Erwin van der Koogh
koogh.com
Erwin van der Koogh
@koogh.com
Software, product, ex-founder. Currently at Honeycomb, previously Cloudflare, Linc.
So @virginaustralia.bsky.social, I can’t even access a lounge on VA code share flights?!
June 25, 2025 at 6:48 AM
Reposted by Erwin van der Koogh
the fact that nobody says "I'll build my own java compiler" but plenty of people think they can build their own o11y that scales to their needs is something worth studying because both are of equal levels of complexity
March 6, 2025 at 1:35 AM
Reposted by Erwin van der Koogh
‘“Nature has its way of taking out the weak and the not so well and the injured. The eagle likely thought it would be able to take it out quite easily,” Sequeira [the Ontario-based photographer] said. “But, it wasn’t.””
Canada goose fights off bald eagle in rare, symbolism-laden battle on ice
Photographer captures 20-minute clash between birds emblematic of Canada and US amid high trade tensions
www.theguardian.com
March 6, 2025 at 1:53 AM
Do I get to claim hipster points for having seen this band play in a venue in Hengelo only slightly bigger than the stage they are on now.

And if so, do I lose any points for that being almost exactly 30 years ago?!

@wtofficial.bsky.social
February 28, 2025 at 4:44 AM
Reposted by Erwin van der Koogh
Love this. So simple.
February 12, 2025 at 9:40 PM
Looks at how hypocritical this is.. First she introduces 5 different ways the universe could end and now she trivializes people like myself who are doing our darnest to keep the Higgs Fields from changing and disintegrating the entire universe.. :D

Oh, go read End of Everything, it is awesome :)
I am no longer accepting the argument "there are bigger problems than this!" unless you are personally working to stop the ultimate Heat Death of the Universe.
February 13, 2025 at 6:09 AM
Reposted by Erwin van der Koogh
With observability 2.0, you can derive any metric across any number of dimensions. That, by itself, is profound—but it’s what that enables that makes a difference.

@koogh.com shares how much of an impact observability 2.0 makes vs. your current way of working: www.honeycomb.io/blog/why-obs...
Why Observability 2.0 Is Such a Gamechanger
In this blog, Erwin articulates just how much of a difference Honeycomb/observability 2.0 makes compared to your current way of working.
www.honeycomb.io
February 10, 2025 at 8:47 PM
Only 4 more hours to go until I can board my 15 hours flight..: 😔
February 6, 2025 at 3:11 AM
I indeed wrote a thing.. One of the hardest things about my job is convincing people that Honeycomb isn't just a little bit better than traditional metrics and logs. It is almost like cheating..
February 6, 2025 at 12:39 AM
Reposted by Erwin van der Koogh
You can always spot a scam call from Google because real Google will never give enough of a shit about a customer to call them in the first place.
January 27, 2025 at 5:10 PM
I was just going to watch @kvlly.com's talk about "Influence without Authority - Making an impact in your organisation regardless of job title" and it turned into a not-so-live tweet thread with my thoughts.

Loved the talk Kelly :)

bsky.app/profile/koog...
January 14, 2025 at 2:09 AM
I am only 3 minutes into this talk and I already love it.
Leadership has nothing to do with your job title..

Reminded me of a talk a much younger me gave at a TEDx conference a decade ago, how gaming had prepared me for leadership without ever realising it. www.youtube.com/watch?v=fjGy...
January 14, 2025 at 12:30 AM
Just typed "Could I talk to a human please" in a chatbox for the first time..
January 14, 2025 at 12:08 AM
PSA: If you are giving yourself a buzz cut and are switching out the hair length piece.. make sure you actually put the new piece on your trimmer before continuing..
#DifferentHaircutThisTime
January 14, 2025 at 12:02 AM
Reposted by Erwin van der Koogh
you know the rules
January 6, 2025 at 10:48 PM
Damn.. so many blog posts to write.. Currently working on the "Why Observability 2.0 is a game changer?".

But also making an outline for one around how SLOs aren't a failure of a team, but a way to balance investment in reliability vs features.

And one on how to start your O11Y journey as an org
December 31, 2024 at 2:40 AM
Dammit @garius.bsky.social.. I am now both extremely excited about this book that you are writing way too slowly and I suddenly miss Terry Pratchett all over again :(

These are exactly what made Discworld an amazing series of books was that it was satire on our current society in a fantasy world
For those of you who wanted a bit more from the book set in this universe.
December 31, 2024 at 1:43 AM
Reposted by Erwin van der Koogh
For those of you who wanted a bit more from the book set in this universe.
December 30, 2024 at 4:21 PM
So it turns out you can change your Bluesky handle to your own domain? Not sure if that is better, but at least it is a lot shorter than the Bluesky one I had before..

I guess I am @koogh.com now? :)
December 4, 2024 at 12:54 AM
Reposted by Erwin van der Koogh
A real-life case study in anonymous internet harassment and insider threat: I must sadly retract my endorsement of Kevin Crawley, as I have recently learned he is a Kiwi Farms member. I believe he may pose a safety risk to his colleagues, or even to his employer.

www.linkedin.com/posts/efong_...
Liz Fong-Jones on LinkedIn: Mailfrawd is Kevin Crawley, Staff Engineer at Meta
A real-life case study in anonymous internet harassment and insider threat: I have previously vouched for Kevin Crawley as a skilled communicator and…
www.linkedin.com
November 18, 2024 at 5:35 PM
Woohoo.. first post!

And it is just to say.. Damn.. @bioware.bsky.social are back!

Almost nearing the end of Veilguard and that is pretty much exactly what the next Dragon Age needed to be..
November 15, 2024 at 12:02 AM