SalientMG
@salientmg.bsky.social
A strategic marketing firm of “senior doers” who launch, accelerate, and streamline marketing plans and programs for growth-stage B2B tech startups.
Hey! We know her! That's @bethpyne.bsky.social, SalientMG's SVP of Marketing. Former Yahoo, Demand Media, Rich Relevance, Verve, etc. customer marketing pro shares some of her brilliance with co-hosts of the SUM Disruptors (startup marketing) podcast @mackmckelvey.bsky.social & Heidi Keele!
S2 Ep7 Of @thestartupmarketer.bsky.social's SUM Disruptors Podcast w/event & customer marketing 👑 @bethpyne.bsky.social & hosts @mackmckelvey.bsky.social & Heidi Keele. Listen/watch it & be sure to subscribe to our YouTube channel. 🐙
www.youtube.com/watch?v=xKkM...
www.youtube.com/watch?v=xKkM...
SUM Disruptors Podcast: Episode 07
YouTube video by StartUp Marketer
www.youtube.com
March 18, 2025 at 2:37 PM
Hey! We know her! That's @bethpyne.bsky.social, SalientMG's SVP of Marketing. Former Yahoo, Demand Media, Rich Relevance, Verve, etc. customer marketing pro shares some of her brilliance with co-hosts of the SUM Disruptors (startup marketing) podcast @mackmckelvey.bsky.social & Heidi Keele!
Reposted by SalientMG
S2 Ep30 Terry Kawaja Unfiltered w/host @mackmckelvey.bsky.social Known for his objective credibility, Terry's view on his big decisions, “I would rather ruffle some feathers and be right in the long run because people notice.” Plus, Terry shares some predictions!
thecredentialed.com/credibly-irr...
thecredentialed.com/credibly-irr...
Credibly Irreverent: Terry Kawaja Unfiltered. - The Credentialed
In this episode of The Cred Podcast, Mack McKelvey sits down with Terry Kawaja, founder and CEO of Luma Partners and a leading voice in the ad tech industry. Terry shares his nuanced approach to decis...
thecredentialed.com
February 20, 2025 at 4:40 PM
S2 Ep30 Terry Kawaja Unfiltered w/host @mackmckelvey.bsky.social Known for his objective credibility, Terry's view on his big decisions, “I would rather ruffle some feathers and be right in the long run because people notice.” Plus, Terry shares some predictions!
thecredentialed.com/credibly-irr...
thecredentialed.com/credibly-irr...
Reposted by SalientMG
S2 Ep31 Aaron Andalman, co-Founder & Chief Science Officer, Cognitiv chats w/host @mackmckelvey.bsky.social. Hear about balancing the rigor of academia w/ the fast-paced nature of tech, the science behind gut instincts, key traits of top decision-makers, etc.
thecredentialed.com/gut-instinct...
thecredentialed.com/gut-instinct...
From Gut Instincts to AI Insights with Dr. Aaron Andalman - The Credentialed
Discover the science behind decision-making in this episode of The Cred Podcast. Mack McKelvey sits down with Dr. Aaron Andalman, Chief Science Officer & co-founder of Cognitiv, to explore gut instinc...
thecredentialed.com
February 24, 2025 at 8:39 PM
S2 Ep31 Aaron Andalman, co-Founder & Chief Science Officer, Cognitiv chats w/host @mackmckelvey.bsky.social. Hear about balancing the rigor of academia w/ the fast-paced nature of tech, the science behind gut instincts, key traits of top decision-makers, etc.
thecredentialed.com/gut-instinct...
thecredentialed.com/gut-instinct...
Reposted by SalientMG
Talk about 6 degrees of separation. If you are more than 3 degrees from Terry, and you are in the media or ad industry, you need to change that immediately. The industry certainly would not be the same without Terry (or Luma Partners). #adtech #leadership #podcast #banker
February 20, 2025 at 4:49 PM
Talk about 6 degrees of separation. If you are more than 3 degrees from Terry, and you are in the media or ad industry, you need to change that immediately. The industry certainly would not be the same without Terry (or Luma Partners). #adtech #leadership #podcast #banker
Reposted by SalientMG
S2 Ep26 Hear Gary Goldberg, Founder/President, SquadLocker chat with host @mackmckelvey.bsky.social about the role of failure in success: “Take pleasure and triumph in your failures. Don’t fear them... And I tell people I fail forward.”
thecredentialed.com/the-role-of-...
thecredentialed.com/the-role-of-...
