John Bordeaux
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John Bordeaux
@jbordeaux.com
Grandfather, veteran. More of me at https://jbordeaux.substack.com/
Reposted by John Bordeaux
This is, of course, a fascinating thread from Kate asking why Google is effectively cannibalizing its own market for both digital ads on third party properties and search ads, by effectively taking away the incentive to click through to third party sites. I have a theory as to why they're doing it.
So this ad revenue metric is indicative of such a fascinating and weird set of business decisions by Google to inexplicably kill of SEO-- and I honestly don't get how they think this is going to pay off for them in the long run.

🧵

1/
Stereogum says Google's switch to AI Overviews reduced its ad revenue by *70 percent* www.theverge.com/entertainmen...
November 18, 2025 at 9:26 PM
Reposted by John Bordeaux
Hey so “underage girls” are…children. The word you’re looking for is children. They’re not like, women-in-waiting or women-lite or whatever. They’re children. I think some of you are very uncomfortable with what that means for you but it is still true.
November 12, 2025 at 11:05 PM
Reposted by John Bordeaux
I'm thinking today of all my fellow veterans but especially the more than 5,000 trans service members and their families who were kicked out of the military this year despite being highly qualified and serving honorably. This injustice will be a stain on our nation's history.
November 11, 2025 at 4:46 PM
@benjaminwittes.lawfaremedia.org This needs more exposure.
New single by @dropkickmurphys.com just dropped. Helluva Veterans Day tribute, filmed IN UKRAINE. Watch and share. And BZ to all who wore the uniform—and who still stand for freedom.

"Who'll Stand With Us?"

www.youtube.com/watch?v=L3rt...
“Who’ll Stand With Us” featuring O’Hamsters [Recorded in KYIV 🇺🇦]
YouTube video by VALOR Media Network
www.youtube.com
November 11, 2025 at 11:14 PM
Reposted by John Bordeaux
Remember the time Obama personally caught a fainting woman during his speech — rather than just blankly staring like a sociopath?

Character isn't something you tell people about.

It's something you live.
November 7, 2025 at 12:25 AM
Chimps Can Weigh Evidence and Update Their Beliefs Like Humans Do - Scientific American

The jokes write themselves.
November 1, 2025 at 5:45 PM
Reposted by John Bordeaux
New York Times editorial board has compiled "a list of 12 markers of democratic erosion." www.nytimes.com/interactive/...

This is what "not the odds, but the stakes" was all about.

During the 2024 campaign, those 12 markers could have been in place and operating to guide news coverage everywhere.
October 31, 2025 at 2:36 PM
There are children on the White House payroll spending their days creating these cartoons - while career professionals petition food banks to feed THEIR children as the White House wants them to starve and lose health care.

We had a good run, America. Mostly.
These are screenshots from the ACTUAL WHITE HOUSE PAGE on the timeline of the East Wing. You may not believe what you re seeing. Go and check for yourself. This...I don't even know what to say about this.
October 26, 2025 at 11:15 PM
I’m not saying I’m imagining the future of the White House “ballroom” is as a giant garden and arboretum run by the Smithsonian and open to the public - I’m just saying that helps me sleep at night right now.
October 22, 2025 at 8:48 PM
Reposted by John Bordeaux
Jane Goodall's final message from her last interview:
October 6, 2025 at 8:30 AM
Shout out to the Cubbies, the only Major League Baseball team with a urinal in the dugout. @cubsbot.bsky.social
October 3, 2025 at 12:09 AM
Trans rights are kitchen table issues for all of us. @hakeem-jeffries.bsky.social
October 2, 2025 at 9:07 PM
As I enter my last trimester, a brief message.

open.substack.com/pub/jbordeau...
Retyred.
“Put it in the books.” - Howie Rose
open.substack.com
October 1, 2025 at 3:05 PM
Reposted by John Bordeaux
I dunno who needs this, but Dwayne Gretsky recently covered Paul Simon's "You Can Call Me Al" and it's the most fun you will ever see a group of friends having with each other

www.youtube.com/watch?v=1ER2...
You Can Call Me Al (Paul Simon Cover) | Dwayne Gretzky
YouTube video by Dwayne Gretzky
www.youtube.com
September 12, 2025 at 5:47 PM
[COPY] The Unsettling
Personal reflections on 9/11 attacks, reposting here.
open.substack.com
September 11, 2025 at 12:41 AM
Reposted by John Bordeaux
September 10, 2025 at 9:47 PM
Reposted by John Bordeaux
settings > content & media > autoplay video & gifs = off
September 10, 2025 at 6:59 PM
The correct response.
Adam and I are praying for Charlie Kirk and his family.

Political violence of any kind is unacceptable.
September 10, 2025 at 7:15 PM
I do wish the media would stop showing the snuff film of 11 deaths at sea. @msnbc.com
September 5, 2025 at 9:16 PM
Reposted by John Bordeaux
The thing about RFK that gets me is that there really isn't a historical analog. Even among genocidaires and mass murderers, I don't think there's ever been anyone as generally anti-life and anti-human as Kennedy, and I'm not sure anyone ever has or will match his ultimate death toll
August 29, 2025 at 10:06 PM
For some reason, I’m reminded of this odd saying today. “Il Duce ha sempre ragione”
August 22, 2025 at 7:09 PM
Reposted by John Bordeaux
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August 21, 2025 at 7:55 PM
Reposted by John Bordeaux
"Ensuring the U.S. can fill the jobs of the future is not just an economic issue, but also a matter of national security."

RAND experts highlight the states that are already leading the way in building future advanced manufacturing workforces: https://bit.ly/45qClRq
Leading States Offer a Roadmap to Jobs of the Future
It's hard to plan for jobs of the future that promise to be vastly different. But the future is rapidly approaching in advanced manufacturing. How can state governments, education and training organizations, and employers start to collaborate now to cre...
bit.ly
August 21, 2025 at 8:12 PM
Ask yourselves what purpose this serves. What was the motivation? Who was this harming? Who was offended?

Refuse to give hate a home.
A rainbow crosswalk in Orlando that was part of the city’s Pulse Memorial was painted over by the state last night at the order of Ron DeSantis.

The memorial honored the 49 people fatally shot by a gunman at the Pulse LGBTQ nightclub in 2016 — the largest mass shooting in the country at the time.
Pulse Memorial's rainbow crosswalk removed overnight in Orlando
A rainbow crosswalk in Orlando, Florida, that was part of the city’s Pulse Memorial was removed by the state overnight.
www.aol.com
August 21, 2025 at 8:46 PM