Faris
@farisyakob.com
The same as @faris Genius Steals Paid Attention Rosie
There is some principle or rule that needs defining (Faris’ law is tough grammatically etc but thanks)
Technology advances always create more spam first
Technology advances always create more spam first
August 6, 2025 at 6:05 PM
There is some principle or rule that needs defining (Faris’ law is tough grammatically etc but thanks)
Technology advances always create more spam first
Technology advances always create more spam first
I spoke to a teenager yesterday
They had never heard of The Muppets
Not doing that again
They had never heard of The Muppets
Not doing that again
July 24, 2025 at 4:25 PM
I spoke to a teenager yesterday
They had never heard of The Muppets
Not doing that again
They had never heard of The Muppets
Not doing that again
I just didn’t know where to post this but pitching in stream to someone who is writing an unaffiliated case study for a brand is a new one to me and I am not there for it so I put it here instead
July 24, 2025 at 4:21 PM
I just didn’t know where to post this but pitching in stream to someone who is writing an unaffiliated case study for a brand is a new one to me and I am not there for it so I put it here instead
Reposted by Faris
Decades of mechanistic talk about university degrees as if they were bundles of 'skills' and 'prep' are about to be proved completely wrong (obviously). Want to get a real boost? Do History or English.
July 13, 2025 at 10:19 AM
Decades of mechanistic talk about university degrees as if they were bundles of 'skills' and 'prep' are about to be proved completely wrong (obviously). Want to get a real boost? Do History or English.
Reposted by Faris
I dont think I have set a very good example to my daughter by shouting “Fuck Off” at the adverts.
June 19, 2025 at 9:22 PM
I dont think I have set a very good example to my daughter by shouting “Fuck Off” at the adverts.
I used to work to live to party
At Cannes I have realized I now look forward to sleep more
So it goes
At Cannes I have realized I now look forward to sleep more
So it goes
June 16, 2025 at 10:10 PM
I used to work to live to party
At Cannes I have realized I now look forward to sleep more
So it goes
At Cannes I have realized I now look forward to sleep more
So it goes
Wait am I pro testing
Or protesting
Or is it both
Or protesting
Or is it both
June 3, 2025 at 2:57 PM
Wait am I pro testing
Or protesting
Or is it both
Or protesting
Or is it both
Reposted by Faris
I start out talking about how agencies don’t work & how I’m developing some ideas that might just fix them, and end up talking about the nature of failure. Just another day at the office. My interview with @farisyakob.com & #rosie in #StrandsOfGenius: geniussteals.substack.com/p/1b9093a7-1...
May 20, 2025 at 8:16 PM
I start out talking about how agencies don’t work & how I’m developing some ideas that might just fix them, and end up talking about the nature of failure. Just another day at the office. My interview with @farisyakob.com & #rosie in #StrandsOfGenius: geniussteals.substack.com/p/1b9093a7-1...
Reposted by Faris
This was just posted by @tbretc.bsky.social on another platform. The Chicago Sun-Times obviously gets ChatGPT to write a ‘summer reads’ feature almost entirely made up of real authors but completely fake books. What are we coming to?
May 20, 2025 at 11:04 AM
This was just posted by @tbretc.bsky.social on another platform. The Chicago Sun-Times obviously gets ChatGPT to write a ‘summer reads’ feature almost entirely made up of real authors but completely fake books. What are we coming to?
“When I asked Hunter whether it was all about money, he said that profit was part of it, but so was power. “I think if you want to be seen as a god, then there’s no better way than to be a leader in one of these organizations.” apple.news/AorSxeXHuThe...
Inside the LA ‘psychic reset’ bootcamp that promises happiness – at a price — Guardian US
I was told my life would change if I let strangers prod my deepest wounds. But I wasn’t sure: were these group training sessions empowering or exploitative?
apple.news
May 16, 2025 at 9:51 AM
“When I asked Hunter whether it was all about money, he said that profit was part of it, but so was power. “I think if you want to be seen as a god, then there’s no better way than to be a leader in one of these organizations.” apple.news/AorSxeXHuThe...