The Role of Failure in Success with Gary Goldberg - The Credentialed
In this episode of The Cred Podcast, host Mack McKelvey sits down with Gary Goldberg, Founder and President of SquadLocker, Inc., to explore the complexities of leadership, decision-making, and the po...
thecredentialed.com
February 12, 2025 at 7:12 PM
S2 Ep26 Hear Gary Goldberg, Founder/President, SquadLocker chat with host @mackmckelvey.bsky.social about the role of failure in success: “Take pleasure and triumph in your failures. Don’t fear them... And I tell people I fail forward.”
thecredentialed.com/the-role-of-...
thecredentialed.com/the-role-of-...
Reposted by SalientMG
I recently posted my 1st @fastcompany.com article in the series on what #marketing capabilities/hires are essential for Seed, Series A, B, C+ companies. Here's the 2nd article in the series--Focused on Series A co's: www.fastcompany.com/90995260/ser... #startup
Series A startups: gain traction with the right foundations and marketing hires
You will join the ranks of successful Series B startups if you deliver for customers, invest in the right foundations, and hire the right team members at the right time.
www.fastcompany.com
February 6, 2025 at 7:55 PM
I recently posted my 1st @fastcompany.com article in the series on what #marketing capabilities/hires are essential for Seed, Series A, B, C+ companies. Here's the 2nd article in the series--Focused on Series A co's: www.fastcompany.com/90995260/ser... #startup
Some great insights here from our Founder/CEO, @mackmckelvey.bsky.social
I recently posted my 1st @fastcompany.com article in the series on what #marketing capabilities/hires are essential for Seed, Series A, B, C+ companies. Here's the 2nd article in the series--Focused on Series A co's: www.fastcompany.com/90995260/ser... #startup
Series A startups: gain traction with the right foundations and marketing hires
You will join the ranks of successful Series B startups if you deliver for customers, invest in the right foundations, and hire the right team members at the right time.
www.fastcompany.com
February 6, 2025 at 7:56 PM
Some great insights here from our Founder/CEO, @mackmckelvey.bsky.social
Reposted by SalientMG
S2 Ep23 Great #Podcast to start your week: Unapologetically Authentic—Listen to the Whispers, Don’t Wobble & Fail Fast w/Jo Kinsella, Global President & COO, XR Extreme Reach & host @mackmckelvey.bsky.social #adtech #leadership
thecredentialed.com/unapologetic...
thecredentialed.com/unapologetic...
Unapologetically Authentic—Listen to the Whispers, Don’t Wobble & Fail Fast - The Credentialed
In this episode of The Cred Podcast, Mack sits down with Jo Kinsella, Global President & COO of XR Extreme Reach, to explore her career journey—from backpacking in Bali to breaking into the fintech an...
thecredentialed.com
January 27, 2025 at 5:27 PM
S2 Ep23 Great #Podcast to start your week: Unapologetically Authentic—Listen to the Whispers, Don’t Wobble & Fail Fast w/Jo Kinsella, Global President & COO, XR Extreme Reach & host @mackmckelvey.bsky.social #adtech #leadership
thecredentialed.com/unapologetic...
thecredentialed.com/unapologetic...
Reposted by SalientMG
S2 Ep22 Highly recommend you take some time out of your day to listen to this episode: Decision-Making by Design: Say Yes, But Measure Twice with Yelitsa Jean-Charles, Founder/CEO, Healthy Roots Dolls; with host @mackmckelvey.bsky.social.
thecredentialed.com/decision-mak...
thecredentialed.com/decision-mak...
