Phil137
@hoct137.bsky.social
B2B Marketer | AI Scholar | SAFC Supporter | Interested in random stuff #b2bmarketing #AI
Reposted by Phil137
It'd be great if I could use a software product that costs $100/user/year for without the constant, in-app notifications suggesting I upgrade for features I do not want.
My response? I downgrade and churn.
🤝
My response? I downgrade and churn.
🤝
December 2, 2025 at 4:59 PM
It'd be great if I could use a software product that costs $100/user/year for without the constant, in-app notifications suggesting I upgrade for features I do not want.
My response? I downgrade and churn.
🤝
My response? I downgrade and churn.
🤝
The case for in person events... whtwnd.com/divingfor.fu...
The case for in-person events | Martin Splitt
I'm still somewhat surprised and confused by the discrepancy between online and in-person events.
I used to be an avid supporter of doing things online. My work? Mostly done with online tools either ...
whtwnd.com
November 27, 2025 at 3:41 PM
The case for in person events... whtwnd.com/divingfor.fu...
Reposted by Phil137
A city brimming with development, a club on the charge and a national music festival coming — Sunderland is rocking!
⬇️ READ MORE ⬇️
rokerreport.sbnation.com/opinion/1155...
⬇️ READ MORE ⬇️
rokerreport.sbnation.com/opinion/1155...
Sunderland’s Renaissance Is Gathering Pace!
A city brimming with development, a club on the charge and a national music festival coming — Sunderland is rocking!
rokerreport.sbnation.com
November 27, 2025 at 7:08 AM
A city brimming with development, a club on the charge and a national music festival coming — Sunderland is rocking!
⬇️ READ MORE ⬇️
rokerreport.sbnation.com/opinion/1155...
⬇️ READ MORE ⬇️
rokerreport.sbnation.com/opinion/1155...
Reposted by Phil137
NEW: sparktoro.com/blog/the-pin...
Buyer journeys don't look like funnels anymore. IMO, they're like pinball machines -- people bounce around between sources before, during, even after purchases to numerous sources of influence regardless of what message you intended to put where 👇
Buyer journeys don't look like funnels anymore. IMO, they're like pinball machines -- people bounce around between sources before, during, even after purchases to numerous sources of influence regardless of what message you intended to put where 👇
The Pinball Customer Journey Has Replaced the Marketing Funnel - SparkToro
I like the marketing funnel. It's a great analogy, and has served me well for years. I *STILL* think it works reasonably well as a way to describe how
sparktoro.com
November 25, 2025 at 5:50 AM
NEW: sparktoro.com/blog/the-pin...
Buyer journeys don't look like funnels anymore. IMO, they're like pinball machines -- people bounce around between sources before, during, even after purchases to numerous sources of influence regardless of what message you intended to put where 👇
Buyer journeys don't look like funnels anymore. IMO, they're like pinball machines -- people bounce around between sources before, during, even after purchases to numerous sources of influence regardless of what message you intended to put where 👇
How do you assess the value of using LLMs in a business context? I don’t have a definitive answer, but here’s my current thinking.... theoldmarketersmusings.substack.com/p/llms-weigh...
LLMs - Weighing Costs vs Benefits
Large Language Models (LLMs) are powerful tools offering the potential for cost reduction and efficiency gains.
theoldmarketersmusings.substack.com
November 24, 2025 at 11:31 AM
How do you assess the value of using LLMs in a business context? I don’t have a definitive answer, but here’s my current thinking.... theoldmarketersmusings.substack.com/p/llms-weigh...
Reposted by Phil137
How much does that ‘free’ phone cost? blog.andrewyang.com/p/the-upgrad...
The Upgrade Cycle
Hello, I hope the fall is going well for you.
blog.andrewyang.com
November 23, 2025 at 2:08 PM
How much does that ‘free’ phone cost? blog.andrewyang.com/p/the-upgrad...