“What if it's actually about living your life now versus living your life later?" she added.
(YOLO)
Retirees planned to travel, but it might be too late and too expensive - Business Insider apple.news/APK4jfc39SAK...
(YOLO)
Retirees planned to travel, but it might be too late and too expensive - Business Insider apple.news/APK4jfc39SAK...
Retirees planned to travel, but it might be too late and too expensive — Business Insider
Traveling wasn't unusual for Jim Laabs, a 72-year-old retiree from the Midwest. As a former regional sales director, Laabs spent 65% to 70% of his time on the road in the US and Canada. Later in his c...
apple.news
May 14, 2025 at 9:22 AM
“What if it's actually about living your life now versus living your life later?" she added.
(YOLO)
Retirees planned to travel, but it might be too late and too expensive - Business Insider apple.news/APK4jfc39SAK...
(YOLO)
Retirees planned to travel, but it might be too late and too expensive - Business Insider apple.news/APK4jfc39SAK...
Reposted by Faris
Not to be dramatic but I spent months and months working on this video deep diving into the history of attacks on DEI.
It is my baby and I’d love for y’all to check it out! 🙏🏻
youtu.be/nD1nJ7g8j94?...
It is my baby and I’d love for y’all to check it out! 🙏🏻
youtu.be/nD1nJ7g8j94?...
How billionaires created the DEI panic
YouTube video by Media Matters
youtu.be
May 5, 2025 at 7:01 PM
Not to be dramatic but I spent months and months working on this video deep diving into the history of attacks on DEI.
It is my baby and I’d love for y’all to check it out! 🙏🏻
youtu.be/nD1nJ7g8j94?...
It is my baby and I’d love for y’all to check it out! 🙏🏻
youtu.be/nD1nJ7g8j94?...
“Monea had already sold a sham product for massive profits by preying on people’s frustration with pain.
He was a savant at identifying basic, obvious human frailties and desires, then selling bullshit.”
apple.news/AIvCPjULmQBm...
He was a savant at identifying basic, obvious human frailties and desires, then selling bullshit.”
apple.news/AIvCPjULmQBm...
The Incredible Rise & Fall of the Infomercial King — Men’s Health
The incredible true story of the con man, the karate champ, and the workout videos that changed fitness forever. “I’VE BROKEN ABOUT 34 or 35 bones. My wrist tends to hurt me very badly.” Evel Knievel,...
apple.news
May 12, 2025 at 11:03 AM
“Monea had already sold a sham product for massive profits by preying on people’s frustration with pain.
He was a savant at identifying basic, obvious human frailties and desires, then selling bullshit.”
apple.news/AIvCPjULmQBm...
He was a savant at identifying basic, obvious human frailties and desires, then selling bullshit.”
apple.news/AIvCPjULmQBm...
Reposted by Faris
Latest episode of @crosstabspodcast.bsky.social is live, featuring @farisyakob.com talking about how useless the concept of the "average" American, consumer, voter, really is: www.crosstabspodcast.com/p/a-post-tru...
Going to include the links we talked about in this thread 🧵
Going to include the links we talked about in this thread 🧵
A Post-Truth Economy Built for the 1%
My conversation with Faris Yakob of Genius Steals about the YOLO economy, diverging demographic destinies, and why there is no "average" American for you to appeal to, in politics or marketing
www.crosstabspodcast.com
May 8, 2025 at 5:27 PM
Latest episode of @crosstabspodcast.bsky.social is live, featuring @farisyakob.com talking about how useless the concept of the "average" American, consumer, voter, really is: www.crosstabspodcast.com/p/a-post-tru...
Going to include the links we talked about in this thread 🧵
Going to include the links we talked about in this thread 🧵
Reposted by Faris
OPINION TODAY featured podcast —
Why Averages Don't Exist: @farrahbostic.bsky.social interviews brand strategist @farisyakob.com about how misunderstood economic metrics mask the real consumer experience.