Decision-Making by Design: Say Yes, But Measure Twice with Yelitsa Jean-Charles - The Credentialed
In this episode of The Cred Podcast, host Mack McKelvey chats with Yelitsa Jean-Charles, founder and CEO of Healthy Roots Dolls. Yelitsa shares the story of how a class project at Rhode Island School ...
thecredentialed.com
January 22, 2025 at 3:56 PM
S2 Ep22 Highly recommend you take some time out of your day to listen to this episode: Decision-Making by Design: Say Yes, But Measure Twice with Yelitsa Jean-Charles, Founder/CEO, Healthy Roots Dolls; with host @mackmckelvey.bsky.social.
thecredentialed.com/decision-mak...
thecredentialed.com/decision-mak...
Reposted by SalientMG
S2 Ep21 Check out The Horizontal Climb: Marcy Quinn Samet’s Holistic Path to the C-Suite w/host @mackmckelvey.bsky.social Hear her unique take on balancing speed w/thoughtful leadership, why she doesn’t believe in work-life balance & more.
thecredentialed.com/the-horizont...
thecredentialed.com/the-horizont...
The Horizontal Climb: Marcy Quinn Samet’s Holistic Path to the C-Suite - The Credentialed
In this episode of The Cred Podcast, host Mack McKelvey sits down with Marcy Quinn Samet, Founder and Chief Growth Architect of LBRBCOLLECTIVE, to discuss her unconventional career path to the C-suite...
thecredentialed.com
January 21, 2025 at 10:24 PM
S2 Ep21 Check out The Horizontal Climb: Marcy Quinn Samet’s Holistic Path to the C-Suite w/host @mackmckelvey.bsky.social Hear her unique take on balancing speed w/thoughtful leadership, why she doesn’t believe in work-life balance & more.
thecredentialed.com/the-horizont...
thecredentialed.com/the-horizont...
Reposted by SalientMG
S2 E20 Host @mackmckelvey.bsky.social interviews Ronnie Kwesi Coleman, Founder/CEO, Meaningful Gigs. After selling his prev startup for >$40M, Ronnie seeks to create 100K skilled jobs for Africans. Also learn about how AI is reshaping the future of creative work. thecredentialed.com/solving-hard...
Solving Hard Problems Through Creative Thinking & Customer Obsession - The Credentialed
In this episode, we sit down with Ronnie Kwesi Coleman, the Co-Founder & CEO of Meaningful Gigs, to explore his remarkable journey from humble beginnings as a college dropout from Ghana to serial entr...
thecredentialed.com
January 20, 2025 at 7:10 PM
S2 E20 Host @mackmckelvey.bsky.social interviews Ronnie Kwesi Coleman, Founder/CEO, Meaningful Gigs. After selling his prev startup for >$40M, Ronnie seeks to create 100K skilled jobs for Africans. Also learn about how AI is reshaping the future of creative work. thecredentialed.com/solving-hard...
Reposted by SalientMG
Honored to be on the Board of Trustees for Creative Spirit. This morning, we rang the Opening Bell at the New York Stock Exchange. @salientmg.bsky.social
January 14, 2025 at 4:01 PM
Honored to be on the Board of Trustees for Creative Spirit. This morning, we rang the Opening Bell at the New York Stock Exchange. @salientmg.bsky.social
Hey, that's our CEO @mackmckelvey.bsky.social! We love Creative Spirit & need to get it on @bluestripegroup.bsky.social's radar too! #marketing #neurodivergent
Honored to be on the Board of Trustees for Creative Spirit. This morning, we rang the Opening Bell at the New York Stock Exchange. @salientmg.bsky.social
January 14, 2025 at 5:59 PM
Hey, that's our CEO @mackmckelvey.bsky.social! We love Creative Spirit & need to get it on @bluestripegroup.bsky.social's radar too! #marketing #neurodivergent
Reposted by SalientMG
This was a full-circle moment. Vernon Irvin was my boss for about 10 years at 4 companies. He has been my mentor/sponsor and I owe so much of my professional success to him. I'd encourage you to listen to this episode of @thecredpodcast.bsky.social; this one was a huge thrill for me.
S2 Ep 13 Vernon Irvin, transformational exec across global telecom, tech, mobile, cyber and entertainment; he's now the Head of GTM & Value Creation at Ariel Alternatives. Hear him talk w/host @mackmckelvey.bsky.social about the decision-makers dilemma. thecredentialed.com/the-decision...
