Snowfire.AI
🐘🏈🏆
🗻In VT <—NYC <—DC/Balt
🎙️Podcast Host: The Cred & SUM Disruptors
👩🏻💻20+ Yrs Tech Marketing
🧍🏻♀️Board: Creative Spirit; Snowfire.AI
🐘🏈🏆
🗻In VT <—NYC <—DC/Balt
Reposted by Mack McKelvey
My choice for the Nobel Peace Prize this year:
Chef José Andrés and the World Central Kitchen.
Chef José Andrés and the World Central Kitchen.
October 9, 2025 at 2:02 PM
My choice for the Nobel Peace Prize this year:
Chef José Andrés and the World Central Kitchen.
Chef José Andrés and the World Central Kitchen.
Reposted by Mack McKelvey
Catch up on what's up in #media and #marketing via #InsiderInterviews #podcast! My recent episodes feature @rishadt.bsky.social #WendyLund, @mackmckelvey.bsky.social #PeterJones #SheilaMarmon #LouPaskalis and more!
Listen on any audio platform or watch at: bit.ly/InsiderInter...
Listen on any audio platform or watch at: bit.ly/InsiderInter...
May 15, 2025 at 9:31 PM
Catch up on what's up in #media and #marketing via #InsiderInterviews #podcast! My recent episodes feature @rishadt.bsky.social #WendyLund, @mackmckelvey.bsky.social #PeterJones #SheilaMarmon #LouPaskalis and more!
Listen on any audio platform or watch at: bit.ly/InsiderInter...
Listen on any audio platform or watch at: bit.ly/InsiderInter...
Great night at the NYSE for Creative Spirit’s Annual Gala. #neurodiversity @salientmg.bsky.social @bethpyne.bsky.social
April 23, 2025 at 12:52 PM
Great night at the NYSE for Creative Spirit’s Annual Gala. #neurodiversity @salientmg.bsky.social @bethpyne.bsky.social
Reposted by Mack McKelvey
The Trapp Family Lodge provided a cozy winter getaway for my family of three, away from the higher-end ski resorts in Stowe, Vermont.
The real-life von Trapp family from 'The Sound of Music' built a hotel in Vermont after fleeing the Nazis. Here's what it's like to visit.
The Trapp Family Lodge provided a cozy winter getaway for my family of three, away from the higher-end ski resorts in Stowe, Vermont.
www.businessinsider.com
April 9, 2025 at 4:29 PM
The Trapp Family Lodge provided a cozy winter getaway for my family of three, away from the higher-end ski resorts in Stowe, Vermont.
April 6, 2025 at 6:00 PM
Reposted by Mack McKelvey
S2 Ep32 Listen to guest Minerva Tantoco (first CTO for NYC, serial CTO + founder) talks w/host @mackmckelvey.bsky.social about using AI as an Ally + Keeping Humans in the Loop. #innovator #startup #tech
thecredentialed.com/ai-as-an-all...
thecredentialed.com/ai-as-an-all...
AI as an Ally: Minerva Tantoco on Keeping Humans in the Loop. - The Credentialed
AI is everywhere—but how should executives actually use it to make better decisions? In this episode of The Cred Podcast, host Mack McKelvey sits down with Minerva Tantoco, a true tech pioneer who wen...
thecredentialed.com
March 19, 2025 at 4:23 PM
S2 Ep32 Listen to guest Minerva Tantoco (first CTO for NYC, serial CTO + founder) talks w/host @mackmckelvey.bsky.social about using AI as an Ally + Keeping Humans in the Loop. #innovator #startup #tech
thecredentialed.com/ai-as-an-all...
thecredentialed.com/ai-as-an-all...
One of my favorite episodes to record @thestartupmarketer.bsky.social. I'm so fortunate to be able to work with @bethpyne.bsky.social every day. She gives 400% to everything she touches. Truly an incredible colleague and industry pro.
Hey! We know her! That's @bethpyne.bsky.social, SalientMG's SVP of Marketing. Former Yahoo, Demand Media, Rich Relevance, Verve, etc. customer marketing pro shares some of her brilliance with co-hosts of the SUM Disruptors (startup marketing) podcast @mackmckelvey.bsky.social & Heidi Keele!
S2 Ep7 Of @thestartupmarketer.bsky.social's SUM Disruptors Podcast w/event & customer marketing 👑 @bethpyne.bsky.social & hosts @mackmckelvey.bsky.social & Heidi Keele. Listen/watch it & be sure to subscribe to our YouTube channel. 🐙
www.youtube.com/watch?v=xKkM...
www.youtube.com/watch?v=xKkM...