Reposted by Phil137
Big news. I've been testing some of this over the past few weeks. Meet Gemini 3 -> Gemini 3 brings upgraded smarts and new capabilities to the Gemini app (including Agent and 'Generative interfaces')
Gemini 3 brings upgraded smarts and new capabilities to the Gemini app
Today we’re unveiling a major update for the Gemini app, and it all starts with Gemini 3.
blog.google
November 18, 2025 at 4:18 PM
Big news. I've been testing some of this over the past few weeks. Meet Gemini 3 -> Gemini 3 brings upgraded smarts and new capabilities to the Gemini app (including Agent and 'Generative interfaces')
Reposted by Phil137
Genuinely excited about this one! Something we have all been asking for many years so well done Google Search Console team!
Google Search Console annotations live in the performance reports, after many months of testing www.seroundtable.com/google-searc... hat tip @glenngabe.bsky.social @KorayGubur do you see it?
#googlesearchconsole
#googlesearchconsole
November 17, 2025 at 12:04 PM
Genuinely excited about this one! Something we have all been asking for many years so well done Google Search Console team!
It’s true LLMs are useful tools and that fact is often hidden behind the Agent / AGI hype, but when considering the long term the answer lies elsewhere... theoldmarketersmusings.substack.com/p/brain-insp...
November 14, 2025 at 9:57 AM
It’s true LLMs are useful tools and that fact is often hidden behind the Agent / AGI hype, but when considering the long term the answer lies elsewhere... theoldmarketersmusings.substack.com/p/brain-insp...
My latest newsletter is live... hundredoctopus.com/newsletter/
November 6, 2025 at 5:49 PM
My latest newsletter is live... hundredoctopus.com/newsletter/
Reposted by Phil137
Google's new deceptive ad layout not only tricks people into clicking more ads
It's costing businesses real money 💸
It's costing businesses real money 💸
November 4, 2025 at 8:29 PM
Google's new deceptive ad layout not only tricks people into clicking more ads
It's costing businesses real money 💸
It's costing businesses real money 💸
I don't suggest the CEO's motives are sinister when they promote AGI. I think many believe in the technology but are acutely aware the window of opportunity is short. With no killer use case the numbers simply don’t stack up. theoldmarketersmusings.substack.com/p/is-the-agi...
Is The AGI Hype Simply A Delaying Tactic?
In a few years' time, what follows may come back to haunt me (I doubt it, but maybe); but, it seems blindingly obvious to me that we are nowhere near AGI.
theoldmarketersmusings.substack.com
November 3, 2025 at 1:14 PM
I don't suggest the CEO's motives are sinister when they promote AGI. I think many believe in the technology but are acutely aware the window of opportunity is short. With no killer use case the numbers simply don’t stack up. theoldmarketersmusings.substack.com/p/is-the-agi...
Interesting. Been proved many times over the years tariffs and protectionism - bad idea. Why? Because people are lazy, but force them into a corner and laziness becomes innovation. www.ai-supremacy.com/p/how-china-...
How China Built a Parallel AI Chip Universe in 18 Months
The AI arms race is pivoting fast.
www.ai-supremacy.com
October 30, 2025 at 10:25 AM
Interesting. Been proved many times over the years tariffs and protectionism - bad idea. Why? Because people are lazy, but force them into a corner and laziness becomes innovation. www.ai-supremacy.com/p/how-china-...
Reposted by Phil137
Frédéric Forest
Paris - 1
January
2024
Paris - 1
January
2024
October 30, 2025 at 1:14 AM
Frédéric Forest
Paris - 1
January
2024
Paris - 1
January
2024
All the focus is on Large Language Models (LLM) like ChatGPT, but the real value could be hiding in plain site theoldmarketersmusings.substack.com/p/the-future...
The Future of AI - Beyond LLMs
Are Large Language Models (LLMs) the Future of AI or Just a Stepping Stone?
theoldmarketersmusings.substack.com
October 29, 2025 at 12:43 PM
All the focus is on Large Language Models (LLM) like ChatGPT, but the real value could be hiding in plain site theoldmarketersmusings.substack.com/p/the-future...