The Decision Maker's Dilemma: Vernon Irvin's Perspective - The Credentialed
In this episode of The Cred Podcast host Mack McKelvey sits down with Vernon Irvin, EVP & Chief Revenue Officer at G-P/Globalization Partners, a seasoned leader, and an expert in decision-making. Toge...
thecredentialed.com
December 15, 2024 at 10:00 PM
This was a full-circle moment. Vernon Irvin was my boss for about 10 years at 4 companies. He has been my mentor/sponsor and I owe so much of my professional success to him. I'd encourage you to listen to this episode of @thecredpodcast.bsky.social; this one was a huge thrill for me.
Love to hear from rising stars in #startup #marketing. Thank you for sharing your perspectives @thekayprince.bsky.social! Such a great reminder for all of us who are continuously hosting in-person events. #sobriety
Refreshing perspective shared by SUM Board Member, @thekayprince.bsky.social with Campaign re: sobriety in the ad/marketing world. DYK that Genz drinks 🍻 20% less than Millennials? 🐙
#marketing #advertising #inclusion
www.campaignlive.com/article/indu...
#marketing #advertising #inclusion
www.campaignlive.com/article/indu...
December 12, 2024 at 5:49 PM
"We’re blown away by the incredible response to our strategic alliance with @bluestripegroup.bsky.social!
ICYMI, here’s a roundup of the latest coverage:
Digiday 🔗 digiday.com/media-buying...
Martech Cube 🔗 www.martechcube.com/salientmg-an...
New Digital Age 🔗 newdigitalage.co/strategy/blu...
ICYMI, here’s a roundup of the latest coverage:
Digiday 🔗 digiday.com/media-buying...
Martech Cube 🔗 www.martechcube.com/salientmg-an...
New Digital Age 🔗 newdigitalage.co/strategy/blu...
December 9, 2024 at 5:46 PM
"We’re blown away by the incredible response to our strategic alliance with @bluestripegroup.bsky.social!
ICYMI, here’s a roundup of the latest coverage:
Digiday 🔗 digiday.com/media-buying...
Martech Cube 🔗 www.martechcube.com/salientmg-an...
New Digital Age 🔗 newdigitalage.co/strategy/blu...
ICYMI, here’s a roundup of the latest coverage:
Digiday 🔗 digiday.com/media-buying...
Martech Cube 🔗 www.martechcube.com/salientmg-an...
New Digital Age 🔗 newdigitalage.co/strategy/blu...
Reposted by SalientMG
Exciting day...we've announced our expansion into EMEA through our strategic alliance with Bluestripe Group! Let's go @andyoakes.bsky.social @lydiaoakes.bsky.social @justinpearse.bsky.social! #marketing #PR #global #expansion
🌍 SalientMG is going global!
We’ve teamed up with the UK-based @bluestripegroup.bsky.social to expand our high-growth B2B clients’ impact worldwide.
Learn more about our strategic partnership:
reuters.com: www.reuters.com/press-releas...
Media Mix: www.themediamix.co/p/salientmg-...
We’ve teamed up with the UK-based @bluestripegroup.bsky.social to expand our high-growth B2B clients’ impact worldwide.
Learn more about our strategic partnership:
reuters.com: www.reuters.com/press-releas...
Media Mix: www.themediamix.co/p/salientmg-...
SalientMG and Bluestripe Group Strike Strategic Alliance to Expand Global Capabilities and New Communications Channels for High-Growth Companies
Terri Walter, ex-Microsoft, Razorfish, Pubmatic, Kargo marketing exec recently named Managing Director, SalientMG, to lead global alliance
www.reuters.com
December 5, 2024 at 7:21 PM
Exciting day...we've announced our expansion into EMEA through our strategic alliance with Bluestripe Group! Let's go @andyoakes.bsky.social @lydiaoakes.bsky.social @justinpearse.bsky.social! #marketing #PR #global #expansion
Reposted by SalientMG
S2 Ep4 Hosts @mackmckelvey.bsky.social & Heidi sit down with @mollytoconnor.bsky.social, Director of Comms & Content at Aescape, a groundbreaking robotics massage company. Molly pulls back the curtain on Aescape’s huge successful launch from stealth. Molly = PR👑🐙
www.youtube.com/watch?v=Ld1F...
www.youtube.com/watch?v=Ld1F...