March 18, 2025 at 2:40 PM
One of my favorite episodes to record @thestartupmarketer.bsky.social. I'm so fortunate to be able to work with @bethpyne.bsky.social every day. She gives 400% to everything she touches. Truly an incredible colleague and industry pro.
Reposted by Mack McKelvey
Have you heard S2 Ep6 with @alexstonehouse.bsky.social & hosts @mackmckelvey.bsky.social & Heidi Keele? Listen now (oh, and partially b/c of this interview, we hired Alex as a leader in @thestartupmarketer.bsky.social !)
#marketing #startup
thestartupmarketer.com/sum-disrupto...
#marketing #startup
thestartupmarketer.com/sum-disrupto...
SUM Disruptors Podcast: Episode 06 | The StartUp Marketer
In this episode of the SUM Disruptors Podcast, hosts Mack and HK chat with Alexander Stonehouse, Marketing Director at Forj and board advisor for StartUp Marketer.
thestartupmarketer.com
March 6, 2025 at 3:02 PM
Have you heard S2 Ep6 with @alexstonehouse.bsky.social & hosts @mackmckelvey.bsky.social & Heidi Keele? Listen now (oh, and partially b/c of this interview, we hired Alex as a leader in @thestartupmarketer.bsky.social !)
#marketing #startup
thestartupmarketer.com/sum-disrupto...
#marketing #startup
thestartupmarketer.com/sum-disrupto...
Reposted by Mack McKelvey
S2 Ep31 Aaron Andalman, co-Founder & Chief Science Officer, Cognitiv chats w/host @mackmckelvey.bsky.social. Hear about balancing the rigor of academia w/ the fast-paced nature of tech, the science behind gut instincts, key traits of top decision-makers, etc.
thecredentialed.com/gut-instinct...
thecredentialed.com/gut-instinct...
From Gut Instincts to AI Insights with Dr. Aaron Andalman - The Credentialed
Discover the science behind decision-making in this episode of The Cred Podcast. Mack McKelvey sits down with Dr. Aaron Andalman, Chief Science Officer & co-founder of Cognitiv, to explore gut instinc...
thecredentialed.com
February 24, 2025 at 8:39 PM
S2 Ep31 Aaron Andalman, co-Founder & Chief Science Officer, Cognitiv chats w/host @mackmckelvey.bsky.social. Hear about balancing the rigor of academia w/ the fast-paced nature of tech, the science behind gut instincts, key traits of top decision-makers, etc.
thecredentialed.com/gut-instinct...
thecredentialed.com/gut-instinct...
RIP to this legend. Listening to her as I sit here working today. #RobertaFlack
Roberta Flack, the silky-voiced Grammy-winning singer whose sultry ballads 'The First Time Ever I Saw Your Face' and 'Killing Me Softly With His Song' topped the charts in the 1970s, died on Monday at the age of 88, her publicist said reut.rs/3D6syEE
Roberta Flack, American singer and Grammy winner, dies aged 88
Roberta Flack, the silky-voiced Grammy-winning singer whose sultry ballads "The First Time Ever I Saw Your Face" and "Killing Me Softly With His Song" topped the charts in the 1970s, died on Monday at the age of 88, her publicist said.
reut.rs
February 24, 2025 at 4:31 PM
RIP to this legend. Listening to her as I sit here working today. #RobertaFlack
Last night's hockey game (USA vs Canada) is officially in my top 3 favorite games of all time. 🇺🇸🇨🇦
Now...just need the @wshcapitals.bsky.social to win the Stanley Cup this year!
Now...just need the @wshcapitals.bsky.social to win the Stanley Cup this year!
a mascot wearing a red and white capitals jersey
ALT: a mascot wearing a red and white capitals jersey
media.tenor.com
February 21, 2025 at 8:49 PM
Last night's hockey game (USA vs Canada) is officially in my top 3 favorite games of all time. 🇺🇸🇨🇦
Now...just need the @wshcapitals.bsky.social to win the Stanley Cup this year!
Now...just need the @wshcapitals.bsky.social to win the Stanley Cup this year!
Reposted by Mack McKelvey
S2 Ep27 Check out The Future of Decision-Making w/ Tech Futurist (future of technology, transformation & human-centered innovation) @kateoneill.bsky.social & host @mackmckelvey.bsky.social. Also, her book is out: www.whatmattersnext.com--buy it now!
thecredentialed.com/the-future-o...
thecredentialed.com/the-future-o...