Reposted by Phil137
I'm back to blogging, it seems. This time, I braindumped my thoughts on online and in-person events...
whtwnd.com/divingfor.fu...
whtwnd.com/divingfor.fu...
WhiteWind
whtwnd.com
October 28, 2025 at 2:20 PM
I'm back to blogging, it seems. This time, I braindumped my thoughts on online and in-person events...
whtwnd.com/divingfor.fu...
whtwnd.com/divingfor.fu...
Reposted by Phil137
Sunderland’s remarkable revival is down to the meticulous planning and recruitment from the hierarchy.
⬇️ READ MORE ⬇️
rokerreport.sbnation.com/opinion/1122...
⬇️ READ MORE ⬇️
rokerreport.sbnation.com/opinion/1122...
From Heartbreak To Hope: Sunderland’s Rise To The Top
Sunderland’s remarkable Rrevival is down to the meticulous planning and recruitment from the hierarchy.
rokerreport.sbnation.com
October 27, 2025 at 3:54 PM
Sunderland’s remarkable revival is down to the meticulous planning and recruitment from the hierarchy.
⬇️ READ MORE ⬇️
rokerreport.sbnation.com/opinion/1122...
⬇️ READ MORE ⬇️
rokerreport.sbnation.com/opinion/1122...
Given SLMs’ speed, efficiency, and privacy, but with narrower reasoning and context, can they outperform some existing tools on specific tasks?..... theoldmarketersmusings.substack.com/p/small-lang...
Small Language Model Applications
In a previous post, I defined Small Language Models (SLMs), discussed their limits, and their benefits and risks.
theoldmarketersmusings.substack.com
October 24, 2025 at 10:57 AM
Given SLMs’ speed, efficiency, and privacy, but with narrower reasoning and context, can they outperform some existing tools on specific tasks?..... theoldmarketersmusings.substack.com/p/small-lang...
Reposted by Phil137
Meta’s Ray-Ban glasses usually include an LED that lights up when the user is recording other people. One hobbyist is charging a $60 to disable that light, and has a growing list of customers around the country.
🔗 www.404media.co/how-to-disab...
🔗 www.404media.co/how-to-disab...
A $60 Mod to Meta’s Ray-Bans Disables Its Privacy-Protecting Recording Light
Meta’s Ray-Ban glasses usually include an LED that lights up when the user is recording other people. One hobbyist is charging a small fee to disable that light, and has a growing list of customers ar...
www.404media.co
October 23, 2025 at 2:03 PM
Meta’s Ray-Ban glasses usually include an LED that lights up when the user is recording other people. One hobbyist is charging a $60 to disable that light, and has a growing list of customers around the country.
🔗 www.404media.co/how-to-disab...
🔗 www.404media.co/how-to-disab...
Reposted by Phil137
lol @ many companies now evolving their marketing to say “SEO is actually not dead” because they realize they actually need to not alienate the SEO industry because we are the ones who decide whether to invest in their tools.
October 23, 2025 at 1:17 AM
lol @ many companies now evolving their marketing to say “SEO is actually not dead” because they realize they actually need to not alienate the SEO industry because we are the ones who decide whether to invest in their tools.
Reposted by Phil137
I am sure this will be hugely unpopular with a lot of people; but I think AI prompt visibility tracking is generally a big and expensive waste of time. 🤷♂️
October 21, 2025 at 9:46 AM
I am sure this will be hugely unpopular with a lot of people; but I think AI prompt visibility tracking is generally a big and expensive waste of time. 🤷♂️
Reposted by Phil137
October 19, 2025 at 11:36 AM
One of the best articles I have read on branding (and how automation marketers routinely mess it up) I have read for some time..... howardyu.substack.com/p/why-nike-r...
Why Nike Ran Back to Amazon—And Why It Scares Every Marketer
How Silicon-Valley Thinking Nearly Destroyed the World’s Greatest Brand
howardyu.substack.com
October 16, 2025 at 4:12 PM
One of the best articles I have read on branding (and how automation marketers routinely mess it up) I have read for some time..... howardyu.substack.com/p/why-nike-r...