Kellen Mrkva
Kellen Mrkva
@kellenmrkva.bsky.social
Assistant Professor of Marketing, Hankamer School of Business, Baylor University
Prev: UoB, Columbia, CU Boulder, ND
Want to make your research look, feel, & function like real online choices?
I'm making a tool called Experimental Realism AI to do that. Try it out! bit.ly/41YUxzk

Check out our examples at the above link (e.g., Amazon consumer choice, Netflix, ..) along with how to integrate this with Qualtrics.
September 18, 2025 at 6:24 PM