The Future of Decision-Making with Kate O'Neill - The Credentialed
In this episode, we’re joined by “Tech Humanist” Kate O’Neill, a global keynote speaker, author, and executive advisor renowned for her expertise in helping leaders navigate the future of technology, ...
thecredentialed.com
February 17, 2025 at 4:23 PM
S2 Ep27 Check out The Future of Decision-Making w/ Tech Futurist (future of technology, transformation & human-centered innovation) @kateoneill.bsky.social & host @mackmckelvey.bsky.social. Also, her book is out: www.whatmattersnext.com--buy it now!
thecredentialed.com/the-future-o...
thecredentialed.com/the-future-o...
Reposted by Mack McKelvey
Reposted by Mack McKelvey
S2 Ep26 Hear Gary Goldberg, Founder/President, SquadLocker chat with host @mackmckelvey.bsky.social about the role of failure in success: “Take pleasure and triumph in your failures. Don’t fear them... And I tell people I fail forward.”
thecredentialed.com/the-role-of-...
thecredentialed.com/the-role-of-...
The Role of Failure in Success with Gary Goldberg - The Credentialed
In this episode of The Cred Podcast, host Mack McKelvey sits down with Gary Goldberg, Founder and President of SquadLocker, Inc., to explore the complexities of leadership, decision-making, and the po...
thecredentialed.com
February 12, 2025 at 7:12 PM
S2 Ep26 Hear Gary Goldberg, Founder/President, SquadLocker chat with host @mackmckelvey.bsky.social about the role of failure in success: “Take pleasure and triumph in your failures. Don’t fear them... And I tell people I fail forward.”
thecredentialed.com/the-role-of-...
thecredentialed.com/the-role-of-...
I recently posted my 1st @fastcompany.com article in the series on what #marketing capabilities/hires are essential for Seed, Series A, B, C+ companies. Here's the 2nd article in the series--Focused on Series A co's: www.fastcompany.com/90995260/ser... #startup
Series A startups: gain traction with the right foundations and marketing hires
You will join the ranks of successful Series B startups if you deliver for customers, invest in the right foundations, and hire the right team members at the right time.
www.fastcompany.com
February 6, 2025 at 7:55 PM
I recently posted my 1st @fastcompany.com article in the series on what #marketing capabilities/hires are essential for Seed, Series A, B, C+ companies. Here's the 2nd article in the series--Focused on Series A co's: www.fastcompany.com/90995260/ser... #startup
Reposted by Mack McKelvey
S2 E25 What ever happened to @jibjabofficial.bsky.social? CEO, Paul Hanges chats w/host @mackmckelvey.bsky.social about managing an emotional piggyback to leading the fondly dubbed “cockroach of the internet,” Paul shares his take on leadership & spreading joy.
thecredentialed.com/bumpers-bets...
thecredentialed.com/bumpers-bets...
Bumpers, Bets, and Context: Paul Hanges’ Approach to Decision-Making - The Credentialed
In this episode of The Cred Podcast, host Mack McKelvey chats about decision-making with Paul Hanges, CEO of JibJab, where the mission is to spread joy.
thecredentialed.com
February 6, 2025 at 5:07 PM
S2 E25 What ever happened to @jibjabofficial.bsky.social? CEO, Paul Hanges chats w/host @mackmckelvey.bsky.social about managing an emotional piggyback to leading the fondly dubbed “cockroach of the internet,” Paul shares his take on leadership & spreading joy.
thecredentialed.com/bumpers-bets...
thecredentialed.com/bumpers-bets...
I'm writing a series of articles @fastcompany.com on what #marketing capabilities/hires are essential for Seed, Series A, B, C+ companies (based on decades of experience). Here's the 1st article in the series: www.fastcompany.com/90973859/why... (First marketing hire vs first overall hire) #startup
Why every seed-stage startup founder’s first hire should be a product marketer
By hiring a product marketer, your startup can strategically position itself for product market fit—and ultimately, the critical A round.
www.fastcompany.com
February 5, 2025 at 6:58 PM
I'm writing a series of articles @fastcompany.com on what #marketing capabilities/hires are essential for Seed, Series A, B, C+ companies (based on decades of experience). Here's the 1st article in the series: www.fastcompany.com/90973859/why... (First marketing hire vs first overall hire) #startup
Reposted by Mack McKelvey
Report: Launch Secrets
Analysis of 421 Successful Launches That Drove 100,000+ Inbound Leads
www.default.com
February 5, 2025 at 6:48 PM
Reposted by Mack McKelvey
S2 Ep24 @mackmckelvey.bsky.social talks w/Gina Bianchini, founder/CEO, @Mighty Networks. Gina shares her distinctive approach to decision-making, underscoring the importance of self-care, taking bets, and building a culture where it's safe to fail.
thecredentialed.com/people-magic...
thecredentialed.com/people-magic...