SUM Disruptors Podcast: Episode 04
YouTube video by StartUp Marketer
www.youtube.com
December 9, 2024 at 1:57 PM
S2 Ep4 Hosts @mackmckelvey.bsky.social & Heidi sit down with @mollytoconnor.bsky.social, Director of Comms & Content at Aescape, a groundbreaking robotics massage company. Molly pulls back the curtain on Aescape’s huge successful launch from stealth. Molly = PR👑🐙
www.youtube.com/watch?v=Ld1F...
www.youtube.com/watch?v=Ld1F...
Reposted by SalientMG
🐙 New week, new ask--who are the innovative #marketers we need to add to our @thestartupmarketer.bsky.social Starter Pack? 👀
We are looking for marketers who work in any corner of the startup world--especially those bringing innovation and disruption to the field AND their companies every day! 🐙
We are looking for marketers who work in any corner of the startup world--especially those bringing innovation and disruption to the field AND their companies every day! 🐙
December 9, 2024 at 2:06 PM
🐙 New week, new ask--who are the innovative #marketers we need to add to our @thestartupmarketer.bsky.social Starter Pack? 👀
We are looking for marketers who work in any corner of the startup world--especially those bringing innovation and disruption to the field AND their companies every day! 🐙
We are looking for marketers who work in any corner of the startup world--especially those bringing innovation and disruption to the field AND their companies every day! 🐙
Reposted by SalientMG
S2 Ep8 The Value-Cost Equation to Decision-Making with Entrepreneurial Agency Leader Marisa Ricciardi & host @mackmckelvey.bsky.social Ricciardi shared her career journey from trader to working in-house to eventually launching her own agency, RG. #entrepreneur
thecredentialed.com/the-value-co...
thecredentialed.com/the-value-co...
The Value-Cost Equation with Marisa Ricciardi - The Credentialed
The Ricciardi Group (RG) Founder and CEO Marisa Ricciardi discussed her varied approach to decision-making with host Mack McKelvey. Ricciardi shared her career journey from working as a trader to work...
thecredentialed.com
December 6, 2024 at 6:58 PM
S2 Ep8 The Value-Cost Equation to Decision-Making with Entrepreneurial Agency Leader Marisa Ricciardi & host @mackmckelvey.bsky.social Ricciardi shared her career journey from trader to working in-house to eventually launching her own agency, RG. #entrepreneur
thecredentialed.com/the-value-co...
thecredentialed.com/the-value-co...
🌍 SalientMG is going global!
We’ve teamed up with the UK-based @bluestripegroup.bsky.social to expand our high-growth B2B clients’ impact worldwide.
Learn more about our strategic partnership:
reuters.com: www.reuters.com/press-releas...
Media Mix: www.themediamix.co/p/salientmg-...
We’ve teamed up with the UK-based @bluestripegroup.bsky.social to expand our high-growth B2B clients’ impact worldwide.
Learn more about our strategic partnership:
reuters.com: www.reuters.com/press-releas...
Media Mix: www.themediamix.co/p/salientmg-...
SalientMG and Bluestripe Group Strike Strategic Alliance to Expand Global Capabilities and New Communications Channels for High-Growth Companies
Terri Walter, ex-Microsoft, Razorfish, Pubmatic, Kargo marketing exec recently named Managing Director, SalientMG, to lead global alliance
www.reuters.com
December 5, 2024 at 3:17 PM
🌍 SalientMG is going global!
We’ve teamed up with the UK-based @bluestripegroup.bsky.social to expand our high-growth B2B clients’ impact worldwide.
Learn more about our strategic partnership:
reuters.com: www.reuters.com/press-releas...
Media Mix: www.themediamix.co/p/salientmg-...
We’ve teamed up with the UK-based @bluestripegroup.bsky.social to expand our high-growth B2B clients’ impact worldwide.