(@crosstabspodcast.bsky.social)
opiniontoday.substack.com/i/163118483/...
Why Averages Don't Exist: @farrahbostic.bsky.social interviews brand strategist @farisyakob.com about how misunderstood economic metrics mask the real consumer experience.
(@crosstabspodcast.bsky.social)
opiniontoday.substack.com/i/163118483/...
May 8, 2025 at 11:35 PM
OPINION TODAY featured podcast —
Why Averages Don't Exist: @farrahbostic.bsky.social interviews brand strategist @farisyakob.com about how misunderstood economic metrics mask the real consumer experience.
(@crosstabspodcast.bsky.social)
opiniontoday.substack.com/i/163118483/...
Why Averages Don't Exist: @farrahbostic.bsky.social interviews brand strategist @farisyakob.com about how misunderstood economic metrics mask the real consumer experience.
(@crosstabspodcast.bsky.social)
opiniontoday.substack.com/i/163118483/...
Reposted by Faris
Within five years, he told Adweek, ‘there is no human that touches a media plan.'
ht @farisyakob.com
mediacat.uk/groupm-to-re...
ht @farisyakob.com
mediacat.uk/groupm-to-re...
GroupM to rebrand and ‘reduce overlap’ - MediaCat UK
Media group will be renamed WPP Media, as leadership implements centralised, tech-driven model to close the gap with Publicis and Omnicom-IPG.
mediacat.uk
May 7, 2025 at 12:55 PM
Within five years, he told Adweek, ‘there is no human that touches a media plan.'
ht @farisyakob.com
mediacat.uk/groupm-to-re...
ht @farisyakob.com
mediacat.uk/groupm-to-re...
anyone persistently coughing should not be allowed on planes or trains
(Maybe with mask but ideally not at all)
(Maybe with mask but ideally not at all)
May 5, 2025 at 11:01 AM
anyone persistently coughing should not be allowed on planes or trains
(Maybe with mask but ideally not at all)
(Maybe with mask but ideally not at all)
wait what was happening before
May 5, 2025 at 10:40 AM
wait what was happening before
Kids may say the funniest things
But adults say the dumbest
But adults say the dumbest
May 5, 2025 at 8:18 AM
Kids may say the funniest things
But adults say the dumbest
But adults say the dumbest
Reposted by Faris
Money quote: “As ever, this speaks to the discomfort financial executives have with the very idea of creatively leveraged alpha (above market returns).” @farisyakob.com
In other words, creativity works, but how is an adamant mystery for some.
www.warc.com/newsandopini...
In other words, creativity works, but how is an adamant mystery for some.
www.warc.com/newsandopini...
Artisanal advertising | WARC
In an age of average, the handmade, bespoke creativity and execution will become the preserve of fewer and fewer brands, Faris Yakob observes, but that means artisanal - handmade - advertising will be...
www.warc.com
May 3, 2025 at 3:54 PM
Money quote: “As ever, this speaks to the discomfort financial executives have with the very idea of creatively leveraged alpha (above market returns).” @farisyakob.com
In other words, creativity works, but how is an adamant mystery for some.
www.warc.com/newsandopini...
In other words, creativity works, but how is an adamant mystery for some.
www.warc.com/newsandopini...
Omg I just went back on @instagram for the first time in a year
What a confusing mess
What a confusing mess
May 3, 2025 at 1:00 PM
Omg I just went back on @instagram for the first time in a year
What a confusing mess
What a confusing mess
“Culture is the necessary art of perpetuating the disturbing rumor that reality is meaningful.” www.ribbonfarm.com/2016/04/28/i...
Immortality Begins at Forty
www.ribbonfarm.com
April 30, 2025 at 3:32 PM
“Culture is the necessary art of perpetuating the disturbing rumor that reality is meaningful.” www.ribbonfarm.com/2016/04/28/i...
Oh my - forced breeding programs soon then
April 30, 2025 at 12:52 PM
Oh my - forced breeding programs soon then