People Magic, Placing Bets & Perfecting the OODA Loop - The Credentialed
In this episode of The Cred Podcast, host Mack McKelvey sits down with Gina Bianchini, founder and CEO of Mighty Networks. With an impressive background in the tech world, Gina shares her distinctive ...
thecredentialed.com
February 5, 2025 at 3:56 PM
S2 Ep24 @mackmckelvey.bsky.social talks w/Gina Bianchini, founder/CEO, @Mighty Networks. Gina shares her distinctive approach to decision-making, underscoring the importance of self-care, taking bets, and building a culture where it's safe to fail.
thecredentialed.com/people-magic...
thecredentialed.com/people-magic...
Reposted by Mack McKelvey
S2 Ep23 Great #Podcast to start your week: Unapologetically Authentic—Listen to the Whispers, Don’t Wobble & Fail Fast w/Jo Kinsella, Global President & COO, XR Extreme Reach & host @mackmckelvey.bsky.social #adtech #leadership
thecredentialed.com/unapologetic...
thecredentialed.com/unapologetic...
Unapologetically Authentic—Listen to the Whispers, Don’t Wobble & Fail Fast - The Credentialed
In this episode of The Cred Podcast, Mack sits down with Jo Kinsella, Global President & COO of XR Extreme Reach, to explore her career journey—from backpacking in Bali to breaking into the fintech an...
thecredentialed.com
January 27, 2025 at 5:27 PM
S2 Ep23 Great #Podcast to start your week: Unapologetically Authentic—Listen to the Whispers, Don’t Wobble & Fail Fast w/Jo Kinsella, Global President & COO, XR Extreme Reach & host @mackmckelvey.bsky.social #adtech #leadership
thecredentialed.com/unapologetic...
thecredentialed.com/unapologetic...
“Messy” is instantly my 2025 anthem. Thank you, Lola!
smoke is coming out of a refrigerator with a yellow sticker on the door
ALT: smoke is coming out of a refrigerator with a yellow sticker on the door
media.tenor.com
January 25, 2025 at 5:41 PM
“Messy” is instantly my 2025 anthem. Thank you, Lola!
Reposted by Mack McKelvey
S2 Ep21 Check out The Horizontal Climb: Marcy Quinn Samet’s Holistic Path to the C-Suite w/host @mackmckelvey.bsky.social Hear her unique take on balancing speed w/thoughtful leadership, why she doesn’t believe in work-life balance & more.
thecredentialed.com/the-horizont...
thecredentialed.com/the-horizont...
The Horizontal Climb: Marcy Quinn Samet’s Holistic Path to the C-Suite - The Credentialed
In this episode of The Cred Podcast, host Mack McKelvey sits down with Marcy Quinn Samet, Founder and Chief Growth Architect of LBRBCOLLECTIVE, to discuss her unconventional career path to the C-suite...
thecredentialed.com
January 21, 2025 at 10:24 PM
S2 Ep21 Check out The Horizontal Climb: Marcy Quinn Samet’s Holistic Path to the C-Suite w/host @mackmckelvey.bsky.social Hear her unique take on balancing speed w/thoughtful leadership, why she doesn’t believe in work-life balance & more.
thecredentialed.com/the-horizont...
thecredentialed.com/the-horizont...
Reposted by Mack McKelvey
S2 E20 Host @mackmckelvey.bsky.social interviews Ronnie Kwesi Coleman, Founder/CEO, Meaningful Gigs. After selling his prev startup for >$40M, Ronnie seeks to create 100K skilled jobs for Africans. Also learn about how AI is reshaping the future of creative work. thecredentialed.com/solving-hard...
Solving Hard Problems Through Creative Thinking & Customer Obsession - The Credentialed
In this episode, we sit down with Ronnie Kwesi Coleman, the Co-Founder & CEO of Meaningful Gigs, to explore his remarkable journey from humble beginnings as a college dropout from Ghana to serial entr...
thecredentialed.com
January 20, 2025 at 7:10 PM
S2 E20 Host @mackmckelvey.bsky.social interviews Ronnie Kwesi Coleman, Founder/CEO, Meaningful Gigs. After selling his prev startup for >$40M, Ronnie seeks to create 100K skilled jobs for Africans. Also learn about how AI is reshaping the future of creative work. thecredentialed.com/solving-hard...
Reposted by Mack McKelvey
January 20, 2025 at 1:43 PM