Learn more about our strategic partnership:
reuters.com: www.reuters.com/press-releas...
Media Mix: www.themediamix.co/p/salientmg-...
Reposted by SalientMG
I spoke w/Dr. Stephanie Gutnik, Chief Strategy Officer, billups, about the critical role of OOH in Luxury. Why? One of OOH’s greatest advantages is that it is both trusted and liked by consumers. #OOH #Advertising www.luxuryroundtable.com/2024/11/26/o...
November 26, 2024 at 7:19 PM
I spoke w/Dr. Stephanie Gutnik, Chief Strategy Officer, billups, about the critical role of OOH in Luxury. Why? One of OOH’s greatest advantages is that it is both trusted and liked by consumers. #OOH #Advertising www.luxuryroundtable.com/2024/11/26/o...
Reposted by SalientMG
S2 Ep5 Value Creation as a Force Multiplier with Catherine Tabor, Founder/CEO, Sparkfly & @mackmckelvey.bsky.social. Find out why Sparkfly is the best kept secret in martech in the QSR/Fast Casual/Restaurant space. #IYKYK thecredentialed.com/value-creati... #Atlanta #Founder #Startup
Value Creation As A Force Multiplier with Catherine Tabor - The Credentialed
With an active personal stake in nearly 80 early-stage startups, Shereen shared why she loves the chaos of startups, or as she put it, making the chaos productive. Mack and Shereen discussed everythin...
thecredentialed.com
November 26, 2024 at 6:56 PM
S2 Ep5 Value Creation as a Force Multiplier with Catherine Tabor, Founder/CEO, Sparkfly & @mackmckelvey.bsky.social. Find out why Sparkfly is the best kept secret in martech in the QSR/Fast Casual/Restaurant space. #IYKYK thecredentialed.com/value-creati... #Atlanta #Founder #Startup
Reposted by SalientMG
News from world of #adtech & #SEO. SEMRush just bought Third Door Media.
Good synergies but an SEO tools company buying a content company is intriguing. thirddoormedia.com/news/semrush...
@adtechgod.com @dmarti.bsky.social @ericseufert.bsky.social @kint.bsky.social @laraoreilly.bsky.social
Good synergies but an SEO tools company buying a content company is intriguing. thirddoormedia.com/news/semrush...
@adtechgod.com @dmarti.bsky.social @ericseufert.bsky.social @kint.bsky.social @laraoreilly.bsky.social
Third Door Media
thirddoormedia.com
November 22, 2024 at 3:25 PM
News from world of #adtech & #SEO. SEMRush just bought Third Door Media.
Good synergies but an SEO tools company buying a content company is intriguing. thirddoormedia.com/news/semrush...
@adtechgod.com @dmarti.bsky.social @ericseufert.bsky.social @kint.bsky.social @laraoreilly.bsky.social
Good synergies but an SEO tools company buying a content company is intriguing. thirddoormedia.com/news/semrush...
@adtechgod.com @dmarti.bsky.social @ericseufert.bsky.social @kint.bsky.social @laraoreilly.bsky.social
Reposted by SalientMG
S2 E3: "Where Mission Meets Impact" with Bharani Rajakumar, Founder/CEO, Transfr. E&Y Entrepreneur of the Year. @fastcompany.com World Changing Idea & Most Innovative Company. #workforce #development #VR @mackmckelvey.bsky.social
thecredentialed.com/where-missio...
thecredentialed.com/where-missio...
Where Mission Meets Impact with Bharani Rajakumar - The Credentialed
Get ready for an inspiring journey into the world of values-driven leadership and groundbreaking career training with Bharani Rajakumar. Learn more about Bharani's values-driven approach to life and l...
thecredentialed.com
November 20, 2024 at 9:58 PM
S2 E3: "Where Mission Meets Impact" with Bharani Rajakumar, Founder/CEO, Transfr. E&Y Entrepreneur of the Year. @fastcompany.com World Changing Idea & Most Innovative Company. #workforce #development #VR @mackmckelvey.bsky.social
thecredentialed.com/where-missio...
thecredentialed.com/where-missio...