Kellen Mrkva
Kellen Mrkva
@kellenmrkva.bsky.social
Assistant Professor of Marketing, Hankamer School of Business, Baylor University
Prev: UoB, Columbia, CU Boulder, ND
Pinned
Want to make your research look, feel, & function like real online choices?
I'm making a tool called Experimental Realism AI to do that. Try it out! bit.ly/41YUxzk

Check out our examples at the above link (e.g., Amazon consumer choice, Netflix, ..) along with how to integrate this with Qualtrics.
Want to make your research look, feel, & function like real online choices?
I'm making a tool called Experimental Realism AI to do that. Try it out! bit.ly/41YUxzk

Check out our examples at the above link (e.g., Amazon consumer choice, Netflix, ..) along with how to integrate this with Qualtrics.
September 18, 2025 at 6:24 PM
Reposted by Kellen Mrkva
This is a terrible outcome.

In my research, I've shown the subscription cancellation problem is big

The click-to-cancel rule was poised to make meaningful progress on this problem

Now we're back to the sludge

The result will be less competition, higher prices, and lower quality.
July 9, 2025 at 1:18 AM
Reposted by Kellen Mrkva
Colada[128] The Best Audit Study and its interesting shortcoming
datacolada.org/128
June 23, 2025 at 2:15 PM
Reposted by Kellen Mrkva
Previous to the FDA, folks would put chalk and plaster of Paris in milk to make it appear white. They could also add formaldehyde to cover the smell and taste of spoiled milk.
April 22, 2025 at 12:53 PM
Reposted by Kellen Mrkva
🚨New WP🚨
Using GPT4 to persuade participants significantly reduces climate skepticism and inaction
-Sig more effective than consensus messaging
-Works for Republicans
-Evidence of persistence @ 1mo
-Scalable!
PDF: osf.io/preprints/ps...
Try the bot: www.debunkbot.com/climate-change
Here’s how 👇
April 18, 2025 at 1:02 PM
Reposted by Kellen Mrkva
The Center for Decision Sciences (CDS) at Columbia Business School, directed by Prof. Eric Johnson, is hiring a full-time lab manager to start in June 2025. One-year position has the possibility of renewal. For more details opportunities.columbia.edu/cw/en-us/job...
(Please share broadly)
Research Staff Assistant, Center for Decision Sciences - Manhattanville, New York, United States
Job Type: Non Union Support Staff Regular/Temporary: Temporary Hours Per Week: 35 Salary Range: $43,400 - $43,464 The salary of the finalist selected for this role will be set based on a variety of f...
opportunities.columbia.edu
March 30, 2025 at 3:01 PM
Reposted by Kellen Mrkva
🚨New paper alert!🚨

Women are less likely to enter competitions than men—even when equally qualified. But telling them this can change behavior.

📈 In a field experiment on a job application platform, we found that highlighting this gender gap increased the # of job apps women submitted by ~20%.
March 27, 2025 at 2:36 PM
Reposted by Kellen Mrkva
Really proud of this new work out @psychscience.bsky.social. Led by the amazing but bluesky-less Amanda Geiser and with @deborahsmall.bsky.social.

We show that when comparing moral wrongs, people are (much) more willing to “scale up” than to “scale down” condemnation and punishment…
March 22, 2025 at 6:20 PM
Reposted by Kellen Mrkva
New on the SSPP: How do digital nudges used by online retailers influence consumer choices? @kellenmrkva.bsky.social, Ashley Otto, and Yuna Choe invite your predictions!
socialscienceprediction.org/predict/rbq/...

⏱️ 10 min
📚 Econ, Psych
📅 Closes: April 18

@evavivalt.bsky.social
Social Science Prediction Platform
Predict research results, improve social science.
socialscienceprediction.org
February 25, 2025 at 1:53 AM
Reposted by Kellen Mrkva
Crystal Reeck, @kellenmrkva.bsky.social, @ericjjohnson.bsky.social, and I just wrote an article about digital design -- nudges and dark patterns. Though they can help people make good choices, they must be used wisely. Bad actors frequently use them to mislead. Check it out!
Bringing Digital Designs to Light
New research shows how subtle changes can influence consumers online.
cmr.berkeley.edu
February 14, 2025 at 3:04 AM